Event Engine

Maximising Your Exhibition Investment

Lee Matthew Jackson — Thu, 13 Nov 2025 11:17:53 +0000

You’ve paid thousands for your exhibition stand. You’ve traveled. You’ve invested days away from the office. Then 2pm on Day 2 hits, visitor numbers drop, and you’re checking your phone wondering what to do with that last 15-20% of your investment. What if instead of wasting that downtime, you could turn it into your most valuable networking opportunity? In this episode, Lee sits down with…

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Keep exhibitors coming back

Lee Matthew Jackson — Thu, 29 May 2025 07:10:44 +0000

At the heart of every successful event is a smooth experience for exhibitors, but as many know, the reality often involves nightmarish complexity. Wrestling with forms only to have progress wiped out. Ordering essentials from seven different suppliers through seven disjointed systems. Hunting through emails for critical information that should be at your fingertips. In this episode…

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Re-imagining exhibition waste

Lee Matthew Jackson — Thu, 22 May 2025 11:32:13 +0000

Exhibition flooring is big business, and a big sustainability challenge. What happens when exhibition carpet reaches the end of its brief 5-6 day life? In this eye-opening episode, Jennifer Bishopp, COO of MJ’s Event Services, debunks the myth that exhibition carpets simply go to landfill. She reveals how her company is pioneering true circular sustainability by transforming recycled carpet…

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The hidden layer of event intelligence

Lee Matthew Jackson — Fri, 16 May 2025 08:27:58 +0000

What can truly tell you how attendees move through your event space? In this episode, Caroline McGuckian, CEO of Meshh, joins Lee to explore how spatial analytics is revolutionising event measurement. Learn how anonymous WiFi tracking provides crucial insights beyond traditional guesswork and observation, revealing attendee journeys, engagement patterns, and ROI metrics that event professionals…

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5 questions to help manage an event crisis

Lee Matthew Jackson — Fri, 21 Mar 2025 13:14:49 +0000

In journalism school, students are taught that any complete news story must address five fundamental questions: Who, What, Where, When, and Why (sometimes adding How for good measure). These “Five Ws” form the backbone of information delivery, ensuring audiences receive a complete picture of events. But as I discovered during our recent “Crisis Management for Events” podcast with PR veterans…

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What all events need no matter the size

Lee Matthew Jackson — Fri, 21 Mar 2025 12:21:41 +0000

Scale doesn’t define event success. As my recent conversation with events veteran Dean Rees revealed, the fundamental ingredients that make an event successful remain remarkably consistent, whether you’re orchestrating a national celebration in Dubai or screening football matches in a small-town park. Dean’s journey from London’s theatrical scene to the mega-events of the Middle East…

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Creating serendipity in online events

Lee Matthew Jackson — Wed, 19 Mar 2025 11:23:16 +0000

Remember those chance encounters at physical events? The conversation with a stranger in the coffee line that led to a business partnership. The random seat assignment that connected you with your future mentor. These serendipitous moments often become the most valuable outcomes of in-person gatherings and yet they’re frequently overlooked when designing digital events.

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Successful events at any scale

Lee Matthew Jackson — Thu, 13 Mar 2025 10:00:00 +0000

What makes an event truly successful, no matter its size? In this episode, Dean Rees, CEO of Melton Mowbray Town Estate, joins Lee to break down the essential ingredients for event success—whether it’s a small community gathering or a large-scale international production. Dean shares insights into building the right team, adapting to different event cultures, and how the same principles apply…

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Unlocking AI Potential for Events

Lee Matthew Jackson — Fri, 20 Dec 2024 10:00:00 +0000

How can AI transform event management and improve efficiency? Martin Suttill, founder of 54 Solutions, joins Lee to share practical use cases of AI in events, from automation to data handling, and how event businesses can embrace AI as a tool rather than a threat. Martin shares his journey from freelancing in Latin America to running 54 Solutions, a full-service agency specialising in…

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The neuroscience of event engagement

Lee Matthew Jackson — Tue, 03 Dec 2024 10:07:00 +0000

How can understanding neuroscience help event organisers create more engaging experiences? Lisa Schulteis, founder of ElectraLime Marketing and Your Event Marketplace, joins Lee to discuss how the principles of neuroscience can be applied to improve event engagement. Lisa draws on her background in neuropsychology to offer unique insights into how our brains process events. In this episode…

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