Evoplay https://evoplay.games Wed, 18 Mar 2026 14:03:51 +0000 en-US hourly 1 https://evoplay.games/wp-content/uploads/2021/02/cropped-icon-32x32.png Evoplay https://evoplay.games 32 32 Evoplay is joining Malta’s key iGaming gathering https://evoplay.games/media/events/evoplay-is-joining-maltas-key-igaming-gathering/ Wed, 18 Mar 2026 14:03:51 +0000 https://evoplay.games/?p=33495 Evoplay will attend SBC Summit Malta, taking place from April 28 to 30, as the industry gathers in one of the world’s most established iGaming hubs. The summit will bring together 6,000 professionals from across the global betting and gaming sector, including operators, affiliates, suppliers, and regulators. With Malta continuing to host many of the […]

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Evoplay will attend SBC Summit Malta, taking place from April 28 to 30, as the industry gathers in one of the world’s most established iGaming hubs.

The summit will bring together 6,000 professionals from across the global betting and gaming sector, including operators, affiliates, suppliers, and regulators. With Malta continuing to host many of the industry’s major companies, the event offers a focused environment for business discussions, networking, and knowledge sharing.

Alongside the exhibition floor, the conference agenda will explore key operational and commercial topics shaping the market today. Strategic sessions will cover product development, marketing, compliance, operations, and affiliations, while interactive workshops will translate these insights into practical industry applications.

If you’re planning to attend SBC Summit, we look forward to meeting you in Malta and discussing future opportunities together!

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Big Adventures Grand Prize Draw Official Live Stream https://evoplay.games/media/videos/big-adventures-grand-prize-draw-official-live-stream/ Mon, 16 Mar 2026 15:22:00 +0000 https://evoplay.games/?p=33289 We have a winner! One player is heading to the Maldives after the Big Adventures Grand Finale.  For 9 unforgettable months, players chased their place among the Top 100 finalists. With a massive €2.5M prize pool and hundreds of thousands of participants, the journey became one of the most exciting campaigns in iGaming.  And now […]

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We have a winner! One player is heading to the Maldives after the Big Adventures Grand Finale. 

For 9 unforgettable months, players chased their place among the Top 100 finalists. With a massive €2.5M prize pool and hundreds of thousands of participants, the journey became one of the most exciting campaigns in iGaming. 

And now the moment has arrived. During our official live stream draw, the Grand Mega Prize – a VIP trip to the Maldives for two – has been awarded to #14!  

Flights, luxury hotel, and unforgettable island experiences are now waiting for our lucky champion.

The competition was incredible! But the adventure doesn’t stop here. Our Four Seasons of Legends campaign has already begun, starting with the Spring edition. So, the next adventure for your audience is already underway. 

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Evoplay will visit the BiS SiGMA South America summit https://evoplay.games/media/events/evoplay-will-visit-the-bis-sigma-south-america-summit/ Mon, 16 Mar 2026 12:17:41 +0000 https://evoplay.games/?p=33280 Evoplay will join the industry in Brazil this April for one of the region’s most important gatherings in gaming and sports betting. From April 6-9, the team will travel to São Paulo to attend the BiS SiGMA South America Summit, to be held at the Transamerica Expo Center. Now in its fourth edition, the event […]

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Evoplay will join the industry in Brazil this April for one of the region’s most important gatherings in gaming and sports betting. From April 6-9, the team will travel to São Paulo to attend the BiS SiGMA South America Summit, to be held at the Transamerica Expo Center.

Now in its fourth edition, the event has become a central meeting point for the Latin American gaming sector. With Brazil entering a new regulatory era and market demand reaching new heights, the summit brings together operators, providers, investors, and industry experts to discuss the opportunities shaping the region’s future.

This year’s agenda promises an extensive program of talks, networking sessions, and other activities. More than 18,000 delegates and over 250 speakers are expected to visit, alongside startup pitches, gala awards, exclusive networking dinners, and one of the largest exhibition floors dedicated to the rapidly expanding Brazilian market.

For Evoplay, the event offers a valuable opportunity to exchange insights with industry leaders from across Latin America and beyond. So, if you’re planning to attend BiS SiGMA South America in São Paulo, we’d be happy to meet and discuss new ways for collaboration!

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Evoplay enters new Peru agreement with LaFija.com https://evoplay.games/media/news/evoplay-enters-new-peru-agreement-with-lafija-com/ Mon, 16 Mar 2026 12:11:09 +0000 https://evoplay.games/?p=33276 Evoplay has expanded its footprint in Latin America through a new partnership with leading regional operator LaFija.com, bringing its high-performing content to players in Peru. The collaboration introduces a selection of Evoplay’s popular titles to LaFija’s growing local audience, including Cat’s Blessing, Penalty Shoot-Out: Street, and Hot Volcano. The launch supports the developer’s strategy to […]

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Evoplay has expanded its footprint in Latin America through a new partnership with leading regional operator LaFija.com, bringing its high-performing content to players in Peru. The collaboration introduces a selection of Evoplay’s popular titles to LaFija’s growing local audience, including Cat’s Blessing, Penalty Shoot-Out: Street, and Hot Volcano. The launch supports the developer’s strategy to build momentum across regulated markets in LatAm by delivering content tailored to regional player preferences and platform performance needs.

LaFija.com, operated by Virtual Padlocks, is a recognised casino brand focused on providing localised gaming experiences across Latin America. By integrating Evoplay’s portfolio, the operator enhances its offering with visually engaging titles and dynamic gameplay mechanics designed to increase player interaction and session activity.

Alex Malchenko, Head of Sales at Evoplay, commented:

Peru is a key market for us. Partnering with LaFija.com allows us to bring our portfolio of popular, performance-led titles to a new audience, strengthening our presence in the region and supporting our ambition to deliver market-aligned content across LatAm. Our goal is to continue providing operators with experiences that engage players while building upon our own long-term growth.

The agreement represents another step in Evoplay’s ongoing expansion across Latin America, reinforcing its commitment to regulated growth and strategic partnerships in key markets.

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A VIP trip to the Maldives: Big Adventures campaign winner https://evoplay.games/media/news/a-vip-trip-to-the-maldives-big-adventures-campaign-winner/ Fri, 13 Mar 2026 11:01:01 +0000 https://evoplay.games/?p=33272 Hundreds of thousands of players took part in the Big Adventures campaign, battling for points across every phase. By the end of this adventure, the Top 100 most active players secured their place in the Grand Final Prize Draw. During the official livestream on March 12 at 18:00 CET, the draw took place, and one […]

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Hundreds of thousands of players took part in the Big Adventures campaign, battling for points across every phase. By the end of this adventure, the Top 100 most active players secured their place in the Grand Final Prize Draw.

During the official livestream on March 12 at 18:00 CET, the draw took place, and one lucky finalist was randomly selected to receive the campaign’s ultimate reward – a VIP trip to the Maldives for two#14!

The prize includes flights, accommodation, and unforgettable island experiences fully arranged by Evoplay. The Big Adventures campaign once again brought players together through competition, rewards, and some of Evoplay’s most popular titles. 

And the journey continues. A new chapter has already begun with the Four Seasons of Legends campaign, starting with the Spring edition and bringing new Tournaments, Wheel of Fortune phases, and daily Infinity Prize Drops (for the first time ever!). The next adventure is already underway.

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The Big Adventures Campaign Grand Finale https://evoplay.games/media/news/the-big-adventures-campaign-grand-finale/ Fri, 06 Mar 2026 10:45:04 +0000 https://evoplay.games/?p=33213 After nine months of thrilling gameplay, Evoplay’s Big Adventures Campaign is approaching its ultimate moment. Throughout the campaign, players explored their favourite Evoplay titles while competing in Tournament phases, with additional rewards delivered through Prize Drops and Wheel of Fortune. All along the way, participants were battling for a share of the impressive €2.5 million […]

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After nine months of thrilling gameplay, Evoplay’s Big Adventures Campaign is approaching its ultimate moment. Throughout the campaign, players explored their favourite Evoplay titles while competing in Tournament phases, with additional rewards delivered through Prize Drops and Wheel of Fortune. All along the way, participants were battling for a share of the impressive €2.5 million prize pool.

While many rewards have already been claimed during the campaign, the most exciting moment is still ahead. One final prize remains – a VIP trip to the Maldives for two, including flights, luxury accommodation, and an unforgettable island experience fully arranged by Evoplay.

The grand prize will be drawn among the Top 100 players of the campaign, selected based on their performance across all tournament leaderboards. Each finalist has been assigned a number, and the winner will be determined through an official random draw.

The winner will be revealed during the official live draw on March 12 at 18:00 CET, when the final chapter of the Big Adventures Campaign will unfold.

Join the livestream via the link to discover which player will be heading to paradise!

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Betting vs gambling: how sports energy is reshaping casino gameplay https://evoplay.games/media/insights/betting-vs-gambling-how-sports-energy-is-reshaping-casino-gameplay/ Thu, 05 Mar 2026 13:27:50 +0000 https://evoplay.games/?p=33135 The energy of sport and betting is transforming iGaming, particularly through instant, crash, and skill-based mechanics that turn traditionally passive gameplay into fast-paced, interactive, and competitive experiences. To explore how the infusion of sport and betting energy into iGaming is transforming casino experiences and the wider entertainment industry, Evoplay spoke with Thomas Donson, Head of […]

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The energy of sport and betting is transforming iGaming, particularly through instant, crash, and skill-based mechanics that turn traditionally passive gameplay into fast-paced, interactive, and competitive experiences.

To explore how the infusion of sport and betting energy into iGaming is transforming casino experiences and the wider entertainment industry, Evoplay spoke with Thomas Donson, Head of Trading at DATA.BET, a trusted sportsbook solution supplier; Tatiana García Barrenechea, Commercial Director LATAM at Light & Wonder, a global supplier of gaming content and technology for casino operators; and Ivan Kravchuk, CEO at Evoplay, an industry-leading iGaming provider.

Drivers of modern casino thrills

The entertainment industry is in constant motion, shaping and responding to changing player tastes. iGaming reflects this dynamic, drawing inspiration from the energy of sports, betting, esports, and skill-based gameplay to create fresh, engaging experiences. Why draw on these sources of inspiration? They reflect the increasingly active and engaged mindset of today’s players. 

This ongoing cycle of shifting player expectations defines modern game design. Ivan Kravchuk, CEO of iGaming provider Evoplay, notes that the company recognised this trend early and began developing skill-based games as well as reimagining instant and crash mechanics to create more interactive, player-driven experiences, often complemented by sports themes. He adds that this shift in expectations has been driven primarily by the internet, social media, streaming platforms, and a growing digitally native player audience.

Ivan explains that this influence runs both ways: iGaming increasingly borrows from sports-style competition and betting logic. Meanwhile mainstream digital entertainment, particularly video gaming, has also adopted gambling-like mechanics, from loot boxes to randomised rewards. As a result, the boundaries between casino and non-casino play are becoming increasingly blurred.

That’s why Evoplay’s approach reflects a wider shift: the shared energy of pace, excitement, and competition is blurring the lines between online casino, betting, and esports. 

Tatiana G. Barrenechea from Light & Wonder points out that players are increasingly looking beyond traditional verticals:

Players are less concerned with vertical distinctions and more focused on engaging, familiar experiences. Sport-themed instant games naturally sit at this intersection by combining betting-style logic with casino gameplay.

Thomas Donson, Head of Trading at DATA.BET, expands on this trend from a sports betting perspective, noting that these entertainment industries are already in an active phase of convergence:

Data-driven statistics, social media engagement, and, in some cases, live interactive betting experiences are increasingly being built into entertainment formats, introducing new audiences to betting products. 

The expert highlights that convergence is what boosts player engagement across all channels – a long-standing goal for bookmakers. Traditionally, linking casino and sportsbook players was hard, but esports is helping bridge that gap.  

This became possible due to a newer generation of players who often enjoy both skill-based and betting-style games, looking to replicate the pace and excitement of casino gameplay within sports and esports. They also expect strong gamification within the core product, fast markets, and easily discoverable betting options. To meet these expectations in practice, Thomas highlights microbetting as a key enabler.

Together, these perspectives highlight a clear trend. Across the iGaming ecosystem, online casino and betting verticals, alongside esports entertainment, are increasingly sharing ideas in product development, engagement, media, and monetisation, creating a diverse yet unified entertainment landscape.

Global reach, local touch: analytics-led approach

Globally, sport remains the strongest unifying force across entertainment. Football alone engages up to 4 billion fans worldwide, while gambling involves around 2 billion adults across casinos, sports betting, lotteries, and other related formats.

These audiences are not isolated. Players move freely between sport, betting, and casino products, driven by the same core motivation – excitement and emotional involvement. As Ivan Kravchuk notes, fans place bets when their teams are playing, directly connecting passion to action. Outside match time, that same audience remains active and increasingly turns to online casinos in search of comparable thrills.

This crossover shows why sports-inspired and betting-style mechanics feel intuitive to modern players, creating a strong foundation for their adoption across different products and regions. Fast formats and instant decisions mirror the pace and tension of live sports and microbetting, making these experiences naturally engaging across verticals.

Building on this alignment of interests, DATA.BET develops specialised products and features to support cross-channel engagement, keeping players active across sportsbook and online casino environments within a single ecosystem. Thomas Donson says:

Our aim is to give clients products that appeal across all disciplines, from UX/UI elements with skill-based mechanics to interactive features within sports events and a more personalised customer experience. Through them, DATA.BET helps operators drive interplay between betting verticals while keeping users within a single ecosystem.

Yet shared mechanics do not eliminate local differences. While betting-driven formats resonate globally, success depends on how well they reflect local habits, terminology, and expectations. In this context, DATA.BET sees the solution in delivering exclusive, locally tailored content. Drawing on LatAm experience, Thomas Donson notes:

Products tailored to local markets are increasingly popular. Customers are no longer willing to compromise: local betting terminology, familiar branding, and a solution that reflects their level of knowledge all matter.

He adds that as gaming and betting become more integrated into mainstream entertainment and mass media, operators will increasingly rely on high-quality data and AI-driven analytics to deliver fast, dynamic, and personalised player journeys.

From the provider perspective, localisation and personalisation shape game design, with sports-inspired mechanics working best when adapted to regional preferences. As Ivan Kravchuk highlights, Evoplay’s sports-themed lineup reflects this approach, offering football titles like Penalty Shoot Out: Cup Mania, as well as cricket and basketball games such as Cricket Duel or B-Ball Blitz, which resonate across markets, with football-themed games performing particularly well in LatAm.

Tatiana G. Barrenechea, based on her extensive LatAm experience, notes that in the region – especially Brazil – crash and instant formats are proving highly effective in connecting sportsbook and casino audiences through familiar betting-style dynamics. These games drive high session frequency through familiar multipliers, fast-paced play, and a perceived sense of player control. 

She adds that for operators, this translates into stronger acquisition and cross-selling; for providers, greater differentiation; and for players, faster and more interactive gameplay.

However, the expert stresses that long-term success depends on clear compliance alignment, robust design, and genuine product innovation – not simply launching “another crash game” with a superficial sports theme.

Drawing on this perspective, Tatiana notes that partnerships with progressive studios, including Evoplay, allow Light & Wonder to expand their aggregation portfolio with innovative, sports-driven instant content, supporting cross-selling in football-centric regions such as Latin America.

Taken together, this shift places the player at the centre – with behaviour and expectations guiding content, localisation, and engagement.

What’s next play?

As iGaming, betting, and sport-inspired entertainment converge, the future will depend on how content across verticals can merge seamlessly, offering players interactive, emotionally engaging, and competitive experiences.

From a provider perspective, Ivan Kravchuk believes that the future of the casino industry will see casinos evolve into multi-layered entertainment “supermarkets” – spaces where games, betting, and complementary content coexist, allowing players to move seamlessly between experiences.

In terms of game design and production, he notes that mechanics themselves will continue to evolve. This is already evident in how crash and instant formats – originally niche, betting-inspired concepts – have moved into mainstream gameplay. Yet the core challenge remains unchanged: delivering anticipation, adrenaline, and the thrill of winning as distinct experiences in a digital-first environment. Ivan notes that how these experiences are shaped will largely depend on the devices and technologies players use, whether current platforms like smartphones and desktops or future solutions that are yet to emerge, influencing both game design and the way players interact with content.

Looking ahead, Tatiana G. Barrenechea returns focus to a key long-term challenge: retaining sports bettors beyond live events. In her view:

About the future of sports betting, Thomas Donson points out that it will be shaped by deeper convergence across live, virtual, and hybrid formats, driven by the ability to combine content, real-time insight, and intuitive interaction. He also highlights a clear behavioural shift under the influence of social media: esports bettors are already highly community-driven, and as social platforms continue to permeate everyday life, this dynamic is only set to intensify – further reshaping how betting and gaming experiences are discovered, shared, and consumed.

 

As sport, betting, and interactive gaming continue to converge, iGaming is becoming less about strict verticals and more about how naturally it delivers excitement, tension, and connection in real time.

Success will increasingly depend on how seamlessly operators can meet the speed, interactivity, and sense of agency that modern players already expect across formats, platforms, and moments of play.

 

Interested in top-performing games from Evoplay?
Contact us today to get a special offer!

Get in touch

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Partnership opportunities at Conversion Conf Warsaw https://evoplay.games/media/events/partnership-opportunities-at-conversion-conf-warsaw/ Tue, 03 Mar 2026 13:09:57 +0000 https://evoplay.games/?p=33129 On 1-2 April 2026, the Evoplay team will attend Conversion Conf Warsaw. Recognised as the flagship event of the Conversion Club series, the conference brings together more than 3,000 delegates across 5 verticals, uniting affiliate marketers, iGaming teams, media buyers, and brands focused on scalable partnerships. Across two intensive days, the agenda combines strategic insights […]

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On 1-2 April 2026, the Evoplay team will attend Conversion Conf Warsaw. Recognised as the flagship event of the Conversion Club series, the conference brings together more than 3,000 delegates across 5 verticals, uniting affiliate marketers, iGaming teams, media buyers, and brands focused on scalable partnerships.

Across two intensive days, the agenda combines strategic insights with practical discussions shaped by over 50 industry speakers and 100+ participating brands. Beyond the conference floor, the programme extends to curated networking experiences, a private C-level dinner, and an evening show.

For Evoplay, Conversion Conf Warsaw represents an opportunity to strengthen affiliate partnerships, explore performance-driven collaboration models, and exchange perspectives on sustainable growth within the iGaming ecosystem.

If you will be in Warsaw this April, we would be pleased to arrange a meeting and discuss how we can create a measurable impact together!

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A decade of impact: Evoplay at Prague’s leading tech summit https://evoplay.games/media/events/a-decade-of-impact-evoplay-at-pragues-leading-tech-summit/ Fri, 27 Feb 2026 11:41:20 +0000 https://evoplay.games/?p=33120 This March, Evoplay will join industry leaders in Prague for the 10th edition of the Prague Gaming & TECH Summit, taking place on 24-25 March 2026 at the OREA Hotel Andels Praha. The 2026 edition marks the summit’s 10-year anniversary – a milestone that reflects how far the industry and its community have progressed. The […]

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This March, Evoplay will join industry leaders in Prague for the 10th edition of the Prague Gaming & TECH Summit, taking place on 24-25 March 2026 at the OREA Hotel Andels Praha. The 2026 edition marks the summit’s 10-year anniversary – a milestone that reflects how far the industry and its community have progressed. The event will conclude with a live concert at Prague’s iconic Reduta Jazz Club, continuing a tradition that has become a highlight for attendees.

Bringing together 400+ attendees, 100+ speakers, and representatives from over 35 countries, the summit has become a key meeting point for professionals shaping the future of iGaming and technology.

This year’s programme expands to three parallel content rooms, offering deeper discussions across AI, AML, Payments, Compliance, Marketing & SEO, Data, Product, and Leadership. Alongside the main tracks, the dedicated HIPTHER Academy room will host practical workshops and certification sessions designed for hands-on learning and real-world application.

If you’re attending the Prague Gaming & TECH Summit, we would be glad to meet and explore new partnership opportunities.

See you in Prague!

 

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Exploring new lottery opportunities at Cibelae Costa Rica https://evoplay.games/media/events/exploring-new-lottery-opportunities-at-cibelae-costa-rica/ Fri, 27 Feb 2026 11:35:39 +0000 https://evoplay.games/?p=33114 From 24 to 26 March, the Evoplay team will be in San José, Costa Rica. We’ll join the annual gathering organised by the Corporación Iberoamericana de Loterías y Apuestas de Estado (Cibelae). Founded in 1988 and recognised by the World Lottery Association, Cibelae unites state lotteries across Iberoamérica and beyond, promoting cooperation, innovation, and responsible […]

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From 24 to 26 March, the Evoplay team will be in San José, Costa Rica. We’ll join the annual gathering organised by the Corporación Iberoamericana de Loterías y Apuestas de Estado (Cibelae).

Founded in 1988 and recognised by the World Lottery Association, Cibelae unites state lotteries across Iberoamérica and beyond, promoting cooperation, innovation, and responsible management within the public gaming sector.

This year’s agenda highlights key pillars shaping the future of state lotteries:

  • Corporate social responsibility and responsible gaming
  • Security and risk control
  • Anti-money laundering practices

These themes reflect the growing importance of transparency, operational integrity, and sustainable growth across regulated lottery markets.

For Evoplay, the event is an opportunity to connect with lottery leaders, exchange insights on product innovation, and explore how engaging instant formats and digital-first solutions can complement traditional lottery portfolios.

As regulated markets continue to evolve, collaboration remains essential. Planning to attend Cibelae in Costa Rica? Let’s arrange a meeting and explore new opportunities together! 

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Hold & Win mechanics popularity: a game producer’s view https://evoplay.games/media/insights/hold-win-mechanics-popularity-a-game-producers-view/ Wed, 25 Feb 2026 12:57:58 +0000 https://evoplay.games/?p=33074 Hold & Win has become one of the most recognisable and commercially successful mechanics in modern iGaming. What started as a powerful bonus format has evolved into a benchmark for engagement, retention, and performance across portfolios worldwide. But what truly drives its dominance – and how should studios approach it in an increasingly saturated market? […]

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Hold & Win has become one of the most recognisable and commercially successful mechanics in modern iGaming. What started as a powerful bonus format has evolved into a benchmark for engagement, retention, and performance across portfolios worldwide.

But what truly drives its dominance – and how should studios approach it in an increasingly saturated market? Let’s explore the psychology behind its appeal, its strategic value, and how the mechanic continues to evolve.

The rise of Hold & Win: from trend to industry standard

Hold & Win is a bonus feature triggered by special bonus symbols that appear during the base game. These symbols typically carry fixed cash values or may represent jackpot prizes. When a required number of such symbols land on the reels, they activate a bonus round in which these value-bearing symbols reappear as the core mechanic.

The mechanic is referred to as “Hold & Win” because, in its classic format, each symbol that lands remains locked in position on the reels for the duration of the feature. While modern variations may have symbols disappear after increasing the win amount or triggering a specific bonus mechanic, these features are considered adaptations rather than part of the traditional format.

Importantly, Hold & Win should not be viewed as a short-lived trend. The mechanic has existed for many years, long before its current surge in popularity. Although the exact origin and original creator remain unclear within the iGaming industry, the format was already present in land-based slot machines and traditional casinos more than a decade ago.

Why integrating Hold & Win was a strategic move for Evoplay

Five years ago, we set out to create our first Hold & Win game, Cycle of Luck. At that time, the classic Hold & Win mechanic was already feeling somewhat outdated, so we needed to innovate. We wanted to create something new while maintaining the core appeal of classic mechanics. The key point is that a standard Hold and Win game typically follows a 5×3 format, where bonus symbols simply land on the reels. In Cycle of Luck, however, the base game is played on a 5×4 grid, while the bonus round expands to 5×8, introducing additional rows that must be unlocked. For our first implementation of the Hold and Win mechanic, it was a fairly bold step, as we had no prior experience with this format.

At the same time, our team was working on another Hold & Win game, Gold of Sirens, which used a simpler version of the mechanic. Both games performed well, and this success encouraged us to continue refining and promoting this feature. However, around three years ago, we made a conscious decision to return to more straightforward Hold & Win formats and to focus on careful balancing to ensure a more engaging gameplay experience. This refined approach has proven effective, contributing to stronger overall performance results.

Even in modern titles, we still use the classic Hold & Win without additional symbols, boosters, or complex mechanics. The simplest form of Hold & Win is when there’s just one bonus symbol, and that’s the only symbol that lands. The simplicity of this mechanic helps maintain player engagement, as it’s easy to understand – once people experience it for the first time, they quickly grasp how it works.

The impact of this mechanic on our portfolio isn’t just about the mechanic itself; it’s the setting in which it’s applied. Hold & Win can be integrated into virtually any game, shifting the game’s mathematics while keeping it interesting. This makes the potential for larger wins more visible while ensuring the gameplay remains intuitive and accessible.

The secret behind Hold & Win’s lasting appeal

When asked, “What emotional trigger makes Hold & Win so engaging: operator push or player demand?”, the answer is clear: operators wouldn’t request mechanics that don’t have player demand. They focus solely on those things that players engage with most actively. Any request from operators ultimately stems from player behaviour, as they base their decisions on metrics that show where players are most engaged, where retention is strongest, and where gameplay thrives. Slots featuring various Hold & Win mechanics consistently top the charts, proving that this feature works exceptionally well – and has been successful for quite some time.

Hold & Win incorporates core elements that are enhanced with animations to make certain moments more compelling for the player. At its heart, however, we’re working with mechanics that focus on filling up spaces or accumulating values. Both of these elements create a sense of progress – either by filling positions or collecting sums in collector symbols. As the game progresses and spins continue, players consistently accumulate their winnings without taking any risk, further reinforcing a rewarding and engaging experience.

What defines a high-performing Hold & Win title today

I am often asked, “What does Evoplay need to do to ensure its Hold & Win titles remain relevant in such a competitive market, where new and exciting games are being introduced every day?” However, this isn’t just about Hold & Win mechanics. To succeed in today’s market, it’s essential to develop a diverse range of games, including unique mechanics and innovative versions of Hold & Win, as well as other game types. We need to offer players what they enjoy, but also avoid over-saturating the market with the same formula, as familiarity can quickly breed indifference.

When a successful game is created, it’s often followed by clones in various settings. A sound strategy, therefore, involves working intelligently, analysing data, and crafting well-balanced systems that introduce new layers of enjoyment for players. While this may sound simple, the reality is more complex because different markets have unique preferences. Consequently, one game may not have the same impact across all audiences.

Closing note: The future evolution of the mechanic

Looking ahead, it’s difficult to predict exactly what the future holds, as the evolution of the mechanic is already underway. For instance, features like 3 Pots have been added to Hold & Win, while in some cases, games are built entirely around Hold & Win, with no main game (as we imagine it) at all. Titles such as Cat’s Blessing and Imperial Relics: Three Pots are all examples of Hold & Win games, with the core mechanic enriched by additional features like 3 Pots.

In iGaming strategy, it’s common for a simple concept to scale over time with new functions added to enhance the experience. This is precisely what is happening with Hold & Win. The base mechanic will continue to evolve, with new mechanics layered on top to make the gameplay even more engaging. While the core Hold & Win will remain effective for a certain audience, more advanced versions will be developed for players who seek deeper experiences. These versions may feature multipliers, collectors, Wheel of Fortune mechanics, various boosters, and even more complex systems such as 4 Pots, 5 Pots, double- or triple-reel sets, and accumulative features.

The possibilities are limitless, and as such, it’s hard to predict what the future holds. One thing is certain: there are no real boundaries, and Evoplay is always striving to surprise and innovate with our products. Stay tuned for more exciting developments!

 

Interested in top-performing games from Evoplay?
Contact us today to get a special offer!

Get in touch

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Evoplay at Sigma AIBC Eurasia 2026 https://evoplay.games/media/videos/evoplay-at-sigma-aibc-eurasia-2026/ Wed, 25 Feb 2026 08:36:52 +0000 https://evoplay.games/?p=33071 Dubai. Innovation. Connections. That was Sigma AIBC Eurasia 2026.

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Dubai. Innovation. Connections. That was Sigma AIBC Eurasia 2026.

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Mega Greatest Catch Blue Marlin – a splash in iGaming waters! https://evoplay.games/media/videos/mega-greatest-catch-blue-marlin-a-splash-in-igaming-waters/ Wed, 25 Feb 2026 08:33:24 +0000 https://evoplay.games/?p=33066 Mega Greatest Catch Blue Marlin takes your players on a high-seas adventure packed with action, tension, and strong reward potential! Harry is back on the open sea, chasing the ocean’s most legendary prize. And when Super Free Spins begin, the waters turn truly generous – the Blue Marlin appears more often, and the rewards reach […]

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Mega Greatest Catch Blue Marlin takes your players on a high-seas adventure packed with action, tension, and strong reward potential! Harry is back on the open sea, chasing the ocean’s most legendary prize.

And when Super Free Spins begin, the waters turn truly generous – the Blue Marlin appears more often, and the rewards reach impressive heights. The adventure builds with every cast. The ocean is vast, the bets are rising, and the ultimate trophy is waiting below the surface.

A proven fishing theme enhanced with engaging bonus layers – ideal for campaigns focused on adventure-driven content and high-impact gameplay.

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The crowd is roaring – and every shot counts in Penalty Shoot Out: Cup Mania https://evoplay.games/media/videos/feel-like-youre-in-the-fifa-world-cup-spotlight-with-penalty-shoot-out-cup-mania/ Mon, 16 Feb 2026 13:00:51 +0000 https://evoplay.games/?p=33014 Feel like you’re in the FIFA World Cup spotlight! With the FIFA World Cup 2026 on the horizon, football excitement is reaching its peak – and Penalty Shoot Out: Cup Mania fully matches that energy. Our fast-paced instant game is built around tension, decision-making, and escalating rewards to keep players engaged from the first kick […]

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Feel like you’re in the FIFA World Cup spotlight!

With the FIFA World Cup 2026 on the horizon, football excitement is reaching its peak – and Penalty Shoot Out: Cup Mania fully matches that energy. Our fast-paced instant game is built around tension, decision-making, and escalating rewards to keep players engaged from the first kick to the final goal.

A competitive, sports-driven experience that fits perfectly into fast-play portfolios and event-based promotions.

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Penalty Shoot Out: Cup Mania scores the spotlight with Chipy https://evoplay.games/media/news/penalty-shoot-out-cup-mania-scores-the-spotlight-with-chipy/ Thu, 12 Feb 2026 11:07:22 +0000 https://evoplay.games/?p=32994 Penalty Shoot Out: Cup Mania has been awarded Editor’s Choice by Chipy, adding another victory to its football adventure. Chipy is a go-to destination for online gaming enthusiasts worldwide, known for its reviews, exclusive bonuses, and the Playground section, where players can try games using Chipy Coins. This recognition highlights the continued strength of Evoplay’s […]

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Penalty Shoot Out: Cup Mania has been awarded Editor’s Choice by Chipy, adding another victory to its football adventure. Chipy is a go-to destination for online gaming enthusiasts worldwide, known for its reviews, exclusive bonuses, and the Playground section, where players can try games using Chipy Coins.

This recognition highlights the continued strength of Evoplay’s football-themed instant game series. Penalty Shoot Out: Cup Mania places players in a high-pressure stadium shoot-out, where every choice can shape the road to championship victory. Packed with strategic features and wins of up to x3000, it delivers rising tension and fast-paced excitement. 

Designed for instant play and strong player engagement, Penalty Shoot Out: Cup Mania adds deeper personalisation and tactical control, giving players more ways to shape their path to victory.

Country / Club Gallery

Players can choose who they want to play for. Besides, they can pick their desired country or club and step onto the pitch representing their side that adds a personal touch to their play.

Cash Out & Cumulative Feature

Every win pushes the multiplier higher, while smart Cash Out decisions let players lock in results and control the pace of the game.

Bonus Buy

Players can jump straight into a 15-shot bonus round with increased multipliers and nonstop action.

We’re proud to see Penalty Shoot Out: Cup Mania recognised as Editor’s Choice for February 2026, highlighting exactly what the game set out to achieve. By focusing on clear mechanics, pressure-driven decisions, and smart risk management, the experience stays intuitive while remaining engaging over repeated play. Its consistent rhythm, readable football presentation, and emphasis on timing rather than complexity are what make this recognition especially meaningful to us.

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A winning move in Ontario, Canada: Evoplay teams up with BetMGM https://evoplay.games/media/news/a-winning-move-in-ontario-canada-evoplay-teams-up-with-betmgm/ Wed, 11 Feb 2026 09:24:20 +0000 https://evoplay.games/?p=32987 Evoplay is celebrating another milestone in its regulated-market journey with a new launch in Ontario, teaming up with BetMGM to bring its games to one of Canada’s most dynamic and competitive jurisdictions.  The rollout introduces 18 Evoplay titles to BetMGM Casino in Ontario, carefully selected to deliver long-term engagement and appeal to a wide range […]

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Evoplay is celebrating another milestone in its regulated-market journey with a new launch in Ontario, teaming up with BetMGM to bring its games to one of Canada’s most dynamic and competitive jurisdictions. 

The rollout introduces 18 Evoplay titles to BetMGM Casino in Ontario, carefully selected to deliver long-term engagement and appeal to a wide range of player preferences. The first wave includes proven performers such as:

These are games that have already demonstrated strong results across multiple regulated markets.

This launch marks another confident step in Evoplay’s Canadian expansion, reinforcing the company’s commitment to aligning its content with local market requirements, player expectations, and regulatory standards.

Commenting on the partnership, Alex Malchenko, Head of Sales at Evoplay, said:

Ontario continues to set a high standard for regulated online casinos, making it a market where the right partnerships truly matter. Collaborating with BetMGM allows us to expand our reach with a portfolio that has already performed strongly across multiple areas and territories.

From BetMGM’s side, Oliver Bartlett, VP of Gaming at BetMGM, welcomed the collaboration, noting:

Partnering with Evoplay adds a strong selection of proven, high-performing titles to our growing portfolio in Ontario.

As Evoplay continues to grow its presence across Canada and other regulated markets, partnerships like this highlight the company’s long-term ambition to deliver compliant, engaging, and commercially strong content – tailored to local needs and built for sustainable success.

Disclaimer

Gambling problem? Call 1-800-GAMBLER (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY)1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR) 21+ only. Please Gamble Responsibly. See BetMGM.com for Terms. Subject to eligibility requirements. In partnership with Kansas Crossing Casino and Hotel.

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Lotteries & iGaming: Competition or Complementarity? https://evoplay.games/media/videos/lotteries-igaming-competition-or-complementarity/ Thu, 05 Feb 2026 17:32:53 +0000 https://evoplay.games/?p=32980 Frank Cecchini, Head of Lottery at Evoplay, and his presentation at the World Gaming Forum: Lotteries & iGaming – competition or complementarity?  Lotteries may be long-established, but today they are being reimagined. As audiences evolve – particularly with the rise of Gen Z – personalisation, digital-first engagement, and hybrid strategies are becoming essential. At Evoplay, […]

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Frank Cecchini, Head of Lottery at Evoplay, and his presentation at the World Gaming Forum: Lotteries & iGaming – competition or complementarity? 

Lotteries may be long-established, but today they are being reimagined. As audiences evolve – particularly with the rise of Gen Z – personalisation, digital-first engagement, and hybrid strategies are becoming essential. At Evoplay, this mindset shapes how we develop products and partnerships, building ecosystems where verticals strengthen one another.

Thank you to everyone who joined the discussion and shared their questions!

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Evoplay at ICE Barcelona 2026: Connections in Motion https://evoplay.games/media/videos/evoplay-at-ice-barcelona-2026-connections-in-motion/ Wed, 04 Feb 2026 12:41:36 +0000 https://evoplay.games/?p=32975 Three days to remember! This is what ICE Barcelona looked like for Evoplay: great energy, inspiring conversations, and new connections at our lively stand. Thanks to everyone who stopped by and made it special.

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Three days to remember!

This is what ICE Barcelona looked like for Evoplay: great energy, inspiring conversations, and new connections at our lively stand. Thanks to everyone who stopped by and made it special.

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Find us at GAT Expo Cartagena 2026 https://evoplay.games/media/events/find-us-at-gat-expo-cartagena-2026/ Wed, 21 Jan 2026 13:50:11 +0000 https://evoplay.games/?p=32846 Evoplay is preparing for an intensive week in Colombia as GAT Expo Cartagena returns on March 24-26. It is known for bringing together the full spectrum of the global gaming and technology ecosystem. The event showcases the newest developments across land-based casinos, online gaming, AI, esports, cybersecurity, payment systems, and more. With over 3,000 attendees, […]

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Evoplay is preparing for an intensive week in Colombia as GAT Expo Cartagena returns on March 24-26. It is known for bringing together the full spectrum of the global gaming and technology ecosystem. The event showcases the newest developments across land-based casinos, online gaming, AI, esports, cybersecurity, payment systems, and more. With over 3,000 attendees, GAT Expo Cartagena has established itself as a strategic meeting point for companies working across both physical and digital gaming channels.

This year’s program begins on March 24 with an academy at the Cartagena Convention Centre, where international regulators and industry experts share fresh insights into the future of gaming. The leading exhibition will follow on March 25-26 at the Las Américas Convention Centre, hosting 70 exhibitors, 29 speakers, and visitors from 42 countries.

Evoplay will join the summit to connect with partners and explore new collaboration opportunities within the rapidly growing LATAM market. Cartagena’s blend of business focus, culture, and networking makes it an ideal setting for strengthening relationships and discovering trends driving the next wave of industry evolution.

If you plan to be in Cartagena, we’d be glad to meet you at the event. Let’s explore what we can build together in 2026!

 

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Evoplay attends SAGSE Buenos Aires 2026 https://evoplay.games/media/events/evoplay-attends-sagse-buenos-aires-2026/ Mon, 19 Jan 2026 16:43:30 +0000 https://evoplay.games/?p=32838 Evoplay is preparing to travel to Argentina as SAGSE Buenos Aires 2026 opens its doors on March 18-19. Located in the iconic Puerto Madero district, the summit offers a premium setting for Latin America’s most established gaming business event. SAGSE brings together a strong mix of operators, suppliers, payment providers, regulators, and industry experts who […]

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Evoplay is preparing to travel to Argentina as SAGSE Buenos Aires 2026 opens its doors on March 18-19. Located in the iconic Puerto Madero district, the summit offers a premium setting for Latin America’s most established gaming business event. SAGSE brings together a strong mix of operators, suppliers, payment providers, regulators, and industry experts who are driving innovation across the LATAM market. Known for its focused networking format and high-level business environment, the event offers a valuable platform for discussions about regional trends, emerging technologies, and the evolving regulatory landscape.

For Evoplay, SAGSE is an opportunity to connect directly with partners exploring growth across Argentina and the wider region. The two-day agenda creates space for meaningful conversations, new collaborations, and a closer look at the perspectives shaping LATAM’s dynamic gaming sector.

If you’re heading to Buenos Aires in March, we’d be happy to meet you there!

 

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