IAB Tech Lab https://iabtechlab.com/ Tech Lab works with the industry at large to develop guidelines, write specs, develop technology and provide services in an effort to bring alignment and standardization to help the industry grow. Wed, 04 Mar 2026 19:05:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://iabtechlab.com/wp-content/uploads/2017/08/cropped-150411226376665-32x32.png IAB Tech Lab https://iabtechlab.com/ 32 32 Introducing the IAB Tech Lab Agent Registry https://iabtechlab.com/introducing-the-iab-tech-lab-agent-registry/ Wed, 04 Mar 2026 18:46:16 +0000 https://iabtechlab.com/?p=31986 IAB Tech Lab launches its Agent Registry as part of the Agentic Advertising Management Protocols

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]]> Framing the Agentic Advertising Management Protocols (AAMP) Initiative https://iabtechlab.com/framing-the-agentic-advertising-management-protocols-aamp-initiative/ Thu, 26 Feb 2026 20:13:01 +0000 https://iabtechlab.com/?p=32021 Tech Lab CEO, Anthony Katsur, breaks down the Agentic Advertising Management Protocols (AAMP) and how it works with ARTF and other Standards

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]]> Getting Started with ARTF: A Five-Step Guide for Ad Tech Companies https://iabtechlab.com/getting-started-with-artf/ Wed, 18 Feb 2026 14:00:32 +0000 https://iabtechlab.com/?p=31753 Have you heard about ARTF and want to get involved in the agentic revolution? Index Exchange explains how in 5 easy steps.

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]]> Why Taxonomies Matter in the AI Age https://iabtechlab.com/why-taxonomies-matter-in-the-ai-age/ Wed, 11 Feb 2026 01:20:07 +0000 https://iabtechlab.com/?p=30710 Learn how Taxonomies continues to matter in an AI world and how a donation from Mixpeek can help you upgrade.

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]]> The Agentic Future of Advertising: Built on First Principles, Accelerated by AI https://iabtechlab.com/the-agentic-future-of-advertising-built-on-first-principles-accelerated-by-ai/ https://iabtechlab.com/the-agentic-future-of-advertising-built-on-first-principles-accelerated-by-ai/#respond Thu, 22 Jan 2026 15:51:33 +0000 https://iabtechlab.com/?p=31014 IAB Tech Lab CEO on Agentic Advertising and the role of Standards in an Agentic ecosystem

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]]> https://iabtechlab.com/the-agentic-future-of-advertising-built-on-first-principles-accelerated-by-ai/feed/ 0 Essential OpenRTB Updates You Can’t Ignore for your 2026 Roadmap https://iabtechlab.com/essential-openrtb-updates-you-cant-ignore-for-your-2026-roadmap/ Wed, 14 Jan 2026 12:42:47 +0000 https://iabtechlab.com/?p=29791 All the Tech Lab OpenRTB and standardized API updates you should adopt to excel in programmatic CTV transacting in 2026

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]]> Resolve to Update Your Tech Lab Standards in 2026 https://iabtechlab.com/resolve-to-update-your-tech-lab-standards-in-2026/ Thu, 08 Jan 2026 15:44:00 +0000 https://iabtechlab.com/?p=30205 New Year's Resolutions from IAB Tech for the digital advertising industry to create efficiency and to grow in 2026

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]]> Traversing New Ad Tech Trails in a Year of Shifting Priorities, Bunny Hills (and the odd Avalanche) https://iabtechlab.com/traversing-new-ad-tech-trails-in-a-year-of-shifting-priorities/ Wed, 17 Dec 2025 02:49:03 +0000 https://iabtechlab.com/?p=29789 In a tumultuous year, Tech Lab's VP of Product Jill Wittkopp, reflects on the roadmap hits and misses on 2025

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]]> A New Chapter for a Maturing Medium at I Want My CTV 2025 https://iabtechlab.com/a-new-chapter-for-a-maturing-medium-at-i-want-my-ctv-2025/ Tue, 16 Dec 2025 14:26:07 +0000 https://iabtechlab.com/?p=29783 New IAB Tech Lab Advanced TV Product Lead Brad Pipkin's shares his takeaways from our 2025 I Want my CTV event in NYC

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]]> How we got to the CTV Ad Portfolio https://iabtechlab.com/how-we-got-to-the-ctv-ad-portfolio/ Thu, 11 Dec 2025 13:28:50 +0000 https://iabtechlab.com/?p=29787 How we got from Ad Format Hero to the CTV Ad Portfolio and standardizing ad creative for CTV

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