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aletsdelarosa/README.md

Hi! I'm Alex de la Rosa 👋

Typing SVG

LinkedIn Email Blog Resume


About Me

Solutions-driven iOS Engineer with 10+ years of experience building impactful mobile applications at eBay, Meta, GitHub, and Microsoft. Proven track record shipping generative AI features to 1.6B+ users. Entrepreneurial founder serving 250+ clients through a bootstrapped wedding platform. Passionate about clean code, scalable architecture, and empowering users through technology.


Work Experience

eBay   Member of Technical Staff II, Software Engineer (iOS)

November 2025 – Present · Remote

  • Build and ship Seller Dashboard features on the iOS app, improving tools used by millions of eBay sellers worldwide
  • Pioneer AI-assisted engineering practices across a 12-person iOS team — defining custom Claude Code skills, MCP integrations, and documentation, with a roadmap to scale adoption across a 50+ person org

Meta   Software Engineer, iOS

June 2024 – June 2025 · Bellevue, WA

  • Shipped generative AI features on Facebook Feed to 1.6B+ users, at the intersection of large-scale mobile infrastructure and AI product development
  • Delivered Feed Deep Dive, enabling inline Meta AI queries on posts using contextual generative AI suggestions, directly increasing AI feature engagement
  • Led end-to-end development of Comment Summary, an AI feature distilling thread sentiment and key ideas using LLMs

My Digital Moment   Founder & Software Engineer

May 2020 – Present · Remote

Website 💻 · iOS App 📱 · Android App 🤖

  • Founded and bootstrapped a full-stack wedding platform (iOS, Android, web) serving 250+ clients with a 5.0★ App Store rating — 100% paperless and eco-friendly
  • Architected the iOS app using Swift, UIKit, and Auth0, maintaining 99.9% crash-free sessions with RSVP management, digital wallet passes, and attendee tracking
  • Built the web platform and API using Next.js, React, and JavaScript, deployed on Azure

GitHub   Software Engineer, Codespaces

June 2021 – January 2023 · Bellevue, WA

Codespaces 💻

  • Contributed to GitHub Codespaces serving Fortune 500 companies, building C# backend systems for Azure cloud resource provisioning
  • Reduced incident mitigation time by 75% through monitoring dashboards and automated response tooling
  • Cut resource provisioning time by 90% via request prioritization and pool optimization

Microsoft   Software Engineer, Live Share

July 2019 – June 2021 · Redmond, WA

Live Share 💻

  • Enhanced Language Services for C#, TypeScript, and Rust — shipping autocomplete, go-to-definition, and go-to-implementation features to 14M+ monthly active users

Kinedu   Software Engineer, iOS

September 2016 – July 2019 · Monterrey, Mexico

iOS App 📱

  • Joined as one of the first 10 engineers; helped scale the app to 450K active users with 99.9% crash-free sessions — now serving 9M+ families worldwide
  • Built auto-renewable subscriptions, deep links, and in-app advertising flows — increasing in-app purchases by 40% and improving user retention by 30%
  • Led implementation of analytics (Google Analytics, Facebook, Mixpanel) to drive product decisions

Planetario Alfa   Software Engineer, iOS

February 2016 – September 2016 · Monterrey, Mexico

  • Designed and shipped an end-to-end iPad app in Swift for one of Mexico's premier science centers, enabling interactive aquarium experiences for ~400K annual visitors

Side Projects

Project Tech Description
Llevele Flutter, Firebase Pandemic delivery platform for small businesses — 2 apps (customers + businesses)
Logbook Flutter Contact tracing app during COVID-19 for logging close contacts and activities
Conoce a tu diputadx React Civic tech web app to find Mexican state representatives by district

Education

🎓 B.S. Computer Science & Technology — Tecnologico de Monterrey (2017)

🇫🇷 Exchange Program — ECE Paris, AR/VR focus (2017)

🧠 Graduate Coursework in AI — Tec de Monterrey, Data Science & IoT (2024)


Tech Stack

Mobile
Swift SwiftUI UIKit Objective-C Kotlin Flutter React Native

AI / ML
Python Generative AI LLMs Prompt Engineering

Web
React Next.js Node.js TypeScript JavaScript Angular Laravel

Backend & Cloud
C# Azure Firebase GraphQL REST APIs

Tools
Git Xcode Claude Code Fastlane Figma Jira CI/CD


Certifications & Awards

🏆 Microsoft AZ-900 — Azure Fundamentals

🥇 1st Place "Reto Munett" — Unicode Hackathon (2015)

🌟 Beca Generacion Bicentenario — Mexico Federal Government Scholarship


Languages

🇺🇸 English (Fluent) · 🇲🇽 Spanish (Native) · 🇫🇷 French (Basic) · 🇮🇹 Italian (Basic)


GitHub Stats Top Languages

GitHub Streak

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