The week-long selection climaxed this Saturday with a ceremony to confirm coaches who have been selected to join the nine-month hybrid/onsite elite training. The event was held at FERWAFA Accommodation facility in Remera, Kigali City. 

The 13 selected coaches include; former Amavubi skipper Haruna Niyonzima, Innocent Murwanashyaka, Iragena Oscarie, Joseph Junior Rutagengwa, Nadia Bugenimana, Blaise Itangishaka, Nicolas Hakizimana, Darius Hirwa, Damascène Nsengiyumva, Emmanuel Coman Mugisha, Schadrack Nsengayire, Shema Bravo and Sifa Gloria Nibagwire.

Presiding over the closing ceremony, FERWAFA President Fabrice Shema Ngoga expressed gratitude to the Government of Rwanda for facilitating the partnership. He said, “I thank the Government of Rwanda for bringing Atlético Madrid to Rwanda. I also congratulate you that you are part of the few coaches selected to benefit from this program, “

He further added, “Challenge yourselves to fight for coaching slots on the national team in the next four years. Who knows? Even before that, you can become part of the National Team technical staff or under-age team coaches,”

The Atlético Madrid technical delegation, represented by Carlos and Iván Paz, praised Rwanda’s broader vision for sport and national development:

He said, “Your commitment to sports and social cohesion continues to inspire countries far beyond your borders. Rwanda’s progress is not only a national achievement. It is a beacon of hope for all who believe in the power of human potential,”

“As we gather here today, I am reminded that Rwanda’s story is not just about rebuilding, it is about re-imagining what a nation can become. It is about choosing collaboration over division, progress over stagnation, and vision over fear.”

The initiative, implemented in collaboration with the Ministry of Sports (MINISPORTS) and the Rwanda Football Federation (FERWAFA), is aimed at strengthening grassroots football by equipping local coaches with modern technical, tactical and pedagogical skills aligned with international best practices.

Under the “Training for Coaches Programme,” selected participants will receive structured technical support and season-long mentorship based on the renowned methodology of Academia Atlético de Madrid, one of Europe’s most respected football development institutions.

The programme is designed to build a strong foundation for youth football in Rwanda by developing highly qualified coaches, enhancing player development pathways, and contributing to the long-term competitiveness of Rwandan football at both regional and international levels.

Summary

• Move Afrika 2026, with Major Tour Partner Cisco, continues to boost jobs and investments in Africa’s creative industries, and campaigns for stronger healthcare systems across the continent

• Move Afrika: Kigali is held in partnership with the Rwanda Development Board

New York / Kigali / Pretoria, February 13, 2026 // Today Global Citizen, the world’s largest movement to end extreme poverty, announced that Grammy® award-winning global superstar Doja Cat will headline the third edition of Move Afrika, the ground-breaking music touring circuit led by international artists fueling Africa’s creative economy. 

Entering its third year, the 2026 edition of Move Afrika will continue to expand across Africa. Rwanda will serve as a host country, joined by South Africa, as the tour continues to expand, creating jobs and economic opportunities across the continent.

The tour will begin with Move Afrika: Kigali at the BK Arena on March 17, and continue with Move Afrika: Pretoria at the SunBet Arena on March 20. This year’s installment advances Move Afrika’s long-term mission to build the first-ever pan-African music touring circuit that drives economic investment and creates opportunities for the next generation of young Africans to work in the continent’s creative economies in all its host cities. 

Tickets for Move Afrika: Kigali are available for purchase at moveafrika.org. 

Tickets for Move Afrika: Pretoria are available as follows: 

• Mastercard cardholders have special access to presale tickets from 9 am on Monday 16 February until 8:59 am, Wednesday, 18 February, available with any Mastercard.

• World & World Elite Mastercard cardholders have preferred ticket access to some of the best tickets from 9 am on Wednesday 18 February, check out priceless.com/music for details.
• The Big Concerts Fan Club pre-sale begins at 9 am on Tuesday, 17 February until 08:59 on Wednesday, 18 February. Existing Big Concerts Fan Club members are reminded to keep an eye on their inbox and www.bigconcerts.co.za for more information. 

• General public on sale begins at 9am on Wednesday 18 February from ticketmaster.co.za 

Additional details about the March Move Afrika tour, including how to earn limited free tickets by taking action with Global Citizen, will be announced in the coming weeks. 

Partners of Move Afrika include pgLang, Big Concerts, Major Tour Partner Cisco, and the Rwanda Development Board.

“From my South African roots straight to the world stage, we’re bringing energy, purpose, and real change to Move Afrika in Kigali and Pretoria. This isn’t just a tour, it’s a movement that creates jobs and opportunities that last,” said Doja Cat. “I’m proud to be part of something that celebrates Africa’s creativity, invests in its future, and shows the world that Africa isn’t coming, it’s already here.”

“We are honored to welcome Doja Cat as the headliner for Move Afrika 2026,” said Hugh Evans, Co-Founder & CEO, Global Citizen. “She has delivered unforgettable performances at some of Global Citizen’s most defining moments, from Paris to New York to the historic FIFA Club World Cup Final Halftime Show. Now she joins us as we expand across the continent, from Johannesburg to Accra, Kigali to Lagos, and now Pretoria. Move Afrika is redefining global touring by placing Africa’s creative excellence at the center of the international circuit, creating jobs, strengthening local creative industries, and driving long-term economic growth powered by culture.”

“We’re excited to welcome Global Citizen and Move Afrika back to Rwanda. Move Afrika’s return reflects our continued dedication to elevating Africa’s creative industries and using the influence of global entertainment to drive meaningful progress across the continent,” said Jean-Guy Afrika, Chief Executive Officer, Rwanda Development Board. 

“This partnership supports our vision of Rwanda as a premier destination for live entertainment, one that creates jobs for young people, unlocks new economic opportunities, and delivers lasting benefits for Rwanda and the continent as a whole.”

Since its inception, Move Afrika has created over 2,500 jobs in Kigali and Lagos, with more than 90 percent of crew and production roles filled by local talent. In Kigali, the proportion of local crew increased from 75 percent in 2023 to 90 percent in 2025, with 95 percent of audio and lighting equipment sourced locally. 

The program also expanded youth training initiatives in rigging, security, and hospitality. 

Youth training was further strengthened through the Harambee Youth Employment Accelerator, providing 50 young people with paid, hands-on experience in production and event operations. 

Move Afrika: Lagos employed 90 percent local crew and utilized 95 percent locally sourced equipment, awarding contracts to local vendors across technical production, staging, and event design. Ahead of Move Afrika 2026, plans are underway to create additional employment opportunities and expand the youth employment accelerator scheme.

The 2026 edition of Move Afrika builds on last year’s citizen-led advocacy campaign calling for stronger health systems across Africa. Harnessing the power of live music to grow the creator economy while advancing access to healthcare, Global Citizen will campaign alongside local partners ahead of each event to urge African nations to strengthen primary care, sexual and reproductive health and rights, invest in health resilience, and reduce financial barriers to public health.

To coincide with Move Afrika 2026, the Music Economy Development Initiative (MEDI), launched alongside last year’s campaign, will release new research, in partnership with Global Citizen, Universal Music Group and IFC, aimed at driving music policy reform and positioning music financing as a key driver of sustainable growth in Africa’s creative economy. 

MEDI provides data, evidence, and insights that simplify understanding of the music industry and how to support it. The initiative works to leverage music’s economic potential worldwide, support targeted investments to empower creators, amplify communities that have been underrepresented, and bring more local music to global audiences.

Move Afrika is Global Citizen’s pan-African touring initiative designed to address the world’s inequities by creating job and entrepreneurship opportunities for the continent’s emerging generations through an annual series of live music events. Showcasing the best of Africa to the world, Move Afrika drives transformative investments within local communities, engaging local artists, vendors, agencies and crews, while creating opportunities for on-the-job skill development and training. Move Afrika will set a new gold-standard for entertainment touring events, increasing demand from international and regional artists to tour in the region and building local capacity within host cities across the continent. The tour will continue to expand annually, with additional countries joining the circuit as Move Afrika scales across the continent over the next five years

Global Citizen is grateful for the support of leading media companies including: BellaNaija, EIB Network, Rolling Stone Africa, TIME Africa, TimesLIVE and Vanguard Media.

The 2026 installment of Move Afrika builds on Global Citizen’s previous campaigns and events across Africa, including the 2025 installment of Move Afrika: Kigali and Move Afrika: Lagos, headlined by John Legend; the inaugural 2023 edition of Move Afrika: Rwanda, headlined by Kendrick Lamar; Global Citizen Festival: Mandela 100, which featured Beyoncé, Jay-Z, Ed Sheeran, Usher, Eddie Vedder, and Chris Martin of Coldplay in Johannesburg, South Africa, in 2018; Global Citizen Live: Lagos, with performances by Davido, Femi Kuti, and Tiwa Savage at Fela Kuti’s New Afrika Shrine in 2021; and Global Citizen Festival: Accra, which brought Usher, SZA, Stormzy, and TEMS to the Black Star Square in 2022.

For more information visit moveafrika.org.

Press Kit

Artwork available here

Media Accreditation

Applications are now open for media outlets to attend and cover Move Afrika: Kigali on March 17 and Move Afrika: Pretoria on March 20. Please complete this application form by March 12, 2026.

The Rwanda Development Board (RDB), through the VISIT RWANDA partnership, in collaboration with the Ministry of Sports (MINISPORTS) and the Rwanda Football Federation (FERWAFA), is pleased to announce the launch of an Expression of Interest (EOI) for youth football coaches in Rwanda to apply for the “Training for Coaches Program” led by ATLETICO DE MADRID

This initiative aims to strengthen grassroots football development in Rwanda by enhancing the technical, tactical, and pedagogical skills of local youth coaches, in line with international standards and best practices. Selected coaches will benefit from structured technical support and mentorship over the course of one full football season, under the guidance and methodology of Academia Atlético de Madrid.

Program Objectives

• Develop high-quality youth football coaching capacity in Rwanda
• Transfer Academia Atlético de Madrid’s professional coaching methodology to local coaches
• Improve youth player development pathways nationwide
• Contribute to the long-term growth and competitiveness of Rwandan football

Who Can Apply

The Expression of Interest is open to:

• Rwandan football coaches actively involved in youth football development
• Coaches affiliated with academies, schools, clubs, or community programs
• Coaches demonstrating strong motivation, commitment, and potential for impact

Program Benefits

Selected coaches will receive:

• Technical and methodological training based on Atlético de Madrid’s coaching philosophy
• Season-long accompaniment and mentoring
• Exposure to international coaching standards
• Periodically travel to Madrid to participate in hands-on training sessions at the Academia Atlético de Madrid.
• Certification or official recognition

Application Process

Interested coaches are invited to download and complete the official Expression of Interest form at the link here and submit a complete application file to [email protected] by Wednesday, 21 January.

An assessment of the applications followed by a technical evaluation will complete the selection process. The number of coaches selected will be announced later.

A Strategic Investment in Youth and Sport

This program reflects Rwanda’s continued commitment to investing in youth development, sports excellence, and international partnerships that promote skills transfer, employment opportunities, and global visibility for Rwandan talent.

ENDS

The two-day event will bring together over 1,000 entrepreneurs, investors, mentors, founders, partners, and industry experts from across Africa and beyond for learning, networking, and collaboration in celebration of African entrepreneurship and innovation.

The Grand Finale and Awards Ceremony will feature live pitches before a panel of esteemed judges, immersive stage experiences, and performances celebrating African creativity and innovation — culminating in the announcement of this year’s winners and the awarding of up to US$1.5 million in grant funding.

The 2025 ABH Grand Finale follows the 7^th ABH Semi-Finals, which was held for the first time in Dakar, Senegal, on 10–11 September 2025. The 2025 Top 10 finalists were selected from 20 semi-finalists after two days of live pitches and evaluation in Dakar.

Representing diverse sectors that are shaping Africa’s future, the 2025 Top 10 finalists are:

1. Wyclife Onyango (Kenya) – Transport and Digital Ticketing, BuuPass
   
   
2. Siny Samba (Senegal) – FoodTech and Infant Nutrition, Le Lionceau
   
   
3. Mukasahaha Diane (Rwanda) – Textiles and Women’s Empowerment, DIKAM Ltd
   
   
4. Baraka Chijenga (Tanzania) – AgriTech and Food Security, Kilimo Fresh Foods Africa
   
   
5. Janet Kuteli (Kenya) – FinTech and Microfinance, Fortune Credit Limited
   
   
6. Diana Orembe (Tanzania) – AgriTech and Biotech, NovFeed
   
   
7. Abraham Mbuthia (Kenya) – SME Tech and Digital Tools, Uzapoint Technologies Limited
   
   
8. Gohar Said (Egypt) – FoodTech and Supply Chain, Suplyd
   
   
9. Adriaan Kruger (South Africa) – HealthTech and Digital Solutions, nuvoteQ
   
   
10. Jean Lobe Lobe (Cameroon) – HealthTech and Telemedicine, Waspito

“Our Top 10 finalists represent the very best of African entrepreneurship, from agritech and fintech to health innovation and sustainability,” said Zahra Baitie-Boateng, Africa Managing Director, Africa’s Business Heroes. “Their journey to Kigali reflects months of dedication, creativity, and growth, and we are excited to see them take the stage to share their stories and ideas with a pan-African audience. The Summit and Grand Finale will be a celebration of innovation, collaboration, and the power of African entrepreneurs to define the continent’s future, today.”

As a longstanding partner, the Rwanda Development Board (RDB) continues its collaboration with Africa’s Business Heroes (ABH), with Rwanda once again hosting the Grand Finale for the third consecutive year — a testament to the country’s growing reputation as a home of innovation and entrepreneurship in Africa.

“We are delighted to host the 7th Africa’s Business Heroes Summit and Grand Finale in Kigali,” said Jean-Guy Afrika, Chief Executive Officer, Rwanda Development Board. “This partnership with Africa’s Business Heroes reflects our shared commitment to supporting entrepreneurship and innovation across the continent. Rwanda is proud to host the Grand Finale for the third time, reaffirming our position as a hub for business and innovation in Africa. This gathering will provide a dynamic platform for investors, founders, and business leaders to connect, learn, and explore new opportunities that advance sustainable growth across the continent.”

The 7th ABH Summit and Grand Finale

Under the theme “Defining Africa’s Future Today,” the 2025 Summit will feature interactive sessions, masterclasses, and live pitch competitions celebrating visionary entrepreneurs driving Africa’s transformation. Confirmed speakers include Mr. Lijun Sun (Chair of the board, Alibaba Foundation, President, Alibaba Philanthropy), Mrs. Juliana Muganza (Deputy CEO, RDB), and industry leaders such as Clare Akamanzi (CEO, NBA Africa), Tara Fela-Durotoye (Founder of House of Tara & Building Beyond You Institute), Wandia Gichuru (CEO, Vivo Fashion Group), and Naa Ashorkor (Journalist and Theatre Producer).

The Grand Finale will also bring together a distinguished panel of global business leaders and innovators, including Dr. Diane Karusisi (CEO, Bank of Kigali), and Mrs. Ibukun Awosika (CEO, The Chair Centre Group)

A Pan-African Platform for Partnership

Now in its seventh edition, ABH continues to champion inclusive and sustainable growth across Africa. Since its inception, it has awarded 70 entrepreneurs with funding and provided them with training and global exposure, helping them scale impactful businesses in sectors such as agribusiness, fintech, healthcare, education, and sustainability. Through its training programs such as ABH ScaleUp, ABH has supported over 5,000 entrepreneurs, to date attracting over 160,000 applicants.

The 2025 ABH Summit and Grand Finale are made possible through Alibaba Philanthropies in collaboration with the Rwanda Development Board. The event is supported by key sponsors— Gebeya, Bank of Kigali, Jasiri, and Inkomoko, whose partnership helps amplify the reach and impact of African entrepreneurship. ABH also recognizes the invaluable contribution of its Outreach Partners, including Hanga Pitchfest, BPN Rwanda, Impact Hub Kigali, African Leadership University, Carnegie Mellon University, Africa, Kepler College, and Norrsken Africa, who play a critical role in connecting ABH to vibrant entrepreneurial communities across the continent. Together, these partners reflect the collective effort driving ABH’s mission to inspire, support, and celebrate Africa’s business heroes.

Entrepreneurs, investors, and ecosystem players are invited to learn more and register to attend the ABH Summit and Grand Finale via https://africabusinessheroes.org/en/.

For additional information, media resources, and downloadable visuals to accompany this release, please access the official ABH 2025 Press Kit here: ABH Press Kit

–

About Africa’s Business Heroes (ABH)

The Africa’s Business Heroes (ABH) Prize Competition is a flagship philanthropic program of Alibaba Philanthropy committed to identifying, supporting, and inspiring the next generation of African entrepreneurs. Each year, ABH awards US$1.5 million in grant funding to outstanding business leaders making a difference in their communities.

About the Rwanda Development Board (RDB)

The Rwanda Development Board (RDB) is a government agency with a vision to transform Rwanda into a dynamic global hub for business, investment, and innovation. Its mission is to fast-track economic development in Rwanda by enabling private sector growth. Learn more about the Rwanda Development Board at www.rdb.rw.

For media inquiries, please e-mail: [email protected]

The move reflects Visit Rwanda’s broader strategy to diversify its global sports partnerships and expand into new markets that support the next phase of its tourism and investment ambitions.

Together, Arsenal and the Rwanda Development Board have exceeded the original goals of the partnership – promoting conservation and sustainable tourism, inspiring millions of supporters to discover the country, and creating a lasting foundation for tourism growth.

The partnership has showcased Rwanda’s natural beauty and accelerated the growth of the country’s tourism industry. Visitor arrivals reached 1.3 million in 2024 with tourism revenues rising to US $650m, a 47% increase since the partnership began.¹

Standout moments throughout the partnership include the Rwanda Heritage Day at Emirates Stadium, as well as visits from the Arsenal family including Alex Scott, Mathieu Flamini, Bacary Sagna, Jurrien Timber, Caitlin Foord, Katie McCabe and Laia Codina. Together they experienced Rwanda’s extraordinary natural and cultural heritage, from mountain gorilla trekking and Big Five safaris in Akagera, to canopy walks in Nyungwe and lake leisure on Kivu, as well as participating in the annual Kwita Izina gorilla naming ceremony – the country’s flagship conservation event.

The partnership has also supported Rwanda’s ambition to become an international sporting hub in Africa and host more global sporting events whilst delivering grassroot football initiatives that have helped hundreds of young players and coaches develop their skills and inspire greater participation in sport across the country.

Jean-Guy Afrika, Chief Executive Officer of the Rwanda Development Board said: “We are proud of what this partnership has achieved over many years of collaboration. It broke new ground for tourism boards around the world, driving awareness and visitation for Rwandan tourism at a pace traditional campaigns could never match. And whilst we are now focused on expanding that momentum into new sports and new markets, we remain grateful to Arsenal for its support, partnership, and shared belief in Rwanda’s story over the past eight years. We look forward to continuing our relationship with the wider Kroenke Sports C Entertainment Group through our recent partnerships with the LA Rams and So-Fi Stadium in Los Angeles, and we remain a fully committed and engaged partner of Arsenal’s men’s and women’s teams for the remainder of the season. We wish them all the very best in their continuing quest for even more sporting success in the months ahead.”

Richard Garlick, Arsenal’s Chief Executive Officer said: “Our first ever sleeve partnership with Visit Rwanda has been a significant journey. Over many years, we’ve worked together to raise global awareness of Rwanda’s tourism and conservation efforts and built many new connections with our supporters across Africa. The commitment and support of Visit Rwanda throughout our partnership has played an important role in driving forward our ambitions – helping us invest in our long-term vision to win major trophies, in a financially sustainable way. We thank the Rwanda Development Board for their partnership and what we’ve delivered together.”

Ends

Imagery

Please find images from the partnership: here.

About Arsenal

¹ Rwanda Development Board (2024) Annual Report 2024. Available at: https://rdb.rw/ar/Annual-report-2024.pdf

Please see here more information about Arsenal.

Contact: [email protected]

About Visit Rwanda

Visit Rwanda is the tourism-focused arm of the Rwanda Development Board, an entity responsible for fast-tracking Rwanda’s economic development by enabling private sector growth.

Visit Rwanda works with local conservation, tourism, and development partners to generate tourism products that benefit inbound tourists, local communities, and wildlife ecosystems.

For more information on Visit Rwanda, visit https://www.visitrwanda.com, or find us on Facebook, Instagram, X, and YouTube.

Visit Rwanda Enters Multi-Year Sponsorship Agreement with Los Angeles Rams, SoFi Stadium and Hollywood Park

LOS ANGELES – Visit Rwanda – the official tourism brand of the Rwanda Development Board – announced today long-term engagements with two Los Angeles’ professional sports teams, the LA Clippers and Los Angeles Rams.  This marks the first time an African tourism brand has established sponsorship across both the NBA and the NFL, further expanding Visit Rwanda’s presence in sports to the U.S.

Visit Rwanda adds these new sponsorships to its global sports portfolio, which already includes deals with Arsenal, Paris Saint-Germain (PSG), and Atlético de Madrid, along with an academy partnership with FC Bayern Munich.

“Sport connects people, uniting communities through shared values of excellence and aspiration. Through sponsorships with the LA Clippers and LA Rams, Rwanda and Los Angeles unite to promote the spirit of the game” said Jean-Guy Afrika, Rwanda Development Board CEO. “This engagement enables us to export Rwanda’s unrivaled natural beauty and extraordinary biodiversity to the people of Los Angeles as well as NBA and NFL fans everywhere.”

As part of the engagement, Visit Rwanda will become the exclusive jersey patch sponsor of the Clippers as well as the coffee sponsor of Intuit Dome. The Visit Rwanda brand will be the exclusive sponsor logo on all game and practice jerseys, both at home and on the road. In addition, Visit Rwanda will become an official tourism sponsor of the Clippers and builds on the team’s efforts to support youth development and promote basketball globally. The multi-year engagement will include community activations in both the Los Angeles-area and Rwanda, including court refurbishments and coaching clinics.

This sponsorship builds on the NBA’s broader commitment to globalize the game. The league has invested in developing basketball internationally for more than four decades, including by creating the Basketball Africa League (BAL), a partnership with the International Basketball Federation (FIBA) featuring 12 club teams from across Africa that completed its fifth season in June 2025.  Since the BAL launched in 2021, the league has played games across the continent, including at the BK Arena in Rwanda. This exciting initiative provides young people with pathways to learn the game, develop their potential, and experience the values of teamwork and community. “There is tremendous confidence in the future of Africa, a continent with 11 of the 20 fastest-growing economies in the world,” said Gillian Zucker, CEO of Halo Sports and Entertainment. “In just five years, more than 40% of the world’s youth will live in Africa — a digitally connected generation, passionate about sport and basketball, and eager for opportunity. We’ve seen that energy across the continent, including in Rwanda where the NBA and BAL are helping to create meaningful pathways for young people. The energy that has brought the league to Rwanda has made this sponsorship a natural fit — one that is focused on growing the game and creating opportunities for young people.”

During the engagement, the Clippers will contribute to the refurbishment of a basketball court in Rwanda. The San Diego Clippers, the team’s G League affiliate, will also host youth coaches from Rwanda for training sessions in San Diego each year. The Clippers will also send its youth basketball coaches to Rwanda for clinics and offer virtual coaching sessions with coaches from Rwanda to discuss training techniques and youth development to help elevate talent within the country.  Klutch Sports served as the agency for the Clippers’ jersey patch.

In addition, Visit Rwanda will become an official international tourism sponsor of the Los Angeles Rams, SoFi Stadium and Hollywood Park, the largest urban mixed-use development under construction in the Western United States.  SoFi Stadium, Hollywood Park and Intuit Dome are all located in Inglewood, California separated by Century Boulevard. 

“This is a tremendous opportunity to have Visit Rwanda sponsor SoFi Stadium and Hollywood Park,” said Otto Maly, President, Kroenke Holdings. “SoFi Stadium and Hollywood Park were built to be the World Stage and a true international destination.  We are pleased to have the Rwanda Development Board choose to promote tourism and travel to Rwanda here at Hollywood Park, which will host a historic string of global events over the next few years.”

As part of the sponsorship, Visit Rwanda will be the entitlement sponsor of two distinct spaces within SoFi Stadium – the West Owners Club on Level 2 and the Level 3 North Canyon Basin.  The West Owners Club on Level 2, is one of the most premium spaces in the Stadium and the North Canyon Basin is adjacent to the Rams entertainment stage. Visit Rwanda will be able to highlight the natural beauty of their country through innovative design elements.

Visit Rwanda will also receive digital advertising time on SoFi Stadium’s acclaimed Infinity Screen as well as LEDs and IPTVs within the stadium and across Hollywood Park.  These advertisements will appear during Rams games and non-NFL events.

“As we look to grow the Los Angeles Rams into a global brand, we are committed to identifying commercial opportunities that help us expand our reach internationally,” said Kevin Demoff, Los Angeles Rams President.  “This sponsorship not only builds on Visit Rwanda’s long-standing relationship with Arsenal but also gives us a unique opportunity to have a presence in Africa, building on our efforts across Asia, Australia, the Middle East and Mexico.”

About Visit Rwanda

Visit Rwanda is the tourism-focused arm of the Rwanda Development Board, an entity responsible for fast-tracking Rwanda’s economic development by enabling private sector growth. Visit Rwanda works with local conservation, tourism, and development partners to generate tourism products that benefit inbound tourists, local communities, and wildlife ecosystems. For more information on Visit Rwanda, visit https://www.visitrwanda.com, or find us on Facebook, lnstagram, X, and YouTube.

About SoFi Stadium and Hollywood Park

Spanning nearly 300 acres, Hollywood Park is the largest urban mixed-use development under construction in the Western United States being built by Los Angeles Rams Owner/Chairman E. Stanley Kroenke. Anchored by an up to 890,000-square-foot retail area and surrounded by creative office space, Hollywood Park offers new sophisticated residences, public parks, a lake, and premier entertainment venues. The mixed-use development is all linked by walkable paseos and plazas and centered around the 3.1 million square-foot SoFi Stadium, one of Los Angeles’ most striking architectural structures. Stylish residences and a modern open-office campus will complement the entertainment and retail district, creating a world-class destination for both local and international guests. Located just six miles off the coast, a short drive from LAX and the City of Inglewood’s future Crenshaw/LAX Line, Hollywood Park is an iconic global destination for millions to enjoy. For more information, please visit www.hollywoodparkca.com.

This year, 40 baby gorillas were named by distinguished Namers, including conservation champions, community heroes, international leaders, sports legends, and renowned artists. 

The ceremony was graced by Rt. Hon. Dr. Justin Nsengiyumva, Prime Minister of Rwanda, as Guest of Honour, alongside Her Excellency the First Lady of Rwanda, Jeannette Kagame.

The celebration featured performances by Rwandan musicians and the Mashirika Performing Arts and Media Company, honoring 20 years of Kwita Izina with the theme of consistency, growth, and expansion. 

The event recognized both the growing populations of mountain gorillas and the government’s ambitious plan to restore Volcanoes National Park by nearly 25%, expanding the habitat for mountain gorillas while ensuring local communities continue to thrive.

Quotes:

Rt. Hon. Prime Minister Dr. Justin Nsengiyumva, said:

“Rwanda is honoured to be the custodian of these last mountain gorillas, which are not only a global treasure but also a source of pride and economic opportunity for our nation. But success brings new challenges. As gorilla families grow, we must expand their habitat. Rwanda has set out a bold plan to extend the Volcanoes National Park by nearly 25% to ensure the next generation of gorillas has a secure home. This effort will also improve the lives of surrounding communities, demonstrating once again that conservation and development can go hand in hand. We call on the world to join us in this ambitious project, as we share this responsibility.”

Jean-Guy Afrika, Chief Executive Officer, Rwanda Development Board, said:

“This is a historic moment in Rwanda’s conservation journey, one we are proud to share with friends and partners from across the globe. Today, Kwita Izina stands as a symbol of Rwanda’s determination to protect its natural heritage, uplift communities, and share our biodiversity with the world. let us celebrate the conservation milestones we have achieved and renew our shared commitment to the next 20 years of progress.”

2025 Kwita Izina Namers and Baby Gorillas:

1. Mushumbamwiza – ‘Good Shepherd’

Alliance Umwizerwa, Gorilla Research Assistant at the Dian Fossey Gorilla Fund, named this baby born to a mother in the Hirwa family of mountain gorillas. The name was chosen to reflect the dedication of park staff in safeguarding these gentle giants every day, encouraging stewardship and care for Rwanda’s wildlife.

2. Unguka – ‘Gain’

Dr. Gaspard Nzayisenga, Field Veterinarian at Gorilla Doctors, named this baby born to a mother in the Matsiko Cyuzozo family of mountain gorillas. The name honours the infant as a valued new family member, symbolising the joy and growth brought by each new life.

3. Rufatiro – ‘Foundation’

Dieudonné Gato, Ranger at Volcanoes National Park, named this baby born to a mother in the Matsiko Cyuzozo family of mountain gorillas. The name reflects sustainable tourism as a pillar of Rwanda’s economic growth and the foundational role of conservation in national development.

4. Amahitamo – ‘Choice’

Théogène Bimenyimana, Head Tracker at the Dian Fossey Gorilla Fund, named this baby born to a mother in the Mutobo family of mountain gorillas. The name highlights Rwanda’s commitment to protecting its environment and empowering communities to choose sustainability.

5. Tsinda – ‘Win’

Brenda Umutoni, Ranger at Volcanoes National Park, named this baby born to a mother in the Hirwa family of mountain gorillas. The name celebrates conservation successes achieved through community collaboration and dedication.

6. Atete – ‘Tenderness’

Léonard Nsengiyumva, Data Technician at the Dian Fossey Gorilla Fund, named this baby born to mother Akariza of the Mutobo family of mountain gorillas. The name reflects the affection of the mother and the nurturing bonds that sustain gorilla families.

7. Umutoni – ‘Favourite’

Jean Marie Vianney Zirimwabagabo, Ranger at Volcanoes National Park, named this baby born to a mother in the Kwitonda family of mountain gorillas. The name celebrates the special place this infant holds in its family and in the hearts of all who protect them.

8. Kwihangana – ‘Patience’

Naume Mukabarisa, Ranger at Volcanoes National Park, named this baby born to a mother in the Kwisanga family of mountain gorillas. The name recognises the perseverance of staff in safeguarding gorillas through long-term dedication.

9. Ogera – ‘Popular’

Social media personality Khaby Lame named this baby virtually. The infant is the offspring of Urukerereza, a remarkable female gorilla who defied expectations by giving birth at an advanced age. The name celebrates her resilience and invaluable contribution to her species.

10. Burere – ‘Upbringing’

Princess Ingeborg Zu Schleswig-Holstein, Chairperson of the Louisenlund Foundation, named this baby. The name celebrates the nurturing and protection provided by gorilla families and the broader conservation community.

11. Ntarungu – ‘Companionship’

His Highness Tunku Ali Redhauddin ibni Tuanku Muhriz, Malaysian royal and corporate leader, named this baby girl. The name signifies the bonds of friendship and companionship that define gorilla society and human connection to nature.

12. Mwizerwa – ‘Reliable’

Professor Senait Fisseha, MD, JD, named this baby. The name celebrates Rwanda’s trust and global reputation as a leader in conservation and sustainable tourism.

13. Impuguke – ‘Expert’

Sang-Hyup Kim, Director General of the Global Green Growth Institute, named this baby. The name reflects the expertise and knowledge applied to protect Rwanda’s gorillas and natural heritage.

14. Rugwiro – ‘Hospitable’

David S. Marriott, Chairman of Marriott International, named this baby. The name celebrates Rwanda’s hospitality, welcoming spirit, and commitment to providing safe spaces for both humans and wildlife.

15. Tekana – ‘Feel Secure’

Dr. Yin Ye, CEO of BGI Group, a renowned genomics company headquartered in Beijing, named this baby born to mother Afrika of the Isimbi family on 24 December 2023. The name Tekana, meaning “feel secure,” was chosen to reflect the journey of Afrika, who moved between different families, from Pablo to Susa, and finally to the Isimbi family, where she now feels secure and well-protected. The name symbolizes the peace and security that conservation efforts provide, ensuring that wildlife can thrive in safe, stable environments.

16. Ntavogerwa – ‘Untouchable’

Charlie Mayhew and spouse, Co-founder and CEO of Tusk Trust, named this baby born to mother Inyungu of the Agashya family on 14 December 2024. The name Ntavogerwa, meaning “untouchable,” celebrates the exemplary level of protection that defines Volcanoes National Park. This dedication to conservation ensures the ongoing flourishing of its unique biodiversity, particularly its iconic mountain gorillas, setting a global standard for protected area management.

17. Umurage – ‘Heritage’

Award-winning director Michael Bay named this baby. The name reflects the importance of preserving Rwanda’s natural and cultural legacy for future generations.

18. Ruvugiro – ‘Platform’

This baby was named by Jean Todt, former FIA President and UN envoy. The name represents gorillas as ambassadors for conservation, providing a platform for awareness and action.

19. Mwungeri – ‘Shepherd’

Matthew Harris, Founding Partner of Global Infrastructure Partners (GIP), named this baby. The name honours those who guide and protect Rwanda’s wildlife.

20. Garuka – ‘Comeback’

Jeanine Rema (Khadja Nin), musician, three-time laureate at the prestigious Kora Awards and recipient of the “Prix de l’Action Féminine” from the African Women’s League, named this baby born to mother Nchili of the Kwisanga family on 18 October 2024. The name Garuka, meaning “comeback,” celebrates resilience, renewal, and the remarkable recovery of gorilla populations. It also encourages visitors to return to Rwanda and continue exploring the unique beauty and experiences the country offers.

21. Rubuga – ‘Platform’

Mathieu Flamini, former Arsenal player, Biotech CEO, and sustainability leader, named this baby. The name Rubuga, meaning “platform,” symbolises the foundation for knowledge-sharing and conservation advocacy.

22. Iwacu – ‘Home’

Laura Kabasomi Kakoma (Somi), Grammy-nominated artist, named this baby. The name Iwacu, meaning “home,” celebrates Africa’s natural heritage and the sense of belonging within protected habitats.

23. Kundwa – ‘Loved’

Grammy-nominated Nigerian Afropop singer Yemi Alade named this baby. The name reflects the affection and care given to each gorilla, reinforcing conservation values.

24. Tengamara – ‘Be Safe and Sound’

Reed Oppenheimer, Chairman and CEO of the Reed Jules Oppenheimer Foundation, named this baby. The name embodies the protective spirit of conservation efforts.

25. Cyubahiro – ‘Respect/Honor’

Athanasie Mukabizimungu, Rwandan community leader, named this baby. The name recognises the dignity and respect afforded to gorillas and the environment.

26. Rwanda Nziza – ‘Beautiful Rwanda’

Dr. Edward Hult, CEO of Education First North America, named this baby boy. The name celebrates Rwanda’s natural beauty, heritage, and conservation achievements.

27. Muvugizi – ‘Advocate’

Suzanne Sinegal McGill, Co-Founder of Rwanda Girls Initiative, named this baby. The name encourages active advocacy for gorilla protection and environmental stewardship.

28. Mpinganzima – ‘Futuristic’

Gagan Gupta, Founder and CEO of Arise IIP, named this baby girl. The name inspires forward-looking conservation strategies for future generations.

29. Rugano – ‘Bamboo’

Camille Rebelo, Founder and CEO of EcoPlanet Bamboo, named this baby. The name highlights the critical role of bamboo forests in sustaining mountain gorillas.

30. Iraba – ‘Ornament Pattern’

Luis García, football legend, named this baby girl. The name celebrates the beauty and uniqueness of each gorilla, like intricate patterns in nature.

31. Amahumbezi – ‘Gentle Breeze’

Bacary Sagna, former Arsenal footballer, named this baby. The name reflects the calm and gentle presence of gorillas in their forest homes.

32. Izere – ‘Hope’

Xi Zhinong, wildlife photographer, named this baby. The name embodies optimism for the future of mountain gorilla conservation.

33. Shyamba – ‘Forest’

Lee Ehmke, President and CEO of the Houston Zoo, named this baby. The name underscores the forest as both a sanctuary and essential habitat for gorillas.

34. Cyerekezo – ‘Vision’

Susan Chin, Senior Vice President at Wildlife Conservation Society, named this baby. The name represents the foresight and dedication required to ensure long-term conservation success.

35. Ganza – ‘Dominate’

Former professional footballer Javier Pastore named this baby. The name signifies strength and leadership within the gorilla community.

36. Inkomoko – ‘Origin’

Ruth Fisher, Corporate Attorney, named this baby. The name recognises the roots of life and the importance of protecting original habitats.

37. Higa – ‘Commit’

Viviane Ressler, philanthropist and creative artist, named this baby. The name reflects dedication to conservation and the promise to protect future generations.

38. Terimbere – ‘Progress’

Jean de Dieu Niyonzima, student and one of the top five O’level students of 2024/25, named this baby born on 03 December 2023 to mother Ikigega of the Igisha family. The name Terimbere, meaning “progress,” honors the baby’s grandfather, a revered dominant silverback of the Susa family known for his tolerance and peaceful leadership. It reflects the hope that this baby will inherit those traits, grow in harmony within his expanding family, and continue the legacy of strength, wisdom, and peaceful cohabitation into the next generation.

39. Nyunganizi – ‘Supporter/Helper’

Claver Ntoyinkima, Rwandan ranger, bird guide, and 2024 Tusk Award winner, named this baby born on 18 November 2024 to mother Akamaro of the Mutobo family of mountain gorillas. The name was given with the hope that this infant, born into a one-male group, will grow into a strong and mature silverback. 

40. Rwogere – ‘Famous’

This baby was born on 01 May 2025 to mother Karema of the Sabyinyo family of mountain gorillas and was named by Michelle Yeoh Todt, Oscar-winning actress, producer, and UN Goodwill Ambassador. The name was chosen to reflect Rwanda’s aspiration to continue being recognised globally for its pioneering environmental stewardship. From the nationwide ban on plastic bags to the exemplary cleanliness of Kigali, Rwanda’s capital, these remarkable initiatives showcase the country’s profound commitment to environmental protection and sustainable development.

Since 2005, Kwita Izina has named 438 baby mountain gorillas, with the Virunga Massif population now exceeding 604. This growth reflects years of collaboration among conservationists, rangers, researchers, local communities, and the Government of Rwanda.

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Media Resources

• View and download photos from the 20th Kwita Izina Gorilla Naming Ceremony here. 
• Watch the ceremony here
• Download the Rt. Hon. Prime Minister’s Remarks here

Media Contact

• For any media enquiries, please contact Maurice Twahirwa at [email protected] 

This year, 40 baby mountain gorillas will be named, including 18 born in 2024 and 22 born the year before. The ceremony will bring together an extraordinary group of global leaders, artists, football legends, and conservation champions, alongside local rangers, trackers, and veterinary experts.

The event underscores the crucial role of communities in protecting Rwanda’s biodiversity and sustaining mountain gorilla populations.

Kwita Izina 20 Namers

1. Princess Ingeborg Zu Schleswig-Holstein – German artist, philanthropist, Chairperson of the Louisenlund Foundation
2. His Highness Tunku Ali Redhauddin ibni Tuanku Muhriz – Prince of Negeri Sembilan, Malaysia & President, WWF Malaysia
3. Professor Senait Fisseha MD, JD – Vice President of Global Programs, Susan Thompson Buffett Foundation & Chief Advisor, WHO
4. Sang-Hyup Kim – Director-General, Global Green Growth Institute (GGGI)
5. David S. Marriott – Chairman, Marriott International
6. Dr Yin Ye – CEO, BGI Group & Science Popularization Vlogger
7. Charlie Mayhew & Caroline Mayhew – Co-founder and CEO, Tusk Trust
8. Claver Ntoyinkima – Senior Ranger Guide and Trainer, Nyungwe National Park
9. Michael Bay – Award-winning American film director and producer
10. Michelle Yeoh Todt – Internationally acclaimed actress & UNDP Goodwill Ambassador
11. Jean Todt – UN Secretary-General’s Special Envoy for Road Safety, Motorsport Executive, former President of FIA
12. Matthew Harris – Founding Partner, Global Infrastructure Partners & Senior Managing Director, BlackRock
13. Jeanine Rema (Khadja Nin) – Internationally acclaimed Burundian singer, songwriter, and humanitarian
14. Mathieu Flamini – Arsenal Legend & CEO, GFBiochemicals
15. Laura Kabasomi Kakoma (‘Somi’) – Rwandan-American vocalist, composer, actor, and playwright
16. Yemi Alade – Grammy-nominated Nigerian Afropop singer and songwriter
17. Reed Oppenheimer – Chairman and CEO, Reed Jules Oppenheimer Foundation
18. Athanasie Mukabizimungu – Founder and Chairperson, Imbereheza Gahunga
19. Dr Edward Hult – CEO, Education First North America
20.  Suzanne Sinegal – Co-Founder and President, Rwanda Girls Initiative & Gashora Girls Academy of Science and Technology
21. Gagan Gupta – Entrepreneur, Conservationist, Builder of Africa’s Green Future
22. Camille Rebelo – Founder and CEO, EcoPlanet Bamboo
23. Luis Garcia – Atlético de Madrid Legend & Football Analyst, ESPN
24. Bacary Sagna – Arsenal Legend
25.  Xi Zhinong – Renowned Chinese wildlife photographer & Founder of “Wild China” film
26.  Lee Ehmke – Conservation leader, former President and CEO of Houston Zoo
27. Susan Chin – Senior Vice President of Strategy and Advancement, Wildlife Conservation Society (WCS)
28.  Javier Pastore – PSG Legend
29.  Ruth Fisher – Corporate Attorney & President, Pereg Holdings
30.  Vivien Ressler – Creative and Philanthropist
31. Jean de Dieu Niyonzima – Student, Educational Institute for Blind Children, Nyaruguru District

Virtual Namers

32. Khaby Lame – Content creator and social media personality

33. Alliance Umwizerwa – Gorilla Research Assistant, Dian Fossey Gorilla Fund

34. Dr Gaspard Nzayisenga – Field Veterinary, Gorilla Doctors

35. Dieudonne Gato – Ranger, Volcanoes National Park

36. Theogene Bimenyimana – Head Tracker, Dian Fossey Gorilla Fund

37. Brenda Umutoni – Ranger, Volcanoes National Park

38. Leonard Nsengiyumva – Data Technician, Dian Fossey Gorilla Fund

39. Jean Marie Vianney (JMV) Zirimwabagabo – Ranger, Volcanoes National Park

40. Naume Mukabarisa – Ranger, Volcanoes National Park

RDB Chief Tourism Officer, Irène Murerwa, said:

“Kwita Izina 2025 celebrates 20 years of honoring mountain gorillas and the communities that protect them. The dedication of rangers, trackers, and researchers, alongside global and local champions, has helped increase the mountain gorilla population in the Virunga Massif from 880 in 2012 to over 1,060 today. Through initiatives like the Tourism Revenue Share Programme, conservation directly benefits communities, demonstrating that when nature thrives, so do people. This milestone reminds us of our shared responsibility to safeguard biodiversity for generations to come.”

The 20th Kwita Izina gorilla ceremony will be MC-ed by Makeda Mahadeo and Lion Manzi, featuring a performance by artists from Mashirika Performing Arts and Media Company, celebrating two decades of community-centered conservation.

The event will be broadcast live on Rwanda TV and the Visit Rwanda YouTube channel.

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For media inquiries, please email: [email protected] 
 

About Kwita Izina

Kwita Izina is inspired by a centuries-old Rwandan tradition of naming children in the presence of family and friends. Since 2005, Rwanda has officially named mountain gorillas, creating a global celebration of nature and conservation. By giving a name to each gorilla, the ceremony recognizes the species’ value and the communities, rangers, and researchers protecting them daily. Visit www.kwitaizina.rw for more information.

Kigali, Rwanda – August 8, 2025 – FC Bayern Munich and the Rwanda Development Board (RDB) are pleased to announce a new three-year agreement until 2028 that marks a strategic evolution of their partnership.  The new arrangement transitions the relationship away from a commercial sponsorship to a dedicated partnership focusing on football development in Rwanda through the expansion of the FC Bayern Youth Academy in Kigali.

Jan-Christian Dreesen, CEO of FC Bayern Munich, stated: „In constructive talks about our future direction, we agreed that a very special part of our relationship with RDB was the developmental nature of our work in Kigali through the FC Bayern Academy. We are therefore transforming our commercial partnership into a talent programme and expand the FC Bayern Academy in Kigali together with the RDB as both a football and social initiative. This remains perfectly aligned to our strategic objective of developing playing talent in Africa.”

Jean-Guy Afrika, CEO of RDB, said: “The success of the FC Bayern Academy in Kigali is a great example of what strategic sports partnerships can achieve. As we enter a new phase, we are refocusing our resources to accelerate sports development, with emphasis on talent identification, coaching excellence, and sports infrastructure.  This continued partnership with FC Bayern helps ensure that talent development remains anchored in our broader vision to position Rwanda as a global hub for tourism, investment, and high-performance sport.”

Just recently, two promising Rwandan footballers, Ndayishimiye Barthazar and David Okoce, were selected to join the prestigious U19 FC Bayern World Squad for its 2025 edition, marking a significant milestone for Rwanda’s burgeoning sports development and highlighting the success of the FC Bayern Academy in Rwanda.

This year, 40 baby mountain gorillas will be named, including 18 born in 2024.

Rooted in the centuries-old Rwandan tradition of naming newborns, Kwita Izina was officially introduced in 2005 to celebrate Rwanda’s conservation achievements, engage communities, and inspire global awareness.

Over the past 20 years, Kwita Izina has become one of Africa’s leading events on conservation and sustainable tourism, attracting global icons, conservationists, and thousands of attendees annually. Since 2005, 397 baby gorillas have been named.

The theme for this year, “A legacy of community centered conservation, securing a sustainable future for all,” highlights the vital role of communities, rangers, and researchers in protecting Rwanda’s biodiversity.

Highlights of Kwita Izina 2025

To support the restoration of Volcanoes National Park, RDB, through the Rwanda Nature Foundation, will launch a  crowdfunding platform on 6 September to raise funds for the restoration of Volcanoes National Park, ensuring a healthier, expanded habitat for the endangered mountain gorillas.

The platform will offer individuals and organisations worldwide a direct way to contribute to mountain gorilla protection and habitat restoration.

Community Recognition

As with every edition, this year’s ceremony will honour the local communities and rangers who continue to play a vital role in the survival of Rwanda’s mountain gorillas.

Ahead of Kwita Izina, a smart green agricultural project will be launched in Musanze District as part of this year’s Tourism Revenue Share Programme, alongside additional donations to benefit communities living around Rwanda’s other national parks.

 In celebration of this milestone year, a series of events will take place across the country to showcase conservation efforts, engage stakeholders, and highlight Rwanda’s natural beauty.

Kwita Izina 20 Event Calendar:

• 29 August: Community Project Launch in Kinigi, Musanze District
• 3–14 September: Countrywide Familiarization Trips for International Media and Tour Operators
• 3- 4 September: Community sports activities and concert in Musanze
• 5 September: Mountain Gorilla Naming Ceremony – Kinigi
• 6 September: Golf Tournament – Kigali Golf Resort & Villas
• 6 September: Conservation Gala Dinner – Kigali

By the Numbers:

• 397 gorillas have been named since 2005
• Over Rwf 18 billion invested in 1,000+ community projects through the Tourism Revenue Sharing Programme

RDB Chief Tourism Officer, Irène Murerwa, said:

“We are excited to celebrate 20 years of Kwita Izina—a ceremony that has become a symbol of conservation, community, and culture in Rwanda. Thanks to the unwavering dedication and support of the government of Rwanda, partners and communities,  the mountain gorilla population in the Virunga Massif has increased from 880 in 2012 to over 1,063 today. This success highlights the impact of community-based conservation and strategic partnerships.

Through initiatives like the Tourism Revenue Sharing Programme, which allocates 10% of tourism income back to local communities, we have improved schools, roads, and access to clean water. This demonstrates that when conservation benefits communities, nature thrives. As we celebrate this milestone, we reaffirm our shared duty to protect biodiversity and create a sustainable future for generations to come.”

Kwita Izina continues to define Rwanda’s leadership in responsible tourism, blending tradition, innovation, and community ownership to protect the only species of great apes.

—ENDS—

For media inquiries and more details on Kwita Izina and related events, please contact: 

Email: [email protected]

Website: www.kwitaizina.rw

About Kwita Izina

The Kwita Izina gorilla naming ceremony is modelled off a centuries-old tradition in which Rwandans name their children in the presence of family and friends. For three decades before the first official gorilla naming ceremony, park rangers and researchers named Rwanda’s mountain gorilla babies to monitor each gorilla in their family and habitat.

In 2005, Rwanda began officially naming mountain gorillas in what has become a global celebration of nature. By giving a name to these majestic primates, they are given the value they undoubtedly deserve.