Free Association

Design
& Automation

Our latest projects, experiments and perspectives in the world of design tooling.

Perspective

Founding partner David Landa and serial entrepreneur Doug Imbruce reflect on one of the first AI assistants we designed at Free Association, nearly a decade ago.

Read the full conversation on Medium ↗

Tool

A Figma plugin for super smart bulk selection by type, name, or instance.
Get the plugin ↗

Perspective

Exploring the potential of LLM to unlock new experiences for music, travel, and driving.

Read the Medium article ↗

work

A Figma plugin to help designers at Credit Karma quickly create complex data visualization components.
View work ↗

Voices

“It’s so important to maximize the creative efficiency of a design team. We want to empower the designer experience with tools and mechanisms that unlock more creativity.”

Kyle Truscott
Kyle Truscott
Senior Engineering Director
Tool

A plugin toy that turns your FigJam stickies into a fully functional drum machine.
Get the plugin ↗

Perspective

Sifting through the current state of AI-powered design tools and what's next for the future of our industry. Read Medium article ↗

work

Custom brand studio tools for eBay, enabling easy creation of creative campaign and marketing assets.
View work ↗

Tool

A experience FigJam map template to capture near term and future state opportunities in one place. Get the template ↗

work

A suite of companion tools to global brand guidelines to help teams work with color in fresh but accessible ways.
View work ↗

Do more with custom tools.

We invent specialized design tools, software, and libraries to increase designer innovation, from custom Figma plugins to advanced AI-driven web-based platforms.

Systems architecture

Whether you have a multi-product platform or just one application, we’ll craft a technical strategy to maximize the effectiveness and longevity of your system.

Design and front-end component libraries

UI patterns aren't the same thing as UX solutions. We build highly composable libraries with low-level building blocks that don't assume any one application.

Figma plugins

For very specific or complex workflow challenges, we can streamline decision-making with custom plugins built right into your design system.

Custom software and design automation

For design tasks with immense scale, we can build custom design applications to automate production for designers and non-designers alike.