How to: Starter plan

Navigating the ever-evolving landscape of digital marketing can be challenging, especially when it comes to optimizing your sales funnel. Fortunately, Tomi.ai offers a variety of pricing plans to help you harness the power of machine learning and data-driven insights. In this article, we’ll explore the Starter plan offered by Tomi.ai, highlighting its features and providing a step-by-step guide to setting it up for maximum results.

What is the Starter Plan at Tomi.ai?

The Starter plan at Tomi.ai is designed to provide businesses with essential tools for optimizing their sales funnel through smart retargeting audiences and Lookalike (LAL) audiences. With this plan, you can:

1. Get retargeting audiences uploaded to ad platforms using the hashed and scored users data upload
2. Get retargeting audiences uploaded to ad platforms based on the web event
3. Get LAL audiences based on scored and uploaded seed audiences (using the hashed and scored users data upload)
4. Unlock the potential of Predictive Analytics report

By leveraging these features, you can effectively target potential customers, increasing the efficiency of your marketing efforts and driving more conversions.

Steps to Set Up the Starter Plan at Tomi.ai

1. Insert a payment card (5 min).
   To get started with the Starter plan, you’ll first need to insert your payment card information. This step ensures that your subscription is activated and allows you to begin using Tomi.ai’s services immediately.
2. Install and Setup Tomi.ai Pixel (15 min).
   The next step is to install and set up the Tomi.ai Pixel on your website. This essential tool helps collect first-party behavioral data from your site visitors, which is crucial for training the machine learning model and improving the accuracy of your lead scoring predictions. Follow the installation instructions provided by Tomi.ai to ensure the Pixel is correctly implemented on your site.
3. Set up CRM Feeds Transfer (15 min – 1 day).
   To fully leverage the power of Tomi.ai, you’ll need to set up CRM feeds transfer. This process involves connecting your CRM system to Tomi.ai, allowing for seamless data integration and facilitating the use of collected data for audience segmentation and targeting. The time required for this step may vary depending on your CRM system and its configuration.
4. Data Collection and ML Model Training (depends on your sales cycle).
   Once the Tomi.ai Pixel is installed and your CRM is connected, the platform will start collecting data and training the machine learning model. The time required for this step depends on your sales cycle and the amount of data collected. The more data Tomi.ai gathers, the more accurate and effective the model becomes.
5. Connect Ad Platforms (10 min).
   To utilize the smart retargeting and LAL audiences generated by Tomi.ai, you’ll need to connect your ad platforms (e.g., Google Ads, Facebook Ads, etc.). This step enables the platform to automatically upload the hashed user data and audiences based on web events, ensuring that your ad campaigns are optimized for the best possible results.
6. Create Audiences (5 min).
   Finally, you’ll need to create audiences within Tomi.ai, using the data collected and the machine learning model’s insights. This step allows you to define the specific groups of potential customers you’d like to target with your marketing campaigns, ensuring that your ads reach the right people at the right time.

Conclusion

By following these steps, you can successfully set up the Starter plan at Tomi.ai and unlock the potential of data-driven marketing strategies. With the power of machine learning and real-time insights at your fingertips, you’ll be well-equipped to optimize your sales funnel and drive growth for your business.