Engagement Rate (also known as ER) is the percentage of an account’s active audience. Activity, in this context, means various users’ reactions to what is published. Instagram*, for example, has likes, comments, video saves and views. VKontakte also takes reposts and votes into account. In this article, we discuss the formula for the coefficient of engagement and what Engagement Rate is normal in Instagram and other social media platforms.

Engagement Rate Formula

Traditionally, the formula for Engagement Rate doesn’t change and is based on either one post or all posts over a period. First, we need to calculate the average number of reactions to a post. For this, we consider all posts for a period (1 week for example) and sum up all reactions. The total number is divided by the number of posts for that period. Then, that number is divided by the number of subscribers (to the account) and lastly, we multiply that number by 100. And that will be the level of social media engagement.

Every social media platform defines reactions differently. For example, Vkontakte and Ondoclassniki take reposts and votes in surveys into account.

LiveDune can be customized to show engagement indicators (available on the “Business” and “Agency” tier plans):

1. You can set parameters for calculating engagement for the entire account.
2. The graph with ER, can show naturally occurring ER separately from ER with ads, if a commercial account has already been linked to LiveDune. If not, you can link it in the Advertising tab. Next, in the account header, you can toggle the dollar icon, to change views between the original and promoted data.

The Engagement Rate Reach (ERR) Formula

In the era of algorithm-driven feeds, the Engagement Rate (ER) has become a less accurate indicator of engagement due to its dependence on the total number of subscribers. Not all subscribers are active (business accounts for example) while others just don’t see your posts in their social media feed. Including those kinds of subscribers (after all, they haven’t even seen your post) in your calculation won’t give you a realistic picture.

It’s better to evaluate the level of engagement using the Engagement Rate Reach (ERR) metric. The ERR formula, while almost identical to the ER formula, is calculated using the average reach of posts instead of using the number of subscribers.

All that we added to the table was a column for Reach, which we use to get the average and divide the result by the average number of reactions – and that’s the Engagement Rate Reach. Since reach is less than the number of subscribers, in most cases, ERR will be greater than ER. But, if you promote posts with internal advertising, then, your ERR will most likely be lower than the ER due to the large number of views from users, who aren’t your subscribers on that social media platform.

The Engagement Rate Views (ERV) Formula

This formula is used to calculate engagement in social media only for Vkontakte (VK) and Youtube (YT) (although it’s also applicable for other social media platforms). The reason for that is, that a post’s view count in VK and YT is visible to all users, not just the owner of the account. So it’s convenient to use ERV for comparisons. The resulting value will be very close to Engagement Rate Reach, but a little less due to the fact that one user may see one post multiple times, and every view is included in the calculation. For more information about views and coverage, see the Glossary section.

What are normal values for Engagement Rate?

The answer to this question is displayed on the account page in the ER widget, which has a small line showing how many times the specific ER is greater or less than the ER is for a category for an account in the same weight class (by number of subscribers). This way, you can determine how your account stacks up in terms of Engagement Rate with similar accounts. We conducted a small engagement study on a sample of 500,000 Instagram* accounts to find out how this value changes in relation to the number of subscribers. For example, here is a screenshot of Aleksey Tkachuk’s account. His ER is 92% lower than communities with a similar number of subscribers.

Reach Rate / Views Rate

Reach Rate (only for your accounts, expect Youtube) – shows the relationship of the average reach to subscribers for the selected period. This figure helps you understand what part of Instagram users you’ve reached.

Views Rate (for VKontakte and Youtube accounts belonging to others, as well as your own Youtube accounts) – shows the relationship of subscribers to the average number of views and posts for the selected period.

Dynamics of Engagement Rate, ERR and ERV

In addition to calculating ER for posts and in general for a period, our service calculates ER every day and saves it for further display as a graph.

The blue line represents ER, the green line represents ERR or ERV. The daily value is calculated at night (Moscow time) based on the last 20 posts.

The post ER Formula: How To Calculate Engagement Rate And Related Social Media Audience Engagement Metrics appeared first on LiveDune.

If you are looking for accounts to run ads in, but you are afraid to throw your budget down the drain and fall into the hands of con artists, then you should collect as much information as possible about the potential partner account. Instagram lets you do this directly in the app. The data will also be useful for analyzing competitors.

How to find out information about an Instagram account

In order to view information about another person’s Instagram account, you need to go to the selected profile and click on the three dots in the upper right corner. Next, select “About This Account”. Unfortunately, Instagram allows you to view data only for accounts with a large reach or that advertise on Instagram. The social network positions this policy as a way to combat fraud and spam.

What information is visible about an Instagram account

• The registration date of the Instagram account

This will indirectly verify the authenticity of the account, since many recently registered profiles are created for spam or fraud.

Take the registration date and the number of followers into account. For example, an account created a week ago is unlikely to have more than 1,000 followers. So, there is a possibility that this account has fake followers.

• Country

Is displayed based on the actual location. For example, say a user is living in Italy, but what they post has a location tag that shows Moscow. Italy will be listed in the “About This Account” section.

• Active ads

Previously, in this tab, there was an option to immediately view the account’s active ads in the feed and in stories. But, Instagram has moved this feature to Facebook. The article “How to view competitors’ ads on Instagram” has step-by-step instructions on how to view the ads now.

This information is very useful to have before running your own ads. It’s important to see what kind of visuals, copy and formats competitors use. Most likely they’ve already tested different options to get audience response and use the most successful ones.

• Previous Instagram usernames

With this information, you can draw conclusions whether the account in front of you is real (taking the registration date into consideration). Instagram has been analyzing account history data since September 2017. If the account’s name was changed, there will be an arrow to the right of “Former Usernames”, click on it to see the history (including dates and nicknames) of changes. Theoretically, with the help of this information, it’s possible to figure out whether the account was bought for followers and subsequently renamed.

Some users also change their nicknames after scandals in order to hide their past. For example, some company we’ll call “N” produced a low-quality product. Customers begin to write negative reviews, and @mention the name of the company. The company simply changed its name on Instagram to hang on to its reputation. This way, the account name @mentioned in the negative reviews became invalid, and connecting it back to the unscrupulous company would now be much more difficult. It’s thanks to the information about previous names that such companies can be exposed.

• Accounts with common followers

Before, you were able to find accounts in this tab that have a lot of common followers with the account you’re viewing. This information was useful for commercial purposes, such as mutual promotion and displaying ads. For example, with the help of this information, it was possible to replace one blogger with another, maintaining the same audience to which the advertisement had been shown.

Currently, this method is very rarely used because bloggers have caught on and began hiding their “About This Account” page. However, it’s also possible there aren’t any public accounts that have enough common followers with the target account.

So, it’s better to find accounts with a similar target audience through the “Suggested for you” feature. To do this, go to the account you’re interested in and click on the arrow next to the contacts. You will be shown other accounts with a similar audience based on interests.

Conclusion

Instagram is gradually increasing transparency and making more information publicly available, in order to be more attractive to advertisers, who want to face less fraud. But unfortunately, only indirect conclusions can be drawn from this data. That’s why gathering information this way is only the first step. In order to get a more meaningful picture of the account, we recommend running an account verification in the Check module, and paying close attention to follower and engagement dynamics data included in the LiveDunetool set.

The post How do I view information about someone else’s Instagram account? appeared first on LiveDune.

Quite a large number of people are still searching for ways to view a private profile on Instagram. We’re not always ready to send a follow request if we aren’t familiar with the person yet, and we don’t want people to think we’re instastalkers. Being an instastalker isn’t easy, and sometimes you need ingenuity to view a restricted Instagram account without following it. We’ll tell you a few ways how to do this, but first think about whether you really need it.

Is it possible to view a private Instagram profile without following it?

There may be many reasons why you might need to view a private Instagram page, for example, to hide your interest. Here are a few ways you can do this:

– Check other social media profiles belonging to the owner
Sometimes users link their Instagram account to other social media and duplicate their Instagram posts there. This rarely happens, because when a person closes their account, they do not want their content to be publicly available. It’s unlikely that they will duplicate it on other social networks, but it is worth a try.

– The most obvious way is to send a request from your account
Sometimes it doesn’t make sense to reinvent the wheel. But if the request isn’t approved, consider other options.

– Create a duplicate account of the owner’s friend
There is a high probability that a request from a friend for access will be approved. When creating a duplicate account, copy the username, avatar, several posts and pick up at least 50 subscribers. The most important thing is not to synchronize your account with contacts and other social networks, to look the part.

– Create a fake account
Whatever the reason, if you need to view a private Instagram profile without following it using your real account, this method may help. Choose a random name and use photos, for example, from Pinterest. It’s important to make a realistic-looking account. You can even post a couple of everyday stories, for example, with memes.

– Use a mutual friend’s account
More often than not, we’re interested in visiting a private Instagram page of a person we know. We may have some mutual friends or acquaintances. Ask them to send you screenshots of the posts from the private account.

How do I find out who viewed my Instagram profile?

We can’t deny that sometimes we’re very curious about who monitors our accounts. Unfortunately, it’s impossible to work out who a specific instastalker is. There’s no function like that.

There’s no denying the fact that there are shady services that claim to accurately show who is instastalking your profile. We don’t recommend that you risk the security of your account. Instagram may block your account for using what they consider to be dangerous services.

Conclusion

Other ways to see a private Instagram profile are provided by not-so-reputable services, which can’t guarantee the safety of your account after using them. If none of the ways helped you view a private account; accept it. Everyone has the right to keep their account confidential.

The post How To View A Private Profile On Instagram: How to view photos, posts, and other publications without following appeared first on LiveDune.

Checking an Instagram account for signs of fake likes, comments and followers is absolutely necessary if you plan on advertising with a blogger or want to negotiate a mutual promotion deal. Checking for artificially inflated metrics will let you avoid unprofitable cooperation and plug up any leaks in your budget. It is also recommended to periodically check your own accounts for fraudulent activity. When it could come in handy:

• Accounts being promoted by outsourced specialists. A specialist can deliver nice-looking metrics for account activity and get followers, but, they could turn out to be bots. In other words, useless dummy accounts that won’t give you any sales or increase brand awareness.
• Suspicious spikes in followers and account activity (assuming you didn’t do anything) can also be a bad sign. It could be luck, for example, your account could have gotten mentioned by an opinion leader and people started to follow you. But most likely this is the result of a competitor tampering with your account. A competitor could have flooded your account with bots so that the social network locks it or imposes a shadow ban. In that case, you should temporarily restrict comments or close your account for a couple of days.

Analysis of audience activity in the blogger’s Instagram account

To get started, sign up for LiveDune. Next, go to the “Check” module and enter a nickname (in the @name format) or a link to an Instagram account in the search bar. Collecting data on a new account to check for fake likes, comments and subscribers will take about 30 seconds.

After the data is collected, click on the username of the account that was added for verification to open the report; clicking on the profile photo will take you to the main account page. The first section of the report contains summarized account data:

• the number of followers the last check found,
• the average number of likes,
• the average number of comments,
• ER (account engagement).

But the next block contains conclusions about audience activity. In the “General information” section, you can immediately see a preliminary conclusion about the presence of manipulated metrics in the account. But we still recommend that you dig deeper and further analyze the analytics yourself, since every situation is different. For example, a sharp spike in likes, which the service may interpret as an attempt at inflating them, can be explained by the account getting mentioned in the media and so on. 

The “Audience engagement” block displays 3 circles: ER, the ratio of likes to comments, and the spread of likes on posts. If they are red, it means that the indicators in the account for these metrics are very low compared to similar accounts in terms of the number of followers. Yellow is low, but not critical. And the greens are all great.

ER (Engagement Rate) is the ratio of the average number of likes and comments to the number of followers. The service compares the ER of the analyzed account with the average ER of accounts that have similar numbers of followers. If the difference is big, you should be wary, perhaps there is bad content in the account or followers have been purchased.

Likes/comments ratio ― the average likes per post is divided by average comments per post, and compared to accounts with a similar number of followers.

The dispersion of likes shows how likes are spread across different posts. The greater the difference between the number of likes on each post the higher the percentage. Anything less than 10% is bad. If the average number of likes on all posts is the same, it is suspicious. Most likely, a fixed package of likes was simply purchased, for example, 300 per post.

Below are more specific conclusions on audience activity. They are also painted in different colors, but the logic is the same: green is good, red is bad. And when you click on the question mark on the right side, you can read more about how the service calculates a particular metric.

In the “Reactions” block, the account indicators for different months are compared:

• The number of followers.
• The number of posts.
• The number of likes.
• The number of comments.
• Account Engagement Indicator (ER).

Number in the cell is colored green if the parameter change was positive compared to the previous month. And red if the change was negative.

Most of the time, some bloggers are eliminated at this stage due to their account’s obviously poor audience activity. But this doesn’t mean that those who remain don’t fake anything and you can run ads without a second thought. Dishonest bloggers aren’t in a hurry to give up. Some have learned to manipulate metrics more carefully, hiding their tracks. Trying to identify such bloggers using statistics and careful scrutiny is where all the fun begins.

Check for fraudulent activity using follower dynamics

The cost of advertising in practically any account consists of three values: the number of followers, likes and comments. The first one tells us about the size of the audience, and the other two about activity. An account with 600K subscribers and 30K likes on each post looks very promising to an advertiser. It isn’t necessary to find out which one of the 600 thousand followers of the liked post. Often, seeing how metrics change (dynamics) is enough by itself. For example, follower dynamics:

Here we see a sharp uptick in follows from 800 thousand to 845 thousand in one day followed by a slow outflow. In 99% of cases, such a surge is precisely what follower exaggeration looks like. But it’s always worth remembering that absolutely anyone can set up bots in an account, not only the account owner. Try to send this screenshot to the account owner and ask him to explain the sudden spike. Most likely, he won’t be able to.

This graph shows 14 days of sudden follower increase giving way to a steady decline. 2 weeks is a nice, round amount of time to run a Giveaway. This is an Instagram contest in which you need to follow a large number of accounts. The followers are usually competing for some kind of valuable prize. Participation in such contests is a bad sign because either the audience isn’t the target demographic of the account, or the organizers simply deploy bots. This is the reason for unfollows. The bots die on their own, and after the contest, the account becomes uninteresting to the blogger’s new audience, which unfollows on their own.

Check for fraudulent activity using follower dynamics

Faking followers usually doesn’t make sense without faking likes. If there are 100 likes for 100,000 followers for an account, then it’s immediately clear that the followers were bought. Even if 5-10,000 likes will make the account look like it’s brimming with life, it will still be possible to see exaggerated metrics behind it all. Let’s figure out if this is true.

The “Like Growth Rate” section contains a graph with the like dynamics for all posts in the account starting from when the account was added to tracking. If someone has already checked this account with our service, the “Like Growth Rate” section will already be populated with data points. If the section is empty, you’ll need to wait until the blogger posts a few times for us to gather the relevant metrics.

The gray line shows the average like dynamics of tens of thousands of posts that were published, at around the same time from other accounts in our database. This way you can see for yourself what like dynamics should look like with organic followers. The blue line shows the analyzed account like dynamics. Let’s take a look at this graph:

This is the dynamics of likes within 24 hours after publication. The post received 23 thousand likes in the first hour and 5 thousand in the remaining time. At first glance, there doesn’t seem to be anything to complain about. But if you compare how likes are collected on accounts with an authentic audience, everything becomes crystal clear right away.

The last chart shows several important points:

• The majority of likes are collected in about a day;
• At night, you can see the like rate slowing down;
• After a day, the likes are still growing, but slowly.

Let’s look again at the previous chart with the sharp increase in the first hour. Most importantly, we can see a sharp corner at about 21 o’clock; this is the moment when the likes stopped being bought. Compare with the second graph, the line is smooth and doesn’t have any sharp corners. Or this example:

The exact same number of new likes per hour for 10 hours straight. And it doesn’t matter what time of day it was. Buying likes this way is more expensive. But the likes are posted evenly over a long period of time and, of course, automatically. If you see a post like this in your feed, everything would seem quite harmless; but the truth is visible on the charts.

It could also happens like this, in the form of a ladder – an intermediate version, where each “step” shows a purchase of likes:

To get an answer to the question “Does an Instagram blogger inflate likes in his account or not?” You can quickly and inexpensively, by using LiveDune’s Blogger Verification tool. This tool makes use of everything we know about Instagram bloggers and how our users check them for platform manipulation.

You can check your Instagram profile for fraudulent activity for free on the “Business” and “Agency” plans. The number of available checks depends on the number of purchased accounts on the plan type. If there aren’t enough checks left, or you have a “Blogger” or Trial plan, you can buy checks separately. The base cost is 300 rubles for 10 checks, and it does not matter how many followers the analyzed account has.

The post How To Check An Instagram Account For Bots: Methods Of Checking A Blogger For Fake Followers And Likes Before Running Advertising. appeared first on LiveDune.

Sometimes it is very useful to know who stopped following you on Instagram and when. And it’s not just a matter of simple curiosity — if we’re talking about developing a personal blog or business account, losing followers may suggest that the content strategy needs to be adjusted.

However, at the moment neither the application nor the web version of Instagram give much data about who has unfollowed. Additional services are usually brought in for this purpose.

In this article, we will look at the main reasons users unfollow you and all possible ways to find out who is no longer following your account.

The reasons why they unfollowed you

Of course, there may be many reasons, and they are unpredictable: from personal dislike to a user being triggered by a particular type of content.

But it’s possible to highlight the most common reasons for losing followers:

• Too much activity. If you post dozens of stories and articles a day, subscribers will get tired and decide to take a break from the flow of content.
• Too little activity. The situation is reversed. Unfollowing accounts that are idle or haven’t been publishing is very common.
• Boring content. If your posts, stories and reels do not bring any benefit to followers, look monotonous and violate the rules of competent storytelling, most likely, part of the audience will unfollow you soon.
• A rough, unrefined visual. Instagram* is a social network designed to publish photos and videos. And the visual component of the account is still a key factor. If your pictures and/or videos have an unattractive, unaesthetic look, users will not want them in their feed.

An unfollow rate of up to 0.2% of the total number of followers per day is a natural phenomenon for large accounts, so there is no need to worry.

How to find out who has unsubscribed without third-party services

Despite the fact that Instagram does not have this feature, there are a number of ways to find some information about who unfollowed you.

Manually,

this method is suitable for personal and very small business accounts (up to about 300 followers). For this method to work, you’ll need to remember all of your followers by their usernames and photos.

To manually check who has unfollowed, you need to:

1. Log in to Instagram.
2. From the main page of your profile, go to the “Followers” section
3. Scroll through the entire list of followers and try to remember who among them was following you but isn’t on the list anymore. If you have a specific “suspect”, you can enter their username in the search bar at the top and check if they are still following your account.

Using Instagram’s Insights

Instagram has a section that displays account metrics such as views, follows, likes, page activity and the number of unfollows in particular. This option is only available in professional-type business accounts.

To see how many users have unfollowed the account within a certain period, you need to:

1. Open Instagram and go to your profile.
2. Click the “Professional Dashboard” button under the account description.

3. In the menu that opens, select the “Account Insights” section and click on the “View All” button next to it (in the upper right corner).
4. And it’s done. You will see a screen with data showing accounts reached, accounts engaged, total followers and unfollows. Here you can also select the period for which analytics will be displayed (from 7 to 90 days).

Services that help you find out who unfollowed you

Now, let’s talk about websites and applications that allow you to find out who stopped following your profile on Instagram.

Some services require you to enter your account username and password. This increases the chances of getting hacked. In addition, if Instagram’s algorithms consider your activity suspicious, your profile may be locked. It is important to consider the risks before using third-party applications or websites.

Web services for PC

Audit from LiveDune Does

not require your passwords from your social networks. LiveDune’s profile audit service will not only tell you how many people unfollowed your account and on what dates, but will also carefully analyze the content and activity of your followers. The result of the audit is delivered in the form of a detailed report and a regularly-updated list of tips based on your analytics. They will help you decide on a promotion strategy going forward; what to write about, how often to post and how to interact with followers.

Crowdfire is a

popular English-language web service that allows you to calculate the number of users who have stopped following your account. Crowdfire also displays profile statistics, helps create blacklists of followers and make deferred posts.

In the free version, it’s possible to connect only one account. To remove the restriction, you need to buy a subscription.

Who unfollowed on Instagram*?

The app, lives up to its name. It not only performs the stated function, but also helps plan publications, saves hashtag groups and edits images. An important plus is that you don’t need to provide your Instagram login and password to register. Among the disadvantages is the rather expensive paid version: starting at $9.99 per month.

InstaFollow

The main functionality of this application is precisely tracking followers and unfollows from an Instagram account. The service sends prompt notifications, and also allows you to unfollow non-reciprocal followers in one click.

“Instagram Subscribers* Analytics” is

another application that will send you unfollow notifications. Moreover, this service does it completely free of charge. In addition, the application allows you to analyze audience engagement, find trending hashtags and read social media news.

Android Apps

Followers & Unfollowers

An easy-to-use application that not only shows who is no longer your Instagram follower, but also helps you quickly unfollow tens of users. However, the free version only allows this 5 times. To remove this restriction, you need to buy the pro version for $4.99 per month.

Reports+

This service checks who has unfollowed or is not mutually following. It monitors audience engagement and helps plan posts. There is a free version with limited functionality. You would need to pay $4.99 per month for full access.

FollowMeter

An application for extensive account analytics. In addition to viewing unfollows, the app displays users who have blocked you or log into your profile and are not active. It also calculates the most popular posts in your account and generates detailed subscriber engagement reports.

The basic functions (including unsubscribe statistics) are free. But for additional functions, you will be asked to to pay from $0.99 to $9.99, depending on the specific service.

The post How To Find Out Who Stopped Following You On Instagram appeared first on LiveDune.

Exporting comments to Excel may be required to determine the results of a competition or to analyze audience behavior. But looking through and vetting comments isn’t very convenient on the platform itself. It’s hard work copying everything manually, and third-party programs may be unsafe for your accounts (especially those asking for a username and password).

You can download comments from Instagram*, Telegram, VKontakte, Facebook* and Odnoklassniki using LiveDune in just a couple of minutes. It is completely safe for your accounts, because the service works using the social networks’ official API. Our service doesn’t ask for passwords.

Why download comments?

Exporting comments is most commonly needed to review the results of contests or sweepstakes run on social media. The comments are downloaded to a table, each is assigned a number and a winner is selected using a randomizer. But exporting comments can also be useful for other tasks:

• To analyze the target audience ― their pains, fears, needs and interests.

• To search for new blog topics. Users will often unknowingly voice ideas that can be covered in publications.

• Monitor reviews of and suggestions for a product or service. You may also find areas for improvement and address them.

• Analyze audience reactions to your posts to adjust your strategy and increase engagement.

  
  

The reason why you export comments from Instagram*, VKontakte and other social networks may be different. But, it’s more convenient to work with them in a spreadsheet than in social media. You don’t need to open each post separately, scroll through the list of comments to the end, select and copy some of them to study them in more detail, etc. It’s easier and faster to export everything to Excel, with the help of LiveDune.

How to export comments from Instagram, VKontakte, Telegram and Facebook to Excel

To get started, register in LiveDune and add an account to the Dashboard from which you want to upload comments. Next, go to the “Inbox” module, then to “Comments”. Click “Download comments in XLS”.

Next, click the “Select” button next to the account from which you want to download. A window with a list of posts will open. Next to the desired post, click “Select” again. If there were no comments under the post, the button will be inactive. The most recent posts are on top, if you need to export comments from older posts, click “Load more”.

After the selection has been made, the comments will start downloading. The number of exported comments may differ from the total number of comments under the post. The reason lies in comments that were deleted, hidden or marked as spam as well as users who have been blocked, deleted or have a private account (which doesn’t release comments because of Instagram’s* privacy policy).

When loading is complete, the “Download” button will appear. Click on it and get a list of all comments in XLS.

Downloading comments is included in all LiveDune plans. The number of comments available for download depends on the selected plan. Comments cannot be exported during the trial period.

What data will be in the Excel spreadsheet

Each comment will contain the following information (depending on the platform, the number of fields may vary):

• The ID of the post/comment.
• A link to the account of the author of the comment and their name.
• The text of the comment.
• The date and time when the comment was published.
• The number of likes on the comment.

Recommendation: The Instagram* policy does not allow downloading comments from private accounts, that is, they do not get exported and their authors lose the opportunity to become winners of the drawing or contest. Be sure to plan your contest around this aspect of Instagram’s policy and warn your followers in advance that participants must open their accounts when it comes time to calculate and interpret the results.

The post How To Download Comments From Instagram, VKontakte, Telegram And Other Social Networks appeared first on LiveDune.

Promotion without a content strategy is a waste of time, money and effort. To understand which direction to take and how to achieve your goals, you need to study successful accounts in your niche, analyze the mechanics of engagement and the topics of competitors’ posts. Adapt and implement the best practices in your account.

A step-by-step analysis of someone else’s social media account

Before analyzing competitors, you’ll need to find them. You can do this in different ways: through search and recommendations on social networks, using key queries in Yandex and Google, or maps.

After you create a list of competitor accounts, add them to LiveDune. This is the easiest way to analyze the content and statistics of other people’s accounts in detail.

1. Identify the leaders

Go to the “Comparing” module to add your competitors’ and your own accounts. Choose a period of at least 3 months and arrange the ER leaders according to different parameters. As your foundation, you should take the accounts with the best engagement (ER) scores. These will be the accounts whose statistics and content should be analyzed in more detail. If you’ve identified fewer than 5 competitors, you should take the top 1 or 2 accounts. If you have between 5 and 10 competitors, then take the top 3 leaders. If you have more than 10 competitors, confidently take the top 5 accounts to analyze.

The comparison table will do all of the dirty work of analyzing the accounts. It will also clearly show areas where you’re better than your competitors, and where there’s room for growth.

IMPORTANT: When comparing ER, keep in mind that the higher the number of subscribers, the lower the ER. In other words, comparing one account with 10,000 subscribers and one with 100,000 doesn’t work.

 2. Examining competitors on Instagram: test for fake followers

Before analyzing the content, your competitor’s posts you need to check for inflated follower and like numbers. This will help you find posts that real subscribers liked. After all, if a post didn’t move up organically, there won’t be much use in them. The Check module will help you analyze if there are signs of fake followers and likes. 

 3. Subscriber dynamics

Analyze subscriber dynamics in the Overview tab. If there is consistent growth, this is a good sign. It means that the account is developing, and the audience is responding to the content. If there is a smooth outflow, then this account shouldn’t be considered. Its content is an opportunity to learn from other people’s mistakes, which are definitely not worth trying at home.

But if you see a sudden spike, it is possible that an advertisement has been launched in the account. A sharp increase followed by a sharp outflow most likely means that a competitor launched a contest or ran a giveaway. In that case, you shouldn’t use that account as an example of what good content looks like either.

4. Content analysis

If there are no fake likes in the account and there is no outflow of subscribers, you can analyze the competitor’s content more closely. To do this, in the Overview tab, scroll down to the Top Posts, then sort them by ER, likes and comments, depending on the type of post (image, carousel, video, etc.). Top posts by comments will help you make a list of topics that subscribers are ready to talk about in the comments. And the tops of posts by likes will help gauge the visual preferences of the target audience. You can test the most appropriate ideas in your account.

Next, go to the “Posts” tab and analyze the competitor’s posts using the “Rate” indicator, in the “Preview” drop-down menu. They are calculated within 3 hours after publication based on the rate of gaining likes relative to other posts. Pay attention to the posts with A+ and A ratings. These are the most successful. Analyze them and try to find something they have in common: a subject, an open question at the end of the post, an interactive element, and so on. Then adapt them to your style and test them in your account.

Additionally, click the Category (topics) and then look for the best and worst in the “Performance” table by sorting it. This is a more time-consuming way to identify the best posts, but it is more objective. It could happen that people went wild for a single post in a category, but the category itself never took off so it doesn’t make sense to try it yourself.

Monitoring competitor metrics and analyzing their content is an important step in promotion. But, first of all, it’s important to regularly analyze your own account. An audit will help you adjust your promotion strategy in time, find areas for improvement and correct shortcomings based on objective statistics.

The post How To Analyze A Competitor’s Social Media Account appeared first on LiveDune.

Do not lose queries on social networks

If you are active on social networks and get a lot of comments on posts and personal messages, it’s important not to miss feedback. Opening multiple tabs and trying to have time to process every comment is almost impossible. Use a single space to collect all comments and posts from social networks so that you don’t lose any communication with your client. The Usedesk service will unite feedback on social networks and will allow not only to save each message, but also to track its entire way to a solution: assign a status, distribute to a right person, add a subject. You will stay calm that clients get responses in time, and you won’t miss a client, because you’ll have the SLA response configured depending on a social network.

Define a tone of voice

A formal business tone of communication on social networks does not work as well as by e-mail or by phone. Here clients are used to relax, and you are a good friend for them, who will not only offer a needed service or a product, entertain with funny or informative content, but will carefully answer all questions, and if something unpleasant happened, will quickly resolve a situation. Therefore, on the one hand, you need to communicate simpler and easier, to use emoji, gifs, forget about forma words and stamps. On the other hand – if we are talking about a problem or a claim – to show maximum competence. Do not offer clients to call the hotline, but solve a problem here and now.

Automate

Not all messages require a specialist response, and some require an immediate response. An automation can help you focus your attention on important issues. Let’s say you have a promotion, and everyone puts the same comment under the post. To avoid piling up messages you can close them automatically. And if a client informs you about a problem, you can respond to the keywords – “urgent”, “claim”, “refund”, “horrible service” – and automatically prioritize such messages or comments. It will also be useful to immediately notify a team leader of problems – an automation in Usedesk will also help with this. In addition, clients may have standard questions about your products and services. In this case, you can use a bot in private messages, which will take care of simple questions, relieving a team.

Set up communication scripts

Not all issues can be solved by a social networks support person. An issue may require an additional investigation and involvement of other departments or even partners of a company. For example, if an order is lost, you need to contact a courier service. Or if a payment failed – you need to contact a bank. In such a case if you don’t use a common space for solving client issues, a problem may get lost during a solving process between departments. With Usedesk you are protected against this: a query at each stage can be forwarded to a right department, colleagues can join to a solution via internal comments. At the same time, you can easily track a process of a task completion.

Collect analytics and track efficiency

Efficiency of your support team work on social networks can be determined by analytics: who responds the fastest, how many queries you handle, whether employees respond in time. Determine the key metrics by which you rate support on social networks. This can be response time, SLA, CSI, a number of handled messages. Based on the metrics you can build a system of motivation and reward employees who meet your targets. In addition, thanks to the data, it will be easy for you to calculate a query cost and estimate, if an automation, increasing or decreasing staff is needed.

To improve your product or service, you need a clear understanding of what your clients care about and what they most often ask for on social networks. In Usedesk it is easy to add query topics and mark dialogs manually or automatically. Analytics will show you the most popular topics, and you can share insights with your product team.

When communicating on social networks, do not forget that you are in public. Your reputation for slow and poor responses will be at risk, as subscribers will instantly spread the word. Be proactive, track feedback, set up clear processes for handling communications, and get only satisfied clients on social networks.

The post Support social networks appeared first on LiveDune.

• How to choose the top hashtags
• How to find out the optimal popularity of hashtags

Hashtags are the most effective method of free Instagram promotion. They help customers find you and increase the reach of your account. If someone objects and says that hashtags have become less effective, they are not using the right hashtags. They work to their full potential if you use hashtags targeted for your account / business.

How to choose the top hashtags on Instagram for your business

1. Themed and related hashtags

Hashtags on Instagram work like keywords in search engines. Build on the keywords that potential customers will search for on Instagram. Keywords should be relevant to your account / business, otherwise users will leave. Be helpful, not irritating!

Record common search phrases related to your business in an Excel spreadsheet. Then go to the search on Instagram, enter a keyword and click “Tags”. In the search category hashtags, you will see the number of posts published under this hashtag – this is the frequency of the hashtag.

For example, if you sell pastries in London, you likely use the hashtag #cakes for promotion . But more than 16 million posts have already been published on it, since it is a very general theme and there is no geographical reference. A better choice would be the hashtag #londoncake .

The list can be filled with similar hashtags, which are often used together, but have a lower frequency. To find these open the most popular hashtag and find the line labeled “Similar”.

Due to the popularity of hashtags, common ones related to popular fields have long collected millions of posts and there is no point in using them. For popularity on Instagram, use medium or low frequency hashtags. There are fewer posts on them, and your chances to get to the top are higher. Such hashtags are even visually distinguished because of their long lengths (additional words to high-frequency queries).

Scroll the “Similar” tab until you find hashtags with a long tail and ideally with a frequency of less than 100,000 posts.

2. Determine the frequency of hashtags and their competitiveness

It is a common misconception that to increase your reach you need to use popular hashtags, for example: #love, #instagood , #travel and #photooftheday. Many people think that if hashtags are popular, then using them will make your account popular.

Wrong!

Pay attention to the popularity of these hashtags, that is, how many times they were used on Instagram, for example, #travel has 355 million photos with this tag, #instagood – 900 million and #love – 1.4 billion posts. Yes, 1.4 billion!

If your account does not already have millions of followers, a post with hashtags of this popularity will be buried immediately after publication. Everyone’s final goal is to get to the top, because the first 9-12 posts on a hashtag that receive the most attention from Instagram users.

How to find out the optimal popularity of hashtags on Instagram for my account?

First of all, determine the average number of likes that your posts gain. You can either calculate this manually or open the “Engagement” section of LiveDune. In this section you will see the average number of likes that your posts gathered for the selected period:

Then determine the average number of likes that you need to get to reach the top for the selected hashtag.

To do this, look at the average likes in the accounts whose posts are at the top. To do this, use the search in LiveDune, which will help you quickly see the average number of likes in someone else’s account. If the accounts whose posts are in the top will have, for example, 1,500 likes, and you have an average of 200 likes per post, then this hashtag is too competitive for you to use it to your advantage. Do not use it! Search further until you find a hashtag that matches the average number of likes on your posts.

After you have posted a publication with a hashtag, go back to it in a few hours and see what hashtags made the post in the top and how many impressions it received from hashtags. Leave not only those hashtags for which they are displayed on the top Instagram, but also those for which they received a lot of impressions. In the second case, it’s worth experimenting with the content.

3. Analyze competitors

What are their hashtags and how often do your competitors use them? Answers to these questions will help you determine the hashtags which helped your competitors get to the top, and you can also try to get in the top posts for them.

If you want to track competitors using LiveDune, go to the Posts → Hashtags section and see which hashtags your competitor has used most often in the last 3 months.

4. Analyze the hashtags of posts from the top

Analyze other people’s top posts in your target hashtags. This will help you to analyze the content that gets into the top of these hashtags, and collect ideas for other hashtags that were used in these top posts. Perhaps some of them will be useful to you.

Then return to the suggestions in paragraph 2 of this article and determine the popularity of the hashtag, its competitiveness, etc. If the hashtag is suitable for you in all parameters, add it to the list.

5. Brand hashtags

If you don’t like the idea of using many hashtags and want to use only one, then this hashtag without a doubt should be branded. However, if you have a small account, a brand hashtag will not bring you greater reach and new subscribers right away.

The biggest advantage of using a brand hashtag is the ability to control your recognition and opinions around your brand on Instagram. By analyzing your brand hashtag, you can find out what users say about your brand in their posts.

Also branded hashtags will be useful for custom tracking of the content around your brand. To do this, put a brand hashtag (yours or your competitor’s) in tracking in LiveDune and analyze the content that is published on it.

6. Hashtags in stories

Adding hashtags into the story feature on Instagram also works as it does with posts in the feed, increasing reach. To add a hashtag sticker to your story, simply upload a photo or video, select the sticker icon in the upper left corner of the screen and click “#Hashtag”.

When you start to enter your hashtag, Instagram will also offer you a “Similar” section. Often there you can find more specific hashtags with a lower frequency, thanks to which the story will gain more views.

For one story, you only have the opportunity to add one sticker with a hashtag, but if you really need to add more, consider using the text function. Your story will be found on more Instagram hashtags, but don’t overdo it. Too many tags in the story will turn it into spam!

7. Check and update

You can use a maximum of 30 hashtags in one post. However, it does not make sense to use all 30 simply because it is possible. While you are looking for your target hashtags, it makes sense to use 5-10 at a time. This is the optimal amount that will allow you to test the list that you collected in the previous paragraphs and determine the most advantageous hashtags.

Check hashtags for spam and quality before use. If the hashtag is spammed with posts off-topic, it is unlikely that the user will remain in it to search for the product / service that he needs. And by evaluating the quality of the content, you can estimate the chances of getting your post in the top.

Once you have compiled a list of targeted hashtags that work for you, it’s tempting to use the same ones in every post. Copy and paste definitely saves time, but DO NOT DO SO! Using the same hashtags, you limit the reach of your account. Testing hashtags will become an endless process, as you won’t be able to figure out which ones gain you the most reach and followers, and promptly give up.

Using the same hashtags in each post may cause Instagram to recognize your content as spam and limit the visibility of your posts. Yes, this is the dreaded Shadow Ban.

Post all the hashtags in your first comment so you don’t visually pile up the post with a paragraph of hashtags.

Conclusion

At first glance, looking for targeted hashtags may seem like a lot of work, but in reality you just need to find the time and it will pay off. Over time, you will have a whole arsenal of hashtags that will constantly bring new subscribers. Update your spreadsheet in Excel, keep testing and looking for effective hashtags to help attract new customers. The selection of hashtags is an ongoing process which you will be constantly working on. Remember, new content requires new hashtags.

And finally, you should stop using the gray-area Instagram services such as purchasing likes, as these may cause sanctions to be imposed upon your account. If this happens, your posts will not be included at the top for the hashtag or even in the general hashtag feed.

The post How to choose most popular hashtags for promoting your Instagram account appeared first on LiveDune.

Websites for analytics on social media

1. LiveDune

LiveDune is a multi-purpose social media management platform designed to consolidate analytics from across your social networks and make life that little bit easier. Not only that, but using official APIs, LiveDune is completely secure for every account.
LiveDune was launched in 2014, and now it serves thousands of clients from creators and small e-shops to big agencies and brands.

Pros: Cross-network analytics tool that collects aggregated data across all your accounts in all social media in one simple dashboard. You can also do a competitors’ analysis and track performance data for your competitors and partners.

User-friendly graphs, descriptive guides and intuitive controls will help you to understand every metric on interface. With the report builder feature you will find the insights you need and tailor your strategy accordingly.

LiveDune is known for the best pricing options among competitors – 10x cheaper than some other services.

Cons: Come on. We don’t have any.

Price: $5-$99 per month.

2. Agorapulse

Agorapulse is easy to use a social media analytics tool that can help your brand’s team get to the core of users’ needs along with identifying your best content, publications that get the most engagement and reactions. Managing your company’s presence on social media takes a lot of time. It also requires putting in a serious effort. But with Agorapulse you can take a breather.

This particular tool is a real timesaver for social media marketers that helps with content analysis, so you wouldn’t post stuff that doesn’t perform well. You can create and save customized reports to conduct an analysis later. Or you can set the automated send of reports to your colleagues on a weekly or monthly basis.

Pros: It is very convenient to use this tool, seeing as you can manage all your assignments and collect social network metrics in one place.

You can also easily track conversion on your content, how it ties to CTR (click-through rate), conversion, and revenue.

Also, the tool allows scheduling posting to social media by storing unlimited posts tied to particular themes in queue categories.

Cons: When it comes to social listening, Agorapulse lets you extract the most relevant conversations on social networks, like Twitter, Instagram, and Facebook, but if you’re planning on tracking social media, like LinkedIn and Pinterest, you’ll have to look for another tool.

Price: $79-$399 per month.

3. BrandMentions

BrandMentions is one of the best tools to manage your brand’s reputation, build relationships with customers, and gather the essential analytics on the brand’s performance across the web.

The tool provides you with all possibly needed features to help you get ahead of the game and be the best. It allows you to make an analysis of your competitors’ strategy performance, gain insights on any brand, manage your company’s reputation, and maintain a positive public image.

The website helps you to stay aware of your brand’s mentions on social networks and collect all the needed analytical data that can come in handy when modifying your company’s strategy.

Besides, you receive notifications every time your website gets a backlink, or somebody mentions it across social networks.

Pros: The tool is very convenient for small businesses, and it is easy to use.

Cons: If you don’t choose a compilation of keywords for the mentions, you might get results that include lots of spam.

Price: $49-$299 per month for each user.

4. Meltwater

Meltwater is one of the best social media tools you need if you want to stay on top of your digital strategy, while also monitoring all the opinions people express about your brand and the industry online.

This analytics on social media can also help you to discover and connect with the right influencers for your brand.

With Meltwater, you are able to manage influencer relationships and measure the ROI of your campaigns.

Also, Meltwater, the same way as other analytical tools, provides relevant email notifications along with the opportunity to create reports.

Pros: The website offers more than 1 million influencer accounts you can sort through and choose those that fit your company the most.

Cons: Meltwater can’t offer an unlimited number of users, and you’ll have to pay if you want to add more users.

Price: Contact Meltwater for pricing.

5. Tapinfluence

Nowadays, influencer marketing serves as one of the best ways to reach a larger audience. Good content is not just a nice picture, but the thing that draws customers’ attention and inspires action, which is visiting the website or making a purchase.

But to find the right influencers can be quite a challenge. That’s why Tapinfluence helps you discover the influencers that are able to positively impact your business. You can explore influencers’ content, analytics, and audience data to ensure that they are a match to your campaign.

Besides, Tapinfluence helps significantly in measuring reaches, views, conversions, and ROI.

Pros: Tapinfluence lets you create, schedule, and manage campaigns, track the influencer’s impact as well as examine engagement analytics on your campaigns.

Cons: The process is not fully automated.

Price: Contact Tapinfluence for pricing.

6. Rival IQ

The Rival IQ social media analytics tool helps you with tracking your online performance. The reason why you should choose Rival IQ, among others, is that it strengthens your marketing strategy by offering a competitive and publications’ analysis.

Rival IQ sends you notifications when your brand’s competitors publish content that has a good performance.

Also, this analytical tool is useful in discovering content that gets the most engagement from your audience and finding fresh ideas for content strategy.

Pros: The website allows you to carry out effective competitor analysis easily because of notifications and in-depth analytics on every channel.

Cons: Rival IQ on a tiered-like structure, and if you’re planning on getting additional data, it can get expensive.

Price: $199-$499 per month.

7. Social Studio

Social Studio is an analytical tool from the Salesforce Marketing Cloud.

It helps significantly with social listening, content posting, and audience engagement. And the best thing is that you can manage all these processes in one place.

Also, you can create theme categories based on what users are saying online, and then conduct an analysis of their comments.

Social Studio’s website integrates with your CRM, and you get a detailed view of each user, which helps you to personalize the responses.

Pros: If you’re already familiar with and using Salesforce, Social Studio’s website will just be a huge benefit, seeing as it integrates with your CRM and helps you to personalize your responses.

Cons: For small businesses that are more budget-oriented, Social Studio’s website may seem less useful.

Price: Starts from $1,000 per month.

8. Brand24

Brand24 helps you to discover what people say about your brand on social media in real-time with customized alerts. You can convert all the collected data into PDF reports, .xls files, and infographics to use outside the Brand24.

You can filter all the results and narrow them down to focus on what’s relevant for your brand. It is possible to filter by mention source, comment, number of visits, etc.

Pros: Brand24 analytical tool has an appealing and user-friendly interface. It is very convenient to use.

Cons: When you exceed data quotas, the prices tend to go up.

Price: $49-$399 per month.

9. Mention

Mention is a quite popular website that lots of brands use to track specific mentions about them on social media. This option is very helpful when it comes to understanding how people perceive your brand.

The tool monitors social media to collect mentions of your competitors and their products, as well as your company and products, important hashtags, and more.

With Mention, it is easier to build and improve an online presence strategy because the data is based on audience insights around the key topics.

This analytical tool provides the feature that enables the opportunity to see the different languages through which people mention you or your competitors. It includes relevant timeframes and locations. Also, you get to distinguish content that performs the best.

Pros: Mention gives you the best data to conduct analysis because it engages with both customers and employees.

Cons: Mention only showcases data after setting it up, so if you want to check the previous activity, you won’t be able to do it.

Price: Free-$450+ per month.

10. Reputology

Reputology is the analytical platform that helps with monitoring and conducting an analysis of the reviews people leave about your brand on social media.

One bad review from an annoyed customer can impact the way other customers perceive you. That’s why Reputology helps you with tracking negative commentary and presenting analytics before they cause harm to your business.

This analytics platform is the best choice for companies that have multiple reviews across multiple platforms because Reputology lets you manage all your data in one place.

Pros: You don’t have to waste your precious time because of visiting every review-source because you can respond to the reviews right from the platform’s dashboard.

Cons: At the time being, you don’t have an opportunity to leave responses to Yelp reviews within this software.

Price: $180-$2500 per month.

11. NetBase

If you wonder what people think about your brand, you might want to consider trying the marketing analytical platform NetBase.

NetBase provides social media analytics for brands. The platform lets you understand the public perception of your business, track online conversations, and conduct an analysis with your competitors’ results. NetBase collects analytical data and analyses commentary about your brand across websites, forums, blogs.

It helps you with getting to know your and your competitors’ audience better and discover campaigns that perform the best.

Pros: NetBase allows you to know which sources bring you positive or negative sentiments, which gives you an opportunity to manage it and come up with the best idea to attract more customers.

Cons: To figure out how all the available dashboard templates work may take some time.

Price: Contact NetBase for a demo.

12. Socialbakers

Socialbakers allow you to measure your network performance, compare your analytics to your competitors’ and report all your online activities.

Also, you can use this platform to post publications, manage your online communities, generate analytics, and more to create well-performing content.

Socialbakers’ website uses artificial intelligence to discover your perfect target audience, the content they are more likely to engage with, and the influencers they fancy. All this makes digital marketing and running all the processes much more effective for your business.

Pros: The website presents you with an analysis of your popular content, the most suitable posting time. Socialbakers also provide analytics of the influencers’ performance, as well as the benefit of discovering new content.

Cons: Lower-tier tariffs offer just a few months of history.

Price: Starts at $200 per month.

13. Sprout Social

Sprout Social allows you to create network calendars, schedule your posts, listen to what people are talking about your business online, and gather the relevant analytics all in one place.

Sprout Social is an analytical instrument that helps you to understand and reach your audience, engage your community, and conduct an analysis of your website’s performance.

Pros: Sprout Social is very convenient to use because you get to collect rich data to conduct a proper online performance analysis, which drives strategic decision making.

Cons: If you want to gather more analytical data, you’ll have to pay more money.

Price: $99-$249 per month.

Specific platforms for social media

14. Iconosquare (Facebook and Instagram)

Iconosquare helps you with measuring reaches and impressions of your Facebook and Instagram publications and Stories. This way, the platform provides you with detailed analytics, which helps you to come up with the best decisions on boosting your social media performance.

The platform allows you to see when your customers are online, so you could decide on the best posting time to get the most engagement. With Iconosquare, it’s easy to manage and respond to the comments, and then you can mark them as “read” to not get confused.

Pros: User-friendly interface. It doesn’t take much time to figure out how things work.

Cons: The tool doesn’t separate organic publications analytics from paid publications.

Price: $29/mo – custom pricing.

15. TweetReach (Twitter)

You can use the TweetReach tool for collecting Twitter analytics.

The platform showcases the number of reaches and impressions, and any form of engagement your tweets get from the audience. This way, analytical data helps you to understand who your top influencers are. You also get to manage Twitter analytics in real-time, which benefits your marketing strategy because the process of conducting data analysis and decision making gets faster.

Pros: You are able to build analytical reports quickly based on keywords or relevant hashtags and export them as PDF or XLS files.

Cons: There’s no option available to compare two different Twitter campaigns against each other.

Price: $49-$199 per month.

16. Tailwind (Pinterest and Instagram)

Tailwind platform for social media lets you manage and conduct an analysis of your Instagram and Pinterest metrics to get the best results.

This platform is probably one of the best, seeing as you are able to discover content that performs the best, manage media conversations, boost reaches and conduct an analysis of your brand’s media performance on Pinterest and Instagram all with one tool.

Pros: The tool’s analytics impress. Analytical data showcases how many follows, likes, re-pins your media page got.

Cons: The website’s dashboard may seem confusing because of lots of capabilities.

Price: $9.99 per month -custom pricing.

17. Falcon.io platform

This tool allows you to create organic and paid posts for all your brand’s social media on one platform.

The Falcon tool will help you understand what content performs the best, and what publications get you the most reach.

Pros: With this platform, it is not that difficult to manage multiple social media simultaneously. All the analytics you can merge with your CRM for a 360-degree customer review.

Cons: Every time you set up ad campaigns, you’ll have to create an audience from scratch.

Price: Request a demo with Falcon.

18. Snaplytics (Snapchat and Instagram)

The best way to measure your brand’s performance on social media is to use this platform.

This platform lets you see how much engagement your publications get on these social media. The tool also provides analytics to help you focus on the content that shows the best performance on Snapchat and Instagram.

Pros: The tool lets you schedule your posts. It provides analytics to help you focus on the most relevant things and manage your social media in the best way.

Cons: There’s no free trial available.

Price: Contact Snaplytics for pricing.

19. Audience Connect (Twitter)

It’s a great platform that helps you get a detailed audience review, discover the right influencers for your business, and make smart social media marketing decisions.

Pros: Audience Connect platform collects essential analytics to help you understand what your audience is up to on Twitter. The advanced analytical reporting is very convenient for creating hashtags.

Cons: Limited number of features is available for lower-tier users. To access more, you’ll have to pay more money.

Price: Free-$686 per month.

Answers on most common questions

The post The best Social Media Analytics Tools (Platform, Websites) in 2023 appeared first on LiveDune.