AI-Powered Creator Intelligence

Influencer vetting
in under 2 minutes.

Don't sign until you scan. 7-dimension influencer scoring, fake follower detection, brand safety analysis, and AI-generated outreach – all from a single handle. For DTC brands and the agencies that serve them.

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Audience Authenticity Likely Fake

Comment Authenticity 23%

Engagement Quality Low

Brand Safety 42/100

Score: 31 – High Risk

PlutoBa Deep Assessment · High confidence

$300

fair rate

$1,700

overpaying

red flags

🚫 Avoid this creator

@fashion_chloe

Lifestyle & Beauty · London

245K

followers

4.2%

engagement

$2,000

/post

↑ HoverTap to see the real story

Deep assessments on

TikTok

Instagram

YouTube

The Problem

Finding influencers is easy.
Knowing which ones to trust isn't.

You're spending thousands on creators based on follower counts and gut feeling. The data to make smarter decisions exists, it just hasn't been accessible until now.

45%

Followers can be fake

Nearly half of influencer audiences show signs of fake followers. Every dollar spent reaching bots is a dollar you'll never see again.

4hrs

Manual vetting per creator

Scrolling content, checking engagement, comparing rates, hunting for red flags. Your time is worth more than this.

1 bad

Partnership is all it takes

Without brand safety checks, one controversial post from a creator can undo months of careful brand building.

How It Works

Creator vetting from handle to verdict in under 2 minutes

Paste any handle

Enter a TikTok, Instagram, or YouTube profile. We fetch their public data instantly, no creator sign-up needed.

Run a Deep Assessment

AI analyses 100 posts + all comments across 7 dimensions. Audience authenticity, brand safety, engagement quality, and more.

Get your PlutoBa Score

A single 0–100 score, plus rate benchmarks, AI outreach, and a partnership recommendation. Proceed, caution, or avoid.

Real Scenarios

What creator vetting catches before you spend

These are the kinds of risks our assessment engine flags every day.

Score: 31 – Avoid

The 245K Follower Mirage

Creator asked $2,000/post. Profile looked great on the surface. Deep assessment returned a PlutoBa Score of 31, flagging Audience Authenticity as "Likely Fake" with a Comment Authenticity Score of just 23%. Language analysis showed 74% of comments mismatched to the creator's claimed audience.

Saved: $1,700/post (Risk Avoided)

Score: 78 – Proceed (with data)

Data-Backed Counter Offer

Creator quoted $3,000 for a branded Reel. PlutoBa's rate benchmarking, powered by their actual verified engagement, showed a fair rate of $650 based on real reach, follower tier, and niche. Brand countered with the data.

Outcome: Signed for $650 (78% saved)

Score: 42 – Caution

The Hidden Controversy

A family-friendly wellness brand was about to partner with a lifestyle creator. Brand Safety came back at 42/100, flagging profanity, competitor mentions, and controversial topics in recent content. The AI verdict recommended against proceeding.

Outcome: Brand Reputation Protected

Pricing

Creator vetting that pays for itself

One avoided bad partnership covers months of PlutoBa. 7-day free trial with a Deep assessment included, no credit card required.

Starter

50 Standard + 5 Deep / month

$69/month

✓ Full PlutoBa Score on every assessment

✓ 100 profile fetches/month

✓ 25 creators in CRM

✓ AI outreach + rate benchmarks

✓ 1-month quota rollover

✓ 2 active campaigns

Start Free Trial

Common questions about influencer vetting

The PlutoBa Score is our proprietary 0–100 score that combines 7 dimensions of creator quality: engagement quality, audience authenticity, comment quality, content quality, brand safety (weighted at 20%), follow ratio, and view consistency. Each assessment produces a PlutoBa Score with a clear verdict – Proceed, Caution, or Avoid.

PlutoBa analyses engagement patterns, comment authenticity, follow ratios, and view consistency to identify inflated audiences. We flag suspicious activity like engagement pods, bot-generated comments, and sudden follower spikes. The Audience Authenticity dimension scores how organic a creator's following really is – so you never pay for fake reach.

Standard analyses 30 posts to give you a quick engagement and authenticity score - great for screening. Deep goes further with AI analysis of 100 posts and 300+ comments, brand safety scoring, and a personalised outreach message. Think of Standard as your filter and Deep as your decision-maker.

Shopify Collabs helps you find creators, but doesn't vet them deeply. HypeAuditor provides analytics but starts at enterprise pricing. PlutoBa gives DTC brands and their agencies the depth of analysis you'd expect from a $500+/month tool at a fraction of the cost.

Yes. Every new account includes a pre-loaded sample assessment so you can see exactly what results look like. You also get one free Deep assessment to try on any creator. No credit card required.

On Growth and Scale plans, unused credits roll over to the next month (up to a 1-month cap). Seasonal fluctuations won't waste your allocation.

TikTok, Instagram, and YouTube. Each platform uses its own scoring benchmarks, risk calculations, and engagement rate formulas, because a 3% ER means very different things on TikTok vs Instagram.

Don't sign until you scan

Run your first Deep assessment in under 2 minutes. See the PlutoBa Score. Then decide.

Start 7-Day Free Trial →

1 free Deep assessment · No credit card · Cancel anytime

Influencer vettingin under 2 minutes.

Finding influencers is easy.Knowing which ones to trust isn't.