The Customer Context Layer
Outlit unifies every customer interaction — website visits, product usage, billing events — into a single customer context graph. Query the complete picture from the CLI, through AI agents, or via API.Get Started
Install the CLI and connect your first data source in under 5 minutes.
How It Works
Collect
Add the Outlit browser SDK to capture website visits, form submissions, and engagement. Connect Stripe for billing data and PostHog for product usage.
Resolve
Identity resolution automatically links anonymous visitors to known contacts when they sign up, log in, or submit a form. The same person across devices merges into one profile.
Build the Graph
Outlit connects visitors, contacts, and accounts into a structured graph with journey stages, billing statuses, and unified activity timelines.
Why Outlit?
Unified Context
One graph connecting website analytics, product usage, and billing — instead of siloed tools that each show a fragment.
Identity Resolution
Automatically merge customer profiles across devices, emails, and auth providers into a single contact.
Agent-First
Query customer data from the CLI or through AI agents via MCP — run SQL, search with natural language, and get full context without leaving your terminal.
Journey Intelligence
Outlit tracks where each contact and account is in their lifecycle, from first visit through activation to churn risk.