The results of the 2026 Business Leaders Outlook Survey represent the collective wisdom of U.S. business owners, managers and marketers across 14 major industry sectors.

Business owners, managers and marketers completed the survey between December 30, 2025, and January 15, 2026. Survey results are accurate at a 95% confidence level with a 5 % margin of error.

To receive a copy of the full results of the 2026 Business Leaders’ Outlook Survey, contact Quenzel Marketing Agency.

The results of the 2026 Business Leaders Outlook Survey represent the collective wisdom of U.S. business owners, managers and marketers across 14 major industry sectors.

Business owners, managers and marketers completed the survey between December 30, 2025, and January 15, 2026. Survey results are accurate at a 95% confidence level with a 5% margin of error.

To receive a copy of the full results of the 2026 Business Leaders’ Outlook Survey, contact Quenzel Marketing Agency.

The results of the 2026 Business Leaders Outlook Survey represent the collective wisdom of U.S. business owners, managers and marketers across 14 major industry sectors.

Business owners, managers and marketers completed the survey between December 30, 2025, and January 15, 2026. Survey results are accurate at a 95% confidence level with a 5 % margin of error.

To request a full results presentation of the 2026 Business Leaders’ Outlook Survey, contact Quenzel Marketing Agency.

Super Bowl LX put a spotlight on how differently brands approach TV advertising. Some prioritized entertainment while others emphasized clarity, realism and value to the viewer. While production value and celebrity appearances captured attention, effectiveness ultimately depended on whether the commercials delivered meaningful business impact.

Whether a brand spends $10 million on a 30-second Super Bowl placement or invests a modest amount in local television, TV advertising offers two critical advantages. It allows brands to reach large audiences at the right time, and it provides a powerful storytelling format that influences current and prospective customers. The Super Bowl amplifies those benefits, but only when creative execution aligns with business objectives.

In his annual post-game appearance on Gulf Coast News on ABC-7, Earl Quenzel analyzed which advertisers used the platform strategically and which missed the opportunity to influence consumer behavior. Drawing from decades of research and hands-on experience, Earl outlines the core principles that separate the strongest 2026 Super Bowl TV advertising commercials from the ineffective ones.

His breakdown offers valuable perspective for brands of all sizes, whether they advertised during Super Bowl LX or are planning future local campaigns. Watch the full segment to hear his expert take on which 2026 Super Bowl LX advertisers got it right and what marketers can learn moving forward.

Super Bowl LX features a record number of national advertisers, including a significant share of first-time participants making their debut on the biggest stage in American media.

Advertising strategies around Super Bowl LX reflect broader market confidence and evolving approaches to how brands allocate attention and budget. Recent industry sentiment indicates that a majority of business leaders report optimism about economic performance, with many planning to increase hiring and marketing spend. That optimism resulted in a dynamic Super Bowl ad lineup with unique approaches.

In his annual appearance on Gulf Coast News on ABC-7, Earl Quenzel breaks down which advertisers are making the most of their Super Bowl investment and which may be wasting their advertising dollars. His analysis highlights how strategic planning, clear consumer education and entertaining execution ultimately determine if these marketing campaigns will deliver lasting value.

Tune into Gulf Coast News on ABC-7 on Monday, February 9 at 9 a.m., when Earl will provide his full analysis of the Super Bowl LX ads.

All the Associates at Quenzel Marketing Agency, Colleen & Earl