{"id":151039,"date":"2026-01-08T21:45:44","date_gmt":"2026-01-09T05:45:44","guid":{"rendered":"https:\/\/ma.tt\/?p=151039"},"modified":"2026-01-08T21:45:44","modified_gmt":"2026-01-09T05:45:44","slug":"small-hit","status":"publish","type":"post","link":"https:\/\/ma.tt\/2026\/01\/small-hit\/","title":{"rendered":"Small Hit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The NY Times has a <a href=\"https:\/\/www.nytimes.com\/2026\/01\/08\/technology\/apple-ceo-tim-cook-john-ternus.html?unlocked_article_code=1.DFA.Qm0v.SxztBxvFrAF-&amp;smid=url-share\">profile of John Ternus as a possible successor to Tim Cook<\/a> that has a number of ridiculous lines; it&#8217;s quite bad, but this is one of my favorites:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Apple has had many small hits under Mr. Cook and continues to be one of the most profitable companies in the world.\u00a0<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Goodness! I would love to have a hit someday as the small as the ones Apple has had under Cook. <a href=\"https:\/\/www.theverge.com\/2020\/2\/5\/21125565\/apple-watch-sales-2019-swiss-watch-market-estimates-outsold\">Apple Watch sells more than the entire Swiss watch industry<\/a>. Airpods are the most popular headphones in the world. <a href=\"https:\/\/finance.yahoo.com\/news\/apple-richer-4-countries-164523140.html\">Their market cap is bigger than the GDP of all but four countries in the world<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NY Times has a profile of John Ternus as a possible successor to Tim Cook that has a number of ridiculous lines; it&#8217;s quite bad, but this is one of my favorites: Apple has had many small hits under Mr. Cook and continues to be one of the most profitable companies in the world.\u00a0 &hellip; <a href=\"https:\/\/ma.tt\/2026\/01\/small-hit\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Small Hit<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"fullscreen","default_image_id":54207,"font":"","enabled":true,"token":"eyJpbWciOiJodHRwczpcL1wvbWEudHRcL2ZpbGVzXC8yMDIxXC8wNVwvUGhvdG8tb24tMjAyMC0xMC0yOC1hdC0yLjA1LVBNLTEtMTAyNHg2ODIuanBnIiwidHh0IjoiU21hbGwgSGl0IiwidGVtcGxhdGUiOiJmdWxsc2NyZWVuIiwiZm9udCI6IiIsImJsb2dfaWQiOjEwNDc4NjV9.YPq6Hu8jbOTyJr4jtAZ6su6kpaicv2n2vXfVzoTU6c4MQ"},"version":2},"_wpas_customize_per_network":false},"categories":[205],"tags":[],"class_list":["post-151039","post","type-post","status-publish","format-standard","hentry","category-apple"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/ma.tt\/2026\/01\/small-hit\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Small Hit","url":"http:\/\/ma.tt\/2026\/01\/small-hit\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/ma.tt\/2026\/01\/small-hit\/"},"thumbnailUrl":"","image":{"@type":"ImageObject","url":""},"articleSection":"Apple","author":[{"@type":"Person","name":"Matt"}],"creator":["Matt"],"publisher":{"@type":"Organization","name":"Matt Mullenweg","logo":"http:\/\/ma.tt\/files\/2021\/05\/Photo-on-2020-10-28-at-2.05-PM-1.jpg"},"keywords":[],"dateCreated":"2026-01-09T05:45:44Z","datePublished":"2026-01-09T05:45:44Z","dateModified":"2026-01-09T05:45:44Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Small Hit\",\"url\":\"http:\\\/\\\/ma.tt\\\/2026\\\/01\\\/small-hit\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/ma.tt\\\/2026\\\/01\\\/small-hit\\\/\"},\"thumbnailUrl\":\"\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"\"},\"articleSection\":\"Apple\",\"author\":[{\"@type\":\"Person\",\"name\":\"Matt\"}],\"creator\":[\"Matt\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Matt Mullenweg\",\"logo\":\"http:\\\/\\\/ma.tt\\\/files\\\/2021\\\/05\\\/Photo-on-2020-10-28-at-2.05-PM-1.jpg\"},\"keywords\":[],\"dateCreated\":\"2026-01-09T05:45:44Z\",\"datePublished\":\"2026-01-09T05:45:44Z\",\"dateModified\":\"2026-01-09T05:45:44Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/ma.tt\/p.js"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4oB3-Di7","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":44125,"url":"https:\/\/ma.tt\/2014\/09\/tim-cook-on-privacy\/","url_meta":{"origin":151039,"position":0},"title":"Tim Cook on Privacy","author":"Matt","date":"September 18, 2014","format":"link","excerpt":"Tim Cook's letter on Apple privacy is pretty amazing and a shot across the bow of Google.","rel":"","context":"In &quot;Asides&quot;","block_context":{"text":"Asides","link":"https:\/\/ma.tt\/category\/asides\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":106183,"url":"https:\/\/ma.tt\/2023\/11\/sunbird\/","url_meta":{"origin":151039,"position":1},"title":"Sunbird Security Isn&#8217;t Nothing","author":"Matt","date":"November 18, 2023","format":false,"excerpt":"This might get lost in the OpenAI earthquake happening, but it's important so I wanted to post about it. (And gosh! A Starship launch, which is amazing. We live in interesting times.) On Tuesday, Nothing, who makes the cleanest and most interesting Android phones (and whose earbuds sound great), announced\u2026","rel":"","context":"In &quot;Apple&quot;","block_context":{"text":"Apple","link":"https:\/\/ma.tt\/category\/apple\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ma.tt\/files\/2023\/11\/86cac-1dbenrruyxhyhfjyghrs4sg.jpeg?resize=350%2C200&quality=89&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ma.tt\/files\/2023\/11\/86cac-1dbenrruyxhyhfjyghrs4sg.jpeg?resize=350%2C200&quality=89&ssl=1 1x, https:\/\/i0.wp.com\/ma.tt\/files\/2023\/11\/86cac-1dbenrruyxhyhfjyghrs4sg.jpeg?resize=525%2C300&quality=89&ssl=1 1.5x, https:\/\/i0.wp.com\/ma.tt\/files\/2023\/11\/86cac-1dbenrruyxhyhfjyghrs4sg.jpeg?resize=700%2C400&quality=89&ssl=1 2x, https:\/\/i0.wp.com\/ma.tt\/files\/2023\/11\/86cac-1dbenrruyxhyhfjyghrs4sg.jpeg?resize=1050%2C600&quality=89&ssl=1 3x, https:\/\/i0.wp.com\/ma.tt\/files\/2023\/11\/86cac-1dbenrruyxhyhfjyghrs4sg.jpeg?resize=1400%2C800&quality=89&ssl=1 4x"},"classes":[]},{"id":8847,"url":"https:\/\/ma.tt\/2008\/11\/apple-hdcp\/","url_meta":{"origin":151039,"position":2},"title":"Apple HDCP","author":"Matt","date":"November 20, 2008","format":false,"excerpt":"Apple Bends to Studios, Adds Copyright Protection to MacBooks.","rel":"","context":"In &quot;Asides&quot;","block_context":{"text":"Asides","link":"https:\/\/ma.tt\/category\/asides\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1753,"url":"https:\/\/ma.tt\/2004\/11\/the-apple-blog\/","url_meta":{"origin":151039,"position":3},"title":"The Apple Blog","author":"Matt","date":"November 30, 2004","format":false,"excerpt":"The Apple Blog looks good and runs WordPress. Hat tip: Om.","rel":"","context":"In &quot;Asides&quot;","block_context":{"text":"Asides","link":"https:\/\/ma.tt\/category\/asides\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2281,"url":"https:\/\/ma.tt\/2005\/07\/thanks-apple\/","url_meta":{"origin":151039,"position":4},"title":"Thanks Apple","author":"Matt","date":"July 17, 2005","format":false,"excerpt":"Apple have updated their student blog to say \"Powered by WordPress.\" Thanks! Here is the context.","rel":"","context":"In &quot;Asides&quot;","block_context":{"text":"Asides","link":"https:\/\/ma.tt\/category\/asides\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1903,"url":"https:\/\/ma.tt\/2005\/01\/apple-commercial-archive\/","url_meta":{"origin":151039,"position":5},"title":"Apple Commercial Archive","author":"Matt","date":"January 25, 2005","format":false,"excerpt":"Andrew has made a Bittorent of every Apple commercial ever, or at least the ones he could find.","rel":"","context":"In &quot;Asides&quot;","block_context":{"text":"Asides","link":"https:\/\/ma.tt\/category\/asides\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/posts\/151039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/comments?post=151039"}],"version-history":[{"count":1,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/posts\/151039\/revisions"}],"predecessor-version":[{"id":151040,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/posts\/151039\/revisions\/151040"}],"wp:attachment":[{"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/media?parent=151039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/categories?post=151039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/tags?post=151039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}