Commissioned by a local Tamworth resident for her husband’s surprise 60th birthday, this large-scale masterpiece was designed to serve over 50 guests. The terrifyingly tasty creation captures every chilling detail of Pennywise the Dancing Clown in edible form. Beneath the horror lies layers of soft vanilla sponge, filled with jam and buttercream, coated in rich ganache, and sculpted with modelling chocolate to bring the menacing grin and haunting eyes to life.

“We love creating sculpted cakes – we’ve done everything from houses and cars to beloved characters,” said Angela Malin, Director and Sculpted Cake Specialist at Quality Cake Company. “But this one has definitely been our scariest (and sweetest) challenge yet!”

The cake didn’t just impress the birthday guests – the customer left a glowing 5-star review, praising the attention to detail, craftsmanship, and “wow factor” that made the celebration unforgettable.

The Pennywise cake perfectly showcases Quality Cake Company’s artistry, creativity, and technical skill in edible design – proving that cakes can be both delicious and terrifying.

This spooky showpiece also comes on the heels of exciting news: Quality Cake Company has been named a Regional Finalist in The Wedding Industry Awards 2026, further cementing their reputation as one of the Midlands’ leading cake design studios.

Single Tier Lambeth

Great for birthdays and baby showers. Keep it simple or have lots of details. You can add fruit, flowers bows, pearls and have multiple colours.

Scroll down for Wedding and multi-tiered Lambeth cakes.

Wedding and Multi-Tiered Lambeth cakes

Make a real show-stopper by creating a tiered Lambeth cake. Ideal for larger parties or weddings!

This style of cake is considered to be very traditional. Before the invention of sugarpaste, all cakes were decorated with royal icing.

The good news is, this style of cake has been given a modern twist! Lambeth cakes are now done using just buttercream. Which most people will agree tastes yummy! This refresh is a great modern twist on this classic technique.

Contemporary Birthday Cakes

Today, Lambeth cakes are a popular choice for special occasions. Many bakers have perfected the art of decorating them with intricate and beautiful designs using buttercream.

Whether you’re looking to impress your guests with a stunning centrepiece or simply want to indulge in a delicious sweet treat, a Lambeth cake is a great choice. With its rich history and beautiful designs, it’s no wonder these are the most requested cakes of the year!

Looking for more buttercream cakes? Be sure to check our Modern Buttercream cake page for more ideas and inspiration.

If you want whimsey with a touch of nostalgia, these are the cakes for you!

Get in touch if you want to know more or would like to order your own Lambeth cake. Contact us below

Adding Balls

You can have just a few balls as a decorative addition to other models such as teddy bears. Or sometimes, just balls! They can be arranged as just a few to one side, dozens of them cascading over the side or to look like balloons!

Here are some reasons why cakes decorated with fondant balls are great for all occasions:

1. Versatility: They come in various sizes, colours, and shapes, allowing for endless creative possibilities. They can be customized to match the theme or colour scheme of any occasion, making them suitable for birthdays, weddings, anniversaries, baby showers, and more.
2. Aesthetic Appeal: They are visually appealing and elegant to touch. Their smooth, shiny surface gives cakes a polished and professional appearance, making them suitable for formal events and celebrations.
3. Texture Contrast: Fondant balls provide a pleasant textural contrast to the cake. When paired with other cake decorations like buttercream, ganache, or edible figures such as teddy bears, they create a delightful combination of textures that enhance the overall eating experience.
4. Precision and Uniformity: They can be rolled or moulded into perfect spheres, ensuring uniformity and precision in cake decoration. This precision is especially beneficial when aiming for a sleek and polished cake design.
5. Professional Look: Fondant balls are often associated with professionally decorated cakes. By incorporating fondant balls into your cake design with additional metallic elements, you can achieve a polished and high-end look that’s sure to impress guests.

Order yours

Have we inspired you? Are you keen to get your own pretty cake in this style? Fill out the form below to ask for a no-obligation quote.

Most couples are happy for us to source and add flowers to their cakes. However, we completely appreciate that you might want to use your preferred florist if you have really specific flowers or colours.

So what happens in this situation?

Options:

1. Your florist can add the flowers to the cake themselves.
2. Your florist can provide stems for us to cut, wrap, wire and add to the cake. These stems would need to be given to us the day before the wedding. This comes with an additional £20 fee for our time to do this.
3. We can request the same flowers from our trusted florist and ask for similar styles and colours and we add the flowers.

Either option is fine with us, but here are some suggestions and recommendations from the point of view of a cake maker….

1. Flowers added by florists

These are a few of our cakes cakes which have flowers added by florists. We feel they have not been generous with the flowers, and they look very sparse and a bit underwhelming…..what do you think?

This is not a criticism of florists and the beautiful work they do and this does not happen every time. However, the florist may not have been told the size of the cake. They will not necessarily know the style or how many flowers to add.

If a florist is requested to add the flowers themselves, please note we have no control over the final look of the cake. Please read our statement at the bottom of the page for full details

2. Too much!

Some florists don’t give us stems, they pre-make posies to go on cakes, which are left at the venue for us to place on. This is great, there is no charge from us to add these for you, and the flowers are often beautiful. But… you get what you get. If the posy is huge and it looks too big, there is nothing we can do:

3. Your florist – our arrangement

Some florists do not like to add flowers to cakes. It is not their work and they do not wish to make an error that they are unable to fix. For this reason, some florists will provide stems for us to add to the cake. If for any reason you wish to use your florist, and they want us to add their flowers, this comes with a £20 fee for our time to cut, wrap and arrange these; and they must be brought to our shop the day before the wedding – we will not cut and arrange flowers at the venue.

4. Flowers added by us

Here are some cakes that we have sourced the flowers for and placed ourselves. We like to add full blooms with foliage to create drama to make the cakes look beautiful and luxurious.

We know how many tiers your cake is and how many flowers to order and know the best places to arrange them to look full and beautiful. If we make a mistake, we can fix it.

High Risk!

Question: What is wrong with the flowers on these cakes? They all look pretty…. but can you see it?

Answer: Gypsophila, also known as Baby’s Breath!

This is a popular floral filler — but it should never be placed on cakes.
Although widely used in bouquets, it is toxic if ingested, and therefore not considered food-safe in any form.

Unfortunately, we regularly see cakes online featuring gypsophila, and we’ve even had occasions where florists have placed it onto our cakes without realising the risks. This is extremely concerning, as it can cause illness if it comes into contact with edible parts of your cake.

To keep you and your guests safe, we do not use gypsophila on any of our cakes.
If you choose to work with your own florist for fresh flowers, we require all couples to sign a disclaimer. This is because once the cake has been handed over at the venue and other suppliers begin decorating it, we can no longer take responsibility for any non–food-safe items that may be added.

Your safety is always our priority, and we’re more than happy to recommend safe floral alternatives that look just as beautiful.

Your choice!

If you choose to use your own florist we are more than happy to accommodate. Many florists do a beautiful job and create really lovely posies. However, as this is something out of our control, we are not responsible for the final overall look of the cake if you choose to use your own florist.

Which do you prefer?….

To see more floral cakes for ideas and inspiration, see our floral wedding cake gallery

Flower Statement

Quality Cake company supports couples’ decision to use their own florist for adding flowers to their wedding cake. If this is your option, we shall not be held responsible for any circumstances arising from the inclusion of flowers, added by parties other than ourselves, onto your wedding cake.

It is the responsibility of the florist to ensure that any flowers used are non-toxic and safe to be placed on the cake, making it suitable for consumption.

Most notably: –

Lily of The Valley, Ivy, Poinsettia, Azaleas, Gypsophila (babies- breath) Hyacinth, Daffodil, Oleander, Wisteria, Calla Lily, Rhododendron, Hydrangea, Mistletoe, Holly, Sweet Pea are all not suitable and pose a risk and should therefore not be used on a cake. 

Additionally, we shall not be held accountable for the cake’s final appearance or overall finished look when prepared or decorated by others.

If your florist is happy to prepare the flowers and adding them to the cake themselves, we will deliver the cake at a pre-agreed time, allowing the florist time to decorate the cake. Once we have delivered the cake, no further action is expected from Quality Cake Company.

If the florist would prefer to provide us with the flowers as stems and have Quality Cake Company prepare, cut, wire and add them to the cake, this comes with an additional £20 fee for our time to do this and the florist will need to deliver them to our shop the day before. We will not add flowers to the cake at the venue.  

By booking your wedding cake with Quality Cake Company, you understand and agree with the above statement.

To achieve the perfect cake:

• Make a board and structure for the sponge to sit on (make sure it is food-safe)
• Add layers of sponge and jam and buttercream and crumb coat it
• Carve the cake using printout guides to help with the shape
• Smooth the cake to create an even coating for the fondant
• Cover the cake in fondant and add panels for windows etc
• Add the final details such as wing mirrors
• Add a beach effect to the cake board

How to make other vehicles from cake

Not making a campervan cake? No worries, you can use these same principles from this cake, to create any vehicle including:

• Vans
• Lorries/trucks
• Cars
• Planes

Why have a novelty cake?

Novelty cakes truly are the perfect centrepiece for any age or celebration. They add an extra element of fun and excitement to any event, and unique designs are sure to impress all your guests. Whether it’s a giant burger cake, a unicorn with a rainbow-coloured mane, or a stack of books cake for a book lover’s birthday, sculpted cakes are so fun and there are so many creative designs to choose from.

If you’re interested in having your vehicle or car made into a cake, please don’t hesitate to contact us. We hope you enjoy watching the video as much as we enjoyed making the cake!

Tiers

These are the number of cakes stacked on top of each other. The majority of wedding cakes have more than one tier. However, we regularly make birthday and other celebration cakes in two tiers or more. Ideal if you want a larger showpiece cake, or indeed more portions.

Layers

These are layers of sponge inside each cake. (Often confused with tiers). Although standard cakes have two layers of sponge, with a filling in the middle (e.g. jam and buttercream) most wedding cakes contain three layers of sponge. Generally, this gives a slightly larger portion and makes the cake taller. The more layers of sponge you add, the taller the cake becomes.

Buttercream

Buttercream is soft icing made from butter, sugar and other flavourings (such as vanilla, lemon or chocolate) it goes in between layers of sponge to hold them together. It is also the swirly bit at the top of cupcakes. In order to create a smooth finished cake it is also applied to the outside edge of the cake, underneath the fondant or sugarpaste. It can be used a as full cake covering, on semi-naked or ribbed buttercream cakes.

Sugarpaste

This is a soft white or coloured icing that is used to cover cakes. Sugarpaste can be super smooth or used to create textures as listed above. It is sometimes referred to as fondant, or simply icing. It has a very gentle vanilla flavour.

Dragees

Dragees are little balls made of sugar (like a boiled sweet) which are often coloured or given a metallic texture. Sometimes called sugar pearls. These are used to add a touch of sparkle to cakes and cupcakes.

Textures

Wedding cakes are a great opportunity to add some style and creativity to your cake to turn it into a piece of edible art. We can create textures using icing and other edible items such as cake lace, and isomalt. You can go for the clean modern look and keep it plain and elegant, or you can add some texture in the form of ruffles or quilting to the fondant to create patterns and illusions. See our texture blog for more details.

Royal Icing

This is the traditional icing used to cover cakes, it was used on the Queen’s wedding cake. Royal icing is made of whisked egg whites and icing sugar. It dries very hard and is very sweet, we use it to “glue” things onto cakes as it acts as a great bonding agent, and it is used to pipe words or decorations, read more about Royal Icing here. Since the invention of sugarpaste however, it is now rarely used. It is difficult to work with, it is not as smooth and takes a lot longer to do. In summary, we do not use royal icing to cover our cakes, we use sugarpaste.

Airbrushing

A spray to add colour to cakes. It creates a soft finish and is used when you want to create an ombre finish. It can also be used for shading on our novelty and sculpted cakes.

Ombre

An ombre finish is the graduation of colour. Usually in one colour going from a darker to a lighter shade from bottom to top.

Cake Board

This is the board the cake is placed on. We sell these in the shop for home bakers in round, square and rectangles. These are either slim which are mostly used to place between tiered cakes for structure. Or around 1cm thick which is called a drum board. These are foil-covered boards made of compacted card. They can be covered in sugarpaste to match the cake or left as their original colour, silver or metallic. In some cases we incorporate the board design into the cake, making it look like metal, wooden flooring or grass. The wording is often added to the board, or additional decorations.

Cake Stand

These are a stand to place the cake on when it is going to be on display. The cake is still on a cake board, the stand is an optional extra. These can be a plinth stand, a tiered stand, a hoop or a pedestal. They give the cake height and grandeur or make an easy way to display cupcakes for your guests to grab and go. You can hire a variety of cake stands from us.

Figures

These are decorations made from sugarpaste in the form of humans, characters, animals or cartoons. These kinds of decorated elements are a skilled item to make that often take a lot of time and something a lot of cake makers cannot do.

Printed Images

These are images printed onto a very thin sheet of icing using a specialist printed using food colouring. They are completely edible and very useful in so many cake decorations that need to be very detailed, photographs or in the form of logos. Find out more about our edible printing service.

Cascade

This is when a decorative item, usually flowers, is applied to the cake starting on top of the cake, and literally cascading down the front. Her are examples with leaves, flowers and treats.

If you’re unsure about any cake jargon or terminology, please ask, we’re happy to help.

You could have your logo as cupcake toppers, incorporated into a fun novelty design or onto a large sheet cake for sharing with lots of guests. Either way, Quality Cake Company will make you something extra special to highlight your brand.

Cakes and cupcakes can be utilised in many ways in a corporate environment, let’s explore the benefits of corporate cakes and balloons.

Client gifts

Got a new client? What a lovely way to say welcome with cupcakes. Your brand on the cupcakes is sure to make a great impression and is a great and cost-effective gift.

Mergers, acquisitions and take-overs

Has your company merged with another? Send cupcakes to your new employees as a welcome gift that can be easily shared.

Staff incentives

Has a staff member exceeded their targets? Secured a new contract? Have they made good progress?

Recognising a job well done gives your employees satisfaction and demonstrates that their role is appreciated and valued in the company. Happy employees make better employees. Corporate cakes are a cost effect reward which gives instant recognition to your valued employees.

Employee birthday / retirement gifts

It is nice to celebrate with your employees on their special day. However, getting collections and being responsible for coming up with ideas and purchasing gifts can be difficult and time-consuming. Sign up to get personalised employee cupcake gifts for birthdays – boxes of 4, 6 or 12 can be ordered in advance and customised with their name. For other staff celebrations, we can create a special cake, for example, for a long-standing employee’s retirement party.

We also do balloons

We have a huge choice of colours to match your brand and can recreate your logo on a balloon.

Product launches/rebrands

Launching a new product? Having a rebrand? Showcase your exciting product or new brand with a corporate cake. They make a great talking piece and a wonderful PR and photo opportunity. If you have a party or informal meeting, why not decorate with branded balloons? Balloon columns at the door, by the cake or on tables showcase your logo, they are cost-effective and colourful.

Opened a new branch? We can create balloon displays to showcase the opening and create a party atmosphere to entice customers in.

Celebrate milestones

Is it your company’s birthday? Have you surpassed last year’s target? What a fantastic reason to celebrate with cake! Either a large cake or cupcakes make a great sweet treat that can be shared with staff and clients.

Exhibitions & Events

Attending a roadshow, exhibition or fayre? Corporate cakes and balloons are a great idea! We can deliver to places such as the NEC or ICC and other local venues.

Be memorable, be interesting, and be different. Balloons are excellent for these sorts of events, they are fun and bright and if you do decide to add a message, slogan or logo it reinforces your brand in a fun and unique way.

Exhibitions are also a great opportunity to utilise cake! Giving away freebies as part of your marketing is proven to reap rewards later. If you sell something that cannot be given away as a freebie, then a cupcake is a great way to show your brand in a sweet and memorable way that is still cost-effective to you.

It is a great way to boost your image, gain more social media followers and entice customers to stay a little longer allowing you to engage with them.

Give people something they want!

It has been proven that giving away something people don’t want has a negative backlash. No one likes pop-ups on websites, and no one wants a freebie that just adds to the landfill. Everyone loves cake, making it a safe option to use as a marketing freebie.

Cupcakes are a great cost-effective idea for any business – after all, no one needs another branded pen.

Whatever your needs, we hope we have been able to demonstrate the benefits of corporate cakes and balloons. Quality Cake Company can embrace your ideas and make you something magical, so get in touch today to discuss your next corporate event.

I’d better have a square cake – it’s easier than cutting a round cake.

This is the response we often get when we ask what shape cake our customer would like.

Which always perplexes us…how are you folks normally cutting a round cake?

We’re going to tell you a secret – our round cakes are made of exactly the same sponge as our square cakes!

Ok, let’s explain

When you get a slice of cake in a coffee shop, they serve a wedge of cake, a triangle shape, pizza slice or ‘Trivial Pursuit‘ piece if you will. So the thought of trying to cut a large round cake into 20 wedge shape portions is scary.

Party cakes are different

We’re not in the dessert cake business, we sell party cakes, which are served differently. Party cakes, regardless of shape or size, are cut into cubed-shaped portions.

Cutting a round cake is exactly the same as a square cake. We have put together a guide to show you how easy it is. We’ve even demonstrated this in a video!

Cake Cutting Guide

Step 1.

Remove all decorations from your cake including ribbons and toppers and dowels if it is a tiered cake.

We recommend using a serrated knife to cut.

Make sure you have a tray ready to serve.

Step 2.

From the curved edge make a straight cut across the cake from one side to the other. We use the width of the knife to determine how wide to make the cut.

Lie the knife down flat on the top of the cake, with the blunt edge of the knife on the edge of the cake. Turn the knife upright and that is where to make the cut.

Step 3.

The number of complete cuts you make will depend on the size of the cake.

We work with one full slice at a time. For the purpose of this example, this is a larger slice from the middle of the cake.

Step 4.

Lie the full slice down flat onto a chopping board.

Again using the width of the knife as a guide, cut across the slice of cake into portions.

Step 5.

Repeat this action across the full slice, cutting the same distance each time to get equal portions.

Repeat this action across each full cake slice, until the whole cake has been portioned.

Step 6.

And there you have it, it’s a piece of cake! (pun intended!)

How big you cut the pieces is up to you, we base each piece being approx. 2×1 inch for 2-layer cakes or 1×1 inch square for a 3-layer cake.

So there you go, 6 steps, easy peasy. If you want a square cake, go for it, but please don’t tell us it’s because it is easier to cut!

Here’s our video to show you how quick and easy it is to cut a round cake…

We hope this helps, if you have in questions please get in touch.

This is one of the key questions we ask when booking a cake with us.

Knowing how many portions or servings you need will help us to determine the size of the cake, to make sure you have enough portions and avoid wastage.

We have created the guides below, but remember these are not set in stone and it will depend on how generous the server is!

Party / Celebration Cakes

Usually, party cakes are cut into 1-inch x 2-inch slices, which is a generous serving for a guest – this is sometimes known as a ‘dessert portion.’

Keep in mind that serving sizes may vary based on the occasion and the appetites of your guests.

You can read our blog and watch our cake-cutting guide here.

The number of layers a cake has will also determine how many slices or servings you will get out of a cake too.

Wedding cakes

When it comes to wedding cake portions, there are a few things to consider. First, it’s essential to determine how many guests will be attending the wedding. Generally, a standard serving size is about 1 inch by 1 inch – often known as a ‘finger portion‘. If you’re having a large wedding, you may want to consider ordering a larger cake or additional sheet cakes to ensure that all guests can enjoy a slice.

Finally, don’t forget to consider the presentation of the cake – a beautifully decorated cake can serve as a stunning centrepiece for your reception. Browse our wedding cake galleries for inspiration.

Other factors to consider

Another great way to add more portions is to add some cupcakes to your order. Cupcakes are already perfectly proportioned for a single portion. from 6 to 100, we can add beautiful, tasty cupcakes to your order to get you more portions.

Are you having a Dessert table? Then maybe you only want a display cake or a dummy cake? We can create a beautifully decorated party cake or wedding cake, that is for show and can be the centrepiece of your dessert table.

Round cake portion guide

Round cakes are definitely the more popular choice for most occasions and are a classic shape for many types of cakes. Our portion guide below is for cakes that are 3-layers tall.

Square cake portion guide

Square cakes are great for events with more guests as they can be easier to portion out and you tend to get more portions out of it than you would with a round cake of the same size.

More information

You can view our Cake Collection Guide, which gives you more details about how to transport, cut and store your cake.

From cows and pigs to sheep and horses, there are plenty of options to choose from.

Two-tier farm theme cakes

One of the most popular designs is the two-tiered cake with a farm scene on top. This cake typically features a barn, fence, mud, grass, and of course, the adorable farm animals.

The attention to detail is what makes these cakes so special. Some even include tractors or other farm equipment.

Novelty farm cakes

In addition to traditional farm animal cakes, there are also plenty of other designs to choose from. For example, you could opt for a cake that features a farmer or a barn. You could also choose a cake that features a particular animal, like a pig or a cow. We love creating fun novelty cakes and animals are super fun to make.

Rural-theme wedding cakes

Farm animal cakes aren’t just for kids’ birthday parties. They can also be a beautiful addition to a rustic theme wedding. Many couples are opting for rustic weddings these days, and a farm cake is a perfect way to tie in that theme. For a farm-themed wedding cake, you can choose a design that features a barn, farm animals, or even a farmer and bride and groom cake toppers. You can also incorporate other elements of the farm theme, such as hay bales, wildflowers, and rustic wooden accents.

Farm animal balloons

Matching balloons can also be added to complete the look and tie everything together. The result is a fun and festive environment that everyone will love. We have novelty-shaped animal balloons and vehicles such as tractors and diggers.

Fun farm themes

When it comes to choosing the right cake, there are plenty of flavour options available. You can go with a classic vanilla or chocolate cake, or opt for something more unique like carrot cake or red velvet. The possibilities are endless.

If you’re planning a farm-themed birthday party, a farm animal cake is a must-have. Not only will it look great, but it’s sure to be a hit with kids and adults alike. So why not add a little farm flair to your next celebration? Contact us to discuss your farm animal theme cake.