Search
Logo
Sign Up
Login

The Messy Middle

Charting the messy middle of growth. By the team at GrowthX AI.

Latest Posts

AI Content

+1

3 moats Cursor and Ramp built before anyone noticed

Jan 30, 2026

•

9 min read

3 moats Cursor and Ramp built before anyone noticed

Plus, why we're betting on the 3rd one in 2026.

Marcel Santilli
Jason Gong
Marcel Santilli, +1

AI Content

3 questions to ask before your next A/B test (based on 27,000+ experiments)

Jan 19, 2026

•

5 min read

3 questions to ask before your next A/B test (based on 27,000+ experiments)

Plus 7 tests you can steal

Marcel Santilli
Jason Gong
Marcel Santilli, +1

AI Content

4 ways to test if AI fatigue is affecting your conversions

Jan 7, 2026

•

6 min read

4 ways to test if AI fatigue is affecting your conversions

+ a real example featuring IBM

Marcel Santilli
Jason Gong
Marcel Santilli, +1

AI Content

4 frameworks from 3,000 growth operators

Dec 23, 2025

•

5 min read

4 frameworks from 3,000 growth operators

4 events. 1 framework from each that's worth carrying into 2026.

Marcel Santilli
Jason Gong
Marcel Santilli, +1

Brand

+1

What 50+ brands and 10M words taught us about AI + brand voice

Dec 18, 2025

•

9 min read

What 50+ brands and 10M words taught us about AI + brand voice

6 questions your brand guidelines don't answer.

Marcel Santilli
Jason Gong
Marcel Santilli, +1
The Main Takeaways from Our Live 1000+ person Workshop with Lovable

Dec 12, 2025

•

8 min read

The Main Takeaways from Our Live 1000+ person Workshop with Lovable

We had questions. You probably do too.

Marcel Santilli
Jason Gong
Marcel Santilli, +1

Subscribe to The Messy Middle

Charting the messy middle of growth. By the team at GrowthX AI.