Build Your Studio's Research Power.
Good game design shouldn't be a lottery. Too many projects suffer from decisions based on guesswork, internal politics, and chaotic feedback, leading to wasted time and money. My core philosophy is that understanding your players is the most effective way to de-risk your investment and build games that succeed commercially and creatively.
My goal isn't just to give you a single report. It's to partner with your studio to install a permanent, professional process for making smart, evidence-based decisions. We work together to build your team's capability, giving you the confidence and clarity to create a hit.
Building a Resilient Studio
My role is to serve as the architect of your studio's player-research process. I provide the expert blueprint and senior oversight to ensure you're building a successful game on a solid foundation, saving you from costly rebuilds down the line.
1. The Blueprint (Strategic Design)
Before you lay a single brick, we design the strategic blueprint. We define what success looks like and map out a clear, phase-by-phase plan to get there, ensuring every development effort serves the larger vision for the game.
2. Building Capability (Team Mentorship)
I work alongside your team, mentoring them on how to use the tools and techniques of player-centric design effectively. I don't just hand over a plan; I teach your crew how to build, making them a more capable and self-sufficient team.
3. Quality Inspection (Expert Review)
Before you commit resources to a major build, I provide the crucial quality inspection. Acting as a second pair of expert eyes, I review your plans and prototypes to catch foundational flaws before they become expensive problems.
4. The Masterclass (Team Workshops)
For teams seeking a concentrated dose of expertise, I offer tailored workshops and seminars. We'll develop a curriculum based on my published work to address your specific challenges in game design, reward systems, or games user research, rapidly leveling-up your team's skills.
Key Publications
Software Engineering for Games
A practical roadmap for scaling indie chaos into professional production. Grounded in engineering principles to help studios manage technical debt and complex merges.
Software Testing for Games
Reframes game testing as a professional engineering discipline focused on risk management, automation, and reducing uncertainty in player experience.
Teaching Games
Bringing data-driven pedagogy to the classroom. Strategies for educators to replace guesswork with empirical evidence in technical and creative education.
Atmospheric World-Building
A playbook for game creators, artists, and writers who believe that a world's history should be an archaeological dig site, not a textbook.
Reclaim the Tabletop
A guide to 3D printed and player-owned wargames, offering a blueprint for a decentralized, community-governed hobby.
The Perfect Game
A designer's guide to building emergent worlds that build themselves by trusting players as creative partners.
The Sentient Engine
An exploration of procedural content generation, AI-driven narratives, and the future of generative game design.
Dark Patterns in Game Design
What if the game is designed to play you? Uncover the hidden architecture of exploitation in modern video games.
Manipulative Game Design
An empirical examination of psychological manipulation techniques in game design patterns.
Player-Centered Game Design
A practical methodology for integrating player research into indie game development processes.
Definitive Guide to Rewards
Research-based approaches to reward system design and ethical progression mechanisms.
The Puppet Master
An exploration of determinism and agency in game design through neuroscientific research.
GUR Methods
Comprehensive methodological guide covering established user research techniques adapted for games.
GUR Analysis & Viz
Technical guide to statistical analysis and data visualization for player behavior analysis.
GUR Process Mining
Advanced techniques for examining player behavior patterns through process mining methodologies.
GUR Network Analysis
Application of network science principles to gameplay analysis and telemetry data.
Monetization Guide
Evidence-based approaches to ethical monetization design and sustainable revenue models.
Games Are For Players
A critical examination of player-centric versus profit-centric design philosophies.
About the Founder
Janne Tyni, Ph.D.
Games User Research
IndieUXR was founded to address the gap between academic user research methodologies and the practical constraints of indie game development.
Featured Releases
Software Engineering for Games - Scale your indie studio
Software Testing for Games - Professional QA framework
Player-Centered Game Design - Essential methodology
Get in Touch
Curious how this could work for you? Book a free, no-pressure chat to explore the possibilities for your project.
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