Different by default
In an industry founded mostly by men, and only loosely concerned with climate, we design differently by default. We are a team driven by purpose who believe in thoughtful design and bold ideas and work together to create meaningful, lasting change.
Our Team
Collaborators
- Andrew Bell (he/him)
- Designer
- Emma Lally (she/her)
- Brand Creative
- Emma Fraser (she/her)
- Copywriter
- Caitlin Brady (she/her)
- Strategic Copywriter
- Shaunie Brett (she/her)
- Strategist
- Amanda Irwin (she/her)
- Impact Consultant
Method of change
Our regenerative process turns visions of change into tangible reality.
We build bold, strategic brands that redefine sectors, generate impact and lead change rather than following trends. Never just a logo, our brands are living toolkits grounded in purpose. They bring clarity and creativity to your storytelling, helping you cut through the noise and connect in an increasingly complex world. Always built to last, we work hand-in-hand with our clients to ensure every brand is accessible, sustainable, and simple to carry forward.
Your brand is a powerful tool for shaping our future. Let’s create one that people and the planet truly deserve.
Our process follows the Double Diamond framework – first opening up to understand the challenge fully, then refining our focus to shape the right solution. This approach ensures we stay thoughtful and deliberate, creating work that’s not just effective, but grounded in meaning and made to matter.
- Discover
- We listen, learn and dig deep to uncover insight that shapes everything — finding the truth behind what makes your brand matter.
- Define
- We make it clear. Exploration and idea testing bring strategy, voice and vision together to build out your brand, translating purpose into identity and creating a bold foundation from which to grow and flourish
- Design
- We make it real. Once your brand is solidified, we’ll collaborate with you to design functional deliverables that you can take ownership of.
- Deliver
- We bring it all to life with care and craft — launching work that connects, resonates and drives real world impact.
Our packages
Our design packages offer tailored, thoughtful solutions to build brands.
ilka impact at a glance:
- Purpose-led clients
- 36
- CO2e offset
- 11 tonnes
- Certified B Corp
- 4 years
- Donated to climate action
- £8,216