Plus VC

The Monthly Update Flywheel: The Cheapest Growth Channel You’re Not Using

MADidital — Mon, 03 Nov 2025 08:55:45 +0000

Silence isn’t a strategy. In MENA, relationships compound — but only if you keep them warm. A crisp monthly update turns investors, advisors, and friends-of-the-firm into your extended GTM: intros, hires, customers, press. No paid ad does that. Why this matters here ● Network density: Our ecosystem is tight. One well-timed forward in Riyadh or […]

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The Power of Focus: Why MENA Startups Should Do Less, Not More

MADidital — Mon, 20 Oct 2025 06:06:10 +0000

In the early days of building, it’s tempting to chase every shiny opportunity. You’ve spotted gaps in the market, investors are nudging you toward adjacent ideas, and customers keep asking for new features. Before you know it, you’re spread thin across too many fronts. Here’s the hard truth: the fastest way to fail as a […]

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Lessons from the Frontlines: What Our founders Taught Us

MADidital — Tue, 12 Aug 2025 07:18:34 +0000

Over the past few months, we’ve had the privilege of sitting down with the founders behind some of the most exciting startups in the Plus VC portfolio. Through our Founder Series, we set out to uncover the raw, unfiltered truths about building businesses in emerging markets. The conversations were honest, inspiring, and packed with insights […]

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Take the Money: Why Founders Shouldn’t Fear Early Dilution

MADidital — Mon, 02 Jun 2025 09:59:47 +0000

If there’s one consistent pattern I’ve seen over and over again with early-stage founders, it’s this: When you have money on the table – take it. I get it. You’re thinking about dilution. You don’t want to “give away too much” of your company too early. But here’s the reality most founders realize usually a […]

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How Founders Should Think About Valuation at the Pre-Seed and Seed Stages

MADidital — Sun, 18 May 2025 07:03:51 +0000

One of the trickiest decisions founders face early on is setting the right valuation for their startup. At the pre-seed and seed stages, valuation isn’t just a number, it’s a strategic decision that can impact fundraising, ownership, and future growth. Yet, many founders tend to try to over-optimize for a high valuation or the lowest […]

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The Fallacy of Looking at TAM When Investing at the Seed Stage

MADidital — Sun, 20 Apr 2025 11:25:59 +0000

The total addressable market (TAM) is often treated as the holy grail of early-stage investing. Slide decks flaunt massive TAMs like “a $50 billion industry ripe for disruption!” as if that alone justifies an investment. But for seed-stage investors obsessing over TAM is not just a mistake; it’s a fallacy. Why? Because the best startups […]

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The Ripening of Foodtech: A sector evolving beyond online ordering

MADidital — Thu, 20 Mar 2025 10:46:48 +0000

The Middle East’s food industry is undergoing a tech-driven revolution, with innovations in AI, sustainability, and supply chain optimization redefining how food is produced, distributed and consumed. The Middle East’s food sector is undergoing rapid transformation, fuelled by population growth, rising incomes, and increasing demand for locally sourced food. The food service market alone […]

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Small = Big

MADidital — Mon, 10 Mar 2025 07:51:43 +0000

When thinking about the MENA startup ecosystem, most conversations revolve around major hubs like the UAE, Saudi Arabia, and Egypt. These countries have rightfully earned their status as innovation centers, attracting large-scale investment and fostering high-growth startups. However, focusing solely on these markets means overlooking a goldmine of untapped opportunities in smaller, less-saturated ecosystems across […]

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Building the Future: The Transformative Power of Construction Technology in the GCC

MADidital — Tue, 04 Feb 2025 09:30:28 +0000

The GCC construction sector is set for significant growth, driven by visionary projects and technological advancements, offering opportunities to overcome challenges and shape a sustainable future. The construction sector is a cornerstone of economic growth and resilience, continually evolving to meet emerging challenges. In the GCC, the industry is poised for a remarkable surge, with […]

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Good vs. Great

MADidital — Wed, 22 Jan 2025 12:03:09 +0000

As a VC, one of the things that is becoming more apparent in the MENA region as the startup ecosystem develops is that there are more and more good startups. But as VCs, good is not great. Don’t get me wrong, both can yield results, but the difference lies in potential and scale. Great companies […]

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