Comments on: Lick https://identitydesigned.com/lick/ visual branding from around the world Fri, 02 Feb 2024 09:21:26 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Gina B 123 https://identitydesigned.com/lick/#comment-240858 Fri, 02 Feb 2024 09:21:26 +0000 https://identitydesigned.com/?p=2566#comment-240858 In reply to Elisabeth.

I know this is a late comment and I hope the company is doing well but I have to add my vote to yours about the Lick name. Lick has many meanings in the U.S but amongst younger generations it’s replaced “mark” as the target victim of a con or hustle as in he is gonna take a licking — large loss or defeat. The diversity and fluidity of language shows that the creation of a successful brand is a truly amazing accomplishment.

]]> By: Carla https://identitydesigned.com/lick/#comment-240611 Wed, 23 Jun 2021 21:54:00 +0000 https://identitydesigned.com/?p=2566#comment-240611 In reply to Elisabeth.

A lick of paint! :)

]]> By: Pascal DuBois https://identitydesigned.com/lick/#comment-240586 Mon, 24 May 2021 19:45:03 +0000 https://identitydesigned.com/?p=2566#comment-240586 The brand copy and character felt warm and approachable, yet sophisticated, nothing like any current home decorating company. Dynamic work, indeed.

]]> By: Elisabeth https://identitydesigned.com/lick/#comment-240572 Thu, 01 Apr 2021 21:36:02 +0000 https://identitydesigned.com/?p=2566#comment-240572 I’ve been seeing similar fonts everywhere! Perfect blend of traditional and unique. Though I will say, the name “Lick” throws me off – I thought it would be a chapstick company!

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