NutriQuest

Inspiration and problem identification

The big difference between how important people think food labels are and how many actually pay attention to them shows a big problem with how we understand nutrition. Even though 95% of us say food labels matter, only 5% bother to read them, and just 4.8% really get what they're saying. This happens because labels can be confusing, we don't learn much about nutrition, and we're used to just trusting brands. But not paying attention to what we eat can lead to health issues. We need simpler labels, better education about food, and to start making smarter choices for our health.

Solution and Features

Introducing NutriQuest, where we aim to transform how people make health-conscious choices while saving them time. Users begin by completing a health questionnaire upon signing up, which they update every 6 months for accuracy. They can also sync their smartwatch for real-time health data.

Next, in step 2, users simply scan the barcode of any food product, leveraging our extensive database. If a product isn't listed, users can contribute, earning points for their input.

Step 3 provides detailed ingredient information, including additives and their effects personalized to the user's health profile. For example, if a user has lung issues, it alerts them about additives that could exacerbate their condition. A personalized overall rating helps users make informed choices.

Finally, in step 4, users receive a comprehensive report on purchased items, detailing nutrient intake. Products are color-coded based on suitability, with suggestions for alternatives available at partnered supermarkets. Users can also compare similar items to make informed decisions easily.

NutriQuest streamlines the process of making health-driven choices, empowering users to prioritize their well-being effortlessly.

Potential real-world use cases for your project

This app offers numerous advantages for users. Firstly, it presents all information in easy-to-understand language, fostering greater awareness of dietary choices. This saves time by eliminating the need to cross-reference with personal health data, as the descriptions are already tailored to the individual. Additionally, it facilitates price and nutrient comparisons, enhancing user decision-making.

Any difficulties you encountered in creating your project (or any further potential problems that might occur when implementing it in the real world)

During the development phase, we encountered the challenge of identifying the funding source for the project and establishing its long-term financial viability. After some thinking, we identified that the app enables food producers to conduct targeted marketing, as it segments the market based on user profiles. For instance, individuals with obesity receive recommendations for low-sugar products, driving sales for those brands. Moreover, supermarkets see increased revenue, particularly from organic items, which typically yield higher profits.

Future places your project could be taken with additional work

With additional work, we can see our project working with various supermarkets and expanding to the field of insurance. One big way to earn money is to use this app as a self checkout. For our partner supermarkets, customers can pay online since they’ve already scanned their items into a list beforehand. That means only 1 person needs to stand at the supermarket exit to check receipts which decreases the store’s manpower. We’ll take a small commission fee of around 3% for each checkout. Also, in the future, we may have a premium subscription. Not only will premium users have exclusive features, but if customers follow suggestions closely, we will partner with insurance companies to decrease the annual insurance premium fee for the customer. This will save customers money while minimizing the claim money the insurance company has to pay to mitigate long-term health issues.

Built With

• canva