Lower Mortgage Rates are Boosting Buyer Confidence
After years of navigating a challenging housing market with high interest rates, prospective homebuyers and existing homeowners are finally seeing some relief. Experts forecast that average 30-year fixed mortgage rates will settle around 6% to 6.4% in 2026, a notable drop from previous highs. This improved affordability is expected to spur home sales and encourage a new wave of homeowners eager to furnish and personalize their spaces.
Tariff Delays Offer Price Stability
In a significant win for the home furnishings sector, the White House recently announced a one-year delay on planned tariff increases for imported upholstered furniture, kitchen cabinets, and vanities. The current 25% tariff will remain in place, rather than escalating to 30% or even 50% as scheduled. This predictable pricing environment ensures that quality decor remains accessible and encourages consumers to move forward with major purchases and renovation projects they might have otherwise postponed.
New Construction is Meeting Demand
While overall housing starts experienced a decline in recent years, projections for 2026 indicate an expected increase in single-family home construction. Furthermore, a robust pipeline of multifamily construction (apartments and condos) is adding much-needed supply to the rental market. As new homeowners and renters move in, they seek items to make their new houses into homes.
Embracing 2026 Decor Trends
Howard Elliott believes these current trends perfectly align with this market expansion, emphasizing authenticity, sustainability, and personal expression. This year is all about creating spaces that feel collected over time.
That’s why so many designers turn to Howard Elliott. For decades, the brand has built its reputation on understanding what truly matters to design professionals: exceptional style, reliable service, and easy collaboration.
Here’s why Howard Elliott is known as one of the most designer-friendly brands in the home furnishings industry:
Designers shouldn’t have to meet minimum order requirements just to get the pieces they love. Howard Elliott offers no minimums, so whether you need one mirror or an entire collection, you can order exactly what your project requires.
This flexibility is especially valuable for boutique designers, home stagers, and hospitality specifiers who often need to source on a project-by-project basis. With Howard Elliott, you can scale up or down effortlessly and focus on design, not restrictions.
Today’s designers work everywhere, from local homes to international projects. Howard Elliott supports that flexibility with drop shipping services that deliver directly to your client or job site.
No more juggling logistics or warehousing inventory. The brand handles the packaging and shipping for you, ensuring products arrive safely and beautifully. It’s a seamless, white-glove approach that saves you time and keeps your focus where it belongs: on design.
No two projects are alike, and Howard Elliott understands that. Many of the brand’s mirrors, frames, and furnishings can be customized in finish, scale, or material. Whether you need a dark burlwood frame, a gold accent, or a piece resized to fit a unique wall or niche, Howard Elliott’s flexible production capabilities make it possible.
This ability to tailor designs means you can transform a standard product into a signature piece, without complications that often come with custom work.
Direct access to a knowledgeable support team that truly understands the design business. Whether you’re placing a quick order or managing a complex project, Howard Elliott’s team is responsive, transparent, and ready to help.
It’s this hands-on service, paired with the brand’s designer-first mindset, that makes working with Howard Elliott feel like a true partnership rather than a transaction.
Howard Elliott’s products are created with designers in mind, bold enough to make a statement, yet timeless enough to blend seamlessly into a range of interiors. From contemporary mirrors and sculptural accents to elegant furniture pieces, each item is thoughtfully designed to help designers create memorable, layered spaces.
Every piece tells a story, and Howard Elliott gives you the tools to make it your own.
Being “designer-friendly” isn’t a slogan for Howard Elliott; it’s our culture. With no minimums, easy drop shipping, customization options, and a dedicated trade program, the brand makes every part of your process smoother, faster, and more creative.
When you partner with Howard Elliott, you’re not just buying beautiful décor. You’re working with a team that understands your business, values your creativity, and helps you deliver designs that wow your clients every time.
]]>This year was marked by a commitment to innovation and strengthening our ties with the design community. Some of our favorite moments from 2025 included:
A steady stream of new introductions helped grow our collection to over 5,000 unique items, thoughtfully designed across multiple categories. Here are a few of our favorite pieces!
We were honored to have our Glenn Bar Cabinet featured in the 2025 Dream Home Project by Susan Semmelmann Interiors, a masterclass in luxury and vision.
We continued to adapt our digital tools and product lines to support our Committed Partners, ensuring that our industry-leading tech makes your design process smoother than ever.
Looking toward 2026, the world of interior design is shifting toward “grounded luxury” spaces that feel deeply personal, warm, and lived-in. At Howard Elliott, we are already preparing to help you capture these upcoming trends:
To our design, hospitality and retail partners who choose Howard Elliott: thank you for another incredible year. We are honored to be your “most valuable Home Decor resource”. We wish you a wonderful holiday season and a New Year filled with inspiration. We can’t wait to see how you use Howard Elliott to bring your 2026 visions to life.
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The Fall High Point Market was one for the books! We’re still buzzing with energy after an incredible week filled with creativity, connection, and new opportunities to collaborate. From our brand-new product introductions to our educational events, this market truly reflected what Howard Elliott is all about: partnership, design, and innovation.
This High Point, we introduced over 200 new products across all of our categories, from statement mirrors and sculptural accessories to fresh textile designs and trend-forward accent furniture. Our showroom was alive with conversation as designers, retailers, and industry friends stopped by to experience our newest collections in person.
One of the highlights of Market was our “AI for Interior Designers: 4 Tools Every Designer Should Know” session. We had an incredible turnout! Jenna was absolutely fantastic, walking us through how designers can use AI tools like ChatGPT, Gemini, Copilot, and Perplexity to save time, spark creativity, and strengthen their businesses. The session was equal parts inspiring and practical, giving attendees a fresh perspective on how technology can simplify everything from design concepts to client communication!
If you missed it in person, don’t worry, we’ve got you covered! You can watch the full training here: Watch The Full Recording! We loved having so many designers and industry friends join us for this exciting conversation about innovation, creativity, and the future of design. It was the perfect complement to our showroom full of new introductions and endless inspiration, and we’re already looking forward to hosting more events like this in the future!
We’re so grateful to everyone who stopped by our showroom and attended our event!
If you didn’t make it this time, we’d love for you to explore our latest introductions online, catch the AI for Interior Designers recording, and stay tuned for even more exciting announcements ahead.
During this session, Jenna will break down four fundamental AI tools, ChatGPT, Gemini, Copilot, and Perplexity, explaining what they’re best at, how pricing works, and how you
can integrate them into your daily workflow. From sparking creative ideas to streamlining presentations and improving project efficiency, AI is no longer a “someday”
tool, it’s an everyday essential.
This free event includes a complimentary lunch followed by an exclusive guided tour of the Howard Elliott showroom. During the tour, you’ll have the opportunity to learn more about our design process and explore our newest introductions!
]]>This contest isn’t just about winning prizes, it’s about partnership. At Howard Elliott, we see Show Us Your Howard Elliott as a way to support our customers by spotlighting their creativity. Every submission gives us the opportunity to collaborate on cross-promotional content, helping you market your showroom, store, or project to a wider audience. By entering, you’re not only sharing your work with us, but you’re also joining us in celebrating the ways our products shine
through your designs.
We invite you to share photos of your design projects, showroom displays, retail floor spaces, hospitality projects, or design installations featuring Howard Elliott products. It’s your chance to spotlight your creativity while partnering with us to amplify your work.
Prizes include a $250 Howard Elliott credit for first place and a $100 credit for the runner-up, plus the opportunity to be featured across Howard Elliott’s social media and marketing channels.
This year’s panel includes three incredible industry leaders, each bringing a unique perspective:
. Jenna empowers creatives to use AI confidently, breaking down complex tech into practical strategies for design businesses.
By entering Show Us Your Howard Elliott, you’re not just competing, you’re collaborating. Every submission is an opportunity for marketing partnerships, where we celebrate your creativity and share your work with our broader audience. It’s a chance to elevate your brand while showing how Howard Elliott products bring spaces to life.
Ready to share your creativity? Submit your entries to [email protected] by October 15th and join us in celebrating another year of inspired design. We can’t wait to see your work shine!
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The countdown is on for the Seasonal Living Virtual Luxury Designer Showhouse. Are you registered for the December 3rd VIP Event? Well let’s take care of that right now. REGISTER HERE so you don’t miss the professionally produced LIVE VIP Launch event on Thursday, December 3rd at 6 pm ET, being moderated by well known personality, Luann Nigara of “A Well Designed Business” podcast.
You’ve met the designers participating in this first of its kind project (CLICK HERE for a refresher). Now, let’s see which products from Howard Elliott they selected as the perfect finishing touches for their rooms:
Here is what she picked:
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Here is what she picked:
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Here is what she picked:
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Here is what she picked:
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Simple, organic and modern with a curated vibe. Gloribel is designing the Home Office / Guest bedroom.
WEBSITE | INSTAGRAM
Here is what she picked:
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Here is what she picked:
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Here is what she picked:
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Confidence Begins at Home! Robin Baron is a fashion-forward interior designer celebrating 30 years in business. She captures her clients’ individual styles and brings positivity into their homes. Robin is designing the Zoom Room.
Here is what she picked:
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We are so excited to see how these designer’s vision for their rooms in the Seasonal Living Virtual Luxury Designer Showhouse come to life! Be sure not to miss the VIP Live Event on December 3rd at 6pm!
What is a VIP Event without a signature drink? Well Seasonal Living has you covered. CLICK HERE for the recipe for their signature cocktail of the evening the Marble Over Silk.
Follow our Pinterest board for the Seasonal Living Virtual Luxury Designer Showhouse so you can pin your favorites to you own idea boards.
We’re excited to announce that the Howard Elliott community is growing! We pride ourselves on bringing together a team of passionate and dedicated professionals who are committed to building partnerships. Today, we’re excited to introduce some new faces in our sales force!
Jake is passionate about the art of home decor and is excited to be part of a team that shares his vision of making the world a more beautiful place, one accent piece at a time. He values the opportunity to work with a friendly, diligent, and hardworking group of professionals at Howard Elliott. Outside of work, Jake loves playing music, singing, and spending time outdoors in all four seasons. His artistic spirit and enthusiasm are sure to bring a fresh perspective to our sales department.
Layla’s excitement to join Howard Elliott is contagious. With a keen eye for interior decor and a love for craftsmanship, she is looking forward to contributing to our mission of building committed partnerships to the home furnishings industry. Layla enjoys exploring new places, working on crafts, and spending quality time with her family and pets. Her creativity and dedication will be invaluable assets to our sales team.
Gene brings a wealth of experience to Howard Elliott, having spent the last 24 years as an independent sales representative in the furniture business. Growing up in Mississippi, Gene’s family owned several retail furniture stores, which sparked his passion for the industry early on. His understanding of the furniture industry and commitment to customer service make him a fantastic addition to our team.
Amy has been in the furniture business her entire life, with her family running a furniture and appliance store in Crawfordsville, Indiana, for nearly 75 years. Amy chose the path of a sales representative rather than taking over the family business. Her journey in the industry has been remarkable! As she approaches her 20th year as a rep, Amy is eager to bring her experience and enthusiasm to Howard Elliott. We’re delighted to have her on board!
We are excited to have these talented individuals joining us and are confident that they will help us continue to deliver inspiring designs and services to our customers. Please join us in welcoming Gene, Amy, Layla, and Jake to the Howard Elliott community!
Please reach out to sales@howardelliott to find out who your rep is!
In a world that’s constantly evolving, the quest for perfection is gradually being replaced by something more meaningful: personal fulfillment. At Howard Elliott, we recognize this shift and are excited to be a part of it. As people around the globe redirect their attention towards finding collective solutions to complex challenges, we see an opportunity to help guide that journey.
Today, more than ever, individuals yearn for the certainty of the past while embracing a future that’s unfolding at a fast pace. The race to picture-perfect happiness is being replaced by a steady path toward personal fulfillment—a journey that values experiences over perfection and embraces the joys of the present moment.
At Howard Elliott, we understand that our role as a home decor manufacturer extends beyond just providing beautiful products. We believe that the spaces we live in should not only meet our needs but also speak to who we are. Whether it’s a mirror that reflects the best of you, hand-painted art that tells your unique story, or an accent piece that brings a smile to your face every day, our goal is to create pieces that contribute to a life well-lived.
In today’s demanding world, where burnout is all too common, we’ve embraced our tagline of “Committed Partnerships and Customizable Programs” as more than just words—it’s our mission. We believe in listening to our customers, understanding their needs, and responding with solutions. Our commitment to this mission is central to everything we do, from the design of our products to the relationships we build with our customers.
Whether you’re looking to refresh your designs with a new accessory, find the perfect accent furniture, or explore our custom-made goods, we’re here to be your partner—not just a supplier—in your quest for personal fulfillment.
As we move forward together, let’s embrace the journey toward a more fulfilling life, where our surroundings inspire us, our homes comfort us, and our choices reflect our styles.
At Howard Elliott, we believe in partnership, and we know our customers have incredible design skills! That’s why we’re excited to announce the return of our annual “Show Us Your Howard Elliott” Design Contest—an opportunity for our customers to showcase their stunning designs featuring our products.
The Contest Details
Every year, we invite our customers to submit their best designs where Howard Elliott products are the focal point. Whether it’s a beautifully curated showroom, a stunning design project, or a luxurious design installation, we want to see it all! This is your chance to share your work with a wider audience, gain recognition, and potentially win amazing prizes.
We’re thrilled to have a panel of industry professionals as our judges this year:
Yudi Kaufman, President of YKD Associates LLC, is a business strategist and creative professional with extensive experience in the luxury design industry. With a Master’s degree in Sustainable Interior Environments from FIT, Yudi brings a balance of creative vision and business acumen to his work.
Heidi Arwine, Owner of Heidi Arwine Interiors and past design contest winner, is a Dallas-based interior designer known for her versatile and innovative style. Featured in national publications like Traditional Home and Better Homes & Gardens, Heidi creates aesthetically pleasing and functional spaces tailored to her clients’ lifestyles.
Pate Rauluk, Buyer at Clive Daniel Home, joined the company in 2022 after a successful career in merchandising at Bob’s. He oversees a diverse range of categories including accessories, linens, lighting, and more, and has brought innovation to operational efficiency and product development. Pate’s fresh perspective and passion for technology help Clive Daniel Home stay ahead in the industry.
These judges will review each entry with a keen eye, looking for creativity, craftsmanship, and the best representation of Howard Elliott in the design.
How to Participate
To enter, simply submit your Design Projects, Showroom Displays, Installations, or Event Decor that prominently feature Howard Elliott products.
What Can You Win?
The first-place winner will receive up to $250 and the runner-up will receive a $100 HEC credit! Plus, we’ll be sharing all entries across our social media platforms, offering great cross-promotional exposure as we tag each contestant. It’s a win-win!
Important Dates & Rules
Submission Deadline: October 14, 2024
Winners Announced: October 21, 2024
Howard Elliott products must be the focal point of the design.
Submit your entries by emailing images to [email protected] with “Design Contest” in the subject line. Be sure to include any details you want us to know about your submission!
We can’t wait to see the incredible designs that highlight the beauty of Howard Elliott products! Let your creativity shine and Show Us Your Howard Elliott!
Be sure to follow us on Instagram @howard.elliott to stay updated on all the latest contest details, see inspiring entries, and get an inside look at the creativity behind the designs! Don’t miss out—join the conversation and learn more about how you can participate!
