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Achievements

Achievement: Pair ExtraordinaireAchievement: Pull Sharkx2Achievement: Arctic Code Vault Contributor

Achievements

Achievement: Pair ExtraordinaireAchievement: Pull Sharkx2Achievement: Arctic Code Vault Contributor

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chollma/README.md

Hi, I'm Cooper Hollmaier (He/His). 👋

I'm a customer-obsessed product leader with 10+ years of experience building digital products and systems that drive durable business impact for REI's 23M+ members. My work is a force multiplier, unlocking value at scale: $11M+ in revenue growth, $500K+ in cost savings, and an 88% reduction in customer barriers by focusing on leverage, not one-off features.

I specialize in:

  • Platform & systems product management (Design Systems, CMS and DXP integration, Automation)
  • Growth enablement through experimentation rigor and high-impact surfaces
  • Inclusive product strategy that expands reach without slowing teams down

Looking for a contributor with experience in accessibility, search engine optimization, or product management? I'm currently available for speaking, writing, teaching, and consulting. Get in touch!

Current projects:

  • Leading Design Systems & Navigation at Recreational Equipment, Inc., supporting 10+ product teams across web, iOS, and Android, serving 350M+ customers.
  • Co-chair of ABLE Inclusion Network, REI's Disability-focused employee resource group
  • Empowering cross-functional teams to deliver performant, accessible, and valuable digital products at scale.

Find me around the web:

Pinned Loading

  1. chollma.github.io chollma.github.io Public

    HTML

  2. schemaorg/schemaorg schemaorg/schemaorg Public

    Schema.org - schemas and supporting software

    HTML 6k 905

  3. public-api-employee-directory public-api-employee-directory Public

    JavaScript

  4. oop-game-show-app oop-game-show-app Public

    A phrase guessing application using JavaScript and OOP

    JavaScript

  5. html-form-validation html-form-validation Public

    HTML Form Validation

    JavaScript

  6. list-pagination-filtering list-pagination-filtering Public

    List Pagination and Filtering

    HTML