New York, September 22, 2025 – Today, LiveLike is announcing the release of its new multi-agent AI assistant, a fully embedded intelligence layer within the LiveLike CMS. Designed for editorial, marketing, product, and analytics teams, the assistant enables users to create, schedule, and analyze interactive experiences – including quizzes, polls, and predictions – via natural language prompts.

This system isn’t just a tool – it’s an intelligent agent network, where each agent mirrors a distinct user persona and collaborates in real time to execute complex engagement strategies.

“This assistant goes far beyond basic prompt-to-output functionality,” said Miheer Walavalkar, CEO of LiveLike. “It’s engineered to eliminate friction between content, marketing, product, and analytics teams. That means faster time to market, greater campaign precision, and the ability to launch initiatives that were previously too complex to execute.”

Unlocking Real-Time, Multi-Team Collaboration

Historically, producing the average 30 to 40 widgets per weekend – across quizzes, polls, and campaigns – required up to 400 minutes of manual work. With the AI assistant, teams can now build and deploy the same output in under an hour, while also increasing personalization and segmentation.

What sets this system apart is agent coordination. A single prompt from a content editor can automatically incorporate marketing timing, product publishing rules, and analytics triggers – without requiring cross-team planning.

“We’ve engineered coordination as a feature, not a byproduct,” Walavalkar continued. “When the editor acts, the analyst, product manager, and marketer are already in sync – through the agents that represent them.”

Key Use Cases in Beta

The assistant is designed to serve four core user personas:

• Editors: Create and deploy polls, quizzes, and other content with a single prompt
  
• Marketers: Launch personalized, time-sensitive campaigns aligned with key events
  
• Product Managers: Automate publishing logic and remove manual QA cycles
  
• Analysts: Access live performance data and generate optimization recommendations

Agents don’t work in isolation – they share data and intent. This inter-agent coordination produces second- and third-order benefits: analysts identify high-performing segments, marketers plan corresponding activations, and editors produce tailored content without duplication or delay.

What the AI Assistant Can Do Today

• Generate and publish polls, quizzes, and prediction widgets with natural language
  
• Image-based widgets for polls and quizzes
  
• Access real-time internet data to ensure freshness and contextual relevance
  
• Analyze historical widget performance and recommend next-step actions
  
• Produce code snippets for developers embedding LiveLike functionality
  
• Support brainstorming and campaign ideation using internal LiveLike knowledge, including compliance documents and case studies

One of the most advanced and exciting features now available is personalized loyalty experiences powered by dynamic user groups. Genie can now: 

• Identify user segments based on behavior and engagement patterns
  
• Assign personalized quests and incentives
  
• Deliver campaign experiences unique to each user

Roadmap: More Formats, More Intelligence

What’s next for Genie? Even more ways to play, share, and stay engaged:

• Emoji sliders that let audiences express sentiment and intensity – such as excitement, approval, or mood – through an interactive, visual scale.
  
• Badges, leaderboards, and rewards that keep fans coming back for more.
  
• Instantly see which content hits hardest and how different audiences engage with deeper insights
  
• Enable campaign segmentation using predefined or AI-generated user groups

And this is just the start. Genie is gearing up for personalised loyalty journeys — where every fan gets their own quests, challenges, and rewards based on how they interact.

Imagine this: one user unlocks a football-themed badge, another gets a music quest, and both feel like the experience was made just for them. That’s where segmentation, personalization, and automation finally click.

Built on AWS and Designed for Scale

The assistant is built using AWS Bedrock, ensuring enterprise-grade security, data isolation, and zero model training on client data. LiveLike is actively exploring co-marketing initiatives with AWS and anticipates strategic interest in extending this tool to AWS partners through its go-to-market ecosystem.

Expanding Beyond the CMS

In parallel, LiveLike has developed and launched an MCP server that will allow external large language models  to trigger CMS functionality via API. This opens access to the assistant’s capabilities for partners who do not currently use the LiveLike CMS – such as broadcasters, sports apps, and third-party platforms.

“We believe the future of engagement is not just automated, but coordinated. That’s what this assistant enables – whether you’re a LiveLike client or part of the broader content ecosystem,” said Walavalkar.

LiveLike, a global leader in fan engagement and loyalty solutions, has partnered with the Professional Fighters League (PFL) and Futureverse to launch PFL Rewards — a next-generation global fan loyalty experience now available worldwide inside the new PFL app for iOS and Android.

Designed to reimagine how fans engage with PFL, PFL Rewards blends physical and digital incentives, transforming passive viewing into active participation. Fans can earn points for everyday interactions — downloading the official PFL app, streaming live fights, submitting predictions, or watching highlights — and redeem them for exclusive rewards including merchandise, event tickets, and VIP access.

“PFL is pioneering a new era of fan engagement – one where interactivity, loyalty, and real-world value are seamlessly integrated,” said Miheer Walavalkar, CEO and Co-founder of LiveLike. “We’re proud to bring our technology and expertise to the table to help power a more connected, rewarding, and immersive MMA fan experience from day one.”

Building a Connected, Year-Round MMA Fan Community

With its AI-first platform trusted by major sports brands such as LIV Golf, Chelsea Football Club, YES Network, and the New York Mets, LiveLike brings the tools to turn everyday fan behavior into meaningful rewards through personalized and gamified experiences.

PFL’s new loyalty hub unites the league’s audience across 160+ countries into a centralized digital ecosystem, offering fans a place to connect every day of the year — not just on fight night.

“PFL is redefining what it means to be a modern sports league,” said Mike Chioditti, SVP, New Business of the Professional Fighters League. “In just a few years we have become the No. 2 MMA company worldwide with our quality of fighters and global distribution. We’ve gained 650 million fans around the globe, many of them of a demographic that’s young and tech savvy. We want to connect all of our fans and give them a place to engage and be rewarded for their fandom. With Futureverse’s technology, this platform gives our audiences a destination every day of the year, not just fight night.”

Futureverse & The Root Network

At the foundation of PFL Rewards is The Root Network, Futureverse’s Layer 1 blockchain designed for interoperable fan journeys. This makes PFL the first major MMA organization to launch a large-scale, fully web3-integrated fan engagement platform.

“Sports fandom is no longer limited to a stadium seat or a TV screen,” said Aaron McDonald, Co-Founder and CEO of Futureverse. “Today’s fans want to participate, personalize, and be recognized for their engagement, wherever they are in the world. With PFL, we’re creating a real-world example of how sports organizations can bring fragmented audiences into a unified, gamified experience. It’s a blueprint for how today’s most influential sports leagues will connect with the next generation of fans.”

What’s Next for PFL Rewards

Following launch, the platform will expand to include digital collectibles, token-gated commerce, ticketing, and custom experiences, providing fans with multiple ways to earn, play, and access exclusive opportunities both online and in-person at invite-only events.

To download the new PFL app, visit pflmma.com/app-info.

We’re kicking off 2025 with an exciting slate of product updates designed to enhance engagement, streamline moderation, and introduce powerful new AI capabilities. From AI-generated widgets to improved chat and comment functionalities, we’ve been working hard to make our platform more intuitive, flexible, and interactive. Let’s dive into the latest features and improvements that will help you create even better experiences for your users!

TOD, the leading sports and entertainment streaming platform in the MENA region and a BeIN Media Group company, has appointed LiveLike to help bring the experience on the TOD streaming platform to the next level. Together, TOD and LiveLike will be implementing interactive and immersive experiences that will transform how fans connect with sports and entertainment. Launching early next year, this collaboration leverages gamification, loyalty, rewards, and live interaction to deliver a streaming experience that isn’t just watched, but felt.

Today’s viewers don’t just want to consume passively—they want to connect, engage, and feel part of the action. And that’s exactly what LiveLike and TOD are delivering. Through a blend of innovative gamification tools and live engagement features, TOD will enable users to actively participate in the programming they love, turning traditional passive viewing into an interactive experience that encourages fans to return to the platform. “We are proud to have been selected by TOD to bring best-in-class engaging experiences to the MENA region,” says LiveLike’s CRO, Samuel Westberg. “TOD is the reference in the region and we are excited to help them bring their platform to the next level in terms of fun and interactivity on the platform.”

With the extensive content library that TOD provides, and LiveLike’s experience in delivering transformational experiences to partners around the world, this is the ideal collaboration to keep making TOD the leader in the region and the example of what new digital experiences should look like.

The new TOD experience is designed with the viewer in mind, prioritizing immersive, social, and interactive environments to create an engaged and enthusiastic user base that’s here to stay. “Our collaboration with LiveLike is about creating an environment where our audience can engage in ways that feel authentic and exciting. By focusing on interactive and social features, we’re not just enhancing viewership; we’re building a community where every moment feels more connected,” said James Walmsley, Director of Technology at TOD.

This partnership between LiveLike and TOD is just the beginning of what’s possible. Together, LiveLike and TOD will be pioneering a new era in streaming, where fans watch, engage, and connect like never before. By embedding gamified features and social engagement tools, TOD isn’t just a streaming platform—it’s a community where every fan has a role to play and a reason to return.

Football fans across the globe experienced UEFA EURO 2024 like never before, thanks to the groundbreaking collaboration between LiveLike and TF1. This year’s enhancements to the TF1+ app marked a pivotal moment in fan engagement, offering a dynamic and immersive experience during one of the world’s premier sporting events.

Building on the success of their previous partnership, which brought interactivity to the Star Academy fan experience in 2023, LiveLike and TF1 have taken their collaboration to new heights with the TF1+ app’s innovative Game Center experience. 

Designed to enhance user engagement and enjoyment, the TF1+ Game Center provided a seamless second-screen experience for EURO 2024 fans, featuring:

• Live Statistics: Real-time updates on every play and player performance, ensuring users remain informed and engaged without leaving the app.
• Leaderboard: Comprehensive tracking of standings across EURO 2024 groups and individual fan rankings, keeping users connected to their favorite teams and players.
• Calendar: An integrated feature for tracking all match schedules directly within the TF1+ app, enhancing convenience and user engagement.

At LiveLike, our deep understanding of the sports industry and best practices enables us to deliver tailored solutions that meet the unique needs of our clients. The TF1+ Game Center is a testament to this expertise, offering:

• Flexibility and Customization: Clients can choose from eight different tab options—general information, interactive timeline, live chat, leaderboard, line-up, statistics, ranking, and calendar—each customizable to meet specific needs.
• Automated and Semi-Automated Modules: Our fully automated modules blend data and engagement to create a compelling, all-encompassing experience for fans. For even greater control, our semi-automation option allows editorial teams to tailor the experience using the LiveLike CMS, adding interactivity that aligns with the game’s pulse.

Paris, France – August 8, 2024 — France Télévisions, the major French television broadcaster, has joined forces with LiveLike, a leading provider of audience engagement technology, to revolutionize the viewing experience for the Paris Olympic Games. This groundbreaking partnership promises to bring fans closer to the action with cutting-edge social features and interactive tools that transform how viewers engage with Olympic content.

Launched in May 2024 around Roland Garros, the collaboration will elevate the excitement and camaraderie of the Olympic Games by redefining France Télévisions’ digital environment to encourage a greater sense of community and fan engagement. Those tuning into the Olympics on the france.tv platform will find themselves immersed in a social and interactive atmosphere.

LiveLike’s state-of-the-art engagement technology allows fans to participate in polls, answer quizzes, respond to questions, and make predictions, all while engaging in real-time conversations with other viewers worldwide. What’s more, France Télévisions’ LiveLike-powered live chat will be managed by renowned Twitch influencers this year, making the experience even more thrilling for fans.

Encarna Marquez, head of digital at France Télévisions explains, “France Télévisions is broadcasting over 50 hours of live content daily during the Paris 2024 Olympics and it was key for us to have an interaction with audiences. The Games are a moment of passion. We’re proud to offer the unique opportunity to share, comment and rejoice at all times to a whole new generation of viewers.”

LiveLike CRO Samuel Westberg added, “We are incredibly proud to be accompanying France Télévisions on one of the most prestigious events in the world, the Paris Olympics. Being able to deploy such a lean-forward experience on such a big event showcases the French innovative mindset on one end as well as the reliability and impact of our technology on new ways of consuming content. Our objective is to modernize experiences for fans in sports, and I think this is a great representation of that goal.”

With the Olympic Games in full swing, viewers are constantly seeking ways to engage with their favourite teams, events and moments. France Télévisions and LiveLike are at the forefront of enhancing this global event’s viewing experience, promising to redefine how fans can connect with the thrill of the Olympics.

Download the france.tv app today to experience the future of broadcasting, connect with fellow fans, and be part of the excitement that only the Olympics can bring, amplified by this latest partnership.

For more information about the collaboration and to stay updated on the latest features, visit LiveLike’s website and France Télévisions’ official site.

About LiveLike

LiveLike is a technology company dedicated to empowering digital experiences and building fan communities. Its leading audience engagement suite empowers businesses to captivate, engage, and monetize their audience effectively. With a range of interactive features and gamification tools, LiveLike drives user participation, enhances user experiences, and generates meaningful insights based on first and zero-party data.

About France Télévisions 

France Télévisions is the leading public broadcaster in France, offering a wide range of television and digital content. With a commitment to delivering high-quality programming and innovative viewing experiences, France Télévisions continues to be a trusted source of entertainment and information for audiences across the nation.