The Home of Affiliate, Performance & Creator Economy News
Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
SoFire’s Hot Campaigns: Molly-Mae’s Maebe Community Event Kicked Off International Women’s Day
To celebrate International Women’s Day, Molly-Mae brought her community-first philosophy to life with a large-scale Maebe event designed as an immersive village.
"AI's Real Role is Recommendation" Industry Reacts to ChatGPT Checkout U-Turn
We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead.
Snapchat Deems Itself the “New Destination” for B2B Marketing. Here’s What the Experts Say
For years, B2B marketers have viewed business decision-makers as an audience reachable through LinkedIn. Snapchat? Surely not.
Partnerize and Profound Partner to Build Out Zero-Click Commerce Infrastructure
The collaboration aims to measure, verify and compensate brand influence in the AI era.
From CAC to Co Brands Partner Marketing That Delivers
Ready to elevate your growth game? Watch this engaging session for those seeking scalable success through influencer, affiliate, and partner channels, as tried and tested frameworks are shared, helping you efficiently grow your user base without burnout. Dive into the gritty details of fraud detection and prevention with actionable tactics...
What to Expect at Rakuten Advertising DealMaker Europe 2026
With big names, deep insights, and huge wins, this year’s Rakuten Advertising DealMaker Europe is a must.
SoFire’s Hot Campaigns: Gillian Anderson Becomes Chief Compliments Officer of M&S
Gillian Anderson is the new face of M&S in a fantastic new spring campaign.
Advertising’s Not Dead, But the Balance is Shifting, Says David Yovanno
impact.com’s David Yovanno discusses how AI is shuffling the deck and the importance of investing in the community.
The Affiliate ‘Unicorn’: How Storytelling Accelerated Q4 Results
To unlock revenue gains, you need to master storytelling, says Rachel Said.
Bath & Body Works Increases Investment in Influencers by Astonishing Number
Bath & Body Works is dramatically increasing its investment in creator and influencer partnerships.
“The Best Entries Had So Much Passion” Judge Laura Donadio’s Advice to GIMA Applicants in 2026
I caught up with Laura Donadio to talk about her experience as a GIMA judge last year, and what advice she’s giving to applicants.
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
SoFire’s Hot Campaigns: Molly-Mae’s Maebe Community Event Kicked Off International Women’s Day
To celebrate International Women’s Day, Molly-Mae brought her community-first philosophy to life with a large-scale Maebe event designed as an immersive village.
"AI's Real Role is Recommendation" Industry Reacts to ChatGPT Checkout U-Turn
We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead.
Snapchat Deems Itself the “New Destination” for B2B Marketing. Here’s What the Experts Say
For years, B2B marketers have viewed business decision-makers as an audience reachable through LinkedIn. Snapchat? Surely not.
Partnerize and Profound Partner to Build Out Zero-Click Commerce Infrastructure
The collaboration aims to measure, verify and compensate brand influence in the AI era.
