We founded PRODA to solve a specific problem in commercial real estate: too much time spent manually cleaning and validating data. In a recent video conversation with Philip Treacy of Claret Capital Partners, our Co-Founder Charles Williams talks through how the business has grown, why we chose venture debt, and what’s next for PRODA. 

From the start, our focus has been on automating the extraction, classification, standardization, and validation of real estate data, regardless of format or source. What began with rent roll automation has grown into a broader data platform built to remove friction from investment, asset management, and reporting workflows. 

What’s next for PRODA 

We are continuing to automate more of the commercial real estate data lifecycle. Alongside rent roll standardization, the platform now supports operating statement ingestion and data approval workflows, helping teams reduce manual checks and improve data quality at the source. 

Next, we are launching machine-to-machine uploads, removing human intervention entirely from the data ingestion process. Data will flow directly between systems with built-in validation, traceability, and auditability. 

Beyond this, we are expanding into additional data types, including general ledger, trial balance, turnover schedules, and arrears. The goal is to give real estate teams a single, consistent data foundation across portfolios and reporting use cases. 

📽️ Watch the short video to hear Charles in conversation with Philip on our growth journey and how Claret Capital is supporting the next stage of scale. 

To learn more about how PRODA helps asset owners and investment managers standardize their data with accuracy and ease, book free trial. 

In 2026, sentiment across private real estate feels more positive than it has in a while. In conversations with asset managers, investors, and fund teams, the expectation is broadly the same: activity is coming back.

The real question is whether firms are actually ready to execute.

At the end of 2025, we ran a survey with more than 60 senior real estate professionals across investment, asset management, portfolio, and data and operations roles, looking at how firms are preparing for the year ahead. The pattern is clear.

Optimism is back. Execution readiness is uneven.

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Data, not intent, is the constraint

Most respondents expect activity to increase in 2026. But when you look beyond intent, the same issues keep surfacing: manual processes, fragmented systems, inconsistent lease data, and low confidence in reporting.

Confidence in core real estate data remains low across much of the market. And that lack of confidence shows up everywhere: in slower decision-making, investor reporting, and how quickly teams can move when opportunities appear.

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Where PRODA customers differ

One of the most striking findings in the data is the difference between PRODA customers and the rest of the sample.

Across multiple questions, PRODA customers consistently report:

• Higher confidence in the accuracy of their core data

• Stronger perceived trust from investors and lenders

• More progress on automation, with work already underway rather than still being evaluated

The pattern is consistent. Firms with more standardized and automated data foundations are simply better positioned to execute.

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The same bottlenecks keep showing up

When we asked where automation would deliver the most value, responses clustered around the same three areas:

• Lease and rent roll standardization

• Reducing manual data handling

• Improving reporting accuracy and consistency

This isn’t about edge cases or advanced analytics. It’s about getting the basics right.

Understandably, firms with more mature data practices are much more likely to say this work is already underway.

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What this means for 2026

As activity returns, the gap between firms that can execute cleanly and those that can’t is likely to widen.

The firms moving fastest aren’t necessarily the most aggressive, they’re the ones that:

• Have standardized lease and asset-level data

• Spend less time cleaning spreadsheets

• Trust the numbers they share internally and externally

That’s not a technology decision. It’s an operating model decision.

Download the survey findings here.

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Survey methodology

Survey conducted in December 2025 with 62 senior real estate professionals across investment, asset management, portfolio and fund management, and data, operations, and ESG roles. Percentages are rounded to whole numbers.

To receive a copy of the analysis or learn more about how PRODA helps asset owners and investment managers standardize their data with accuracy and ease, book a meeting. 

Excel remains central to real estate analysis. 

What creates risk is how real estate data gets into those models. Manual copy paste workflows introduce version control issues, broken links, and typing errors that often go unnoticed until decisions are affected. 

This last mile of real estate data remains a common source of friction, particularly as activity increases and teams work across multiple models, versions, and stakeholders. 

To address this, PRODA offers an Excel Add-in designed for analysts who want to keep their existing models while changing how data is fed into them. Instead of manually re-entering figures, validated rent roll data can be pulled directly into Excel from a single source of truth. 

This approach reduces manual touch points, improves consistency across workbooks, and allows teams to spend more time analyzing data rather than preparing it. 

For firms looking to reduce risk without changing how they work in Excel, fixing the last mile is a practical place to start.

Learn more about PRODA’s Excel Add-in.

To learn more about how PRODA helps asset owners and investment managers standardize their data with accuracy and ease, book free trial. 

Every real estate decision relies on rent roll data. 

Income, vacancy, tenant exposure, valuation, and reporting all depend on it. Yet rent rolls remain one of the most inconsistent and error prone datasets in the industry. 

This is reflected clearly in PRODA’s survey. 

61% of respondents ranked lease and rent roll standardization as their most valuable automation priority. 

Without a consistent foundation, scaling becomes difficult. Manual standardization slows underwriting and introduces risk into every downstream process. 

Firms that have standardized rent roll data are able to move more quickly from receipt to analysis. Data arrives in a consistent format, ready to support underwriting, reporting, and portfolio review without repeated cleanup. 

For teams planning to grow in 2026, rent roll standardization is a practical place to start. 

To learn more about how PRODA helps asset owners and investment managers standardize their data with accuracy and ease, book free trial. 

Despite years of investment in technology, manual data handling remains common across real estate teams. 

In PRODA’s survey, 63% of respondents identified unstructured files such as PDFs, emails, and inconsistent spreadsheets as a primary operational bottleneck. More than half still rely on manual data cleaning or re-entry before analysis can begin. 

The result is data lag. 

When analysts spend hours restructuring rent rolls, the information is already outdated by the time it reaches decision makers. This affects underwriting accuracy, portfolio oversight, and regulatory reporting. 

Firms that have automated rent roll extraction and validation report meaningful reductions in preparation time. Instead of spending days fixing inputs, teams are able to focus on analysis with current, reliable data. 

Breaking the manual cycle allows teams to operate with greater speed and consistency as activity increases. 

To learn more about how PRODA helps asset owners and investment managers standardize their data with accuracy and ease, book free trial. 

PRODA’s first industry survey highlights a disconnect between ambition and execution. 

While most respondents expect higher investment and asset management activity this year, only 31% say they are completely confident in the accuracy of their core real estate data. 

This gap between growth plans and operational readiness defines the execution gap. 

When volumes are manageable, fragmented rent rolls and manual processes are inefficient but survivable. As activity increases, those same workflows become constraints. Underwriting slows. Reporting confidence erodes. Teams spend more time fixing data than using it. 

Some firms have begun closing this gap by addressing data readiness early in the workflow. Standardizing rent roll data before it enters underwriting or reporting reduces friction and allows teams to scale activity without adding operational strain. 

In a more active market, execution depends less on intent and more on whether data is ready to use the moment it arrives. 

To learn more about how PRODA helps asset owners and investment managers standardize their data with accuracy and ease, book free trial. 

2026 marks a new reference point for real estate teams planning to scale. 

This year, PRODA launched its first Real Estate Data Trends Survey, gathering input from 62 senior professionals across asset management, investment, and operations. The goal was to establish a clear snapshot of how firms are operating today, particularly around data readiness. 

The headline is clear.

84% of respondents expect market activity to increase in 2026. 

At the same time, the survey shows what will determine whether that growth can be executed with confidence. Nearly half of respondents, 48%, identified Technology and Data Capabilities as a primary driver of corporate strategy. 

Operational reality has not fully caught up. 

53% of firms still rely on manual data re-entry, and 63% cite unstructured files as their main operational bottleneck. 

This gap is most visible around rent roll data. When lease and rent roll information arrives in inconsistent formats and requires manual cleanup, speed and confidence break down quickly. Firms that have addressed this by standardizing rent roll data report greater internal confidence and more consistent reporting to investors and lenders. 

Scaling in 2026 will favor firms that treat rent roll data as a foundation rather than a workaround. 

To learn more about how PRODA helps asset owners and investment managers standardize their data with accuracy and ease, book free trial. 

At PRODA, it’s genuinely rewarding to see the impact our platform is having within JLL’s global data strategy. Their ambition to bring structure, consistency, and clarity to one of the most complex data landscapes in real estate mirrors the mission we’ve been focused on since day one.

What JLL is undertaking is no small task. Harmonizing property data at global scale requires a deep understanding of the domain as well as technology capable of handling complexity without creating friction. That’s where PRODA fits in–automating previously manual workflows, standardizing fragmented datasets, and giving teams a trusted foundation for analytics, modelling, and decision-making.

Hearing leaders like Richard Ferrino, JLL’s Global Chief Data Officer describe PRODA as an “integral component” of their evolving enterprise data strategy underscores the value of our collaboration. It reflects not only the strength of the technology, but also the strength of the partnership and our shared belief that the industry is ready for a more structured and intelligent approach to data.

We’re proud to support JLL on this journey, and we’re excited to continue building on the work already underway.

🎥 Watch the full video on how JLL is using PRODA to scale its global data strategy.

To learn more about how PRODA helps asset owners and investment managers standardize their data with accuracy and ease, book free trial. 

Last month, PRODA hosted a live customer webinar led by our own Robert Walker, Account Executive and Laura Lopez, Customer Education Manager at PRODA. The session focused on a familiar challenge in real estate: how to turn tenancy schedules and rent rolls into clean, structured data that teams can rely on. 

From Spreadsheets to Standardized Data 

Property data often arrives in dozens of formats–different columns, currencies, and naming conventions. Before any analysis can happen, that data must be made consistent. 

During the session, Robert demonstrated how PRODA automates this process. Using machine learning, the platform identifies and organizes key details such as tenants, lease terms, and rent amounts into a standardized, reliable format. The goal: to give every user the same confidence in their data, no matter how it started. 

Tools That Simplify the Process 

The webinar also introduced practical tools that help PRODA clients save time and reduce manual work: 

• Bulk property creation – upload and assign multiple properties in one step 

• Google Maps integration – verify or enrich property addresses automatically 

• Data review and validation – catch potential errors before reporting 

• Track changes – compare rent rolls over time to see what’s driving performance 

Together, these features turn once time-consuming tasks into quick, repeatable steps, freeing teams to focus on analysis instead of cleanup. 

More Than a Platform 

This webinar reflects what PRODA customers experience every day–access to both powerful automation and a team dedicated to helping them succeed. From onboarding to advanced training, our customers receive personalized guidance to ensure their data workflows stay accurate, consistent, and scalable. 

At PRODA, we believe that technology should simplify your work, not add more steps. Our customers use PRODA to transform complex property data into insights they can trust–supporting faster decisions, more confident reporting, and stronger collaboration across teams. 

To learn more about how PRODA helps asset owners and investment managers standardize their data with accuracy and ease, book free trial. 

Photo by Artur Voznenko on Unsplash 

 

BUILTWORLD and PwC recognise PRODA’s leadership in Asset Management tech 

London, October 28, 2025 — PRODA, the data automation platform trusted by over 150 companies worldwide —including Blackstone, Hines, ING and Union Investment— has been named to the PropTechMap Europe 2025: Top 100, presented by BUILTWORLD in cooperation with PwC. 

This year’s ranking, themed “From Reset to Resilience — Practical PropTech for the Next Decade,” highlights companies that have moved beyond pilots and prototypes to deliver measurable, scalable impact. As Europe’s PropTech market matures, investors and building owners are focusing on clear ROI, verified integrations, and operational tools that reduce costs, cut carbon, and simplify asset management. 

PRODA is recognized within the Asset Management category for its proven ability to transform how real-estate teams collect, standardize and analyze rent roll data. The company’s platform automatically extracts and error-checks information from Excel, PDFs and property management systems such as Yardi, MRI, Argus and SAP, turning raw data into accurate portfolio insights within minutes. 

“This recognition underscores how far the industry has come–and how much data quality now defines performance,” said Peter Bredthauer, CEO and Co-Founder of PRODA. “Our mission has always been to make rent-roll data usable from day one, so that asset managers and lenders can focus on decisions, not spreadsheets.” 

Founded in 2017 by former investment and asset management professionals Peter Bredthauer and Charles Williams, PRODA was built to solve the real estate industry’s long-standing challenge of handling rent roll data efficiently and accurately. Today it processes over 1.3 billion m² of data across 6 million units, helping clients achieve up to 90 percent faster processing times while eliminating manual errors. 

The PropTechMap Europe 2025 is part of BUILTWORLD and PwC’s annual initiative to showcase companies shaping the future of the built environment. This year’s edition marks a turning point for the sector–one defined by durable solutions, smarter scale-ups and tools that deliver real value to buildings, investors and cities. 

To learn more about how PRODA helps asset owners and investment managers standardize their data with accuracy and ease, book free trial.