For creating a new Service with a "Generic API" integration:

			1. In your account, under the Services tab, click "Add New Service".
			2. Select "Use our API Directly" from the Integration Type menu and enter in an Integration Name.
			3. Enter a name for the service and select an escalation policy.
			4. Click the "Add Service" button.
			5. Once the service is created, you'll be taken to the Integrations tab for that service. On this page, you'll see the "Integration key", 
				which is referred to as "service_key" in our API documentation, and is needed to access the API.
			6. Set aside this key for later.

		## convert HTML POST data or HTTP GET query string to JSON

		## get the raw post data from the AWS built-in variable and give it a nicer name
		#if ($context.httpMethod == "POST")
		 #set($rawAPIData = $input.path('$'))
		#elseif ($context.httpMethod == "GET")
		 #set($rawAPIData = $input.params().querystring)
		 #set($rawAPIData = $rawAPIData.toString())
		 #set($rawAPIDataLength = $rawAPIData.length() - 1)
		 #set($rawAPIData = $rawAPIData.substring(1, $rawAPIDataLength))
		 #set($rawAPIData = $rawAPIData.replace(", ", "&"))
		#else
		 #set($rawAPIData = "")
		#end

		## first we get the number of "&" in the string, this tells us if there is more than one key value pair
		#set($countAmpersands = $rawAPIData.length() - $rawAPIData.replace("&", "").length())

		## if there are no "&" at all then we have only one key value pair.
		## we append an ampersand to the string so that we can tokenise it the same way as multiple kv pairs.
		## the "empty" kv pair to the right of the ampersand will be ignored anyway.
		#if ($countAmpersands == 0)
		 #set($rawPostData = $rawAPIData + "&")
		#end

		## now we tokenise using the ampersand(s)
		#set($tokenisedAmpersand = $rawAPIData.split("&"))

		## we set up a variable to hold the valid key value pairs
		#set($tokenisedEquals = [])

		## now we set up a loop to find the valid key value pairs, which must contain only one "="
		#foreach( $kvPair in $tokenisedAmpersand )
		 #set($countEquals = $kvPair.length() - $kvPair.replace("=", "").length())
		 #if ($countEquals == 1)
		  #set($kvTokenised = $kvPair.split("="))
		  #if ($kvTokenised[0].length() > 0)
		   ## we found a valid key value pair. add it to the list.
		   #set($devNull = $tokenisedEquals.add($kvPair))
		  #end
		 #end
		#end

		## next we set up our loop inside the output structure "{" and "}"
		{
		#foreach( $kvPair in $tokenisedEquals )
		  ## finally we output the JSON for this pair and append a comma if this isn't the last pair
		  #set($kvTokenised = $kvPair.split("="))
		 "$util.urlDecode($kvTokenised[0])" : #if($kvTokenised[1].length() > 0)"$util.urlDecode($kvTokenised[1])"#{else}""#end#if( $foreach.hasNext ),#end
		#end
		}

usage: pdbot <option>
      options:
           help - print this help output.
           on-call|oncall - output the current ops person on-call.
           alert <text> - sends an alert to the on-call ops person, containing your text