Mailshake https://mailshake.com/ Thu, 12 Mar 2026 13:08:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://assets.mailshake.com/wp-content/uploads/2016/11/26112803/cropped-milkshakeio_mark-32x32.png Mailshake https://mailshake.com/ 32 32 How Heirloom Uses Mailshake to Sell a Product Nobody Has Seen Before https://mailshake.com/blog/how-heirloom-uses-mailshake/ Thu, 12 Mar 2026 13:08:10 +0000 https://mailshake.com/?p=17414 Heirloom’s creates video books for consumers. This is a physical book with a built-in screen that plays photos and videos the moment you lift the cover. The problem is that most people have never seen anything like it. Cold outreach is already difficult. When your product creates an entirely new category, it becomes even harder. […]

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]]> Founder-Led Outbound: The Essential Go-To-Market Guide https://mailshake.com/blog/founder-led-outbound/ Mon, 09 Mar 2026 11:57:28 +0000 https://mailshake.com/?p=17409 Founder-led outbound is the single highest-leverage sales motion an early-stage CEO can run, yet most founders avoid it entirely. They delay cold outreach because it feels uncomfortable, unfamiliar, or beneath the “vision work” they signed up for. The result? Months of waiting for inbound leads that never arrive at scale. Here’s the reality: nobody can sell […]

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]]> Multi-Channel Sales Sequences: The Essential Guide https://mailshake.com/blog/multi-channel-sales-sequences-the-essential-guide/ Mon, 09 Mar 2026 11:52:57 +0000 https://mailshake.com/?p=17405 Multi-channel sales sequences consistently outperform single-channel outreach, yet most sales teams still rely on email alone to fill their pipeline. The gap between knowing this and actually building a coordinated sequence across email, LinkedIn, and phone is where deals slip through the cracks. Research confirms the stakes: 80% of deals require five or more touches to […]

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]]> Cold Email Benchmarks 2026: The Complete Data-Backed Guide https://mailshake.com/blog/cold-email-benchmarks-2026/ Thu, 05 Mar 2026 12:47:12 +0000 https://mailshake.com/?p=17401 Understanding your cold email benchmarks in 2026 separates guesswork from growth. Without clear, data-backed performance targets, you’re flying blind: spending hours on outreach that may be quietly underperforming while competitors quietly steal market share with campaigns that convert at two, three, or even five times your rate. This guide gives you the exact numbers you need to […]

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]]> How All Services Real Estate Uses Mailshake to Land $100K+ Deals https://mailshake.com/blog/all-services-real-estate-uses-mailshake-to-land-100k-deals/ Tue, 24 Feb 2026 16:45:59 +0000 https://mailshake.com/?p=17393 In most B2B niches, cold email response rates hover between 1% and 3%. For a debt broker in commercial real estate, those numbers are entirely normal. But what makes Derek’s business different is that he doesn’t need 30 replies to make a month successful. He just needs one. Derek is the founder of All Services […]

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]]> Email Alias Essentials: The Complete Practical Guide https://mailshake.com/blog/email-alias-essentials/ Thu, 12 Feb 2026 04:20:37 +0000 https://mailshake.com/?p=17387 Your email alias can be the difference between cold emails landing in inboxes or disappearing into spam. Many teams spin up new addresses without understanding how they interact with domains, sending limits, and spam filters. Used correctly, aliases let you scale outreach, protect your primary identity, and keep operations manageable. Used poorly, they can quietly […]

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]]> Email Infrastructure: The Essential Guide for 2026 https://mailshake.com/blog/email-infrastructure-the-essential-guide/ Tue, 10 Feb 2026 17:36:18 +0000 https://mailshake.com/?p=17383 Your email infrastructure determines whether your messages quietly land in the inbox or disappear into spam folders. As mailbox providers keep tightening filters and authentication requirements, the technical foundation behind your campaigns matters as much as the copy you send. This guide walks you through how to design, set up, and maintain a modern infrastructure […]

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]]> How L’Orangerie Group Scaled to 1,100+ Engaged Leads with Mailshake https://mailshake.com/blog/lorangerie-group-with-mailshake/ Mon, 19 Jan 2026 14:11:59 +0000 https://mailshake.com/?p=17369 High-ticket sales mean zero results without personalization. But personalization falls apart the moment you try to scale, especially when the hotel executives you’re trying to target are busy and already have a million emails to go through. Because in an inbox that crowded (and an owner with maybe a minute or two to spare), you’re […]

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]]> How Bloom Media Reached 30%+ Open Rates with Mailshake https://mailshake.com/blog/bloom-media-with-mailshake/ Mon, 05 Jan 2026 15:24:22 +0000 https://mailshake.com/?p=17355 Cold email outreach usually sees reply rates between 1% and 3% in B2B. For agencies, that often means hours spent sending emails that never turn into conversations. Not because the offer is wrong, but because the message never gets seen. Bloom Media was stuck in that exact pattern. Before Mailshake, their outreach felt like shouting […]

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]]> The State of Cold Email 2026 https://mailshake.com/blog/the-state-of-cold-email-2025/ Thu, 01 Jan 2026 08:43:29 +0000 https://mailshake.com/?p=16982 Cold email isn’t dead—but it’s definitely harder than ever. If you’re still relying on generic templates, simple automations, or outdated benchmarks, you’re falling behind. That’s why we created the State of Cold Email 2026—Mailshake’s most comprehensive report on what’s actually working in cold outreach right now. Here’s the truth: Most cold email campaigns are struggling. […]

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