(matter)

Experiential Marketing: Why In‑Person Connections Win Every Time

leapagency — Tue, 30 Sep 2025 16:10:27 +0000

Consumers today live on a spectrum between healthy skepticism and outright distrust of advertising. Digital ads are scrolled past, television spots skipped, and even influencer posts are increasingly met with side-eye. Brands are hungry for ways to feel more authentic, to rebuild trust, and to stand out. They can update their look, tell better stories, […]

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Letting the Intern Cook: A Brand Strategy

leapagency — Thu, 28 Aug 2025 23:07:56 +0000

It started in the 2000s with brands like Wendy’s replying to random tweets and Steak-Umm going seemingly rogue. During the pandemic lockdown, brands started to experiment more with TikTok culture. At that point most of the brands speaking Gen Z online were speaking to their customer base. It was fun because it was relevant and […]

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Wreck the Rulebook. Own Your Niche. How Challenger Brands Win.

leapagency — Thu, 31 Jul 2025 20:32:13 +0000

In a world of fierce competition between so many brands, you have to stand out. Especially if you’re a “challenger” brand. You may not have the money the big guys do to blanket the airwaves and show up everywhere. The good news is, finding a way to zig instead of zag to disrupt the status […]

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Why Your Ads Are Making People Mad (and How to Stop)

leapagency — Fri, 27 Jun 2025 19:39:30 +0000

Walking that fine line between timely messaging and annoying ads is tricky at best and profit-losing at worst. While we know there’s always a learning curve when testing and iterating ad campaigns, the absolute worst outcome is running irrelevant ads that create ad fatigue and alienate your consumer base. The trouble is, finding that fine […]

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How To Evolve A Brand While Staying True To Its Core

leapagency — Fri, 30 May 2025 18:51:28 +0000

Evolving your brand is a lot like updating your favorite app – it needs to stay current to function, be user-friendly to avoid frustration, and look appealing to keep audiences engaged – but if you change too much, too fast, you risk alienating loyal users who flocked to your platform for a reason. In today’s […]

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Amplifying Growth with Cross-Platform Storytelling + Cohesive Brand Narratives

leapagency — Tue, 29 Apr 2025 23:32:03 +0000

“Teamwork makes the dream work.” “If you want to go fast, go alone; if you want to go far, go together.” These timeworn adages highlight the value of joint efforts in achieving goals, and they’ve been proven time and again across countless tasks, generations, and disciplines. Modern marketing is no exception. Today’s consumers encounter and […]

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Logic + Magic Revisited: The Evolving Science of Creative Decision-Making

leapagency — Fri, 28 Mar 2025 21:39:35 +0000

For more than 25 years here at Leap Group, we’ve developed award-winning, highly effective campaigns for brands across all industries by approaching our work with a focus on two key ideas: logic and magic. Logic is the structure of the world around us: data, research, and careful analysis. Magic, meanwhile, encompasses emotions, intuition and transcendence. […]

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Cutting-Edge Design: How (matter) is making med-tech bold and impactful

leapagency — Thu, 27 Feb 2025 17:29:55 +0000

Healthcare expenditures in the U.S. reached $4.5 trillion in 2022, and could reach $6.2 trillion by 2028. And within this colossal industry are yet more fast-growing sectors, not least of which is med-tech, a space that rewards precision, regulation, and innovation. But how do you translate complex surgical procedures, medical devices, and clinical advancements into […]

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More Than a Makeover: Revitalize Your Brand to Make It Matter More

leapagency — Thu, 30 Jan 2025 18:08:44 +0000

As many of us think back over 2024 and start the new year with resolutions for personal growth, it’s important to remember that businesses can benefit from similar reflection and introspection. Consider your brand: How’s it working for you? For companies facing market shifts, audience evolution, or internal changes, a brand revitalization could be an […]

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From Transactions to Meaningful Interactions: How (matter) is Helping Brands Win in the Experience Economy

leapagency — Wed, 20 Nov 2024 22:20:18 +0000

After enduring months of stay-at-home orders prompted by the global pandemic that began in March 2020, it’s no wonder that consumers are still reveling in the reinstated freedom of gathering for in-person experiences. In fact, recent research from McKinsey found that consumers now prioritize experiences over products, reflecting a significant cultural shift across all age […]

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