EventsPass

CompuSystems Has Agreed to Acquire EventsPass to Expand Event Registration and Ticketing Capabilities

keenstmy — Thu, 12 Dec 2024 13:00:05 +0000

Lisle, IL — CompuSystems, a leader in event registration, lead retrieval, and data analytics, is excited to announce that it has agreed to acquire EventsPass, an innovative SaaS platform specializing in advanced ticketing solutions for B2C and B2B events. The acquisition reinforces CompuSystems’ dedication to providing cutting-edge tools that empower event organizers to enhance attendee experiences and drive event success.

EventsPass is a leader in ticketing solutions for events of all sizes, offering a flexible platform that streamlines the ticketing process and simplifies event management. This acquisition strengthens CompuSystems’ portfolio and further positions the company as a one-stop provider for event technology solutions.

“This is an exciting moment for CompuSystems,” said Mark LoGiurato, CEO of CompuSystems. “With EventsPass’ expertise in ticketing, we’re broadening our capabilities to provide even greater value to event organizers. Together, we’ll deliver a seamless event lifecycle solution, from registration and ticketing to lead retrieval and post-event analytics.”

Adam Blakney, CEO of EventsPass shared his perspective:

“This acquisition marks an exciting milestone for EventsPass and our valued customers. It signifies a new chapter in delivering innovative, customer-focused solutions that enhance event experiences and drive client success. With this transition, we can expand our offerings, improve efficiencies, and create even greater value. I’m proud of what our team has built and excited for the opportunities ahead to exceed expectations and continue driving innovation in the event industry.”

Terri Kennedy, Vice President of Registration & Customer Service for South Florida Ventures/Informa Markets expressed her enthusiasm for the acquisition:

“Having worked closely with both CompuSystems and EventsPass over the years, we are thrilled about the synergy this acquisition brings to our portfolio of events. It’s an exciting opportunity to combine the strengths of both companies to help deliver even better event experiences to our customers in both B2B and B2C events.”

The acquisition also opens the door for CompuSystems to serve industries and event types traditionally outside its core focus, including festivals, consumer events, and ticketed public events, underscoring the flexibility and scalability of the combined platform.

About EventsPass

EventsPass provides essential tools and best-in-class service for event organizers to quickly launch complex ticketing and registration systems to grow audiences, to capture more revenue, to generate leads for partners, and to access data that will advance their business. Founded six years ago, EventsPass serves clients around the globe for events ranging from 10,000 to over 100,000 attendee transactions. Learn more about EventsPass at www.eventspass.co/

About CompuSystems

CompuSystems is a premier provider of registration, data analytics, and lead management services for live events, offering cutting-edge solutions and unparalleled customer support to clients in the trade, association, corporate, and government event markets. With a strong focus on innovation, customer service, and sustainability, CompuSystems is dedicated to delivering exceptional event experiences for clients and their attendees. Learn more about CompuSystems at https://www.compusystems.com/

The post CompuSystems Has Agreed to Acquire EventsPass to Expand Event Registration and Ticketing Capabilities appeared first on EventsPass.

NBIBS Case Study

keenstmy — Wed, 16 Oct 2024 17:17:57 +0000

C H A L L E N G E

Create a VIP experience for anyone attending or exhibiting at Revel Republic’s on-water boat shows. Revel has captured the essence of West Coast boating lifestyle with the experiences offered at Newport Beach International Boat Show and San Diego International Boat Show. The events cater to high-end boating enthusiasts and have popular VIP experiences that attract celebrities and high-dollar buyers.

S O L U T I O N

An easy-to-use digital experience for boating enthusiasts of all skills and ages. EventsPass offers secure transactions and provides a scannable QR code as a digital pass without the need for clunky processing or even plastic lanyards and badges. For exhibitors, the attendee codes can be scanned by EventsPass’ LeadGen app to indicate deeper interest and activate sales followup for brokers.

B E N E F I T S

Digital passes on attendees’ own devices
Marketing tools to grow Revel’s database
LeadGen app for exhibitors to see return on
their investment
Stronger data management and
insights reporting

T H E N U M B E R S

10,000+ online tickets processed
84% of tickets with unique registration
37 Average qualified leads captured

“To deliver the exceptional experiences our audience expects, our technology and systems must be frictionless. EventsPass is the best in ticketing with its digital passes, marketing tools and data management.”

Hany Ghabour, President of Revel Republic, an experiential creative agency

The post NBIBS Case Study appeared first on EventsPass.

Adopt a Registration Agenda, even in B2C

keenstmy — Fri, 16 Aug 2024 23:30:49 +0000

How can Events Pass help organizers Adopt a Registration Agenda, even in B2C?

Interview with Ed Bruno, EventsPass VP of Sales

In the latest installment of our video series, we posed some catchy questions to Ed Bruno to help Event Organizers understand how data can support their business goals. He lobbies heavily for having a Registration Agenda

Why is registering tickets important? What is the value of having a valid email or some kind of contact information attached to a digital ticket issued for a show?

Well, at Events Pass, we get asked about registration data. We always seem to have a conversation around that. Why is it important? What's the value of it? What do I get out of it? Why do I want to push registration? And we have some show organizers that are concerned that it's an inconvenience, that it's going to slow down the check-in process, and it's going to create friction with my attendees.

I want a frictionless experience, too. However, I'm hard pressed to think of a single service we sign up today for, whether it's social media, whether it's an app, whether it's ordering a pizza online, you've got to register on some level, right? You've got to provide your name, your address, where the pizza is going to. We are registering all the time for everything.

So why should our events be any different? Now in B2B trade shows, everybody's registered, right? But consumer shows will have a whole lot of anonymous attendees if you're not pushing a registration agenda

If you think about the value of that information, you have 25,000, you have 40,000 attendees at your event, whatever that number is. There's a lot more value when you can say, I know the name and the phone number, maybe you even have some psychographic data, at least some zip code data about them to share with your sponsors.

So it makes it a lot more tangible in terms of sponsorship value. It also makes a lot more value for you in terms of remarketing. Think about what you spend each year on advertising to invite this universe of people to come to your event. When you could really be effective and remarketing is a lot more cost effective than marketing in terms of spend. If you were inviting all those people back, show after show, year after year.

So don't think asking for registration data takes a long time. I mean, people can register, buy a ticket and be ready to walk through the door on our platform in less than two minutes. I've timed it on my watch, less than two minutes. So it's not an inconvenience. You need the data for a lot of different reasons, remarketing sponsors.

I'm going to have this conversation too. If you ever are going to walk into an M&A chat with a potential buyer, It changes the conversation when you say, not only do I have 25,000 attendees, but I can prove it, and I've got all their names and phone numbers.

So lots of value behind it, and it's commonplace today, so don't be afraid of it.

From the customer's perspective, we're living in an age of “show me you know me.” Everybody wants things to be personalized for them, and having contact details to use when remarketing puts smart, data-centric event organizers at an advantage.

Adopt a Registration Agenda for Ticketing and watch your show grow.

Returning Audience + New Audience = Revenue Growth

Watch the full interview here:

Play Video

Want to learn more about how EventsPass can help you implement a Registration Agenda and grow your event?

Visit our Contact Sales page and fill out the form — our team is ready to connect and show you what’s possible.

The post Adopt a Registration Agenda, even in B2C appeared first on EventsPass.

EventsPass Helps Advance Husker Harvest Days

keenstmy — Fri, 16 Aug 2024 22:47:25 +0000

Informa Markets group turns to new software solution

Dallas, Texas — August 13, 2024 — EventsPass is welcoming a new customer committed to maximizing data captured to better inform decisions around their marketing spend. Husker Harvest Days, part of Informa Markets’ Farm Progress Group, has brought in EventsPass for integrated ticketing, registration, marketing tools and data insights capabilities.

The software has been deployed to make ticketing and registration fast and easy, plus an EventsPass onsite support team will help manage checkin and badging onsite for this show, open to the agriculture community. Husker Harvest Days will be Sept. 10-12 this year in Grand Island, Nebraska.

"The Informa Markets team continues to push the boundaries of where data can take them when it comes to marketing investments and expenditures," says EventsPass VP, Sales Ed Bruno. "The goal is to help clients generate more revenue and lift the overall health of a show. Our development team continues to enhance the features that make it easier to know and attract attendees through enhanced data capture.”

###

The post EventsPass Helps Advance Husker Harvest Days appeared first on EventsPass.

Tap Exhibitor Networks for More Tickets

keenstmy — Tue, 06 Aug 2024 18:50:55 +0000

How does Events Pass help organizers work with exhibitors to build an audience?

Interview with Ed Bruno, EventsPass VP of Sales

At Events Pass, we've been working on crafting a strategy that is quite unique, and it's thinking about your exhibitors in a different way. Think about your exhibitors as having the potential to be your best ticket sellers. To wit….

Exhibitors know their customers better than anybody.

Many of your exhibitors are going to have long-standing relationships where they already have brand loyalty with an existing customer base or at least with brand exposure. It may be 50 core customers, it may be 500, it may be 5,000. But if you empower them with digital tools, they can easily tap this audience to bring our more audience for your event.

For example, our exhibitor portal where the exhibitor goes in to get their credentials and sign up their team for the event and purchase LeadGen access has some fun marketing add-ons.

Exhibitors can upload all those loyal customers that they've had and send them a digital VIP invite to your event. And not all of them are going to come. But the ones that do come, we validate. We scan them in at the door so that we know that they showed up.

That exhibitor is really delivering a whole lot of value on multiple levels. One, they're bringing the right kind of P1 attendees that you want, people that are just super passionate about the RV category, the boating category or whatever.

So they benefit and lift all boats. All exhibitors are benefiting from the right people are there because they're bringing the right people there that they know are buyers. Two, they're selling tickets for you. Because post-show, those people that scanned in, that exhibitor is going to get an invoice for those tickets that were redeemed, and that's a revenue stream for you as the show organizer. You spend zero in marketing spend to get those attendees to the door.

We have comfortably seen an “exhibitor army,” as I like to refer to them, bring 20% of the attendance and 20% of the revenue through the door. And again, I'll repeat it — without any additional marketing spend. Some people will tell you there's no such thing as a free lunch. I think there still might be a free lunch in the world, and this could be it.

Use your exhibitor army and mobilize them.

Watch the full interview here:

Play Video

Want to explore how EventsPass can help you turn your exhibitors into powerful ticket sellers?

Visit our Contact Sales page and fill out the form — our team is ready to help you grow your audience and revenue with smart exhibitor strategies.

The post Tap Exhibitor Networks for More Tickets appeared first on EventsPass.

How can events build velocity for revenue growth?

keenstmy — Wed, 24 Jul 2024 17:18:50 +0000

Retain + Add New = Exhibitor Velocity to Drive Growth

Interview with Ed Bruno, EventsPass VP of Sales

We have this notion that we talk about all the time around building exhibitor velocity.

It's taking what you've been successful at already, which is closing this plethora of exhibitors, this exhibitor pool, and building upon it. So year over year, it continues to grow.

That's the whole notion behind the velocity component: design a velocity strategy, which has goals attached to it.

What's your retention goal for this year?
What's your new sales goal for next year?
How do you work right out of the show to re-sign all those happy, successful exhibitors so that as you go into year two, you already know what your base is. You already know what your commitment level is.

And that's the momentum of velocity building as a sales strategy.

Retain + Add New = Exhibitor Velocity

Watch the full interview here:

Play Video

Want to learn how to build exhibitor velocity and set your show up for long-term growth?

Visit our Contact Sales page and fill out the form — our team is ready to help you drive retention, add new partners, and accelerate revenue.

The post How can events build velocity for revenue growth? appeared first on EventsPass.

Coach Exhibitors for the Win-Win

keenstmy — Tue, 16 Jul 2024 22:14:57 +0000

How can event organizers coach exhibitors to have success onsite?

Interview with Ed Bruno, EventsPass VP of Sales

One of the questions we get asked often by our customers, our show organizers, is how we can work together as a team to be more effective in helping the exhibitors be successful. And what we often see is, show organizers are really good at selling booth space — You've got your 250 or 350 booths filled out. You've got your floor map designed and done. All the boxes are checked and it's high fives around the office.

But an opportunity is missed if you're not taking on the role of a coach post-booth-sale to help ensure the success of those exhibitors.

You know they've spent a bunch of money to be there on site and they have expectations and they're all different. Ask them

What are your goals?
What's your strategy to achieve those goals?
What's your average cost per sale?
How many sales do you need? Are you shooting for?
And what's your path, your plan, your strategy as an exhibitor to meet those goals?
Are you doing contesting on site?
Are you doing special promotional components that are giving discounts and price point incentives and things like that

It's very different too for an exhibitor that it's a lead show. Then show organizers must find out:

What are your goals and your metrics that you're looking at?
How many leads do you need?
Out of those leads, how many leads do you expect will be good qualified leads?
Post-show, when you've got that bank of qualified leads, what's your conversion rate?
How many do you typically close? Is it half? If it's half, what's your average transaction value per sale?

You can start to create a pathway, a methodology that you back into for what kind of volume you need to meet the outcomes that you have. With our exhibitors and our show organizers, EventsPass will do webinars as one example of how we support the overall health of a show.

We'll do up to four of them leading up to the opening of a show. And we have exhibitors jumping into these webinars. We have tools like an ROI calculator where we're putting in all kinds of metrics. That are really eye-opening for a lot of exhibitors. I've had some say, “My gosh, I didn't think I needed that many sales to really hit the number that I wanted. I never really thought of it that way before.”

Or they'll say, “I'm surprised how few sales actually are needed to have a great effective show.”

So the moral of the story, if you will, is it takes a lot less energy with a focus strategy to keep exhibitors happy and re-sign them year over year, re-sell them, vs. dealing with a lot of churn and having to go out into biz dev mode and find new exhibitors that you're trying to find and sell.

We would love to work with you if you want to get into a deeper conversation about how we can collaborate to build a sales strategy for post-booth sales. “Sell through the sale” is our motto.

Watch the full interview here:

Play Video

We would love to work with you if you want to get into a deeper conversation about how we can collaborate to build a sales strategy for post-booth sales. “Sell through the sale” is our motto.

To learn more or start a conversation with our team, please fill out our contact form and someone from EventsPass will be in touch shortly.

The post Coach Exhibitors for the Win-Win appeared first on EventsPass.

Unveiling the Truth: 10 Event Ticketing Myths

keenstmy — Wed, 12 Jun 2024 09:30:00 +0000

Are you ready to unlock the hidden potential of your events? It's time to dispel the misconceptions surrounding ticketing and embrace the true value it brings to the table. Let's dive into the top 10 myths about ticketing and unveil the reality behind them:

1 . Myth: Switching vendors is too hard.

Reality: While personal relationships matter, exploring new solution providers can bring fresh ideas and opportunities for growth to your event. Don't let fear of change hold you back from improving your ticketing process.

Myth: Attendees don't want a Digital Box Office.

Reality: Digital box offices offer numerous advantages, including fraud reduction and cost savings. Embracing digital solutions not only streamlines operations but also enhances the attendee experience.

Myth: My books might never add up.

Reality: Advanced software ensures accurate reconciliation by eliminating cash transactions and human errors. Investing in higher-end ticketing solutions pays off in smoother transactions and increased attendee satisfaction.

Myth: Marketing budgets have to keep expanding.

Reality: Referral marketing can be a powerful tool for driving ticket sales without breaking the bank. Empower exhibitors, attendees, and influencers to become advocates for your event.

Myth: "As a board member, my hands are tied."

Reality: Professional decision-making is essential for board members to fulfill their fiduciary duties. Embrace operational shifts that improve the value proposition for both members and enthusiasts.

Myth: I'll never know who is coming to my show.

Reality: Data collection is easier than ever with modern ticketing systems. Capture attendee information through various touchpoints to enhance marketing efforts and improve event planning.

Myth: ESG responsibilities have no place in trade shows.

Reality: Embracing digital solutions is not only efficient but also environmentally friendly. Make subtle choices that align with ESG principles and contribute to a sustainable future.

Myth: My exhibitors don't need attention.

Reality: Happy exhibitors are the key to a successful event. Provide them with the tools and support they need to maximize their ROI and become advocates for your show.

Myth: My community is not big on tech.

Reality: Traditional enthusiast communities are rapidly embracing technology. Don't ignore demographic shifts and trends—adapt and thrive in the digital age.

Myth: Ticketing fees are unnecessarily high and unjustified.

Reality: Ticketing fees cover essential services and investments in security and technology infrastructure. While they may seem high, they are necessary to ensure the success of your event.

Bonus Tip:

Myth: Ticketing companies don't provide enough control over event management.

Reality: Modern ticketing platforms offer extensive customization options and control features. Take advantage of these tools to streamline operations and enhance the attendee experience.

Unlock the full potential of your events by debunking these myths and embracing the true value of a professional ticketing solution. It's time to elevate your events and Contact Us!

The post Unveiling the Truth: 10 Event Ticketing Myths appeared first on EventsPass.

Improve Attendee-Exhibitor Interactions with LeadGen Software

keenstmy — Thu, 30 May 2024 19:18:17 +0000

Interview with Sabrina Fernandez, Owner and Founder, One Wave Collective, LLC

How do clunky LeadGen methods affect attendees?

“Always plan for more. Always account for more people than you expect. Because again, that's what we all hope for. We always hope that the turnout is better than last year, better than expected. So we need to be prepared for that kind of level of success. And that all goes back to like manifesting abundance, you know, which I'm a believer of in my personal life.

“Another thing that I always keep in mind is that nearly half of the show visitors and therefore the booth visitors year over year are repeats. They've been to a show before, they've been to your stand before, and they're coming to check it out again this year because they just love this environment. They love this industry. They are, you know, aficionados of whatever it is that we're selling.

“So my point with that is: always strive to improve and come up with fresh ideas for those consumers that keep coming back. A lot of the aspects here, once you have a good setup, you have your booth, you have the system that works, it's rinse and repeat, right?

“Not always. Create some room and create some time to think of new fresh ideas and constantly be improving because that repeat customer is paying attention. And they're either getting bored or they're getting impressed by all of the new things and the fresh ideas and the technology and the ease of processes that are being implemented year over year.

“And that's how you get on your way to become a love brand. So it all ties together.”

Connect with Luxury Marketing Expert Sabrina Fernandez here and learn more about her firm, One Wave Collective, LLC.

With time as the ultimate luxury, EventsPass LeadGen tools can elevate any exhibition to keep the focus where it should be. The goal is to make it easy and efficient—even luxurious—for attendees to connect with exhibitors, while providing organizers with the data they need to grow their shows.

To explore how EventsPass can enhance your next event, get in touch with our team through our Contact Sales form.

Watch the Full Video Here

Play Video

The post Improve Attendee-Exhibitor Interactions with LeadGen Software appeared first on EventsPass.

Keep it Fresh, Plan for More

keenstmy — Wed, 29 May 2024 22:47:59 +0000

Interview with Sabrina Fernandez, Owner and Founder, One Wave Collective, LLC

Keep it Fresh, Plan for More

How do you plan ahead and keep experiences fresh?

“And that's how you get on your way to become a love brand. So it all ties together.”

Connect with Luxury Marketing Expert Sabrina Fernandez here to learn more about her work through One Wave Collective, LLC and get yourself a refresh.

Plus, be sure to use EventsPass LeadGen tools at any show where we're the ticketing partner. Our goal is to make it easy to connect with new leads while giving organizers the tools they need to grow.

To learn more about how EventsPass can support your next event, reach out to our team through our Contact Sales form.

Watch the Full Video Here

Play Video

The post Keep it Fresh, Plan for More appeared first on EventsPass.