{"id":6384,"date":"2022-12-06T11:42:44","date_gmt":"2022-12-06T11:42:44","guid":{"rendered":"https:\/\/iptc.org\/?page_id=6384"},"modified":"2026-01-20T13:13:23","modified_gmt":"2026-01-20T13:13:23","slug":"artificial-intelligence-and-machine-learning","status":"publish","type":"page","link":"https:\/\/iptc.org\/themes\/artificial-intelligence-and-machine-learning\/","title":{"rendered":"Artificial Intelligence and Machine Learning for the media"},"content":{"rendered":"

Theme: Artificial Intelligence and Machine Learning for the media<\/h1>\n
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An image created in September 2025 with GPT-4o via ChatGPT, using the prompt “A robot typing on a typewriter, writing a news story. Digital art.”<\/figcaption><\/figure>\n

The International Press Telecommunications Council (IPTC) is always looking for ways to stay at the forefront of new developments in the media industry, including the exciting field of Artificial Intelligence (AI) and machine learning.<\/p>\n

Many IPTC members already using machine learning techniques for content classification<\/strong> and image recognition<\/strong>, but more media organisations are starting to explore the area more deeply, using AI to generate content, images and even story ideas.<\/p>\n

Generative AI opt-out guidelines<\/h2>\n

In response to member requests, we created the IPTC Generative AI opt-out Best Practice Recommendations<\/a> document. This guide explains the best way that publishers and rightsholders can use existing technologies such as TDMRep, robots.txt and web firewalls to reduce unwanted crawling of their content by Generative AI engines.<\/p>\n

The IPTC is also participating in the IETF’s AI Preferences Working Group<\/strong>, which is preparing a revision to the Robots Exclusion Protocol which will enable rightsholders to express their preferences around AI crawler robots. We are advocating for the inclusion of embedded media metadata in the rules for attaching AI preferences to content.<\/p>\n

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An image created by DALL-E 2 in December 2022 with the prompt: “A robot typing on a typewriter, writing a news story. Digital art.”<\/figcaption><\/figure>\n

IPTC’s AI Expert Group<\/h2>\n

To facilitate discussions and collaboration on these topics, we have set up an AI Expert Group<\/strong> where IPTC member organisations can come together to share their knowledge and insights on the implications of new technology in their field.<\/p>\n

In recent years, we have been fortunate to have several prominent experts and startups in the AI field present to our member meetings and the IPTC Photo Metadata Conference<\/a>. These presentations have provided valuable insights into the current state of the art in AI and machine learning, and have sparked interesting discussions on how these technologies could be used in the media industry.<\/p>\n

Support for AI in IPTC Standards<\/h2>\n

We are also actively exploring how our standards can adapt to work with AI. For example, we have extended the “Digital Source Type” NewsCodes vocabulary<\/a> to include different types of machine-generated content, and we are examining the IPTC Photo Metadata Standard<\/a> to see how we can allow Generative AI information to be stored in image metadata.<\/p>\n

At the IPTC, we are committed to staying on the cutting edge of new developments in the media industry, and we are excited to see how AI and machine learning will continue to evolve and impact our field. We look forward to working with our member organisations and other stakeholders to explore the full potential of these technologies.<\/p>\n

(The above text was (mostly) generated by ChatGPT!)<\/em><\/p>\n

Recent content on Artificial Intelligence and Machine Learning for the media<\/h2>\n