The post DigiWheel Go – The Power of Big Entertainment, in a Smaller Package appeared first on .
]]>The DigiWheel Go might be smaller in size, but its performance, versatility, and player appeal are every bit as powerful as its 2-meter predecessor. In many cases, it’s even better – offering greater flexibility, easier installation, and more deployment options while delivering the same unmistakable DigiWheel experience players love.
The DigiWheel Go measures approximately 1 meter in diameter, making it half the size but just as visually stunning as the original 2 m DigiWheel Classic. The smaller footprint allows it to fit seamlessly into areas where space is limited – such as:
High-traffic entrances and corridors
VIP lounges or promotional areas
Cruise ships and compact casinos
Bar-top or podium setups
Event zones and pop-up activations
Despite its reduced size, the wheel still features ultra-bright HD visuals, smooth 360° rotation, and the same dynamic content capability – meaning the visual “wow” factor remains untouched. Whether it’s running a game, showing custom animations, or displaying branded video content, DigiWheel Go commands attention from anywhere on the floor.
The DigiWheel Go retains full digital flexibility. Operators can run any wheel-based format – from 3, 9, 18, 27 or 54 segments – with complete freedom to design game layouts, color schemes, animations, and prize configurations.
What makes the Go model even more powerful is mobility and modularity. Its lighter frame and single-unit build make it perfect for:
Temporary promotions – move it across zones for daily or weekly campaigns.
Event tie-ins – set up during tournaments, festivals, or hotel partner activations.
Marketing showcases – turn it into a branded centerpiece for giveaways or digital signage.
You can think of it as the “Swiss-army knife” of wheel entertainment – adaptable, mobile, and built for every type of environment.
For smaller operators, floor space is gold. The DigiWheel Go helps casinos do more with less:
Small footprint – requires less than 50% of the space of the Classic model.
Quick setup – easier transport and installation mean minimal disruption.
Low maintenance – simplified mechanics and reduced weight (~150 kg) make servicing faster and cheaper.
Lower power draw – energy-efficient LED and HD screen technology reduce operational costs.
It’s the ideal solution for properties that want to bring the DigiWheel experience to smaller spaces, secondary venues, or mobile events, without sacrificing performance.
Players instantly recognize the excitement of a spinning wheel. DigiWheel Go amplifies that classic mechanic with high-definition visuals, and digital interactivity – bringing the energy of a game show directly onto the casino floor.
With full CMS (Casino Management System) compatibility, operators can:
Integrate bonus spins, loyalty events, or tiered reward games.
Display custom promotional content or sponsored branding.
Sync with terminals or touchscreen kiosks for multiplayer formats.
Whether it’s a standalone “spin to win” promo or a linked game with terminals, the smaller size doesn’t compromise the thrill – it simply opens up more opportunities to use it creatively.
Beyond its gaming potential, DigiWheel Go doubles as an immersive marketing tool. The digital surface can display:
Casino branding and loyalty program promos
Partner advertisements and sponsor content
Live feeds for tournaments or prize draws
Dynamic visuals synced with music and lighting
This transforms DigiWheel Go from a simple game wheel into a content-driven entertainment platform – one that enhances brand presence and keeps guests visually engaged throughout their visit.
The DigiWheel Go may be compact, but it carries the same DNA that made the original DigiWheel Classic a global success:
innovation, visual immersion, and universal player appeal.
Casinos that install the Go model benefit from:
A powerful marketing and entertainment hub
Flexible floor deployment for any campaign
Lower operational and space overhead
The same HD impact and functionality as the 2 m model
In essence, DigiWheel Go gives operators the freedom to innovate anywhere — bringing the big-wheel thrill to places the original couldn’t reach.
The DigiWheel Go proves that bigger isn’t always better — smarter is.
By shrinking the footprint without compromising the experience, it gives casinos and entertainment venues a high-impact, low-barrier way to engage players, amplify promotions, and stand out on a competitive floor.
Whether it’s used for gaming, marketing, or events, DigiWheel Go delivers the full DigiWheel experience in a more agile, accessible format — making it one of the smartest additions any modern casino can make.
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]]>The post How a DigiWheel Classic can Increase Casino Footfall in Off-Peak Times appeared first on .
]]>That’s where the DigiWheel Classic integrating directly with your Casino Management System (CMS) creates something both innovative and unique. The result? A powerful, measurable, and fun way to drive visits, loyalty, and incremental revenue exactly when you need it most.
Targeted Promotions That Fill the Floor
Because DigiWheel Classic integrates seamlessly with your CMS, you can design targeted campaigns that encourage player visits when the property is typically quieter. Examples include:
These activations are not generic. They are personalized and data-driven, meaning you can promote the right incentive at the right time to the right player.
Customizable Campaigns for Every Tier
One of DigiWheel Classic’s most powerful features is its ability to customize campaigns according to rewards levels, visit frequency, or player segment. For example:
This personalization keeps loyalty high and ensures players associate your casino with an elevated, bespoke experience.
Measurable Results That Matter
The campaigns are not only fun for players, they are measurable for operators. Every interaction is tracked via your CMS portal, providing actionable data on:
This means you’re not just running promotions, you’re gathering insights that can help refine your marketing strategy, maximize engagement, and optimize spend.
Why Operators Love It
The Bottom Line
In today’s competitive gaming market, simply waiting for players to walk in during off-peak hours is no longer an option. DigiWheel Classic provides casinos with a dynamic, measurable, and engaging way to attract, entertain, and retain players exactly when you need them.
By delivering tailored campaigns that make every player feel special, DigiWheel Classic ensures your floor stays lively, your loyalty program stays relevant, and your results stay strong.
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]]>The post Why Players Love “Spin to Win” Mechanics! appeared first on .
]]>One of the strongest psychological drivers behind spinning wheels is anticipation. As the wheel slows down, players enter a heightened state of suspense. Each tick of the pointer sparks a surge of excitement, as the brain’s reward centers light up with “what if” possibilities. This tension, combined with the uncertainty of the outcome, keeps players engaged until the very last moment.
Unlike static prize reveals, the wheel provides a dramatic buildup – an experience in itself. The process of waiting for the outcome becomes just as entertaining as the reward itself.
Spinning a wheel creates a sense of personal involvement. Even when outcomes are random, the physical or digital act of initiating the spin gives players the illusion of control. This feeling – known as the “illusion of agency” – enhances engagement.
Players often believe their timing, strength, or “luck” affects the result, which adds a personal connection to the game. In environments like casinos, this illusion reinforces the feeling that every spin could be “the one.”
Psychologically, spinning wheels tap into the same variable reward systems that drive slot machines and other chance-based games. The brain responds strongly to unpredictable rewards, releasing dopamine not just when players win, but in anticipation of a potential win.
This intermittent reinforcement is powerful – it’s the same principle that makes social media notifications addictive. With wheels, every spin holds the promise of a reward, which keeps players coming back for more.
Spinning wheels also tap into deep-seated feelings of nostalgia. From carnival games and television game shows to childhood board games, people often associate wheels with fun, community, and excitement. This familiarity makes them feel approachable, even in high-stakes environments like casinos.
DigiWheel builds on this by combining the nostalgic feel of a wheel with modern digital innovation, allowing casinos to offer a familiar yet fresh experience.
Finally, spinning wheels thrive because they’re inherently visual and social. A wheel spin attracts attention across the room. The suspense is not just felt by the player, but also by the audience, who can share in the thrill of the outcome. This creates moments of shared excitement – perfect for casino floors, promotional events, and live entertainment.
The enduring appeal of “spin to win” mechanics is rooted in psychology: suspense, perceived control, dopamine-fueled rewards, nostalgia, and spectacle. DigiWheel takes these timeless motivators and enhances them with digital flexibility, customisable prizes, and engaging visuals – keeping the magic of the spin alive for today’s players.
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]]>The post Looking back at the NHLA promotion, powered by DigiWheel. appeared first on .
]]>At its core, it retains the fundamental appeal of traditional prize wheels with vivid visuals, suspenseful anticipation, and a satisfying spin but takes it to the next level through innovative game mechanics.
Each wheel can be customized with a range of segments, each representing a prize or outcome. Operators can control the frequency of each segment’s appearance allowing for greater or lesser odds depending on promotional intent. This has long been the standard use of DigiWheel: a beautifully digital tool for random, yet probability-based giveaways where each segment maintains a consistent chance of landing with every spin.
But DigiWheel didn’t stop there.
Pushing the boundaries of interactive gaming, DigiWheel developed a revolutionary new mechanic known as “Last Man Standing”. This mechanic introduces a powerful new layer of excitement, strategy, and player anticipation turning every spin into a step closer to a single final outcome.
So, what is “Last Man Standing”? In this unique mechanic, operators define a set number of prizes at the start of the game, each represented as a segment on the wheel. Unlike traditional wheel games where the segments remain unchanged between spins, in Last Man Standing, once a segment is landed on, it is removed from the wheel. The prize is claimed, and that segment space is dynamically replaced by one of its adjacent segments either to the left or right, based on a preset rule or alternating pattern.
This mechanic fundamentally changes the structure and flow of the game. With each spin, the pool of available prizes shrinks. The odds shift. The tension builds. Players and audiences can clearly see the journey toward the final prize, the “last man standing.” This creates an arc of gameplay that is not only more engaging, but also more strategic for operators to design and for players to follow all whilst allowing operators to work with defined budgets and definitive giveaways.
From a promotional standpoint, the Last Man Standing format offers a captivating narrative: a countdown to the ultimate reward. Whether used in a single-player format or as part of a broader live experience, it transforms passive spectators into invested participants. Every spin is meaningful. Every removal reshapes the field.
Operators love the control and flexibility of this format. It allows them to tailor experiences that stretch out over time—perfect for end-of-day draws, event-long engagements, or high-value tournaments. Prizes can be tiered, gamified, or even themed to reflect seasonal promotions, player tiers, or loyalty statuses.
Where this innovative mechanic truly came to life was during a standout partnership between DigiWheel and the Nevada Hotel & Lodging Association (NHLA) in Las Vegas in December 2024. As part of this industry event, DigiWheel was selected to power an exclusive prize giveaway that aimed to captivate and reward attendees in a dynamic, engaging way.
The event featured 18 high-value prizes, each in a unique category, with only one prize available per category. This format presented the perfect opportunity to showcase DigiWheel’s Last Man Standing mechanic in action. Unlike traditional raffles or generic prize wheels where repeated wins or duplicate prizes are possible, the NHLA giveaway was designed to guarantee that each prize would be awarded only once—ensuring fairness, transparency, and an unforgettable experience for participants.
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]]>The post Why Every Casino Needs a Digital ‘Gameshow’ that Increases Customer Engagement appeared first on .
]]>Five minutes of engaged chat later, he was asking his marketing and loyalty team how he could get an automated self-service digital, wheel-based gameshow at every entrance to the casino!
Here’s why; an automated self-service digital wheel based gameshow attracts a younger audience, increases frequency of visits of existing customers and attracts lapsed customers back with an enticing offering.
And all measurable metrics to satisfy the most cynical Marketing or Finance department heads.
We are all aware that the future of casino customer engagement is personalised and entertaining micro experiences. It’s why slots are so successful. Instant gratification experiences. Modern customers demand engaging content in a short burst entertainment form factor. All we get in the modern world is eight seconds of digital attention span for customers to engage. So, if we don’t get them in those eight seconds, we may not get them at all. Lost to their combined physical and digital worlds in Insta, Tik Tok, Reels, Snaps, X, Messenger, Facebook, YouTube, Telegram, WeChat and so on.
Are casinos connecting someone’s digital life to their land based casino life? It’s way easier to connect them to your online operations, but what if you don’t have online operations, or if that person is simply averse to online gaming?
A digital path of engagement can be a companion app to share all info and promos with a personalised offering, but self-service kiosks can also do the same (if you allow their journey to be matched on their personal device). Combine both with QR code or physical/digital loyalty card promotions for a free wheel spin on X days or X time of day or every time you visit or spend more than X or freebies on football nights or just because we love you as a customer; here’s a free spin to win X!
This is a global first for digital casino customer engagement with a gameshow experience and instant gratification for customers – free for them to ‘play’! Give them slot play, meals, lodging, merchandise or other tax efficient marketing wares. You could even get one of your existing vendors to ‘sponsor’ a branded wheel game for free spins for drinks, merchandise or experiences. In some cases this makes the wheel cost neutral for the casino as vendors are paying for their games, but the casino also does their own!
The compelling call to action to play a free game personalised to them or their loyalty card tier, is hugely attractive to everyone. And the experience in itself is TikTokable, Instagramable, SnapChatable and all other sociables.
Contact Phillip on [email protected] for more nuggets on how an automated self-service gameshow experience will drive footfall to your doors. Or visit digiwheel.com for more.
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]]>The post DigiWheel Classic – An Introduction appeared first on .
]]>The DigiWheel Classic looks exactly like our gaming devices but the internal workings are moderately different to cater for the different uses. The DigiWheel Classic device is available in two formats, automated or manual, and can run fully autonomously without the need for any supervision from staff within a property.
The Twelve (12) square metres (c.120 sq ft) digital screen can run promotional games designed by marketing and graphics teams locally all whilst showing promotions, live TV or any other content one wishes to display on the non-rotating centre. DigiWheel provides clients with our DigiWheel Wizard, a tool used to create custom wheels and content to suit our DigiWheel devices.
DigiWheel integrates into any Casino Management System (CMS) which gives operators the power to further customise promotions specific to tier levels or however else clients are categorised or targeted. This allows players to spin the DigiWheel and play on different occasions including new sign-ups, birthday day promotions, daily/weekly/monthly attendance spins based on tier level and other pre-defined qualifiers in order to attract more customers at specific times or dates.
Our DigiWheel classic is currently used within a number of gameshows and properties including, but not limited to, the following:
Here’s what one of our clients, Sycuan Casino & Resort, had to say about our DigiWheel Classic & Team:
‘Working with Phillip and the DigiWheel team was a breeze. Their team’s responsiveness, regardless of location, ensured a smooth process. The user-friendly portal made switching images effortless, allowing our team to be up and running in no time.
Now, our tournaments erupt with excitement every time the DigiWheel spins!’ – Shirley Robinson, Director of Strategic Initiatives, Sycuan Casino Resort & Spa.
Head over to our ‘Contact us’ page to enquire about pricing and availability!
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]]>The post DigiWheel Makes Its TV Debut With Latvijas Loto ‘SuperBingo’ appeared first on .
]]>The DigiWheel, a result of tireless innovation and cutting-edge technology, includes 12 SqM of Digital Real Estate. This unique feature allows for the seamless integration of promotional games with marketing messages and videos, offering participants and viewers of ‘SuperBingo’ an interactive and visually stunning experience.
‘It is a huge milestone to have a world’s first with DigiWheel on a gameshow on TV. Bringing the spectacle of our unique digital wheels to broadcast television is a perfect example of how our cutting edge DigiWheels deliver an amazing TV game show spectacle! We are incredibly proud to partner with Latvjas Loto and their forward thinking team, to bring the most incredible gaming tech to their TV studio for their audience and TV viewers.’ John Purcell, DigiWheel CEO, said.
The game show in Latvia serves as a testament to the versatility and excitement that DigiWheel brings to the entertainment landscape globally.
“We are happy that the Latvian national lottery ‘SuperBingo’ has these cutting edge technological and ambitious changes. The world’s first DigiWheel brings a new dimension of entertainment to players and viewers throughout Latvia. This innovation represents a fusion of technology and gaming, offering an immersive experience that has never been seen before on TV in Latvia,” says Aiga Roziņa, Marketing Director of Latvijas Loto.
For enquiries, please contact:
Phillip Purcell
VP Business Development
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]]>The post A North American First as DigiWheel Goes Live in Sycuan Casino Resort, California appeared first on .
]]>A North American First as DigiWheel Goes Live in Sycuan Casino Resort, California
DigiWheel is delighted to announce the first live DigiWheel Classic in North America. This momentous occasion empowers our partner at Sycuan Casino Resort in California with the most advanced wheel-based games in the world.
The DigiWheel Classic allows Sycuan Resort to offer promotional wheel games, advertising, and key marketing initiatives inside the casino, with the ability to design their own wheel games and promotions to maximize the ‘wow’ factor of such a powerful attraction to customers.
“We are proud to partner with Sycuan Casino Resort to launch an incredible marketing innovation in the casino, while delivering unforgettable experiences to their customers. The talented Sycuan team will be providing a new level of entertainment, theatre, and fun to their marketing efforts that have never been seen before in the USA. We are privileged to be a part of it,” said John Purcell, CEO at DigiWheel.
“We are constantly on the lookout for how we can enhance our guests’ experience and to stay on the leading edge of gaming technology,” said Sycuan Senior Vice President of Marketing Tom McMahon. “Being the first property in North America to feature the DigiWheel on the gaming floor shows our commitment to being the best entertainment option for our players.”
The incredibly eye-catching DigiWheel Classic allows casinos to combine promotional games with marketing messages and engaging content, all easily designed, deployed, and controlled by the casino team. DigiWheel is distributed in California by INAG.
DigiWheel products are live in flagship properties across Europe, from London to Monte-Carlo and many in between. The DigiWheel Classic (promotional device) also has gambling versions that provide the highest-performing wheel-based gaming titles ever created, such as Crazy Time and Dream Catcher, among many others that can be played on tables or terminals.
For inquiries, please contact:
Phillip Purcell
VP Business Development
[email protected]
About DigiWheel:
DigiWheel, an Evolution Company, develops, produces, markets and licenses the patented DigiWheel, an HD rotating screen that can play any wheel game ever created. With over 33 square feet of screen that can be customised with ease, DigiWheel provides a massive attraction to any casino floor with a powerful platform for gaming, promotions, marketing and entertainment. DigiWheel also provides other land based products from the Evolution family, including Lighting Roulette casino tables and terminal versions of DigiWheel games and Lightning Roulette.
About Evolution:
Evolution AB (publ) (”Evolution”) develops, produces, markets and licenses fully-integrated B2B Online Casino solutions to gaming operators. Since its inception in 2006, Evolution has developed into a leading B2B provider with 700+ operators among its customers. The group currently employs 17,800+ people in studios across Europe and in North America. The parent company is based in Sweden and listed on Nasdaq Stockholm with the ticker EVO. Visit www.evolution.com for more information. Evolution is licensed and regulated by the Malta Gaming Authority under license MGA/B2B/187/2010. Evolution is also licensed and regulated in many other jurisdictions such as the United Kingdom, Belgium, Canada, Romania, South Africa, and others.
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]]>The post Evolution Online Event appeared first on .
]]>Join us for this exclusive online event where you will see and hear from a line-up of speakers from the Evolution team. We will talk about our exciting plans for the year ahead for the entire Evolution Group, including an exclusive reveal of the 25 new games we were ready to preview at ICE in February across all our six brands and much more.
Join the event on 8 February at 15:00 CET on our YouTube, LinkedIn or Twitter.
Speakers
Martin Carlesund | Group CEO, Evolution |
Irina Mendez | Head of Commercial Operations, Evolution |
Fredrik Bjurle | Chief Growth Officer, Ezugi |
Nik Robinson | Chief Executive Officer, Big Time Gaming |
Todd Haushalter | Chief Product Officer, Evolution |
Jeff Millar | Commercial Director North America, Evolution |
Tania Johannisson | Director of Game Integrity & Risk, Evolution |
John Purcell | Chief Executive Officer, DigiWheel |
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]]>The post DigiWheel acquired by Evolution appeared first on .
]]>[PR] Evolution acquire the business of DigiWheel, developers of the world’s first patented HD spinning gaming wheels.
The acquisition will be an all-cash deal with a total up-front consideration of EUR 1 million. In addition, Evolution will pay an earn-out payment, based on DigiWheel’s EBITDA during three years. Completion of the transaction is planned for late 2021 and is subject to certain closing conditions.
According to Evolution, the deal will further strengthen Evolution’s online gaming portfolio through DigiWheel’s unique and innovative digital technology being blended into Evolution’s online Live Casino games and game shows. The Evolution portfolio already includes successful wheel-based games including Dream Catcher, Crazy Time and other games.
DigiWheel will continue as a brand in its own right within the Evolution Group – alongside Evolution, NetEnt, Red Tiger, Ezugi and Big Time Gaming – adding even greater diversity to the group’s product offering for both online and land-based operators.
The DigiWheel product itself is a truly unique, 360 degrees, fully rotating HD gaming wheel that can operate as a live online game. The spinning wheel is an HD screen, that can run any money wheel or prize wheel game including all of Evolution’s game show wheel content.
Evolution Group CEO Martin Carlesund commented on today’s announcement: “We are always looking out for interesting technology and have been impressed by what DigiWheel have developed. I am delighted we have reached this agreement. DigiWheel is an excellent fit with Evolution’s product offering. We have had successes with wheel games and, of course, we are committed to creating the most immersive and exciting gaming experiences available in online casino.”
John Purcell, DigiWheel’s CEO, added: “This announcement gives all of us at DigiWheel a great deal of satisfaction. For almost 9 years our team have worked tirelessly to create a standout product that is a unique, one-of-a-kind digital gaming innovation. This deal will see our unique products and technology brought into the Evolution Group and exposed to an even wider global audience of operators and players, which is enormously exciting.”
For investor enquiries, please contact:
Jacob Kaplan, CFO, [email protected]
For trade press and media enquiries, please contact:
Amy Riches, Head of Marketing, [email protected]
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