21. May, Belgrade

The Future of Web, Unpacked

AI. Design. Development. AEO. Growth. All on Webflow.

400+

attendees

2

stages

20+

speakers

A conference built around what’s next on web

One day. Two stages.
The best web crowd in Europe.

Web is not the same. AI is changing how we build, design, write, and get found.

flowConf brings talks, tactics, breakdowns and connections that help you build faster, win bigger, and grow smarter online.

Talk tracks

Conversations shaping what ships next

Talk tracks
01

Website
growth

Restore website ownership, improve marketing velocity, growth AI visibility and turn the site from a cost center into a growth engine. Real stories. Real systems. No theory without execution.

Talk tracks
02

Design & development

From scalable Webflow architectures to performance, accessibility and AI-aware experiences. This is about building sites that look great, work hard and don’t collapse under scale.

Talk tracks
03

Webflow & agency

How the ecosystem is changing, where agencies add real value and what sustainable delivery looks like beyond one-off projects. Less noise. More ownership.

Speakers

People who actually design, ship and grow websites

flowConf speakers aren’t here to sell frameworks. They’re here because they’ve built, shipped, migrated, broken, fixed, and scaled real websites.

Main stage

Ran Segall
Conference host

Ran Segall is a web designer, entrepreneur, and educator. Founder of Flux Academy, where he helps people to succeed in a rapidly changing web industry.

Miguel Montoya
Director of Customer Success, Webflow

Miguel Montoya is the Director of Customer Success at Webflow. He focuses on helping customers realize their business goals and maximize their investment in Webflow. His teams work across Webflow and with our Expert Partners to ensure customers are seeing value early and often. Miguel is especially passionate about strong partner ecosystems and creating collaborative experiences that drive measurable customer outcomes.

Ruxandra Spita
Senior Web Operations Specialist, Checkout.com

As a Senior Web Operations Specialist, I act as the strategic bridge between Checkout and Flow Ninja. I own the end-to-end roadmap, scaling multilingual content and driving hands-on Webflow optimizations to align marketing, design, and development.

Mihajlo Djokic
Sales Manager, Flow Ninja

Mihajlo is Sales Manager at Flow Ninja, where he works with SaaS and enterprise B2B companies to align web strategy with business goals. As part of the GTM team, he focuses on building long-term partnerships and helping organizations turn their websites into scalable growth channels.

Oliver Kuttruff
Strategy Lead, YOYABA

Oliver Kuttruff is Strategy Lead at YOYABA, where he oversees SEO and organic growth strategies for major B2B SaaS accounts including TeamViewer and Loxo. In his role, he ensures strategic quality across all client accounts and drives innovation initiatives like AI Search Optimization. With over 9 years of experience, Oliver helps companies build sustainable organic growth, refine their content and technical foundations, and optimize buyer journeys. As a certified OKR coach, he connects strategic clarity with hands-on execution to deliver measurable business impact.

Laura Zheng Doyon
Founder, DBA.studio

Laura Zheng Doyon turns founders' visions into brands people obsess over. 13 years making brands like Yeezy, NYFW, UFC, and Blade impossible to ignore. Self-taught designer and brand positioning strategist, now founder of DBA.studio. Based in NYC.

Bhanu Chawla
VP of Global Marketing, Klipboard

Bhanu Chawla is VP of Global Marketing at Klipboard, a $1.5B+ SaaS company serving 55,000+ customers across wholesale, automotive, rental, manufacturing and field service. With 15+ years in B2B SaaS marketing at companies including Tractable AI and ComplyAdvantage, he takes an AI-first approach to marketing, building internal tools with Claude Code and pioneering Answer Engine Optimization strategies for enterprise brands. He posts about AI, agentic coding, and the future of marketing on his LinkedIn.

Rebecca Courtney
Lead Facilitation Coach and Trainer

Rebecca Courtney has spent the last five years as Lead Facilitation Coach and Trainer at AJ&Smart, one of the world's most well-known design and facilitation agencies, helping teams at companies like LEGO, Grammarly, and Spotify run better workshops, make faster decisions, and collaborate more effectively. Now running her own facilitation practice while still collaborating with AJ&Smart, Rebecca works with individuals and teams to build confidence, sharpen their facilitation skills, and design sessions that people remember long after they end. Her approach centres on play, connection, and creativity.

Helene Simon
Head of EMEA GTM, Webflow

Helene Simon is Head of EMEA at Webflow. She leads the regional Go to Market organization, helping ambitious brands across Europe, the Middle East, and Africa embrace the power of AI-driven website experiences. Prior to Webflow, Helene spent over seven years at Salesforce as SMB RVP, EMEA for Tableau, where she scaled sales teams across diverse markets and empowered thousands of organizations to become more data-driven. She has built her career leading high-growth teams across technology and analytics, with a focus on driving customer success, growth, and transformation at scale.

David Souliotti-Barker
Head of Growth, Hakim group

Head up the Growth function at Hakim Group, overseeing the marketing, digital and CRM teams to support our portfolio of independent optical brands across 500+ locations in the UK & Ireland.

Peter Kang
Co-founder, Barrel Holdings

Peter Kang is co-founder of Barrel Holdings, a holding company that acquires and grows specialized agency businesses across platforms such as Shopify, Amazon, and Webflow, with a focus on sectors including CPG and B2B technology.

Guy Yalif
Chief Evangelist, Webflow

Guy Yalif is Webflow's Chief Evangelist, a former CMO, and a martech CEO with 20+ years helping marketers use AI to drive revenue. Previously a marketing leader at Twitter, Yahoo, BrightRoll, and co-founded Intellimize (acquired by Webflow in ‘24).

Webflow room

Aleksa Mladenovic
Founder, Reload Agency

Founder of Reload Agency, and a Webflow expert with 8+ years of experience. Together with his team, he delivers high-performing websites for global startups and billion-dollar companies.

Filip Nicic
Webflow Development Team Lead, Flow Ninja

Filip is a Webflow Development Team Lead at Flow Ninja, leading one of the agency's development teams on some of the most complex and demanding web projects. Specializing in enterprise CMS platforms and large-scale Webflow migrations, Filip and his team work with enterprise clients to rebuild and elevate their web presence on modern infrastructure. With deep hands-on expertise in Webflow development, he brings both technical precision and a practical understanding of what it takes to deliver at enterprise scale.

Andrija Djuric
Webflow Developer Team Lead, Flow Ninja

Andrija Djurić is a Webflow Development Team Lead at Flow Ninja, bringing five years of hands-on experience building some of the agency's most high-profile web projects. His portfolio speaks for itself — from Red Star and Checkout.com to DOMO, Andrija has led development on projects that set the bar for what's possible in Webflow. Known for tackling complexity head-on, he combines deep technical expertise with a proven ability to deliver world-class results for enterprise clients.

Stefan Ivic
Founder & CEO, Broworks

Stefan is the CEO and founder of Broworks, a Webflow growth agency working with B2B and SaaS companies on high-performance websites, WordPress-to-Webflow migrations, and AI-ready growth systems. He’s a certified Webflow partner, has led 100+ Webflow projects, and is known for pushing the edge of Answer Engine Optimization (AEO) and AI-driven website strategy. Today, he helps teams build websites that don’t just look good, but actually drive growth in the age of AI search.

Mihajlo Ivanovic
SEO & Content Manager, Flow Ninja

Mihajlo is the SEO & Content Manager at Flow Ninja, working across both client projects and the agency's own digital presence. The driving force behind Flow Ninja's organic growth and strong AI search visibility, he develops and executes SEO and content strategies that deliver long-term results. Working with enterprise companies, Mihajlo combines traditional SEO expertise with a deep focus on Answer Engine Optimization - staying at the forefront of how AI is reshaping the way businesses get discovered online.

Ilja van Eck
Co-founder, Osmo Supply

Ilja is the co-founder of Osmo Supply, a toolkit for creative developers. As an independent, he builds interactive, animated websites and works with agencies and brands globally to turn Figma screens into memorable experiences.

Ognjen Grujic
Founder, FuseSEO

Founder of FuseSEO, a performance-driven SEO agency helping businesses grow through data-backed organic strategies and AI-enhanced search optimization. Ognjen focuses on building systems that don’t just rank, but convert and sustain long-term growth.

Agenda

 A full day focused on the future

The agenda brings together talks, deep dives, and panels across marketing, design, development, Webflow, and AI. Every session is built around one question: how to win in the new web ecosystem?

Uros Mikic
Flow Ninja
Main stage
Opening keynote
10:00
-
10:30

As the founder of both Flow Ninja and flowConf, Uros will open the main stage to welcome attendees, set the tone for the day, and share the vision behind bringing together the web's most forward-thinking designers, developers, marketers, and founders under one roof.

Guy Yalif
Webflow
Main stage
More info soon
10:35
-
10:55

Topic description will be available in the following weeks.

Laura Zheng Doyon
DBA.studio
Main stage
More info soon
11:00
-
11:20

Topic description will be available in the following weeks.

Aleksa Mladenovic
Reload Agency
Webflow room
More info soon
11:05
-
11:35

Topic description will be available in the following weeks.

Filip Nicic
Flow Ninja
Webflow room
More info soon
11:05
-
11:35

Topic description will be available in the following weeks.

Miguel Montoya
Webflow
Main stage
Speed, Efficiency & Revenue — Maximizing Your Investment with Webflow
11:25
-
11:45

What does it take to unlock the full value of Webflow Enterprise? In this session, Miguel Montoya, Director of Customer Success at Webflow, shares how leading organizations drive measurable impact across three core pillars: speed, efficiency, and revenue. From accelerating go-to-market and streamlining workflows to consolidating tech stacks and aligning around clear KPIs, this talk offers a practical framework for turning Webflow into a scalable, revenue-generating growth engine.

Mihajlo Djokic
Flow Ninja
Main stage
How Checkout utilizes microsites for succesfull ABM campaigns?
11:45
-
12:10

This session explores how Checkout leverages microsites as a core part of its ABM and go-to-market strategy, enabling highly personalized, client-specific experiences at scale. The talk will cover how the Checkout team, together with Flow Ninja, built a repeatable system on Webflow that allows teams to quickly launch and iterate microsites without custom development overhead. By using Webflow as the underlying platform, Checkout can move faster, maintain consistency, and still deliver a tailored feel for each account—something that would be difficult, slow, or cost-prohibitive with custom-coded solutions or less flexible platforms. The session offers a practical look at how modern web tooling like Webflow supports scalable, revenue-driven GTM execution.

Ruxandra Spita
checkout.com
Main stage
How Checkout utilizes microsites for succesfull ABM campaigns?
11:45
-
12:10

This session explores how Checkout leverages microsites as a core part of its ABM and go-to-market strategy, enabling highly personalized, client-specific experiences at scale. The talk will cover how the Checkout team, together with Flow Ninja, built a repeatable system on Webflow that allows teams to quickly launch and iterate microsites without custom development overhead. By using Webflow as the underlying platform, Checkout can move faster, maintain consistency, and still deliver a tailored feel for each account—something that would be difficult, slow, or cost-prohibitive with custom-coded solutions or less flexible platforms. The session offers a practical look at how modern web tooling like Webflow supports scalable, revenue-driven GTM execution.

David Souliotti-Barker
Hakim Group
Main stage
Delivering Unique A Thousand Times
12:40
-
13:00

This session explores how Hakim Group scales digital experiences across hundreds of independent optician brands—without losing the individuality that makes each practice unique. David Souliotti-Barker, Head of Growth, will share how the team consolidated a fragmented mix of legacy platforms into a single Webflow enterprise environment, enabling them to launch and manage hundreds of sites through reusable design systems and automation. The talk offers a practical look at how to combine local brand freedom with centralized infrastructure, turning a complex multi-site portfolio into a scalable, data-driven growth engine.

Helene Simon
Webflow
Main stage
Delivering Unique A Thousand Times
12:40
-
13:00

This session explores how Hakim Group scales digital experiences across hundreds of independent optician brands—without losing the individuality that makes each practice unique. David Souliotti-Barker, Head of Growth, will share how the team consolidated a fragmented mix of legacy platforms into a single Webflow enterprise environment, enabling them to launch and manage hundreds of sites through reusable design systems and automation. The talk offers a practical look at how to combine local brand freedom with centralized infrastructure, turning a complex multi-site portfolio into a scalable, data-driven growth engine.

Mihajlo Ivanovic
Flow Ninja
Webflow room
Is SEO Becoming Obsolete? Search Strategy After the AI Shift
13:20
-
13:50

This panel examines how the rise of AI assistants, answer engines, and zero-click results is changing the role of traditional SEO. The discussion will question whether ranking in search results is still the primary path to discovery and consider how users increasingly receive direct answers instead of visiting websites. Panelists will explore how these shifts affect visibility, trust, and measurement, and what changes may be required in search strategy for organizations that want their information to appear in AI-mediated search environments.

Stefan Ivic
Broworks agency
Webflow room
Is SEO Becoming Obsolete? Search Strategy After the AI Shift
13:20
-
13:50

This panel examines how the rise of AI assistants, answer engines, and zero-click results is changing the role of traditional SEO. The discussion will question whether ranking in search results is still the primary path to discovery and consider how users increasingly receive direct answers instead of visiting websites. Panelists will explore how these shifts affect visibility, trust, and measurement, and what changes may be required in search strategy for organizations that want their information to appear in AI-mediated search environments.

Oliver Kuttruff
YOYABA
Main stage
More info soon
13:30
-
13:50

Topic description will be available in the following weeks.

Ilja van Eck
Osmo
Webflow room
More info soon
14:50
-
15:25

Topic description will be available in the following weeks.

Peter Kang
Barrel Holdings
Main stage
More info soon
15:15
-
15:35

Topic description will be available in the following weeks.

Rebecca Courtney
Rebecca Courtney
Main stage
Do We Still Need Humans in the Room? A Case for Facilitation in the Age of AI
15:40
-
16:00

AI can generate ideas and draft decisions in seconds. But collaboration is still broken - teams struggle to make decisions, meetings go nowhere, and most people feel their ideas aren’t valued. This talk makes the case that facilitation is the missing skill, and the one AI can’t replace.

Bhanu Chawla
Klipboard
Main stage
AEO, MCP, Claude Code and the new marketing stack
16:05
-
16:25

AI agents are already recommending products, summarizing brands, and answering buyer questions, often without sending a click to your website. This talk explores how marketers can fight back using Answer Engine Optimization and the tools Webflow now ships natively, alongside an internal AI content engine that Bhanu built on Claude Code that generates expert content at scale for both humans and machines. Bhanu shares how his team at Klipboard, a $1.5B+ ERP company, combines Webflow's AEO toolkit, MCPs, and Claude Code to create a content operation designed for AI-first discovery.

Made for professionals always  looking ahead

Uncover where the web is going

From AI to Webflow, understand what’s changing and what actually matters next.

Hear how top web teams grow

Learn how modern teams remove bottlenecks and ship new campaigns faster.

Leave with systems,
not slides

Practical examples you can apply to real websites, real teams and real solutions.

Tickets

A conference worth showing up for

flowConf is designed for meaningful conversations, not massive crowds. Tickets are limited to keep the experience focused, high-signal and human touch.

€150
€100
Price increase on the 21st of April

Full access to all talks across both stages

Lunch and drinks during the conference

Entry to the official flowConf afterparty

Access to the pre-conference networking warm-up event

A curated audience of growth, design and Webflow experts

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By attending the flowConf conference you agree to receive communications from Flow Ninja, Webflow, ActiveCampaign and Lokalise regarding products, services and events. Your information will be handled in accordance with each partner's Privacy Policy. You may unsubscribe at any time.
Satisfaction score
4.62

What stays after the talks end

flowConf is remembered for the clarity it creates, not just the content it delivers.
These are words from people who left with fewer blockers and more direction.

FLOWConf was amazing! Overall experience is great i learned a lot from the speakers and met many new people! Thank you Flow Ninja.

Miloš Stanojev
Web Designer

Besides having a great time, I made some amazing connections at FLOWConf 2023 in both the agency & product spaces.

Julian Galluzzo
Community Project Developer at Memberstack

FLOWconf was the first ever conference I attended and I had an incredible time. I had a chance to connect with so many successful people who are passionate about Webflow, but also web design, development, and marketing in general. Everyone was so friendly and shared a lot of valuable experiences. Thanks to the Flow Ninja team, this was such an amazing experience and I'm definitely excited to see you next year!

Lovro Šalamunec
Freelance Front-End Developer

Very inspirational few days that allowed me to not only connect with other mind-blowing people, but also to reconnect with my own aspirations, and for that I’m forever grateful.

Jana Škobić
UX/UI Designer/Marketing Designer

Voices from across
the ecosystem

Emily Lonetto
Webflow
Marin Mešter
Flowout
Nuša Wilenpart
Flowout
Uroš Mikić
Flow Ninja
Alex Iglesias
Finsweet
Dawid Skubisz
Tonik
Nenad Ivanovic
Nursa
Florian Bodelot
Digidop
Goran Bajazetov
Mindcast

Founders, operators, marketers, designers, developers and Webflow leaders who’ve helped shape past editions of flowConf.

Partners who help move web forward

We partner withbrands that care about quality, performance and progress, not shortcuts.

Media partners
Gold sponsors
Essential sponsors
Launch break sponsor
Conference partner

A city worth visiting.
A space worth gathering in.

Belgrade is one of Europe’s most vibrant cities. A place where history, culture, and modern energy collide.

City that's alive, creative and full of young people building, experimenting and moving fast. Belgrade has a strong design and tech scene, a thriving cultural life and a pace that feels human rather than polished. If it’s not already on your travel list, flowConf is a good reason to put it there.

Explore Belgrade

Ložionica is one of Belgrade’s most distinctive event spaces. A former industrial site transformed into a modern venue for culture, design and forward-looking ideas.

It’s open, spacious and intentionally raw. A space that fits flowConf perfectly: modern thinking inside a structure with history. Built for conversations, not just presentations.

Explore Ložionica

Created for lasting impact, not short-term income

Not-for-profit event built to move web forward.

Our goal is growth, not margin. For four years, Flow Ninja has organized flowConf without taking any profit and that principle will stay for years to come. The conference exists to gather professionals, elevate conversations, and strengthen the ecosystem around the modern web.

Each year we keep ticket prices as low as possible, just enough to cover organizational costs and make the event sustainable. If conference grows, it grows in quality, not in margins.

FAQ

What is flowConf?

flowConf is a Webflow-first conference focused on the modern website ecosystem and the future of the web. It’s designed for marketers, designers, developers and creators who want to understand where the web is going and how to build for it.

Is flowConf only about Webflow?

Webflow is at the core, but not the whole story. flowConf covers marketing systems, design craft, development practices, AI and how websites actually support growth.

Who should attend flowConf?

Marketers responsible for websites, designers and developers building them, agency teams, in-house web teams and creators who care about performance and scalability.

Is this a beginner or advanced conference?

flowConf is built for practitioners. You don’t need to be an expert, but the content assumes you’re actively working on real web campagins, not just learning theory.

Will there be content for marketers, not just designers and developers?

Yes. Marketing is a core track. Topics include website ownership, launch velocity, AI visibility and turning the site into a growth engine.

Will AI be covered?

Yes. AI is discussed as part of the broader website ecosystem, including visibility, workflows and how it changes how people find and experience websites.

Is flowConf useful for agencies?

Absolutely. There’s a dedicated track for Webflow agencies and partners focused on delivery models, ownership, and building sustainable teams.

How big is the conference?

flowConf is intentionally limited in size. The goal is meaningful conversations, not packed halls or passive listening.

Will sessions be recorded?

Details about recordings will be shared closer to the event. The core value of flowConf is the live experience and conversations.

Where and when does flowConf take place?

flowConf will take place on May 21st in Belgrade, Serbia.