• Letting products index under both collection and product paths
  
  
• Using default auto-generated slugs with numbers or nonsense words
  
  
• Failing to redirect old URLs after renaming
  
  
• Linking to collection-based product URLs in internal navigation
  
  

Overloading pages with query parameters and expecting them to rank

If your theme lacks complete structured data—or you want to customize it—manual implementation is the best option.

1. Add Schema to Product Pages

In your Shopify admin:

1. Go to Online Store > Themes > Edit Code

    

2. Open the file: product.liquid or main-product.liquid

    

3. Insert schema within <script type=”application/ld+json”> tags

    

4. Use Shopify Liquid variables to dynamically populate data

    

Example:

json

CopyEdit

<script type=”application/ld+json”>

{

  “@context”: “https://schema.org”,

  “@type”: “Product”,

  “name”: “{{ product.title | escape }}”,

  “image”: [“{{ product.featured_image | img_url: ‘master’ }}”],

  “description”: “{{ product.description | strip_html | escape }}”,

  “sku”: “{{ product.sku }}”,

  “brand”: {

    “@type”: “Brand”,

    “name”: “{{ product.vendor }}”

  },

  “offers”: {

    “@type”: “Offer”,

    “priceCurrency”: “USD”,

    “price”: “{{ product.price | money_without_currency }}”,

    “availability”: “https://schema.org/{% if product.available %}InStock{% else %}OutOfStock{% endif %}”

  }

}

</script>
You can also include AggregateRating if you use a review app that supports JSON-LD output.

You have options. But each one comes with trade-offs. When considering Shopify development, it’s important to evaluate the different hiring models available, such as in-house teams, freelancers, and agencies. Each hiring model offers unique benefits and challenges, especially when it comes to managing projects and meeting your business needs.

Freelancers

Freelancers are a flexible option for Shopify development. They often offer different services, allowing you to select from a variety of specialized skills. Many freelancers are experts based in various regions, which can affect pricing and availability. This model is ideal for smaller projects or when you need specific expertise for a limited time.

In-House Teams

Building an in-house team gives you direct control over your Shopify projects. This hiring model is best suited for businesses with ongoing development needs and the resources to manage full-time staff. Managing projects internally can ensure consistency, but it may require more time and investment.

Agencies

Agencies provide a comprehensive solution for Shopify development. They typically have established processes in place, which help ensure smooth and timely project execution. Agencies also employ dedicated developers who focus solely on your project, making managing projects more efficient and reliable. This hiring model is ideal for businesses seeking end-to-end support and professional oversight.

Freelancers

• Pros: Often cheaper, flexible, and many freelancers offer affordable rates, making them a good fit for small businesses. You can find numerous freelance Shopify experts from regions like Latin America on popular freelance platforms.
• Cons: Limited expertise, may lack SEO/CRO knowledge, harder to manage long-term

Shopify Expert Marketplace

• Pros: Vetted profiles, varied pricing. The Shopify Expert Marketplace and the Shopify Partner Directory are valuable resources to find experts and find Shopify experts based on qualifications and location. You can filter for experts based on your specific needs, such as development, design, or optimization, and even compare experts based on geographic pricing differences.
• Cons: Hit-or-miss quality, no unified strategy, usually project-based

Shopify-Focused Agency (like RedShift)

• Pros: Integrated strategy (SEO, CRO, performance), technical and creative under one roof, aligned with growth goals, access to Shopify service packages that often include ongoing maintenance, and a portfolio of client projects to review for expertise
• Cons: Higher initial investment, but better long-term return

Hiring a freelance developer for theme edits won’t help if your real problem is a poor conversion funnel. You need strategic thinking alongside technical skill.

Submitting your sitemap ensures Google knows where to find all of your store’s key URLs. Here’s how to do it:

Step-by-Step:

1. Log into Google Search Console
   
   
2. Select your property (your Shopify store domain)
   
   
3. In the left-hand menu, click Sitemaps
   
   

Under “Add a new sitemap,” enter:

pgsql
CopyEdit

sitemap.xml

1. Click Submit
   
   

Google will process your sitemap and display:

• Discovered URLs
  
• Crawl status
  
• Errors (if any)
  
  

Check back regularly to monitor indexing issues.

Native Lazy Loading

Most modern Shopify themes support loading=”lazy” attributes. This means images below the fold won’t load until the user scrolls.

This reduces initial page weight and improves Largest Contentful Paint (LCP) — a key Core Web Vitals metric.

Responsive Image Attributes

Use srcset and size attributes to serve different image sizes depending on the user’s device. Many Shopify themes handle this automatically, but it’s worth auditing.

Advanced Tip: For custom themes, use Shopify’s img_url filter to generate appropriately sized images via CDN (e.g., | img_url: ‘600×600’).

Speed is measurable — and so is the impact on your business.

After our speed optimization work, clients typically see:

• 30–50% faster load times
  
• 15–40% increase in conversion rates
  
• Improved Shopify SEO rankings
  
• Better Google Ads Quality Scores
  
• Fewer customer complaints about slow pages
  
  

And because speed affects every stage of the funnel, these wins compound across your marketing efforts.

1. Enable Guest Checkout

Requiring account creation = friction. Guest checkout increases conversions.

Browser caching allows static files like images, CSS, and JavaScript to be stored in a user’s browser. This means returning visitors don’t need to reload these files, resulting in quicker page loads and a smoother browsing experience.

Tip: Shopify automatically applies browser caching for some assets, but you can further optimize caching policies using Shopify’s theme.liquid file or third-party apps.

Impulse is a visually appealing and SEO-optimized theme designed for brands focused on storytelling.

Key Features:

• Optimized for mobile and desktop performance.
• Custom promotion tiles and image hot spots.
• SEO-friendly clean code.
• Fast load times with efficient image handling.

Why It Matters: Impulse blends aesthetics with performance, making it ideal for brands that need to balance storytelling with SEO best practices.

Smart SEO automates essential SEO tasks to help store owners focus on running their business.

Key Features:

• Meta Tags Automation: Automatically generates meta tags and alt tags.
• JSON-LD Structured Data: Enhances search engine understanding.
• Multilingual SEO: Supports SEO optimization for multiple languages.
• Broken Link Management: Detects and repairs broken links.

Why It Matters: Smart SEO automates much of the tedious work involved in SEO, making it an efficient solution for busy store owners. By managing technical SEO tasks automatically, Smart SEO allows you to focus on creating high-quality content and products.