{"id":8331,"date":"2025-04-16T17:23:45","date_gmt":"2025-04-16T16:23:45","guid":{"rendered":"https:\/\/iptc.org\/?page_id=8331"},"modified":"2025-09-19T13:04:42","modified_gmt":"2025-09-19T12:04:42","slug":"photo-metadata-conference-2025","status":"publish","type":"page","link":"https:\/\/iptc.org\/events\/photo-metadata-conference-2025\/","title":{"rendered":"Photo Metadata Conference 2025"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8334 size-large\" src=\"https:\/\/iptc.org\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-16-at-22.29.15-1024x293.png\" alt=\"\" width=\"1024\" height=\"293\" srcset=\"https:\/\/iptc.org\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-16-at-22.29.15-1024x293.png 1024w, https:\/\/iptc.org\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-16-at-22.29.15-300x86.png 300w, https:\/\/iptc.org\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-16-at-22.29.15-768x220.png 768w, https:\/\/iptc.org\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-16-at-22.29.15.png 1376w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<h1 style=\"text-align: center;\">IPTC Photo Metadata Conference 2025<\/h1>\r\n<h2 style=\"text-align: center;\">Online &#8211; 18 September 2025: 15.00 to 18.00 UTC<\/h2>\r\n<p style=\"text-align: center;\">The 2025 IPTC Photo Metadata Conference focussed on <strong>Photo Metadata in AI and workflows<\/strong>.<\/p>\r\n<p>Topics included:<\/p>\r\n<ul>\r\n\t<li>An update on the latest in photo metadata from the IPTC, including work on metadata for AI plus the latest from the Media Provenance Committee, bringing C2PA to the news and media industries<\/li>\r\n\t<li>Invited speakers showing how photo metadata is used to help real-world photographers and media managers handle huge amounts of imagery in real-world workflows<\/li>\r\n\t<li>The impact of AI on photography, both in terms of creating images and by using AI to improve photo management workflows<\/li>\r\n<\/ul>\r\n<h2>Agenda<\/h2>\r\n<h3>15.00 &#8211; 15.10 &#8211; Introduction and Welcome<\/h3>\r\n<p><strong>Brendan Quinn<\/strong>, Managing Director, IPTC &#8211;\u00a0<a href=\"https:\/\/iptc.org\/download\/events\/phmdc2025\/IPTC-PHMDC-2025-introduction.pdf\">Download intro session slides<\/a><\/p>\r\n<p><iframe loading=\"lazy\" title=\"IPTC Photo Metadata Conference 2025: Welcome and Introduction\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3qfb_rnr1Es?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\r\n<h3>Panel 1 &#8211; Metadata and Generative AI<\/h3>\r\n<ul>\r\n\t<li>AI Preferences and AI Opt-Out Best Practices &#8211; <strong>Brendan Quinn<\/strong>, IPTC &#8211; <a href=\"https:\/\/iptc.org\/download\/events\/phmdc2025\/IPTC-PHMDC-2025-Brendan_Quinn-AIPrefs.pdf\">Download Brendan&#8217;s slides<\/a><\/li>\r\n\t<li>IPTC Photo Metadata: Proposed new properties for Generative AI &#8211; <strong>David Riecks<\/strong>, IPTC Photo Metadata Working Group &#8211; <a href=\"https:\/\/iptc.org\/download\/events\/phmdc2025\/IPTC-PHMDC-2025-David_Riecks_GenAI.pdf\">Download David&#8217;s slides<\/a><\/li>\r\n\t<li>Legal and copyright issues around AI opt-out &#8211; <strong>Paul Reinitz<\/strong>, Paul Reinitz Consulting (ex-Getty Images) &#8211; <a href=\"https:\/\/iptc.org\/download\/events\/phmdc2025\/IPTC-PHMDC-2025-Paul_Reinitz.pdf\">Download Paul&#8217;s slides<\/a><\/li>\r\n<\/ul>\r\n<p><iframe loading=\"lazy\" title=\"IPTC Photo Metadata Conference 2025: Panel 1, Metadata and Generative AI\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_qX6YNyw_Qs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\r\n<h3>Panel 2 &#8211; Image Metadata in the Real World<\/h3>\r\n<ul>\r\n\t<li>Metadata for Image Quality in Galleries, Libraries, Archives and Museums (GLAM) &#8211; <strong>Ottar A.B. Anderson<\/strong>, Head of Photography at SEDAK, the GLAM imaging service of M\u00f8re og Romsdal County in Norway &#8211; <a href=\"https:\/\/iptc.org\/download\/events\/phmdc2025\/IPTC-PHMDC-2025-Ottar_Anderson_v2.pdf\">Download Ottar&#8217;s slides<\/a><\/li>\r\n\t<li>Adobe Custom Metadata Panel update &#8211; <strong>David Riecks<\/strong>, IPTC Photo Metadata Working Group &#8211; <a href=\"https:\/\/iptc.org\/download\/events\/phmdc2025\/IPTC-PHMDC-2025-David_Riecks_ACMP.pdf\">Download David&#8217;s slides<\/a><\/li>\r\n\t<li>AI caption tagging for the Superbowl &#8211; <strong>Jerry Lai<\/strong>, Senior Director of Content, Imagn Images &#8211; <a href=\"https:\/\/iptc.org\/download\/events\/phmdc2025\/IPTC-PHMDC-2025-Jerry_Lai.pdf\">Download Jerry&#8217;s slides<\/a><\/li>\r\n<\/ul>\r\n<p><iframe loading=\"lazy\" title=\"IPTC Photo Metadata Conference 2025: Panel 2, Image Metadata in the Real World\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UJjoW6ED39Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\r\n<h3>Panel<strong>\u00a03: Update on C2PA \/ Content Credentials<\/strong><\/h3>\r\n<ul>\r\n\t<li>IPTC C2PA and Media Provenance updates &#8211; <strong>Brendan Quinn<\/strong>, IPTC &#8211; <a href=\"https:\/\/iptc.org\/download\/events\/phmdc2025\/IPTC-PHMDC-2025-Brendan_Quinn-C2PA.pdf\">Download Brendan&#8217;s slides<\/a><\/li>\r\n\t<li>Investigations into C2PA &#8211; <strong>Tim Bray<\/strong>, Textuality &#8211; <a href=\"https:\/\/iptc.org\/download\/events\/phmdc2025\/IPTC-PHMDC-2025-Tim_Bray.pdf\">Download Tim&#8217;s slides<\/a><\/li>\r\n\t<li>Mapping image publishing workflows at CBC &#8211; <strong>Marcos Armstrong<\/strong>, CBC \/ Radio Canada &#8211; <a href=\"https:\/\/iptc.org\/download\/events\/phmdc2025\/IPTC-PHMDC-2025-Marcos_Armstrong.pdf\">Download Marcos&#8217; slides<\/a><\/li>\r\n<\/ul>\r\n<p><iframe loading=\"lazy\" title=\"IPTC Photo Metadata Conference 2025: Panel 3, Update on C2PA \/ Content Credentials\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wRjExw8OMUc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\r\n<h2>Previous Conferences<\/h2>\r\n\r\n<p>The IPTC Photo Metadata Conference has been held almost every year since 2007.<\/p>\r\n<p>Watch video recordings and see presentation slides from our previous events:<\/p>\r\n<ul>\r\n\t<li><a href=\"\/events\/photo-metadata-conference-2024\/\">2024 IPTC Photo Metadata Conference videos<\/a> featuring a history of 20 years of IPTC Photo Metadata, panels on content authenticity and photo metadata in AI, and a demo of Adobe&#8217;s Custom Metadata Panel.<\/li>\r\n\t<li><em>There was no IPTC Photo Metadata Conference in 2023.<\/em><\/li>\r\n\t<li><a href=\"https:\/\/iptc.org\/news\/video-recordings-from-iptc-photo-metadata-conference-2022-now-available\/\">2022 IPTC Photo Metadata Conference videos<\/a> continuing our efforts on accessibility and authenticity with Microsoft, CameraBits, vAIsual and more.<\/li>\r\n\t<li><a href=\"https:\/\/iptc.org\/news\/video-recordings-from-iptc-photo-metadata-conference-now-available\/\">2021 IPTC Photo Metadata Conference videos<\/a> featuring a focus on accessibility and authenticity with Macmillan Learning, the Smithsonian, Adobe, the Content Authenticity Initiative and more<\/li>\r\n\t<li><a href=\"https:\/\/iptc.org\/news\/videos-from-iptc-photo-metadata-conference-2020-now-available\/\">2020 IPTC Photo Metadata Conference videos<\/a> including presentations from Google, Getty Images, Picturemaxx, Content Authenticity Initiative and others.<\/li>\r\n\t<li><a href=\"https:\/\/iptc.org\/events\/photo-metadata-conference\/\">Discover what was presented and discussed at meetings before 2020<\/a><\/li>\r\n<\/ul>\r\n<!-- \/wp:post-content --><!-- \/wp:freeform -->","protected":false},"excerpt":{"rendered":"<p>IPTC Photo Metadata Conference 2025 Online &#8211; 18 September 2025: 15.00 to 18.00 UTC The 2025 IPTC Photo Metadata Conference focussed on Photo Metadata in AI and workflows. Topics included: An update on the latest in photo metadata from the IPTC, including work on metadata for AI plus the latest from the Media Provenance Committee, [&hellip;]<\/p>\n","protected":false},"author":311,"featured_media":0,"parent":809,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-two-col.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-8331","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/iptc.org\/wp-json\/wp\/v2\/pages\/8331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iptc.org\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/iptc.org\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/iptc.org\/wp-json\/wp\/v2\/users\/311"}],"replies":[{"embeddable":true,"href":"https:\/\/iptc.org\/wp-json\/wp\/v2\/comments?post=8331"}],"version-history":[{"count":14,"href":"https:\/\/iptc.org\/wp-json\/wp\/v2\/pages\/8331\/revisions"}],"predecessor-version":[{"id":8598,"href":"https:\/\/iptc.org\/wp-json\/wp\/v2\/pages\/8331\/revisions\/8598"}],"up":[{"embeddable":true,"href":"https:\/\/iptc.org\/wp-json\/wp\/v2\/pages\/809"}],"wp:attachment":[{"href":"https:\/\/iptc.org\/wp-json\/wp\/v2\/media?parent=8331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}