10,000. That’s how many ads the average consumer sees daily. But what if you could guarantee yours would be among the 18% that gets a second look? Now, FreakOut is making that possible. As the first ad tech company in Asia to integrate Neurons AI, FreakOut is giving brands the power to predict, test, and optimize their creatives before they even launch, taking much of the guesswork out of creative optimization.

FreakOut, a leading ad tech company, is now using Neurons’ AI-powered predictive insights to improve creative effectiveness. Neurons, a global leader in AI-driven consumer insights, is trusted by brands like IKEA, TikTok, and L’Oréal to improve creative performance. This groundbreaking partnership brings together FreakOut’s deep local market expertise with scientifically-validated AI technology by Neurons that predicts consumer attention patterns with over 95% accuracy.

“In today’s crowded digital space, capturing attention requires both science and local insight,” says Koma Okubo, CEO of FreakOut SEA. “While AI provides powerful predictions about consumer attention, our local creative teams across Asia transform these insights into culturally relevant, high-impact creative executions.”

Through this partnership, FreakOut now offers a game-changing advantage: the ability to pre-test and optimize ads before campaigns go live. The predictive AI technology analyzes every visual element – from logos to CTAs to product images – using AI that has been built on behavioral research data like eye tracking and fast-response test data and delivers reliable predictions about advertising impact.

Mike Storm, COO & Partner at Neurons, adds: “We’re excited to support FreakOut in bringing AI-powered creative insights to brands across Asia. With Neurons AI, brands can improve brand impact quickly by testing and optimizing their ads before launch. This way, they make sure only the best-performing creatives make it to market.”

Gone are the days of relying on gut feeling about creative choices, now that intuition can be replaced with actionable insights. Through the system’s detailed attention scoring and heatmap analysis, decisions are made faster and smarter about creative elements and placement across various ad formats. Whether it’s Rich Media or Connected TV ads, every element can be fine-tuned for maximum impact – ensuring key messages appear exactly where eyes will naturally focus.

This human-AI collaboration marks a new chapter in digital advertising effectiveness. Living up to its motto “Give People Work That Requires A Person,” FreakOut ensures that while AI technology provides scientific validation of what captures attention, it’s the local creative teams who bring the crucial understanding of cultural nuances, current trends, and market-specific consumer behaviors. The result is advertising that merges scientific precision with creative excellence, delivering campaigns that are relevant and resonates locally.

“Understanding consumer attention is a science, but creating compelling content is an art,” says Mohitosh Neghandi, Director of Product, Marketing and Regional Business of FreakOut SEA. “This partnership brings together both elements to deliver unprecedented creative effectiveness.”

FreakOut’s new AI-powered creative optimization solution is now available across Southeast Asia. Connect with our team to discover how predictive AI combined with local expertise can transform your creative impact.

About Neurons:

Neurons is a leading decision-making AI suite for marketers. With 20+ years of experience in the industry, they’ve optimized campaigns for top companies like Google, Coca-Cola, IKEA, Ogilvy, Dentsu, Teads, and more.

Using advanced LLMs and the world’s largest proprietary eye-tracking database, Neurons AI generates actionable steps that help marketers make better decisions, faster.

Visit neuronsinc.com for more.

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High View Rates Don’t Guarantee Engagement – Why Contextual Targeting Matters

In today’s digital landscape, YouTube continues to dominate as an advertising powerhouse, reaching over 2.7 billion active users worldwide. As marketers seek optimal YouTube advertising solutions, understanding the intricate relationship between ad relevance and viewer impressions has become increasingly crucial.

At FreakOut, our innovative research into video content targeting has uncovered pivotal insights about YouTube ads effectiveness. While in-stream ads traditionally generate strong performance metrics, our comprehensive analysis suggests that surface-level statistics may not fully capture true video engagement patterns. This observation has driven us to conduct an in-depth investigation into the correlation between contextual targeting and authentic viewer response.

This data-driven study examines the multifaceted relationship between ad performance insights and audience perceptions on YouTube’s platform. By analyzing both quantitative metrics and qualitative impressions, we’ve identified compelling patterns that reshape our understanding of effective video advertising.

Our research reveals a significant attention gap in YouTube advertising effectiveness. While YouTube’s accessibility enables widespread content consumption, this convenience comes with notable implications for advertisers:

• 75.3% of users report multitasking during YouTube sessions (frequently, always, or sometimes)
• Multitasking behavior significantly impacts ad attention levels
• The ease of YouTube consumption paradoxically leads to decreased ad engagement

Only 3% of viewers completely watched YouTube ads while multitasking.

There is a big gap between expected user attitudes and actual ones.

Contextual advertising boosts the favorability of ad impressions by 2.7 times compared to non-contextual ads.

This data suggests that while the platform offers unprecedented reach, the prevalence of multitasking behavior presents both a challenge and an opportunity for advertisers to develop more engaging, context-aware ad strategies.

Our groundbreaking research has revealed a way forward for advertisers seeking a maximized YouTube campaign performance. Through FreakOut’s proprietary GP technology, we’re revolutionizing video advertising by:

• Delivering precision through contextual targeting that consistently outperforms traditional TrueView campaigns.
• Employing advanced AI-powered content analysis for granular video understanding
• Creating custom-tailored keyword strategies that enhance both targeting accuracy and brand safety.
• Achieving measurably higher engagement rates through intelligent content alignment.

The complete findings of this research, including detailed performance metrics and implementation frameworks, are available in our comprehensive whitepaper.

Ready to transform your YouTube advertising strategy? Contact us at [email protected] to:

• Access the full research whitepaper
• Learn about our proven contextual targeting methodology
• Discover how leading brands are achieving superior campaign results

The post FreakOut YouTube Advertising Research 2024: 75% of YouTube Users Multitask During Ads appeared first on FreakOut Pte. Ltd..

Singapore, July 26th – FreakOut, Asia’s leading Ad Tech solution provider, announces the integration of IAS (Integral Ad Science) brand safety solution into its platform. This strategic move reinforces FreakOut’s commitment to providing advertisers with a comprehensive solution that combines brand safety and relevance, thus promoting brand suitability for their campaigns.

With an already established reputation for delivering contextually relevant ads on premium publishers, FreakOut’s integration with IAS introduces a robust layer of brand safety in its tech stack. This integration will allow FreakOut to ensure that all their traffic is verified to reduce IVT, increase viewability and mitigate brand risks. The new implementation applies to Video and Rich Media formats and promotes a secure advertising experience from end to end. It will also push for higher advertising standards with the inclusion of metrics such as time spent on creative.

“Our decision to integrate IAS brand safety trackers is a proactive measure aimed at elevating the quality of our traffic and gaining deeper insights into publisher performance,” said Mohitosh Negandhi, Director, Regional Business at FreakOut. “This not only enables us to uphold the utmost hygiene in our client’s campaigns but also grants us access to valuable supplementary metrics. By understanding our traffic, we can take pre-emptive measures to enhance the overall value we bring to this ecosystem and elevate publisher revenues by improving campaign performance.  

FreakOut is looking at creating a transparent advertising ecosystem, delivering the finest traffic to its advertisers, empowering publishers to take corrective action, and executing campaigns confidently without worrying about brand risk or ad fraud, all while ensuring that the right message is shown to the right audience at the right time and in the right way. This strategic partnership fosters trust between publishers, advertisers, and their audiences, which is more crucial than ever in today’s landscape.

By offering a holistic solution that combines brand safety and relevance, FreakOut continues to deliver on brand suitability and uphold its position as a trusted partner in the Ad Tech industry. 

_________________________________________

Media Contact
[email protected]

About FreakOut
FreakOut is an innovative ad tech solution provider offering products for display, video, and YouTube ads. FreakOut’s digital advertising solutions are meticulously designed to help clients advertise their brands and products across all stages of the marketing funnel. Regionally headquartered in Singapore, FreakOut has 11 offices across 10 countries which include Japan, China, Malaysia, Indonesia, Philippines, South Korea, Taiwan, Vietnam, and the USA. With over a decade of experience and a strong local presence, FreakOut’s team consists of market experts who have the right tools and knowledge to create highly impactful and successful advertising campaigns that cut through the noise and deliver ads that local audiences can connect with. FreakOut’s premium publisher base enables brands to create a lasting impression and the halo effect of premium media allows audiences to trust these brands.

FreakOut is a part of FreakOut Holdings, Inc. which is listed on the Tokyo Stock Exchange (TSE:6094) and oversees the investments for FreakOut. For more information, visit freakout.net

About IAS
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

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Singapore, Dec 9, 2022 — FreakOut is pleased to announce their newly formed alliance with Viki, Asian content OTT giant, which will enable SEA advertisers to access Viki’s highly engaged and niche audience; Korean and Japanese drama viewers as well as K-pop fans. Over the last couple of years there has been a growing wave of cultural diffusion and an increased viewership of Japanese and Korean content around the world. Freakout’s advertisers will now be able to capture and connect with this coveted audience easily.
Rakuten Viki, which was launched in 2007, has evolved to become the largest East Asian content library consisting of 900 titles. Every year, over a 100 new Japanese, Chinese, and Korean shows are added, making it the go-to platform for Asian entertainment. The platform has over 7 million fans in Asia alone – a unique audience profile of a female majority audience, with 60% of viewers being millennials.

source: https://www.viki.com/

Top titles on this platform include Tale of the Nine Tailed, I have a Love, and My ID is Gangnam Beauty. The observed persona of users on this platform is quite varied. Besides the love for Japanese, Korean, and other Asian content, interest profiles range from traveling, tech and gadgets, cosmetic and fashion, to video games, lifestyle and dining out.

FreakOut, Asia’s leading advertising technology company, known for their curation of premium publishers across SEA, further enhances their arsenal of premium OTT inventory and improves their access to quality viewers in Asia through this partnership with Viki . FreakOut aims to, with the help of its local presence across SEA, knowledge of APAC markets, and premium inventory, come up with solutions that connect the right brands to the right audiences in a deliberate, safe, and effective fashion. 

With this partnership, FreakOut is opening a different niche of audience to its advertisers while leveraging Viki’s loyal fanbase and audience metrics to create a seamless ad experience for both, advertisers and viewers alike. FreakOut will aim at helping Viki monetise their traffic by serving ads from premium brands and products on the platform while maintaining relevance to their viewer’s profile . On the other hand, Viki’s inventory will be available via FreakOut’s SSP, enabling advertisers to experience brand lift by showcasing their brand message in a highly viewable environment, to a highly engaged audience. In addition to that, advertisers can receive added insight and support from FreakOut to strengthen and fortify their campaign.

Chris Mottershead, Head of Media Partnerships APAC, Viki
With more and more users cutting the cord and changing their viewing habits to streaming it’s extremely important for Publishers like ourselves to work with Partners like FreakOut who can help us to connect our supply to a wider Ad ecosystem. Our Partnership will allow a wider cohort of advertisers to engage our audiences, providing them with a more engaging Ad experience and an increase in revenue for our platform.

Ken Yamane, Executive Officer APAC Advertising Div., FreakOut Holdings
We are honored and stoked to work alongside Viki as an official partner in the SEA region. This partnership is meaningful to us as it not only allows us to broaden our OTT network but also enables us to reach out to younger generations given the rise in popularity of Asian content among GenZs. We are very excited to offer Viki’s great content to our clients and leverage our presence in the market together!

“We are proud to be partners with Viki, one of the biggest OTT providers in the market today,” General Manager of FreakOut Philippines, Hazel Cabuay, expressed in regards to this partnership. “Viki allows millions of people to watch their favorite movies and shows, which are even translated to more than 200+ languages. FreakOut Philippines is looking forward to connecting this audience to advertisers and brands across the market.”

The steady growth of and love for Korean and Japanese content across the world is more than just a fad. The interconnectedness of the world we live in gives rise to cultural dissemination and appreciation – meaning K-pop, Korean dramas, and Japanese shows are here to stay. The massive fandom and following that Asian content garners has inevitably led to the formation of a unique, niche audience – an audience that has its own set of characteristics. Viki is a leading Asian Content OTT with a high concentration of this audience and FreakOut is thrilled to facilitate advertisers in connecting with the right audience on Viki.

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About FreakOut

FreakOut is a global marketing technology company with programmatic solutions (DSP, SSP) that delivers in-feed display and video formats across global publishers. Headquartered in Singapore, FreakOut has 11 offices across 10 countries which include China, Indonesia, Japan, Malaysia, Philippines, South Korea, Taiwan, Vietnam, and USA. FreakOut is a part of FreakOut Holdings, Inc. which is listed on the Tokyo Stock Exchange (TSE:6094) and oversees the investments for FreakOut. For more information, visit https://www.freakout.net/.

About Rakuten Viki

Rakuten Viki, based in the United States, streams content produced by Asian regions and is made available in 190 countries, translated into 200+ languages. Viki is a streamer with a huge library of Korean content, featuring series such as tvN’s “Love in Contract” (2022), Season 2 of “Yumi’s Cells” (2022), KBS2’s “Curtain Call” (2022-23) and Tving original reality show “Young Actors’ Retreat” (2022).
Visit https://www.viki.com

Media Contact
[email protected]

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Shanghai, June 14, 2022 — FreakOut China is proud to announce that it received the “Best Brand Awareness Award” and “Best High-Potential Client Growth Award” at the Twitter Agency Summit, Twitter’s first virtual awards event held in Greater China.

The Twitter Agency Summit is an awards event recognising Twitter’s ad agency partners in the Greater China region. Awards are given in six categories to fully honour partners who help clients creatively leverage the platform, run innovative campaigns, build valuable connections, and expand their positive impact. FreakOut received awards in two categories!

“Best Brand Awareness Award” is given to the agency or institute that reaches out to different verticals, driving client’s revenue growth substantially through brand advertising. FreakOut China won this award by deep diving into different vertical fields, substantially boosting customers’ brand awareness and revenue growth through brand advertising and a keen understanding of brand divisions and brand products.

“Best High-Potential Growth Award” is presented to the agency that excels in accelerating high growth accounts. With the effective use and optimisation of Twitter’s branding menu, FreakOut China achieved the unity of quality and effect, assisting  many Chinese game and App customers to expand overseas business. Having the knowledge and experience in the APAC market, FreakOut was able to guide and support the advertisers every step of the way.

For further details and information on the awards as well as case studies, please visit: https://twitter-site.pingwest.com/topic

Huang, Yu-Wen, COO, FreakOut China

It’s a great honour to be selected for the Twitter “Best Brand Awareness Award” and “Best High-Potential Client Growth Award”. Here I would like to express our sincerest thanks to our clients for placing their trust in us, and to the team members for their hard work. Also, a huge thanks to Twitter’s support – for providing a good platform and many flexible services that we can use to create a wide variety of campaigns.

FreakOut China will continue to cooperate with Twitter and support global gaming and app clients with their global marketing.

About FreakOut China

FreakOut China is doing advertising agency business globally and specialises in creating comprehensive marketing strategies for Apps, mainly Chinese mobile gaming companies. We provide end-to-end consulting services and campaign management from localisation to executing performance & branding marketing activities across multiple channels to create maximum impact for our clients. We have offices in Shanghai, Taipei, and Tokyo. Our local professional teams provide efficient and effective support to our clients.

If you would like to work with us or have any inquiries, please contact us: https://cn.foutap.com/

About FreakOut

FreakOut is a global marketing technology company with programmatic solutions (DSP, SSP) that delivers in-feed display and video formats across global publishers. Headquartered in Singapore, FreakOut has 11 offices across 9 countries which include China, Indonesia, Japan, Malaysia, Philippines, South Korea, Taiwan, and Vietnam. FreakOut is a part of FreakOut Holdings, Inc. which is listed on the Tokyo Stock Exchange (TSE:6094) and oversees the investments for FreakOut. For more information, visit https://www.freakout.net/.

Media Contact

[email protected]

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Kuala Lumpur, Malaysia: FreakOut, a leading marketing technology company in APAC, is utilising native advertising to shine a light on sustainability and spread awareness about the Sustainable Brands 2022 KL Conference (SB’22KL), convened by Acacia Blue, a part of the Invictus Blue Group. Sustainability is a value that resonates with FreakOut at a core level, making this a truly meaningful partnership.

Sustainable Brands is the global premier community of dedicated innovators and change-makers working to help create a sustainable economy. The community, formed over a decade ago, presently engages over 1 million brand innovators worldwide – including global brands such as Disney, Google, and Microsoft. 

 Acacia Blue, in partnership with Sustainable Brands US, will convene the Sustainable Brands Conference for the seventh time in KL this 21st and 22nd of June. The theme for SB’22 KL is “Build Back Better – Learning from our past in designing a more sustainable future”. The conference, which will take place virtually, will be attended by some of the world’s top brands, most influential NGOs, Policymakers, and social enterprises coming together to explore how we should relearn the stories that have shaped our current reality, to write a better story of our future.

The 2-day conference will also feature over 25 top speakers and panellists who are knowledge leaders in their respective fields. These speakers will inspire, engage, and motivate attendees with their insights. Among them are Firdaus Jonid, Managing Director of Invictus Blue, Pavithra Ram, Impact Navigator at Tony’s Chocolonely, and Dorothy Shaver, Global Food Sustainability Director of Unilever. 

FreakOut’s participation in this initiative stems from its shared vision of a sustainable future. FreakOut is driving awareness about the conference through its flagship native advertising solutions. Native ads are well positioned and easy to read and understand. These ads have a look and feel that cohesively matches the site layout, encouraging users to engage with and absorb the content – indeed a sustainable method for maintaining an enhanced user experience while delivering consistent performance to advertisers.

Kelvin Tan, Regional Director of FreakOut Malaysia

FreakOut believes that brands have a social and environmental obligation to keep the best interest of our environment and future at heart. We should align ourselves and our businesses accordingly. The Sustainable Brands Conference plays an important role in facilitating a global dialogue on these crucial matters, and we are raising awareness for this initiative the best way we know how – through native advertising.

Tickets for SB’22KL are available for purchase at https://sustainablebrandskl.com/buy-your-tickets/.

For more information on the conference, visit https://sustainablebrandskl.com/. Do note that the Sustainable Brands KL 2022 Conference is HRDF claimable.

About FreakOut

FreakOut is a global marketing technology company with programmatic solutions (DSP, SSP) that delivers in-feed display and video formats across global publishers. Headquartered in Singapore, FreakOut has 10 offices across 9 countries which include Malaysia, Japan, China, Indonesia, Philippines, South Korea, Taiwan, and Vietnam. FreakOut is a part of FreakOut Holdings, Inc. which is listed on the Tokyo Stock Exchange (TSE:6094) and oversees the investments for FreakOut. For more information, visit https://www.freakout.net/.

About Acacia Blue

Acacia Blue is a purpose-led strategic communications and brand consultancy, established in 2013 to connect brands with communities, via their higher social and developmental goals. Our belief is that businesses can do well AND do good, creating profit through purpose. At Acacia Blue, we partner with brands to transform their conventional corporate social responsibility activities into opportunities for delivering sustainable social impact.

Media Contact

[email protected]

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FreakOut Indonesia is pleased to announce the integration with RCTI+, a OTT (Over-the-top) and live streaming application developed by PT MNC Digital Indonesia, a subsidiary of Media Nusantara Citra.

By this integration, media buyers including agencies and advertisers can get access to quality video ad inventory on RCTI+ through FreakOut SSP.
RCTI+ was launched in August 2019 coinciding with the 30th anniversary of RCTI, an Indonesian free-to-air television network. RCTI+ is adopting an advertising model and users can enjoy the premium video contents for free. 

Their contents include live streaming from four of MNC Media’s television networks ( RCTI , MNCTV , GTV and iNews ). In addition, there is also content such as legendary soap operas , national e-Sports matches , Korean dramas, Chinese dramas, Hollywood films , and children’s films, as well as news (under the name News+), audio content (under the name Radio+), and exclusive content that only exists in this application.

Their user base has reached 64 million MAU as of February 2022. We are proud to be able to offer a premium and large video ad inventory for advertisers programmatically. Also, through FreakOut SSP, advertisers can choose CPM billing model.

“FreakOut has been partnering with MNC media group since the early days of its expansion into Indonesia in 2015. With this integration, we are proud to support the monetization of RCTI+ while respecting usability by introducing a seamless video ad format.” said Pradwita Ghazali, General Manager – FreakOut Indonesia. 

“We’re thrilled to be working with FreakOut to expand collaboration in digital advertising industry and provide quality ads for audience. As RCTI+ continues to rapidly expand  premium and exclusive content, this is especially attractive to brands who want to reach an engaged digital audience and we’re excited to take our advertising business to the next level with FreakOut,” said – Tantan Sumartana, Sales & Marketing Director MNC Media (Digital & Non Digital)

About FreakOut

FreakOut is a global marketing technology company with programmatic solutions (DSP, SSP) that delivers in-feed display and video formats across global publishers. Headquartered in Singapore, FreakOut has 11 offices across 9 countries which include China, Indonesia, Japan, Malaysia, Philippines, South Korea, Taiwan, and Vietnam. FreakOut is a part of FreakOut Holdings, Inc. which is listed on the Tokyo Stock Exchange (TSE:6094) and oversees the investments for FreakOut. For more information, visit https://www.freakout.net/.

About RCTI+

RCTI+ is an AVOD service (an ad-based Video On Demand service where users are free to use it) and live streaming from the 4 most popular TV channels (RCTI, MNCTV, GTV and iNews) in Indonesia.

With 22,961+ hours of premium video content in total, RCTI+ reached 64 million+ MAU, and 721 million+ total live traffic plays in February 2022, well known as one of the top leading OTT channels in Indonesia. More information about RCTI+: https://www.rctiplus.com

Media Contact

[email protected]

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FreakOut Indonesia is pleased to announce the partnership with Vidio, one of the largest over-the-top (OTT) video streaming services in Southeast Asia to provide their advertising inventory through FreakOut SSP.

This partnership allows advertisers to reach the quality video viewers among Vidio’s premium contents programmatically.

Vidio is a leading Indonesia-based OTT platform established in October 2014. They offer a wide range of premium contents including extensive local content library, exclusive sports contents, and live stream access to all FTA and in-house virtual events.

Since its launch, the number of users has been steadily increasing, however, during the Stay Home due to Covid-19 pandemic, the number of users has further increased and as of Q1-Q3 2021, their MAU has reached 70 Million.

This collaboration between FreakOut and Vidio enables advertisers to access in-stream video ad inventory on Vidio Platform through various devices including Smartphone, Tablet, Desktop and SmartTV.

Also, if advertisers prefer to buy it as managed service “FreakOut OTT”, advertisers can select either CPM or CPCV as a pricing model, and if selecting CPCV, advertisers will be able to predict their target number of completed views in advance.

“As the leader of OTT brands in Indonesia, users satisfaction has been always our focus. We believe content and product innovation are the key factors in reaching that goal.  We are very excited to expand our relationship with FreakOut who share the same vision and understanding to reach more quality users. We believe this partnership will widen this experience to advertisers  through digital advertising. This strategic collaboration will provide a significant expansion of the advertising solution for Vidio across channels.” Rezki Yanuar, VP Brand Marketing – Vidio (PT Vidio Dot Com).

“FreakOut Indonesia is immensely enthusiastic in welcoming the recent collaboration with Vidio. Over the past few years, we have clearly seen a shift in the behavior trends of Internet users, especially in watching entertainment videos on TV or Smartphones. It all started with the shift of analog TV viewers towards favorable digital TV, and besides, the users of movie streaming platforms are also increasing. In fact, with convenient access, millions of great content is now available everywhere through various platforms and has become the main preferred choice for spending free time. Therefore, FreakOut believes that this collaboration can make a positive contribution in building the advertising industry’s ecosystem for the media, advertisers, and the internet users.” said Pradwita Ghazali, General Manager – FreakOut Indonesia.

Also, Boby Mahendra, Business Development Manager – FreakOut Indonesia said “We are so happy to announce that we’ve been working closely with Emtek for the past couple of years to make this happen. We successfully gained the trust to monetize their video traffic in Vidio. We believe that this collaboration will become mutually beneficial for the industry and clients.”

“It means a lot to us! Not just to widen our OTT network from reach perspective but also to establish a strong partnership with local star players like Vidio enables us to grasp clearer insights as well as to provide better tailor-made services to our clients. Very thrilled to co-grow the OTT market together with Vidio in the future!” Koma Okubo, CEO – FreakOut Indonesia added.

About FreakOut

FreakOut is a global marketing technology company with programmatic solutions (DSP, SSP) that delivers in-feed display and video formats across global publishers. Headquartered in Singapore, FreakOut has 11 offices across 9 countries which include China, Indonesia, Japan, Malaysia, Philippines, South Korea, Taiwan, and Vietnam. FreakOut is a part of FreakOut Holdings, Inc. which is listed on the Tokyo Stock Exchange (TSE:6094) and oversees the investments for FreakOut. For more information, visit https://www.freakout.net/.

About Vidio

Founded in 2014, Vidio is the leading OTT (Over the top) startup in Indonesia. Unlike other OTTs, Vidio broadcasted 51 linear TVs (both FTA and premium channels) and 29 online radio and counting. Serving millions of video-on- demands for local drama series, catch-up TVs, up to the paid-subscription of Indonesian box offices, Asian, Korean Drama, Bollywood, and Hollywood. With its mission to be the ultimate destination for Indonesians to enjoy quality content, Vidio is available in all platforms connected in Indonesia – web, mobile, setup box, and Smart TVs.

MEDIA CONTACT

[email protected]

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FreakOut Malaysia has announced the partnership with TVBAnywhere+, a global over-the-top (OTT) platform to offer their advertising inventory programmatically.  

This partnership allows advertisers to reach the quality video viewers on their mobile application, TVBAnywhere+ with seamless experience via instream video and display ads inventory through FreakOut SSP.

TVBAnywhere+ App, owned by Television Broadcasts Limited (TVB) – Hong Kong’s leading TV broadcaster, is a global over-the-top service for overseas audiences. TVBAnywhere+ offers an extensive library of over 40,000 hours of the biggest Cantonese entertainment, comprising the most in-demand variety shows to the hottest drama series.   TVBAnywhere+ is fully launched the service in Malaysia in April 2021 and the viewer base is growing rapidly.

This partnership between FreakOut and TVB Anywhere enables advertisers to access pre-roll video and display ad inventory on TVBAnywhere+ programmatically through FreakOut SSP.

Also, if advertisers prefer to buy it as managed service “FreakOut OTT”, advertisers can select either CPM or CPCV as a pricing model, and if selecting CPCV, advertisers will be able to predict their target number of completed views in advance.

“We are very excited to partner with TVBAnywhere+ to grow the demand of quality OTT content for our advertisers. Most Malaysians have grown up with TVB drama series since the early 80s and have strong emotional connections with most of the TVB actors and this makes advertising on TVB very important. As one of the leading mobile display and video networks in Malaysia, FreakOut Malaysia has the experience and clientele to speed up the success of this partnership to the next level.” said Kelvin Tan, General Manager – FreakOut Malaysia Sdn. Bhd.

“FreakOut aims to bring unique audiences and high performance traffic, that not only performs on metrics such as VTR and Viewability, but also is served to the right audiences, at the right time and in the right format, to Malaysian advertisers looking to grow their reach and awareness, though this strategic partnership with TVBAnywhere+. Our goal is to ensure a pleasant and smooth ad experience for the TVBAnywhere+ users while they consume content and stream TVBAnywhere+ originals.” added Mohitosh Negandhi, Director, Programmatic Business – FreakOut Pte. Ltd.

In addition, Ken Yamane, Executive Officer – FreakOut Holdings, inc. said “FreakOut will continue to leverage its technology and know-how to build a healthy ecosystem for the digital marketing industry, and we are sure that this partnership with TVBAnywhere+ will be a great part of the ecosystem.”

About FreakOut

FreakOut is a global marketing technology company with programmatic solutions (DSP, SSP) that delivers in-feed display and video formats across global publishers. Headquartered in Singapore, FreakOut has 11 offices across 9 countries which include China, Indonesia, Japan, Malaysia, Philippines, South Korea, Taiwan, and Vietnam. FreakOut is a part of FreakOut Holdings, Inc. which is listed on the Tokyo Stock Exchange (TSE:6094) and oversees the investments for FreakOut. For more information, visit https://www.freakout.net/.

About TVB Anywhere

TVB Anywhere is TVB’s official over-the-top (OTT) service, offering an enormous archive of classic and latest TVB programs for overseas audiences. Enjoy the TVB Originals and other acquired programs on TVB Anywhere Set Top Box, Android TV Box and TVBAnywhere+ application.
More info about TVB Anywhere: https://plus.tvbanywhere.com/
More info about TVBAnywhere+: https://plus.tvbanywhere.com/service-plan.html?service_plan_type=app

MEDIA CONTACT

[email protected]

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FreakOut Vietnam is pleased to announce the partnership with VTV Entertainment, one of the leading Over-the-top (OTT) channels in Vietnam to offer their video ad inventory programmatically. This collaboration enables advertisers to reach the premium audience on VTV Entertainment with seamless experience via instream pre-roll and mid-roll video ad formats through FreakOut SSP.

VTV Entertainment is the leading OTT channels in Vietnam with over 67M page views monthly. All the video content produced and licensed by Vietnam National Television. Its traffic is characterized by high engagement with user session durations as long as average 38 minutes.

“We are proud to empower VTV Entertainment’s programmatic video advertising from both sides of the system and demand provision. At the same time, we are confident to offer a premium, brand-safe, and even effective ad inventory for advertisers.”, says Sky Chen, General Manager – FreakOut Vietnam.

In addition, Mohitosh Negandhi, Director, Programmatic Business – FreakOut Pte. Ltd. says “Based on the high-quality content on VTV Entertainment, our advertisers get access to premium audiences and have a much better Ad performance. As a result of the massive reach and engaged audiences, we see an above benchmark performance on metrics such as VTR and audible viewability, owing to which VTV Entertainment and FreakOut have successfully delivered outstanding numbers for global brands.”

Meanwhile, Ken Yamane, Executive Officer – FreakOut Holdings, inc. says, “FreakOut provides VTV Entertainment, one of the best advertising platforms which we directly integrate with global DSPs such as The Trade Desk (TTD) and Google’s Display & Video 360. With demands from global agencies and brands, we are expanding the premium OTT inventory to drive the ad revenues. Further with global standard measurements enabled such as DoubleVerify, MOAT and IAS, FreakOut SSP grants our advertisers a safe and transparent environment.”

About FreakOut

FreakOut is a global marketing technology company with programmatic solutions (DSP, SSP) that delivers in-feed display and video formats across global publishers. Headquartered in Singapore, FreakOut has 11 offices across 9 countries which include China, Indonesia, Japan, Malaysia, Philippines, South Korea, Taiwan, and Vietnam. FreakOut is a part of FreakOut Holdings, Inc. which is listed on the Tokyo Stock Exchange (TSE:6094) and oversees the investments for FreakOut. For more information, visit https://www.freakout.net/.

About VTV Entertainment

VTV Entertainment is a popular OTT App that provides exclusive entertainment content from Vietnam National Television. The interface follows the latest flat design, Full HD standard transmission technology, daily updated content, optimized for each individual and device, suitable for all ages. Since 2017, VTV Entertainment has been prioritizing the user experience with personalized content and streaming quality. In 2019, VTV Entertainment achieved 300K CCU on App with the successful series “Về Nhà Đi Con”. With more and more quality content added, nowadays VTV Entertainment reaches average 3.6M of active users and over 67M page views monthly on site, as well as over 100M weekly engagements on its Facebook Page, well known as one of the top leading OTT channels in Vietnam.

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