{"id":144271,"date":"2025-06-30T13:34:50","date_gmt":"2025-06-30T20:34:50","guid":{"rendered":"https:\/\/ma.tt\/?p=144271"},"modified":"2025-07-07T15:03:31","modified_gmt":"2025-07-07T22:03:31","slug":"on-the-verge","status":"publish","type":"post","link":"https:\/\/ma.tt\/2025\/06\/on-the-verge\/","title":{"rendered":"Back on The Verge"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In honor of Automattic&#8217;s 20th anniversary, and also since it&#8217;s <a href=\"https:\/\/ma.tt\/2022\/03\/decoder-interview\/\">been a few years<\/a>, <a href=\"https:\/\/www.theverge.com\/decoder-podcast-with-nilay-patel\/693052\/automattic-ceo-matt-mullenweg-wordpress-drama-wp-engine-open-source\">I joined Nilay Patel the editor-in-chief of The Verge on their Decoder Podcast<\/a>. We talked about Tumblr and the Fediverse, how <a href=\"https:\/\/automattic.com\">Automattic<\/a> thinks about Ecosystem and Cosmos sides of the business, Automattic&#8217;s re-organization into cross-business functional teams and leadership, the vision of <a href=\"https:\/\/clay.earth\">Clay as a personal CRM<\/a> and <a href=\"https:\/\/www.beeper.com\">Beeper as the super-human messaging app that puts control in the hands of users<\/a>, <a href=\"https:\/\/newspack.com\">Newspack<\/a>, the future of websites, the obligatory coverage of <a href=\"https:\/\/ma.tt\/2024\/09\/wordpress-engine\/\">the alleged WP Engine trademark violations<\/a> and their subsequent preemptive suit, and much more. <a href=\"https:\/\/www.theverge.com\/decoder-podcast-with-nilay-patel\/693052\/automattic-ceo-matt-mullenweg-wordpress-drama-wp-engine-open-source\">Please give it a listen! They chose the title \u201cWhy Automattic CEO Matt Mullenweg went to war over WordPress.\u201d<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pocket-casts wp-block-embed-pocket-casts\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Why Automattic CEO Matt Mullenweg went to war over WordPress - Decoder with Nilay Patel\" src=\"https:\/\/pca.st\/embed\/hmyb5hmi\" style=\"border: 0; border-radius: 8px; width: 100%; height: 200px;\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking of Beeper, we\u2019re going to do a fun event for the next-gen version that\u2019s launching on July 16 in New York City in NoHo. I\u2019ll be there along with Beeper CEO <a href=\"https:\/\/kishan.org\">Kishan Bagaria<\/a> and some of the best and brightest in New York\u2019s tech and creative class. If you\u2019re a Beeper early adopter (or would like to be) and want to attend, leave a comment! We\u2019ve held back some invites for cool folks like readers of ma.tt. \ud83d\ude42 It&#8217;s like getting on board with WordPress in 2004.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In honor of Automattic&#8217;s 20th anniversary, and also since it&#8217;s been a few years, I joined Nilay Patel the editor-in-chief of The Verge on their Decoder Podcast. We talked about Tumblr and the Fediverse, how Automattic thinks about Ecosystem and Cosmos sides of the business, Automattic&#8217;s re-organization into cross-business functional teams and leadership, the vision &hellip; <a href=\"https:\/\/ma.tt\/2025\/06\/on-the-verge\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Back on The Verge<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"fullscreen","default_image_id":54207,"enabled":true,"token":"eyJpbWciOiJodHRwczpcL1wvbWEudHRcL2ZpbGVzXC8yMDI1XC8wNlwvaW1hZ2UtNi5wbmciLCJ0eHQiOiJCYWNrIG9uIFRoZSBWZXJnZSIsInRlbXBsYXRlIjoiZnVsbHNjcmVlbiIsImJsb2dfaWQiOjEwNDc4NjV9.vtZpdJhV7_oT7-hSLgz1Fnxpub0ehvvAsPsP5e5K7ggMQ","image_type":"custom","custom_text":"","image_id":144274},"version":2},"_wpas_customize_per_network":false},"categories":[120,62,34],"tags":[],"class_list":["post-144271","post","type-post","status-publish","format-standard","hentry","category-automattic","category-press","category-wordpress"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/ma.tt\/2025\/06\/on-the-verge\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Back on The Verge","url":"http:\/\/ma.tt\/2025\/06\/on-the-verge\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/ma.tt\/2025\/06\/on-the-verge\/"},"thumbnailUrl":"","image":{"@type":"ImageObject","url":""},"articleSection":"Automattic","author":[{"@type":"Person","name":"Matt"}],"creator":["Matt"],"publisher":{"@type":"Organization","name":"Matt Mullenweg","logo":"http:\/\/ma.tt\/files\/2021\/05\/Photo-on-2020-10-28-at-2.05-PM-1.jpg"},"keywords":[],"dateCreated":"2025-06-30T20:34:50Z","datePublished":"2025-06-30T20:34:50Z","dateModified":"2025-07-07T22:03:31Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Back on The Verge\",\"url\":\"http:\\\/\\\/ma.tt\\\/2025\\\/06\\\/on-the-verge\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/ma.tt\\\/2025\\\/06\\\/on-the-verge\\\/\"},\"thumbnailUrl\":\"\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"\"},\"articleSection\":\"Automattic\",\"author\":[{\"@type\":\"Person\",\"name\":\"Matt\"}],\"creator\":[\"Matt\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Matt Mullenweg\",\"logo\":\"http:\\\/\\\/ma.tt\\\/files\\\/2021\\\/05\\\/Photo-on-2020-10-28-at-2.05-PM-1.jpg\"},\"keywords\":[],\"dateCreated\":\"2025-06-30T20:34:50Z\",\"datePublished\":\"2025-06-30T20:34:50Z\",\"dateModified\":\"2025-07-07T22:03:31Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/ma.tt\/p.js"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4oB3-BwX","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":145158,"url":"https:\/\/ma.tt\/2025\/07\/new-beeper\/","url_meta":{"origin":144271,"position":0},"title":"Beeper and Automattic 20","author":"Matt","date":"July 30, 2025","format":false,"excerpt":"To announce and celebrate the incredible engineering achievement of the Beeper team launching local bridges and their premium model we hosted a fun event in Automattic's space in NYC. The app side of Automattic does some amazing work, and the applications themselves are pretty well known and reviewed, but many\u2026","rel":"","context":"In &quot;Automattic&quot;","block_context":{"text":"Automattic","link":"https:\/\/ma.tt\/category\/automattic\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/ULAxulWTNwM\/0.jpg?resize=350%2C200&quality=89","width":350,"height":200},"classes":[]},{"id":130466,"url":"https:\/\/ma.tt\/2024\/11\/welcoming-harper\/","url_meta":{"origin":144271,"position":1},"title":"Welcoming Harper","author":"Matt","date":"November 21, 2024","format":false,"excerpt":"As announced by Automattic and covered by TechCrunch, I want to take a moment to welcome Elijah Potter and Harper to join Automattic. Harper is a super-fast (way faster than LanguageTool and Grammarly), local English grammar checker. The technology is nascent, but I'm very excited to embed this throughout all\u2026","rel":"","context":"In &quot;Automattic&quot;","block_context":{"text":"Automattic","link":"https:\/\/ma.tt\/category\/automattic\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":150898,"url":"https:\/\/ma.tt\/2025\/12\/wolfram-automattica\/","url_meta":{"origin":144271,"position":2},"title":"Wolfram Automattica","author":"Matt","date":"December 18, 2025","format":false,"excerpt":"It's exciting to announce that Stephen Wolfram has joined as a special advisor to Automattic. I promise this is not just because he is such an incredible blogger, using WordPress, natch. If you don't know about Stephen Wolfram, his about page is not a bad place to start, but far\u2026","rel":"","context":"In &quot;Automattic&quot;","block_context":{"text":"Automattic","link":"https:\/\/ma.tt\/category\/automattic\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ma.tt\/files\/2025\/12\/Gemini_Generated_Image_pzhu6zpzhu6zpzhu-scaled.png?resize=350%2C200&quality=80&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ma.tt\/files\/2025\/12\/Gemini_Generated_Image_pzhu6zpzhu6zpzhu-scaled.png?resize=350%2C200&quality=80&ssl=1 1x, https:\/\/i0.wp.com\/ma.tt\/files\/2025\/12\/Gemini_Generated_Image_pzhu6zpzhu6zpzhu-scaled.png?resize=525%2C300&quality=80&ssl=1 1.5x, https:\/\/i0.wp.com\/ma.tt\/files\/2025\/12\/Gemini_Generated_Image_pzhu6zpzhu6zpzhu-scaled.png?resize=700%2C400&quality=80&ssl=1 2x, https:\/\/i0.wp.com\/ma.tt\/files\/2025\/12\/Gemini_Generated_Image_pzhu6zpzhu6zpzhu-scaled.png?resize=1050%2C600&quality=80&ssl=1 3x, https:\/\/i0.wp.com\/ma.tt\/files\/2025\/12\/Gemini_Generated_Image_pzhu6zpzhu6zpzhu-scaled.png?resize=1400%2C800&quality=80&ssl=1 4x"},"classes":[]},{"id":143265,"url":"https:\/\/ma.tt\/2025\/06\/clay\/","url_meta":{"origin":144271,"position":3},"title":"Play With Clay","author":"Matt","date":"June 12, 2025","format":false,"excerpt":"Happy to announce that the amazing Clay.earth product and team is joining Automattic. If you haven't tried the app out yet, here's a quick video to give you a taste. https:\/\/www.youtube.com\/watch?v=sjRKMbmeXnw TechCrunch has covered the broader strategy pretty well: One of the top requests we've heard from Beeper beta testers\u2026","rel":"","context":"In &quot;Automattic&quot;","block_context":{"text":"Automattic","link":"https:\/\/ma.tt\/category\/automattic\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/sjRKMbmeXnw\/0.jpg?resize=350%2C200&quality=89","width":350,"height":200},"classes":[]},{"id":150817,"url":"https:\/\/ma.tt\/2025\/12\/aldeas\/","url_meta":{"origin":144271,"position":4},"title":"Aldeas","author":"Matt","date":"December 11, 2025","format":false,"excerpt":"Tonight was a lot of threads connecting for me. At Automattic's Noho Space we hosted an event for Martin Scorsese's new documentary about Pope Francis, called Aldeas. There was a point in my life when I wanted to become a priest, and I had been inspired by meeting a Franciscan\u2026","rel":"","context":"In &quot;Asides&quot;","block_context":{"text":"Asides","link":"https:\/\/ma.tt\/category\/asides\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":110854,"url":"https:\/\/ma.tt\/2024\/01\/automattics-big-re-org\/","url_meta":{"origin":144271,"position":5},"title":"Automattic&#8217;s Big Re-Org","author":"Matt","date":"January 28, 2024","format":false,"excerpt":"Considering I am going on sabbatical in 83 hours and passing the CEO torch to Toni Schneider until I return in May, it seemed like a perfect time to do a giant re-org! Just kidding. But we did introduce a concept into Automattic that I think will provide a lot\u2026","rel":"","context":"In &quot;Automattic&quot;","block_context":{"text":"Automattic","link":"https:\/\/ma.tt\/category\/automattic\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/posts\/144271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/comments?post=144271"}],"version-history":[{"count":6,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/posts\/144271\/revisions"}],"predecessor-version":[{"id":144508,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/posts\/144271\/revisions\/144508"}],"wp:attachment":[{"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/media?parent=144271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/categories?post=144271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/tags?post=144271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}