A website is an essential tool for any business in today’s digital age. It serves as a virtual storefront, providing a platform for businesses to showcase their products or services to a global audience. A website can help a business build its brand, establish credibility, and attract and retain customers. It provides a convenient way for customers to learn about a business’s products or services, make purchases, get customer support, and provide feedback. With the rise of e-commerce, a website can also serve as a powerful sales channel, enabling businesses to reach customers beyond their local market. Overall, a website is a critical component of a business’s online presence and can be a key factor in its success.

A mobile-friendly website is a website that is designed and optimized to be easily viewed and used on mobile devices, such as smartphones and tablets. This means that the website’s layout, font size, images, and other elements are adjusted to fit the smaller screens of mobile devices, making it easier for users to navigate and interact with the website on their mobile devices.

Mobile-friendly websites are important because an increasing number of people are accessing the Internet on mobile devices. If a website is not mobile-friendly, it can be difficult to navigate and read on a small screen, which can result in a poor user experience. Additionally, search engines like Google prioritize mobile-friendly websites in their search results, so having a mobile-friendly website can improve your website’s visibility and traffic.

Having a mobile-friendly website is crucial for any small business in today’s digital world. Here are some reasons why:

More and more people are using mobile devices to access the internet:

In recent years, the number of people using mobile devices to browse the internet has surpassed those using desktop computers. If your website is not optimized for mobile devices, you risk losing potential customers who may leave your site due to a poor user experience.

Better user experience:

Mobile-friendly websites are designed to fit smaller screens and load faster, providing a better user experience for visitors. A website that is not optimized for mobile can be difficult to navigate, with small fonts and images that are hard to view, leading to frustration and a negative impression of your business.

Improved search engine rankings:

Google and other search engines prioritize mobile-friendly websites in their search results, meaning that a mobile-friendly website is more likely to appear higher in search results. This can help increase your website’s visibility and attract more potential customers.

Increased sales:

A mobile-friendly website can lead to increased sales as more people use their mobile devices to shop online. By providing a seamless mobile experience, you can make it easier for customers to browse and purchase products, leading to higher conversion rates.

Therefore, having a mobile-friendly website is essential for any small business looking to succeed in today’s digital age. It can help improve user experience, increase search engine rankings, and ultimately lead to higher sales and revenue.

Need help launching a website for your business? Contact Full Web Solutions – experts in everything web. With over 15 years of Web Designing and related services experience, we are a fully registered Canadian company based out of beautiful Bruce county, in Southwestern Ontario. With the nature of the digital world today, we have the ability to offer our services beyond our geographical location and are happy to serve not only the entire province of Ontario, but are proud to also offer all of our services to all Canadians – from coast-to-coast-to-coast! – and anywhere else you may be across the World!

Electronic Mail aka Email, was first invented and launched in 1971 by Ray Tomlinson. He made use of the “@” symbol to ensure the correct message was delivered to the right recepient. Fast forward a few decades, it is now almost a universal symbol and everyone knows that an email address is a unique electronic mail identifier for a user.

Email has significantly enhanced the form of communication between the general population, in a way that it is fast, secure and free, the only caveat being that one has to be “connected” to the internet.

Why then is listing your email address on your website a bad idea? Simply put, if it is readily available, you are bound to be bombarded by communication attempts, from uninvited senders, including marketers, spammers and more.

You may then ask, how do your business leads that are visiting your website contact you without seeing your email address on the Contact Us section of your website?

The answer is, the safest way for your leads to contact you is through a secure contact form located on the Contact Us section of your website.

Ideally, your contact form filters out real leads versus potential spammers. Preliminary information based on what you need is collected from your contact form. Your contact form may have very generic fields such as First Name, Last Name, Phone Number, Email Address, Message. It may also have specific fields that need to be filled by your leads such as a group of checkboxes, dropdown menus, allowing them to select whatever applies to them, example: your lead could select 3 out of the 5 services they need from you, example: Banking, Accouting, Taxes etc. This simply keeps the communication between your lead and you focused and on point. And makes it easier for you to understand what they need.

Another advantage of using the contact form as a means to letting your leads contact you is, the level of security enhanced by extra captcha fields. A captcha field may involve clicking on certian specified images, or solving a mathematical problem, to prove that your leads are indeed humans, and not machines, or bots.

All submitted information on the contact form safely lands into your email mailbox. You can then determine which leads are valid, and repond to them by simply replying to the email. The communication is then continued over email.

A final advantage of using a contact form as a means of initiating a conversation with a potential lead is, all the information you receive via the contact form can be collected and compiled into a database. You could potentially use the leads database you built for further marketing purposes.

Do you know of any other advantages of using a contact form over displaying emails on website? Let us know what you think by commenting below.

eCommerce stores have come a long way from the time when a native store would divert the end-user to a payment processor website like PayPal to complete the payment before being redirected back to the website’s order confirmation page. In this day and age, most websites are streamlined to process payments on the fly without the need of having the buyer leave the website. Less clicks means faster checkouts and more sale conversions.

There are three features that an eCommerce store must have in order to convert more leads into sales and purchases. These features are briefly described below:

1. Synchronization of Products Catalogue with Facebook Shop, Instagram Shop and Google Shopping:

The insane amount of website traffic on Facebook, Instagram and Google speaks for itself. With 2.74 billion monthly active users on Facebook, over 1 billion monthly users on Instagram, and an over reliance on Google for searching for products when shopping, it is a no brainer that your eCommerce store products should be accessible through these platforms.

With a correctly setup active connection between your eCommerce store and these platforms (Facebook, Instagram and Google), all your products are automatically visible to all users across these platforms with up-to-date information on product quantities/stock, availability, sizes, colours and more. For more details regarding selling your products on these platforms, contact us.

2. Increase the items in the cart through Cross Sells and Upsells during the checkout process and purchase flow:

Who better to advertise more to than someone who already has initiated a purchase flow on your eCommerce store. Cross Sells promotes comparable items to the one already in the cart. These items normally complement each other. Example: Advertise a Coffee Mug to someone who has already added Coffee beans in the cart.  With Upsells, you encourage the user to add another similar item of a higher cost than the one already in the cart. Example: Promote a Smart Watch to someone who already has initiated the purchase of an analog watch. According to Invescpro, cross selling and upselling attributes to about 26% of an eCommerce website’s revenue

3. Ability to discount the cart value using coupons to reward loyal customers and entice first-time buyers:

Everyone enjoys getting a discount or a deal! Money spent in marketing can be equated to money lost in giving discounts. A discount offer works as well as a marketing campaign. A must have feature for every eCommerce store is having an ability to reduce the price of an item of interest by a fixed dollar value or a percentage. This is a good way of keeping your existing customers happy and having them come back for more. It is also a clever way of attracting new customers to your store.

To get an eCommerce website designed with these three must-have features plus extra great features including form-to-email function, Live Chat for customer service, Social sharing & commenting, backend store management and more, get in touch with FullWebSolutions.com – experts in everything Web.

As every business needs are different, we approach each and every website project strategically in order to mesh both its short term and long term goals. Our ultimate goal is to provide clever solutions to everyday problems business owners face. We help businesses manage their day-to-day web related operations, and guide them to get the desired outcome, in the most cost effective and efficient way. Get in touch with us and see what smart and innovative solutions we have to offer you.

With the recent rise in the need of having self-managed websites, where website owners require the ability to manage and add fresh content to their own websites (using a secure backend platform featuring a WYSIWYG (what-you-see-is-what-you-get) editor and/or a drag-and-drop builder, thus eliminating the need of knowing any programming knowledge), we have started rolling out custom built video tutorials catered for each of the custom built websites we design, making the entire learning process fast and effective.

We’ve all heard of the old adage, “A Picture is worth a thousand words”, we take it a few notches higher and believe Videos are worth a million languages.

Here are top 3 reasons why we use video tutorials as a means of training our clients to manage their own websites:

1. Video content sticks and has a very high memory retention rate. According to a study: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
2. Videos are enjoyable to watch and easy (on the eyes) to follow,
3. The message is not watered down when transferred over from person to person.

Need a website built and want to retain full control over its content? Our custom built websites will be the right fit for you. All websites we design come with a secure back-end that will allow you to manage its contents without the need of knowing any programming language. Our drag and drop builders are everyone’s favourite and these step-by-step training videos will teach you the skills to stay up-to-speed in taking control over your very own branded website.

Here is an example of our training videos, designed for our website clients:

To have your very own self-managed website custom built, get in touch with us and we will set up a no-obligation consultation to determine what will work best for you.

Having a website is a great way to establish an online presence but how do you measure it’s effectiveness in terms of your website visitors and their interaction with your website? We provide you with the most powerful analytics tool to understand your website traffic including sources, device types, location, duration and more.

A common question we get from our clients after we launch their website is how do they know if their website is being visited. As you may already have realized the reason the web owners want to know if their website is getting visited is to see if their new online presence is being noticed.

Another important reason you may want to know the behaviour of your website visitors is to understand which ones of the marketing strategy you are implementing are bringing you real results. Whether it is Facebook Advertising, Google Advertising, Mailing Lists or Instagram Stories.

To learn more about our Website Traffic Analysis Tool and other great website features we offer, contact us today!

About Full Web Solutions – Experts in everything web!_

With over 15 years of Web Designing and related services experience, we are a fully registered Canadian company based out of   beautiful Bruce county, in Southwestern Ontario. With the nature of the digital world today, we have the ability to offer our services beyond our geographical location and are happy to serve not only the entire province of Ontario, but are proud to also offer all of our services to all Canadians – from coast-to-coast-to-coast! – and anywhere else you may be across the World!

Our services include: Domain Name Registration, Cloud Web Hosting, Web Design & Web Development, Search Engine Optimization (SEO), Social Media Marketing & Management, Digital & Print Advertising Campaigns, and anything that will boost your business branding & marketing!

Contact us to get a FREE no-obligation quote today!

With the recent rise in phishing scams and hacker’s attempts to steal personal information (such as Credit Card numbers, Addresses, Social Insurance Numbers (SIN), Social Security Numbers (SSN)) from websites, cyber security is on everyone’s mind, whether you are a cloud web hosting provider, a business selling products through an eCommerce website or a consumer shopping online using your credit card. According to The Definite Cyber Security Statistics Guide for 2020, “Cyber Fraud and Abuse Up 20% in Q1 2020 with 445 Million Attacks Reported”.

You may have come across an intercepted message from your internet browser (Google Chrome, Firefox, Microsoft Edge, Internet Explorer, Opera, or any other web browser for that matter) telling you that the site connection you are going to visit is not secure – your alarm bells go off and you decide to leave the website – good decision!

On the other hand, websites that have well-established secure connections are usually accompanied by the popular padlock sign beside the website address on the address bar, a powerful secure connection message and shows a valid Secure Sockets Layer (SSL) certificate (when clicked on the padlock). Having a valid SSL certificate for a website is so important that back in August 2014, Google announced it would rank websites with these certificates higher than their counterparts.

Did you know? Apart from the padlock icon on the web browser, secure connection websites and Web Hosting accounts addresses’ begin with https (Hypertext Transfer Protocol Secure), as opposed to only http for unsecure connection websites.

A lot of hosting providers sell these SSL certificates as an extra upsell to their clients, when they are offering hosting packages. Whereas most clients decide to go ahead with the purchase, some make the wrong choice of not opting in and therefore end up jeopardizing their website connection.

Full Web Solutions believes that the internet should be a safe place for everyone and whether to purchase an SSL certificate with your hosting plan or not should not even be an option.

That is why all of our Web Hosting plans come with automatic and Free SSL certificates. We believe user’s data such as personal information, addresses, and credit card numbers should be safeguarded and encrypted by intended recipient Uniform Resource Locator (URL), and should be protected against all phishing attempts from hackers. With all our hosting plans, you have one less thing to worry about and the added peace of mind goes a long way towards establishing your very secure online presence and website.

October is National Cyber Security Awareness Month and to raise awareness of the very important month, we are offering a FREE .com domain for the first year, on all our annual hosting plans that come fully equipped with automatic SSL certificates. This offer is only applicable to new customers. Already have a web hosting account elsewhere? You too could be eligible for this FREE .com domain offer for first year, on all our fully SSL equipped annual hosting packages. This is a limited time offer and will end once we receive enough registrations. Note, renewals processes at regular pricing (our prices are still far more affordable for the value you receive, compared to other companies).

REDEEM OFFER BELOW:
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CONGRATULATIONS ON YOUR EXCLUSIVE LIMITED-TIME OFFER TO GET A FREE .com DOMAIN NAME: To claim your FREE .com domain for the first year, click HERE to subscribe to one of our hosting plans and select the hosting term for 12 months (1 year) – your cart will be eligible for a FREE .com domain name! (This offer is only valid for new accounts registering for the annual hosting plans.

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About Full Web Solutions – Experts in everything web!_

With over 15 years of Web Designing and related services experience, we are a fully registered Canadian company based out of   beautiful Bruce county, in Southwestern Ontario. With the nature of the digital world today, we have the ability to offer our services beyond our geographical location and are happy to serve not only the entire province of Ontario, but are proud to also offer all of our services to all Canadians – from coast-to-coast-to-coast! – and anywhere else you may be across the World!

Our services include: Domain Name Registration, Cloud Web Hosting, Web Design & Web Development, Search Engine Optimization (SEO), Social Media Marketing & Management, Digital & Print Advertising Campaigns, and anything that will boost your business branding & marketing!

Contact us to get a FREE no-obligation quote today!

Gone are the days when an online presence for your business was a nice thing to have. According to a recent report by Digital 2020 and hootsuite, it is estimated that more than 4.5 billion people now use the internet. It is therefore a no brainer that your Business does need to have some sort of an identity and presence on the internet, be it through social media websites such as Facebook, LinkedIn, Instagram and twitter; or through having your own Professional Branded Website – a platform for only you and your prospective customers a.k.a. your audience.

Now that the importance of having an online presence is established, the next question that arises now is “Does my Business need a Website?“. The short answer is YES! Your very own website (example: YourBusinessName(dot)com) shows your commitment and seriousness towards your products, services and brand as a whole! It shows authenticity and ownership and proves that not only you provide your Business services to your customers but also stand behind your Business philosophy with confidence.

Top 5 reasons why your Business needs it’s own Branded Website

1. Custom catered white label branding:
By having your own website, you get your very own domain (Url/Web Address), ideally named as your business. Example: FullWebSolutions.com – a unique domain name that no one else owns. (It is as unique as your very own telephone number).

2. Only your Business on the spotlight:
Unlike business pages created on Social Media websites such as Facebook, LinkedIn and more, the pages on your website are your own center stage. Your pages are not plastered with random ads on the side that you have no control over. With that, your prospective clients solely focus on how they can benefit from your business, without getting distracted by intrusive ads from your competitors.

3. Professional Email Addresses:
Ever notice how the email addresses used by professional organizations are associated with their web addresses (example: [email protected]). Are you still using gmail, hotmail or yahoo as your business email? You should know that most domain registration companies provide email addresses services that are tied to your own domain name – this by itself is a good reason to own your own domain.

4. Custom tailored colours and design:
Owning your own Website brings with it a lot of control. If you have a good Web Designer to work with, the design possibilities are almost endless. You have the freedom to tailor your Website flow and appearance the way you want. No one knows what works best for your business but you and this advantage puts you on the driver’s seat, leading to more leads and conversions.

5. Your Website, your terms:
By having your own website, you eliminate the limitations that come with other online presence avenues such as social media websites like Facebook and Twitter. You govern all the activities in and around your website that fits your business model. A good Web Designer will set up your own Disclaimer, Policy and Terms & Conditions pages based on your requirements and the nature of your business, including protecting you and your business from any unwanted liabilities.

There are several other benefits of having your own branded business website but in our opinion, the five listed above top the list!

Can you think of any other advantages of having your own Business Website?
Feel free to leave your replies below under the comments section