Workflows

Learn how to get the most out of STAT with these workflows. Each one guides you through the steps needed to complete key STAT processes in performance tracking, investigating fluctuations in performance, and SERP feature analysis. 

Tracking performance of URLs, content, and keywords

• Add keyword sets and create data views
• Create dynamic segments to track the ranking performance of grouped keywords
• Monitor and compare the URL visibility and rank performance of subfolders and specific pages
• Track specific content of a site to analyze performance
• Tracking sites throughout a site migration with a domain change
• Report on the performance of dynamic tags

Investigating fluctuations in ranking and share of voice

• Investigating average rank fluctuations
• Identify keywords impacting share of voice
• Is keyword ranking fluctuation due to a URL change?
• Has Google's changes to display titles on the SERP impacted my keyword rank performance?

SERP feature analysis and monitoring

• Finding opportunity for keywords that trigger a SERP feature
• SERP feature analysis and planning
• Discover and investigate new SERP feature ownership