ERA IS THE VOICE OF THE EQUIPMENT RENTAL INDUSTRY
REPRESENTING RENTAL COMPANIES FROM ACROSS EUROPE
Celebrating 20 Years: Building the Next Era of Rental
The ERA Convention is the premier event for the European equipment rental industry, bringing together more than 300 leading voices to network, learn, and share insights. The 2026 edition will take place in Maastricht from 2 to 4 June 2026 at the MECC Convention Centre.
Discover Rental
The rental market goes well beyond construction machinery and equipment, helping a wide range of customers and industries reduce their fixed costs, outsource their risk and improve their sustainability.
In short, renting frees up resources for companies to invest into their core business, without having to worry about managing a fleet of equipment.
Find out more about the ‘Reasons to Rent‘ and how rental provides a cost-effective, sustainable and risk-free solution to your equipment needs.
Sustainability
Rental is an inherently circular and sustainable model that minimises the environmental impact of equipment.
Total Cost of Ownership
Rental can dramatically reduce the costs of operating equipment – find out more about the financial benefits of rental.
Digitisation
Digitisation is enabling rental companies to improve customer services and provide clients with new solutions.
From Digitalization to AI Report
This report explores how artificial intelligence is reshaping the equipment rental industry. It presents 40 relevant AI use cases, highlights strategic priorities for rental companies, and offers clear implementation recommendations covering data, governance, risk management and change adoption.
The publication is designed to support rental companies as they progress from early digitalisation efforts towards more scalable, impactful AI applications.
Theft and Vandalism Prevention Guide
The European Rental Association (ERA) has published the Theft and Vandalism Prevention Guide — a comprehensive resource tailored to address one of the most pressing challenges in the equipment rental industry.
ERA Energy Transition in Rental Report
The European Rental Association (ERA) has published Energy Transition in Rental Report. The project aims to facilitate the shift from fossil fuels to cleaner, renewable energy sources within the rental industry.
ERA Sustainability KPIs Framework v.3.0
The European Rental Association (ERA) has published Version 3.0 of its Sustainability KPI Framework — a major step forward in supporting rental companies to implement structured, relevant, and CSRD-aligned sustainability reporting practices. The new framework is accompanied by an Excel-based KPI list and a comprehensive set of guidance slides that help organisations navigate the selection and application of the right indicators for their business.
The updated Framework 3.0 has been developed by ERA in partnership with epi Consulting and is specifically designed to reflect current and emerging EU sustainability reporting standards, while maintaining a practical and sector-focused approach.
ERA OSH Toolbox
The ERA Occupational Health and Safety Toolbox is the place to go for rental companies for all know-how and sector specific health & safety data in the rental industry. It provides statistics, benchamarks and best practices on both accidents and health issues of employees in the equipment rental sector. It provides basis for future systematic benchmarks in the area of OSH in the rental industry.
ERA Carbon Reporting Guidance
The European Rental Association (ERA) has published comprehensive sectoral guidance for rental companies on reporting corporate carbon emissions across Scopes 1, 2, and 3. This document provides a standardized framework for the industry to establish an equipment rental company carbon footprint.
Impact of Digitalisation on Rental
Digitalisation is transforming the commercial landscape for rental companies, with implications for their sales, marketing, operations, asset management, business models and more.
Read ERA’s ‘Impact of digitalisation in the equipment rental industry’ report to find out:
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- What is driving digitalisation in the rental market
- The benefits of digitalisation
- How to get started
- The digital transformation journey
- What the future might look like
Headlines and news
Stay up-to-date with the latest news from ERA and the rental industry
Rental Tracker: Q2 2025
The latest ERA/IRN RentalTracker suggests that business sentiment across Europe’s rental industry has taken a step back from the modest positivity at the end of last year. While not a collapse by any means, signs of strain are emerging. The Q2 2025 survey, conducted...
INDUSTRY NEWS
Browse the latest rental industry news
Equipment Rental in Europe
Figures taken from the ERA Market Report
EUR ANNUAL TURNOVER
RENTAL COMPANIES
EMPLOYEES
Why is it important to join ERA?
STÉPHANE HENON
LOXAM
“Being a member of the ERA, and actively participating in the various committees, enables LOXAM to have fascinating exchanges with our peers. During the meetings we debate and discuss best practices and the innovations in our sector, we work on the convergence of the rental companies’ needs towards OEMs.
Moreover, we look to promote the rental industry profession in order to attract new talents in this, mostly unknown, sector and we deepen our knowledge of the different companies and countries.”
ERA Convention
The annual ERA Convention brings together the leading voices of the European rental industry to network, learn and share. The next ERA Convention will be on 15-16 May 2024.
Sustainability KPIs
The ERA Sustainability KPI Guidance Framework provides a practical approach to sustainability measurement and reporting, from getting started to best practice.
ERA Market Report
Since 2008, the ERA Market Report has been the leading source of intelligence on the European equipment rental market and is the only Europe-wide industry benchmark.
TCO Calculator
The ERA TCO Calculator is a free-to-use, unbiased, independent and comprehensive tool for assessing the total cost of ownership of construction equipment.
CO2 Calculator
The ERA Equipment CO2 Calculator is a free-to-use, unbiased and independent tool for estimating the greenhouse gas emissions of construction equipment.
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