What is post production? 

Some definitions will vary, and some may have evolved over the years in the age of digital media. Technically speaking, post production is the phase of video production after the filming is wrapped. Post production in this case refers to the editing of the visual and audio components of said filming. In many instances this is true. In others, it has evolved into other forms of editing and also animation or motion graphics. At New Pace when we say “post”, we mean anything related to video editing, animation, or motion graphics. While similar in nature, sometimes these terms can overlap. 

Regardless of these factors here are the general components of a post production-only video:

1. Script – A fresh script to craft proper messaging for new communication.
2. Voiceover – A professional narrator to deliver the message in an educational, engaging and informative delivery.
3. Existing Footage/Stock Footage – We can utilize existing video footage or photos is a way to repurpose content, and utilizing stock will then fill in the gaps to help illustrate the story.
4. Animation – Animating specific portions of the script with animation to best illustrate or explain the content. This can be 2D or 3D.
5. Motion Graphics – Building titles, logos, transitions and icon animations will help polish and bring value to the video.
6. Music – Custom or royalty free music will make for a soothing audio experience to compliment the rest of the video. 

What is Video Editing?

So what really is video editing? Video editing is the process of organizing video clips that can be manipulated to make a cohesive story that is visually engaging and easy to listen to.  More than just the arrangement of clips, video editing also includes items such as motion graphics, titles, transitions, sound engineering, and color correction to name a few.  

What are Motion Graphics?

Motion Graphics are exactly what they sound like.  Think graphic design, but moving. Generally for New Pace, we use motion graphics with text to communicate a message supporting what we’re seeing on screen or hearing in the narration.  Motion graphics can be a full paragraph on screen, or a lower third showing a name and title. Manipulating icons, shapes, brand assets, and other pieces can really bring engagement and production value to a video.  We can dig into animation more in the next section.

2D Animation & Explainer Videos

Explainer video is a commonly used term in the corporate and post production world.  If a person were to describe a process or benefits of a product, it can often be long winded.  Businesses often employ animated explainer videos to help visually tell the story in a succinct, memorable way.  2D animation can be done with pre-existing icons or assets, or made from scratch. If you’re creating from scratch, our team sources an illustrator to draw everything just as you’d like it for total control of the video.  Once a style is picked, we then storyboard for approval. Once that is approved we start to bring it to life through what we call an “animatic” which brings the storyboard to life through video, and eventually the animation follows to become a finished product. Check out this blog post on the animation process.

3D Animation

3D Animation is a product of illustration, computer technology and animation. This is not to say that having the necessary software is all you need.  The animators behind the 3D work not only create objects with height, width, and depth, but the process also involves phases of texturing, lighting, rigging, and rendering. 3D worlds are often created in video games and tv shows or movies, but in business, 3D animations are popular in healthcare, scientific, and industrial fields to show off products and processes. The 3D animation process is much more laborious and time consuming than 2D animation in many cases, and requires heavy duty rendering systems. 

Conclusion

Whether you are looking to have some old footage freshened up, or need a complex 2D or 3D animation, post production only work is something that should be considered.  New Pace has the team to execute safely, reliably, on time and on budget. Nothing can replace the face to face business we took for granted in the past, but in a remote digital forward workforce, post production work can be a great video communication solution.

See how we can help to develop great video content through post production. 

Give us 30 minutes and we’ll give you three video ideas you can execute yourself. Or feel free to Contact Us if you have any questions, comments or concerns around video editing or post production. 

The post Post Production Only Video Projects appeared first on Philadelphia Video Production Company | New Pace Productions.

It Starts with a Discovery Call

When working with New Pace on your video project, the process begins with a discovery call. During this call, one of our producers will review your vision, timeline, and scope of the project to develop a video strategy that aligns with your business goals. We’ll also establish a proposed budget and create a custom statement of work agreement for you to review and sign. This ensures that we have a clear understanding of your objectives and can tailor our approach to best meet your needs. By working together to establish a plan and budget, we can ensure that your project is a success.

Pre-Production – A Very Important Phase!

In the pre-production stage, you’ll meet with our production coordinator, creative team, and managing producer (your main contact throughout the process). We’ll discuss the date and time of the shoot, address any creative questions, and review your brand assets. This is also when we’ll begin the ideation and storyboarding process, brainstorming creative ideas and laying out a shot list or storyboard. We’ll iron out all the details, such as content, crew, casting, location, and the exact timeline of the video production.

Production – Lights, Camera, Action!

Once all the details are finalized and the necessary preparations have been made, it’s time to start filming. Our team is known for its efficiency and attention to detail, ensuring that every frame receives the expert attention it deserves. When we say “lights, camera, action,” we mean it – our team is ready and eager to bring your vision to life.

Post-Production – Where the Magic Happens!

After the shoot, we move into the post-production phase where we review and organize the content and prepare for edits. The files get backed up in multiple places, including the cloud. Edits are reviewed through a digital platform where you can make notes and collaborate with our team and editors. We work closely with our clients through multiple rounds of revisions before fine-tuning to produce the final mastered video.

Completion & Delivery

Once you’ve reviewed and approved the final video, we’ll deliver it to you for download. The post-production to completion process typically on average takes 4-6 weeks, but if you need your video sooner, we’re happy to provide expedited delivery. Our team is committed to meeting your needs and ensuring that you’re satisfied with the final product. We’ll work with you every step of the way to make sure your video is exactly what we planned out.

If you’re ready to discuss your organization’s marketing goals and see how we can help bring your vision to reality, we encourage you to connect with our team. We’re here to answer your questions and help you make an informed decision about your video strategy. Our team has the expertise and experience to help you achieve your goals, so don’t hesitate to reach out. We look forward to working with you!

The post The New Pace Video Production Process appeared first on Philadelphia Video Production Company | New Pace Productions.

We’re proud to share that New Pace Productions is recognized as a preferred Amazon video production vendor.

What Does This Mean?

New Pace can deliver cutting-edge, cost-effective videos for our clients to share on their product pages on Amazon. Designed to engage our client’s audiences, these videos help motivate purchasing decisions.

Why Include Videos on Your Product Pages?

More than ever, brands and sellers are using video to market, demonstrate, and tell the story behind their products.

Current market trends have revealed that 50% of online shoppers have reported that online video helped them make specific purchasing decisions. 84% say they’ve been convinced to buy a product or service by watching a brand’s video.

Without a doubt, videos help companies achieve increased engagement, highlight their product’s features, and relay product info in an easily digestible way for your audience.
New Pace Productions has proudly helped retailers reach their marketing goals with a wide range of products–from vitamins to tactical gear–by providing them with high-quality videos that allow their products to stand out.

Click here to explore our portfolio featuring brands you know, such as Black & Decker, Zegur, and GreatValue.

Where to Use Videos on Amazon

• Amazon Product Detail Pages – You can either input your video on the main image block of your product page or in the video carousel section, which is further down. Make sure you have at most six images in the main block, or the video will not appear there. This is a great location to showcase your product’s use or explain its features.
  
• Storefront – This is the landing page on Amazon. If you have multiple products, this is where you show your collection to your customers. It’s also an excellent place to put a video that will tell your brand’s story and describe your company’s values.
  
• Sponsored Brand Ads – You can have your videos pop up on search results pages by using targeted keywords which can help increase click-through rates.

Who Are Amazon Product Videos Right For?

If you are an online retailer or Amazon Agency, regardless of industry, and you want your product listings to stand out, Amazon product videos are right for you. Our product videography services have helped reach the marketing goals of many online retailers.

No matter the project, we recognize that you are the expert in your industry and we are the experts in video production. We’re ready to serve our clients, no matter the need, and 8 out of 10 of our projects are for repeat customers.

How Does it Work?

If you are ready to take your product on Amazon to the next level, we are here to learn more about your vision and we are prepared to execute it. Getting started with us is very simple.

Step 1: Choose the video style you would like produced and fill out our contact form.
Step 2: Ship us your product.
Step 3: After pre-production has finished, we begin the production phase!
Step 4: We collaborate with you throughout our post-production process to make great final video deliverables.

If you would like to learn more about our Amazon Video Production, click here.

What Our Clients Are Saying

Recently New Pace had the pleasure of working on a large project that included 78 live-action and animated product videos for a client. Here’s what they had to say about the results:

“[We] received positive external feedback on the videos New Pace Productions created. They were responsive and flexible, and they provided quick turnaround time for any feedback or changes that needed to be made. They completed the project on time and within budget.”
-Senior Video Marketing Manager, VTech Electronics

Your Product, Your Vision, Your Video

Videos help companies achieve increased engagement, highlight their product’s features, and relay product info in an easily digestible way for your audience. It’s time to join the crowd.

New Pace Productions is eager to help you bring your video production needs to fruition. We’ll pair our years of experience and creative eye with your story and brand to deliver product videos that will make you stand out on Amazon. Reach out – we’ll get you in touch with one of our highly experienced video strategists to get the conversation about your product and business started today!

The post New Pace Production Is a Verified Amazon Product Video Partner appeared first on Philadelphia Video Production Company | New Pace Productions.

1. Software as a Service (SaaS)

Saas companies greatly benefit from using explainer videos to help people understand more technical information and instructions. This can be done by creating demonstration videos, as well as using videos for customer support. Some Saas companies offer full video libraries to support various customer needs. This is a great way to engage with customers without having to use live customer service agents.

2. Healthcare

Patients place a lot of value on their healthcare and put a lot of thought and research into searching for the best practitioners and treatments. Because consumers in this field heavily rely on personal referrals and ”word of mouth” recommendations, video testimonials reap a great dividend by connecting with customers in a personal way. Video testimonials convey a message of genuine care.

The healthcare industry can also use videos in other ways. They can be used to increase transparency about procedures, promote wellness programs, or simply bring awareness about various health topics.

3. Higher Education

Choosing the best-fit college is one of the biggest decisions a young adult will make, and it’s often difficult for students and parents alike. Videos are a great platform to help educate them on relevant information, answer frequently asked questions, and give them a glimpse into day-to-day life on campus. A well-orchestrated video will make students and parents feel more familiar with a school without having to visit in person.

Higher education videos can be tailored to attract a variety of audiences and multiple can be made for various disciplines, or to highlight certain programs. They can also be customized for various channels, including use on different social media platforms. It’s become increasingly important to communicate to prospective students through the channels they often use, so video marketing through Facebook, Instagram, and Twitter is a great way to connect with them.

4. Non-Profit Organizations

Videos are very useful for non-profit organizations because they can give a meaningful and lasting impression of their causes. They can be geared to appeal to a variety of participants, including volunteers, donors, and sponsors. Although nonprofits are often hesitant to spend money on marketing, the ROI is often worth it because video marketing done well has the potential to make a huge impact.

5. Real Estate Agencies

Real estate is an industry in which it’s important to continually attract new clients. With so many competing bids for business, it may be hard to differentiate your agency. Videos allow you to showcase your brand and stand out amongst competitors. Agents can use the videos to highlight homes they’ve sold, feature information about the area they serve, or bring awareness about real estate topics.

6. Financial Sector

It’s a common perception that the financial industry is rigid, so videos can help humanize the feel of financial businesses. Videos allow consumers to understand complex topics without having to read jargon-laced text, simplifying the process of conveying information.

Testimonials are also a great type of video for financial companies. This type of video helps establish trust with customers.

7. Industrial/Manufacturing

Professionally produced videos in the manufacturing industry can help simplify what most perceive as a complicated business. They can be used for a variety of applications, such as training, conferences, and product launch videos.

8. Advertising Agencies

Agencies can use just about all the types of videos available to their advantage. The most effective ones are likely branded videos though. Agencies must create brand awareness. They can do this by featuring events in which they’ve been involved, interviews, or animation to explain advertising strategies, as well as showing what services are offered.

New Pace Productions can handle all your video marketing needs

Our videos are meant to engage, educate, and inspire. We have 15 years of experience and have worked in almost all the industries mentioned above. Produce internal and external video content, including various video types: explainer, educational, testimonial, branded, promotional, and more. Contact a video strategist to get a conversation started about your next project.

The post 8 Industries Investing in Video Marketing appeared first on Philadelphia Video Production Company | New Pace Productions.

New Pace Productions is a creative video production company dedicated to helping companies establish better branding through video content. We’re innovative and open to a myriad of possibilities. Since 2007, we’ve been a trusted partner to businesses for cutting-edge, cost-effective video solutions. We work closely with you to bring the best possible outcome for the most affordable price.

With that in mind, we’re delighted to share that we’re recognized as a 2022 Clutch Leader. In the B2B platform’s latest research, we were branded as one of the top video production companies in Pennsylvania this year!

“New Pace Productions is honored to win this award and be recognized as a business dedicated to exceptional customer service. We strive to provide engaging and impactful video content for our clients and have fun while we’re at it. We hope to continue delivering on this goal and appreciate the opportunity to share more about what we do with the Clutch community.”

— JC Costa – Co-Founder, New Pace Productions

A B2B ratings and reviews firm in the heart of Washington, D.C., Clutch connects businesses with the best-fit agencies or consultants they need to tackle their next big business challenge. Clutch covers hundreds of different services from IT to advertising and marketing and ranks service providers based on a range of factors, including past clients and experience, verified client reviews, and market presence.

Check out the newest reviews we’ve acquired:

“They offer close communication and relationships with their clients while delivering blockbuster quality work.”

— Jake Voorhees, Marketing Manager, Pennoni

“They’ve been transparent about timelines, budgets, and expectations.”

— Director of Marketing, Pharmaceuticals Company

Thank you so much to our partners for their unwavering support throughout the years. If you want to see how we maintain a close relationship with our clients, be sure to read the complete testimonials on our Clutch profile.

If you’re interested in our top-tier video production, please connect with us right away!

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Now recruiting top talent is more challenging and competitive than ever, so it’s important to find ways to stand out against other companies. One of the best strategies for seeking high-quality candidates is to use recruiting videos. To attract the right applicants, you have to get creative to get noticed, and video can do that! It’s highly effective because it creates high engagement, allows a large communication of information in a short amount of time, and elicits emotion. 

What is a recruiting video?

Recruiting videos have grown in popularity in the past few years. The purpose of these videos is to showcase a company’s culture. The content of a recruiting video will likely be viewed by top prospective job candidates, so be sure to have your recruiting video capture the most important elements of your company and its core values.

Here are a few other reasons videos are beneficial for recruiting new employees who are the right fit for the positions you need.

Why use recruiting videos

• Increase employer brand awareness – Videos will help boost your website’s search engine optimization (SEO) and elevate your brand when it comes to Google searches. This visibility is key to the initial stage of recruiting–awareness of your brand.
• Humanize your brand – Videos are great storytelling tools and will give job seekers a way to connect with your company authentically. One tip is to feature current employees in the film in order to develop trust and give a genuine and transparent look into the company.
• Attract top talent – Increase job views and convert them to applicants. A CareerBuilder survey showed that there is a 34% greater application rate for job postings that contain videos versus ones that do not. Giving a better picture of your company culture will allow candidates to better understand how your organization functions daily, what the culture is like, and if they will be a good fit. The more they’re aware of what they’re getting into, the better candidates you’ll get. A bonus is this also helps with employee retention.
• Engage passive talent – Set apart your job descriptions from others. Videos are a key differentiator from your competition.

Where to use videos for recruiting

Think outside the box when it comes to using videos to reach and close talented candidates. You can feature unique videos in various locations, tailoring them to which stage in the hiring process an applicant is in when they view them. Here are some ideas of where you can use videos.

• Your website’s career page – Candidates check here to learn more about your brand and what it might be like to work for your company. Here you can give insight into day-to-day life at your organization, what the workspace looks like, and more.
• Job postings – Embed videos into postings to let candidates know the expectations, responsibilities, and qualifications for the job, so they can see if your company may be a good fit for them. 
• Emails – Include a link to a video when you send a response email. It can be a brief message from the company CEO or a simple instructional video that outlines the hiring process.
• Job fairs – A video can be on a continuous loop on a TV screen or computer to allow job seekers who attend the fair to learn more about your company.
• Social media – Expand your recruiting efforts by effectively using social channels like YouTube, Instagram, Twitter, and Facebook. 

What to include in a recruitment video?

Think about what part of the hiring process you wish to target (brand awareness, consideration, evaluation, onboarding, etc.) and where you plan to use the video as you consider which type of video would best make sense. These are a few elements that could be included in your recruitment video(s).

• Testimonials – Record interviews with current employees to showcase their job satisfaction and give a personal insight into your company’s work culture.
• Tour of the workplace – Allow viewers a glimpse into the office to get an idea of the environment so they can envision themselves working there.
• Day-to-day life – Let applicants see what a typical day would look like working at your company so they can know what to expect.
• Basic business functions – Communicating this type of content is often best done using graphics, animations, or voiceover. It can help applicants understand more about the role of the job they are seeking, explain the application process, and more.

New Pace Productions can help with your recruiting videos

New Pace Productions has experts in every aspect of filmmaking who have been creating videos for businesses in a variety of industries for 15 years. When you partner with us, we will combine our creative process and skills with your vision to create refined videos that will give your brand an edge over competitors and deliver successful recruiting results.

Get in touch with us to start collaborating on the best video strategy for your business. We’re ready to help!

The post Reach and Close Quality Candidates With Recruiting Videos appeared first on Philadelphia Video Production Company | New Pace Productions.

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It’s apparent that videos have become a popular and effective marketing strategy, but where should you shoot your next video? Philadelphia is the right choice. 

Why Film in Philadelphia?

As shared by Temple University, Philadelphia has ranked among the top cities for independent filmmakers— surpassing even Los Angeles! It’s why many students pursuing film, video, and media production choose to come to Philadelphia to work on their craft. Several reasons make Philadelphia an inviting city for filmmakers. Here are a few.

Tax Incentives -The city of Philadelphia and the state of Pennsylvania both offer incentives to film in the area. Filmmakers can receive up to 25 to 30% tax credit from the state for film productions that spend 60% of their production cost within Pennsylvania. Plus, there is potential for other incentives like no fees for certain locations, assistance with police, and security. Because of this, a range of movies (including the iconic 1976 film Rocky, Signs, Silver Linings Playbook, and National Treasure), TV shows, commercials, and more are filmed locally here in Philadelphia and the surrounding area.

A robust filmmaking community. The Greater Philadelphia Film Office is very supportive of filmmakers, assisting with things like permits and coordination, and providing an overall welcoming atmosphere. Additionally, the city offers plenty of studio space. There is an abundance of television stations, sound stages, recording studios, and available locations in the area to film. 

Benefits of Working with Video Production Companies in Philadelphia  

Interesting locations. Philadelphia is known for its historical charm yet modern vibe. It’s currently a thriving cultural haven for all kinds of arts, including music, dance, theatre, fine arts, and media. It’s the perfect location for dynamic scenery. What’s more, is that many places are willingly eager to share their spaces once they know it’s possible to be featured in a video’s production.

Range of scenery.  While Philadelphia offers countless film-ready sites with a more modern, urban feel, you don’t have to travel far for a more bucolic vibe. Just outside of the city, in Bucks County, you’ll find sprawling country vistas. Also, Philadelphia’s central proximity to both New York and Washington D.C. make it an ideal location for organizations that operate in either of those major metropolitan areas. 

Seasonal changes. The weather in Philadelphia changes with each season. The backdrop in autumn is of vibrantly colored leaves, you’ll often find snow in the winter, and the city becomes hot and active in the spring and summer. Since it’s further from the Atlantic Coast compared to New York, it’s usually less rainy (with a bit less snow in the winter) and a bit warmer in the summer. These conditions provide better weather for shooting outdoor footage, making Philadelphia a more advantageous city to film than other East Coast cities.

How New Pace Productions Is Poised to Help with Video Production in Philadelphia

New Pace Productions has more than 15 years of industry experience serving our clients and catering our expertise to suit your needs. We’ll work closely alongside your team to understand your content goals and marketing strategies so that we integrate as a true extension of your team. New Pace Productions is ready to assist with any scale video production need – big or small – and can handle animated and digital content. We have experience serving a broad range of industries, including:

• Agency Video Production
• Financial Service Video Production
• Healthcare Video Production
• Higher Education Video Production
• Industrial Video Production
• Nonprofit Video Production
• Real Estate Video Production
• SaaS/ Technology Video Production

Our process is catered to you. We start by learning your needs, interests, budget, and goals to fully grasp the scope of the project. Then, we oversee every aspect of production for you, working with the best in the industry –  right here in Philadelphia – to bring you the highest quality video possible, on-time and on budget. That’s what sets us apart from other video production companies in Philadelphia.

New Pace: One-Stop-Shop Video Production

We’re fully equipped to handle your film needs, from storyboard to finished product. At New Pace, we’ll guide you through the entire production process:

• Pre-production: Planning and understanding your expectations including your timeline and video strategy goals, we’ll help you chart out the story, create the script, hire talent, scout locations, and assemble the right team and equipment for your production.
• Production: This is where the creative process really springs to life. We’ll capture all of the primary and B-roll footage, conduct interviews, and more. 
• Post-production: We’ll save and back up all of the footage, then get to work crafting a one-of-a-kind video that matches your exact specifications and exceeds your expectations. This includes organizing and assembling the footage, color grading, audio mastering, editing, and music selection.

Your City. Your Project. 

New Pace Productions is eager to help you bring your video production needs to fruition. We’ll pair our years of experience and creative eye with your story and brand to deliver a video that serves you –  with professionalism, polish, and precision – right here in Philadelphia. 

To learn more about all the ways we can craft a video that tells your unique story, download our eBook, 12 Ideas for Your 2022 Video Strategy below or contact us today.

The post How You Can Benefit by Working with Video Production Companies in Philadelphia appeared first on Philadelphia Video Production Company | New Pace Productions.

With this in mind, we’re nothing but proud that The Manifest recognized our quality of work and named New Pace Production as one of Philadelphia’s top-rated video production companies.

Are you wondering how we got here? Let’s take a trip where it all began.

In 2007

Bill Connell and JC Costa established New Pace Productions to help businesses accomplish their goals, illuminate target audiences, and inspire people to action. 15 years later, with steady innovation and a growth mindset, we’ve mastered the ability to meet the needs of a rapidly evolving digital video environment and be experts in you, your brand, and your mission to find the best way to tell your story.

In 2021

Pennoni Associates, an engineering firm, needed help with their video production projects. We initially set up the tasks and defined the scope, resources, and timeline. Then we explain how the project will go and help the client with creative storyboarding. Finally, we are in charge of the production, editing, and postproduction.

“New Pace’s project management has been very good. If we’re getting close to our estimated budget or timeline, they warn me so that we don’t go over unless I authorize; they’re very communicative and transparent.” – Jake Voorhees, Marketing Manager, Pennoni

In 2022

The Manifest releases its list of the 15 most reviewed video production companies in Philadelphia, highlighting New Pace Productions as the leader. We’re truly honored to receive this recognition, as it confirms the hard work and commitment that we put into every single project that we tackle. Thank you to our clients for their continued support and the opportunity to work with them.

Your Philadelphia Video Production Company

Whether you’re looking to create a promotional video, animated explainer video, or a branded video for your company, New Pace Productions does it all! Let’s talk about your next video project today.

The post New Pace Productions Among Philadelphia’s Most Reviewed Video Production Companies appeared first on Philadelphia Video Production Company | New Pace Productions.

When you’re on the hunt for a professional video production company in Philadelphia, it can be hard to know what to look for. Whether you need an explainer video, a new piece of content for social media, an interview, or a product review, you need a video production partner that matches your level of professionalism and polish. 

At New Pace Productions, we bring world-class video production to Philadelphia with reliable service, innovative ideas, and a dynamic, engaging finished product. You’ll find the video production company you’re looking for right in your own backyard.

1. Industry Experience

There are nuanced rules about where you can and can’t film throughout historic Philadelphia and the surrounding areas. But when it comes to video production companies, experience is about more than just location. Be on the lookout for a company with a proven track record of partnering with clients—a team that can adapt to tell your story, not their own.

A video production company with experience will have a deep comprehension of budgets, timelines, organization, and know ahead of time what goes into creating an exceptional video so you aren’t left with a surprisingly high bill or a late video. You may also want someone with niche experience in your field—a team that understands your specific line of work because they’ve worked with a similar organization. Look for a company that specializes in your unique industry or someone with seasoned experience in your line of work. 

2. Professionalism

You should find a company committed to learning your processes and understanding your brand messaging, a video production company dedicated to serving as a professional extension of your team. Do they respond to you quickly, or are they slow to respond? Are they clear about pricing, or do they spend too much time negotiating? Do they set a hard finish date with a well-established timeline? 

A video production company with a strong sense of professionalism will be upfront about all of the details, so you know exactly what to expect throughout the entire production process. They will work hard to build a lasting, productive relationship with you to be your organization’s go-to for videos for years to come. 

3. Aligned Values

When browsing through a company’s portfolio of work, ask yourself: do their videos align with our company culture? Would the video you are hoping to make “fit in” with the range of the rest of their work? Sometimes company cultures and values just don’t align, and that’s okay. But it helps to know upfront that your video production company shares the same values and ideals as your organization. Is your video production company on board with your ideas? Ask before you hire them. 

4. Client Testimonials

Any company can make itself look great on paper or on their website, but you can learn a lot about a video production company’s processes and results by reading their client testimonials. You can also find out more about the kind of work a video production team does by examining the highlighted brands they serve. 

High-status clientele known throughout Philadelphia can also tell you something about a company, but be sure to pair this knowledge with their client testimonials. It’s only impressive when a company has worked with well-known clientele if those clients were thrilled with the final video.

5. High Production Value

You can get a sense of a company’s production value by looking through their portfolio of existing work. Having a readily available portfolio on their website shows that they have nothing to hide, which is a good sign that they are proud of the work they’ve done and have produced high-quality content. High-caliber content created for well-known clientele is a good sign that they can meet your standards and deliver the quality you are looking for. 

Your Go-To Video Production Company in Philadelphia

New Pace Productions is all about building partnerships. We’re the experts in all things video and know what it takes to make your video look great. We also understand that you are an expert in your industry. We’ll ensure your video matches your vision and your goals, deliver on our promises, provide transparent processes, and create a compelling, high-quality video that’s completed on time and within your budget.

With years of industry experience and years of experience working right here in Philadelphia, we have our finger on the pulse of video production in the area. To learn more, contact our team today.

The post 5 Things to Look for in a Philadelphia Video Production Company appeared first on Philadelphia Video Production Company | New Pace Productions.