<![CDATA[Proof Resource Hub]]>https://resources.proof.io/https://resources.proof.io/favicon.pngProof Resource Hubhttps://resources.proof.io/Ghost 6.22Tue, 17 Mar 2026 05:53:50 GMT60<![CDATA[Implementing The Impact Performance Reporting Norms: Case Study with the Builders Fund]]>Overview

This case study explores how the Builders Fund implemented the Impact Performance Reporting Norms to streamline impact report development. The Reporting Norms – designed to address a gap in existing impact standards, frameworks, and guidance – support fund managers in sharing private data with their capital providers under non-disclosure

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https://resources.proof.io/implementing-the-impact-performance-reporting-norms-case-study-with-the-builders-fund/6874d31972941700017a29f2Fri, 08 Aug 2025 05:00:00 GMTOverviewImplementing The Impact Performance Reporting Norms: Case Study with the Builders Fund

This case study explores how the Builders Fund implemented the Impact Performance Reporting Norms to streamline impact report development. The Reporting Norms – designed to address a gap in existing impact standards, frameworks, and guidance – support fund managers in sharing private data with their capital providers under non-disclosure agreements and facilitate the sharing of positive, negative, and confidential information. 

With over a decade of experience in impact investing and public impact reporting, the Builders Fund saw an opportunity to enhance their reporting practices by adopting these industry-leading standards. In partnership with Proof, they were able to streamline data collection and reporting, enhance transparency, and deliver meaningful insights to their stakeholders. Their experience offers valuable insights for other impact investors looking to strengthen their reporting practices.

Background: The Builders Fund Approach to Impact

The Builders Fund is a private equity firm investing in purpose-driven businesses that generate collinear financial returns and positive social and environmental outcomes. Their impact focus encompasses three key areas:

  1. Climate Solutions: Investing in companies that reduce resource consumption, minimize waste, and support climate resilience
  2. Healthy Biosphere, Healthy Society: Business models that expand regenerative agriculture & aquaculture and sustainable consumer products, Food as Medicine, chronic disease management, and solutions to the mental health crisis
  3. Shared Prosperity & Social Wellbeing: Supporting businesses that create quality jobs and economic opportunities in underserved communities, expand ethical supply chains & fair trade, and outcomes-based education

The fund works with multiple stakeholder groups, including limited partners seeking both financial returns and impact, portfolio companies building purpose-driven businesses, and communities impacted by these investments.

Understanding the Reporting Norms

The Reporting Norms, released in April 2024, provide a structured framework for communicating impact performance. Unlike many existing frameworks, the Norms specifically address how investors with the intention to contribute to positive impact creation can report with an emphasis on transparency and consistency.

They guide asset managers in clearly articulating:

  • The actual impact results achieved across a portfolio
  • The methodologies used to measure impact
  • The relationship between financial and impact performance
  • The context and limitations of reported data

The impact investing field has struggled with inconsistent reporting practices that make comparing performance difficult. The Reporting Norms address several challenges:

  • Comparability: Enabling meaningful comparison between funds
  • Credibility: Enhancing the credibility of impact claims
  • Decision-usefulness: Providing information stakeholders can actually use
  • Efficiency: Reducing reporting burden for asset managers and portfolio companies
Implementing The Impact Performance Reporting Norms: Case Study with the Builders Fund
Impact Performance Reporting Norms Overview

Why Builders Fund Adopted the Norms

While the Builders Fund had established solid impact measurement practices, they recognized several compelling reasons to adopt the Reporting Norms:

  1. Enhanced stakeholder communication: The Norms provided a framework to communicate impact more clearly
  2. Industry leadership: As an established impact investor, they saw an opportunity to model best practices
  3. Improved comparability: Making it easier for stakeholders to benchmark performance
  4. Future-proofing: With increased regulatory attention on impact claims, adopting rigorous standards positions the fund well
"As systems thinkers, the Builders Fund team prioritizes field-building efforts that help refine our IMM strategy and strengthen the sector. We recognize the need for a shared impact performance reporting process that builds credibility with investors and can be replicated across all asset classes. To help catalyze this new standard, we've been actively involved in Impact Frontier's pilot program of the new Impact Performance Reporting Norms." - Amelia Ahl, Director of Impact Measurement and Management at the Builders Fund

The Implementation Process

Together with Proof, the Builders Fund took a practical approach to implementing the Reporting Norms:

  1. Assessing existing practices: Mapping the Fund’s existing framework alignment – including the Sustainable Development Goals and GIIN IRIS+ metrics – against the Reporting Norms to identify reporting gaps
  2. Stakeholder consultation: Understanding what information would be most valuable to limited partners
  3. Refining metrics: Working with portfolio companies to ensure metrics were both aligned with the Reporting Norms and relevant to each business
  4. Designing the report: Using Proof’s Report Generator to structure the report according to the Reporting Norms, including:
    1. Transparent methodology: Dedicated sections to document measurement approaches and assumptions
    2. Integrated financial and impact data: Connecting performance metrics with impact outcomes
    3. Digital reporting: Creating interactive reports that adhere to the Norms while allowing stakeholders to explore data at different levels
    4. Comparative analysis: Supporting benchmarking against industry standards and peers
Implementing The Impact Performance Reporting Norms: Case Study with the Builders Fund
The Builders Fund's Reporting Norms aligned digital report in Proof.

Results and Lessons Learned

The implementation yielded several significant benefits for the Builders Fund, including:

  • Stakeholder engagement: Limited partners received the first Impact Performance Reporting Norms report in Summer 2025, with the ongoing opportunity to provide feedback on the value and clarity on the new format
  • Enhanced data quality: The structured process led to more reliable and complete impact data
  • Better decision-making: Standardized data enabled more nuanced analysis
  • Industry leadership: Early adoption positions the Builders Fund as a leader in impact reporting

Through their experience, the Builders Fund identified key lessons for other investors:

  1. Focus on materiality: Focus on the impact dimensions most relevant to your investment thesis. Even if you can only report on some of the categories, just getting started provides a positive opportunity to build momentum and explain where you plan to head in future reports
  2. Balance standardization and relevance: While standardization across portfolio companies can be helpful for benchmarking, metrics must remain meaningful to each business model
  3. Build capacity: Portfolio companies may need support to understand the value of standardized reporting, so start discussing the benefits and use of impact data early on and allow time for it to be procured
  4. Leverage technology: Digital platforms significantly reduce the implementation burden. Proof supported the Builders Fund to move from a spreadsheet-driven to digitally native reporting process, focused on interoperability and data sharing
  5. Embrace iteration: Continuous improvement yields greater long-term value than perfect implementation
"For investors considering implementing the IPRN guidelines, start with the information you already have access to, share at least one case study that illustrates your work in action, and be transparent in the report about how you plan to evolve and improve your impact performance reporting over time. We repeatedly hear from LPs that transparency is the most important aspect of reporting. Rather than wait until you have more data, start with what you have and commit to continuous improvement." - Amelia Ahl, Director of Impact Measurement and Management at the Builders Fund

The implementation also revealed several challenges and opportunities:

Challenges:

  • Finding the right balance between detailed reporting and the capacity of portfolio companies
  • Establishing appropriate benchmarks across diverse business models
  • Communicating methodological limitations without undermining confidence in reported impact
  • Case studies – shown to be high priority element for LPs – are an area open for interpretation and that would benefit from further guidance and streamlining to avoid marketing style storytelling

Opportunities:

  • Developing more sophisticated approaches to impact attribution
  • Integrating the Reporting Norms with other frameworks
  • Creating a community of practice to share best practices

Future Directions

Building on their implementation, the Builders Fund plans to evolve their approach in several ways:

  1. Deeper integration with investment decisions: Connecting standardized metrics to screening, due diligence, and value creation
  2. Enhanced portfolio company support: Developing resources to help companies use impact data effectively
  3. Advanced attribution analysis: Working with Proof to better understand contribution to measured outcomes
  4. Customized stakeholder views: Creating tailored reporting experiences for different audiences
  5. Industry collaboration: Sharing lessons learned to contribute to the evolution of impact measurement standards
“The Reporting Norms were born out of a promise: to make impact reports more useful for asset owner readers, while reducing the reporting burden on impact fund managers. The experience of the Builders Fund shows how combining the Reporting Norms with technology solutions can be a powerful way to boost reporting efficiency — while also generating deeper, high-quality insights into real-world impact performance.” - Matt Ripley, Director, Impact Frontiers

Conclusion

The Builders Fund's implementation of the Reporting Norms through Proof's platform demonstrates how standardized reporting enhances both the practice and credibility of impact investing. By bringing greater clarity and comparability to impact reporting, this approach strengthens stakeholder trust while providing more actionable information.

As impact investing matures, adoption of standardized frameworks becomes increasingly important. Technology platforms like Proof play a crucial role in making these standards practical and accessible. Through their partnership, Proof and the Builders Fund are not only improving their own reporting practices but also contributing to advancement of the broader field. Their experience offers valuable insights for investors navigating the evolving landscape of impact measurement.

Ready to transform your impact reporting?

The Builders Fund's journey shows what's possible when funds embrace standardized, transparent reporting.

We're launching a pilot cohort with a select group of LPs and GPs to test automated reporting on the Impact Performance Reporting Norms. This exclusive program will help you implement standardized impact measurement while shaping the future of digital impact reporting.

Whether you're an LP seeking greater consistency across your portfolio or a GP ready to lead in transparent impact communication, we want to hear about your specific needs and challenges.

Complete our quick survey
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<![CDATA[A Virtual Impact Platform for a Virtual Battery Innovator]]>Emulate Energy, a Swedish technology company, is reshaping the future of renewable energy with its groundbreaking virtual battery solutions, designed to unlock the full potential of distributed energy resources (DERs). As the world increasingly turns to renewable power from intermittent energy sources like solar and wind, balancing supply and demand

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https://resources.proof.io/a-virtual-impact-platform-for-a-virtual-battery-innovator/66fd2a2ea93d6f000194fcd7Wed, 02 Oct 2024 11:00:00 GMT

Emulate Energy, a Swedish technology company, is reshaping the future of renewable energy with its groundbreaking virtual battery solutions, designed to unlock the full potential of distributed energy resources (DERs). As the world increasingly turns to renewable power from intermittent energy sources like solar and wind, balancing supply and demand becomes increasingly complex. Emulate Energy is tackling this challenge head-on by optimizing DER behavior in real-time to respond to market signals and price fluctuations–offering a solution that’s as financially smart as it is environmentally transformative.

Empowering Impact: How Emulate Leverages Proof

In 2022, Emulate Energy partnered with Proof to quantify and communicate the full value of its technology. As a startup, Emulate faced the challenge of translating its innovative virtual battery technology into measurable environmental and social impacts. That’s where Proof came in, providing Emulate with a sustainability measurement platform that transformed complex data into compelling sustainability metrics.

“Start somewhere, even if it’s not perfect. The key is to get started with impact measurement and continuously improve over time.” - Shwan Lamei, Co-Founder and CEO of Emulate Energy

1. Double Materiality Assessment & Metric Design

Proof worked closely with Emulate to conduct a comprehensive double materiality assessment, which expanded beyond environmental factors to uncover key social impacts–including workforce inclusion and public health benefits. Avoiding a common pitfall of “carbon tunnel vision,” Proof designed a set of metrics to track the full spectrum of Emulate’s impact, including water usage, human toxicity impacts, greenhouse gas (GHG) emissions, and more. To estimate the unique impacts of Emulate’s virtual battery technology, Proof integrated data from a leading report by researchers at the University of California Santa Barbara, "The Environmental Impacts of Utility-Scale Battery Storage in California," that compares the impact of energy from virtual batteries to energy from natural gas.

2. Framework Alignment

Through the Proof platform, Emulate Energy automatically aligns its sustainability efforts with global frameworks like the UN Sustainable Development Goals, the ESG Data Convergence Initiative, the GHG Protocol, GIIN IRIS+, and SFDR. This alignment not only reinforces Emulate’s commitment to global sustainability standards but also provides investors and clients with confidence in their long-term vision.

3. Data-Driven Decision Making

For Emulate, accurate data collection was vital, but as an early-stage startup, gathering data and translating data into actionable indicators proved challenging. Proof’s automated platform translated Emulate’s operational data – for example, the number of devices controlled and the amount of energy delivered – into meaningful impacts, like GHG emissions avoided, human toxicity impact, and freshwater eutrophication. This real-time feedback allows Emulate to continuously review precise and actionable insights on their performance dashboard, allowing them to adjust strategies on the fly and deliver impactful results to both investors and clients, further accelerating business growth.

A Virtual Impact Platform for a Virtual Battery Innovator
Human toxicity refers to potential negative impacts of chemicals on human health. Virtual battery technology has a slightly higher risk of human toxicity impact compared to energy from natural gas, requiring active monitoring and management by Emulate. Terrestrial acidification refers to the change in soil chemical properties following the deposition of nutrients, threatening plant diversity. Virtual battery technology significantly reduces the risk of terrestrial acidification compared to natural gas.

4. Transparent Reporting

In addition to internal analysis, Proof helped Emulate simplify its reporting processes, making it easier to share key sustainability data with prospective clients and investors. By using Proof’s pre-built reports, Emulate transforms complex sustainability metrics into compelling narratives, strengthening relationships with investors, attracting new customers, and driving business growth.

For customers and investors who aren’t experts on Emulate’s technology, it is critical to translate technical data into relatable terms. For example, Proof automatically translates Emulate’s greenhouse gas emissions avoided into the equivalent number of trees planted using emissions factors from the EPA Greenhouse Gas Equivalencies Calculator, making Emulate’s contributions more relatable and accessible for a wider audience.

A Virtual Impact Platform for a Virtual Battery Innovator

Transforming Impact into Business Value

By proactively measuring and managing its sustainability performance, Emulate achieves financial and impact outperformance.

Capital Raise

Proof’s tools enable Emulate to effectively communicate its sustainability performance to impact investors, significantly strengthening its capital raise position. This success was highlighted by Emulate’s impressive $3 million Seed round in 2023. By continuously showcasing their clear ESG commitments, Emulate strengthens relationships with existing investors and proactively sets the stage for future capital raises from impact-minded investors.

Client & Stakeholder Trust

It isn’t just investors who have taken notice of Emulate's sustainability leadership. Automated reporting with Proof has also enhanced Emulate’s transparency with clients and stakeholders. With interactive digital reports blending quantitative data with qualitative insights, Emulate builds customer trust and engagement, further positioning itself as a sustainability leader.

According to Emulate's Co-Founder and CEO Shwan Lamei, “Sustainability data helps us communicate our impact clearly, particularly to our impact investors. It’s a powerful tool for building trust with customers and stakeholders. We believe that showing the tangible benefits of our work helps align expectations and demonstrates that doing good is good for business.”

Business Growth Through Sustainability

The integration of sustainability metrics into Emulate’s business strategy has bolstered the company’s reputation as a leader in the energy transition. By quantifying their positive impact while also being transparent about improvement areas, Emulate has positioned itself to scale its solutions while contributing a just energy transition. Since 2022, Emulate has seen a substantial increase in the number of devices under its control, providing concrete evidence that sustainability and scalability go hand-in-hand.

Looking Ahead: Scaling for the Future

Together with Proof, Emulate Energy continues to expand its sustainability impact, constantly refining metrics and reporting to stay at the cutting edge of the clean energy movement. As Emulate scales, the company has plans to measure its Scope 1-3 greenhouse gas emissions and publish an inaugural impact report to highlight the company’s long-term sustainability targets and achievements.

In just a few short years, Emulate Energy has proven that sustainable energy solutions are not only possible– they are powerful engines of growth, ready to drive the world towards a cleaner, greener future.

“For us, doing good is directly tied to business success. Our revenue is closely linked to the impact we create, so focusing on making a positive difference aligns perfectly with our business operations. By accelerating the energy transition and reducing costs for everyone, we ensure that our actions drive both profit and progress toward sustainability.” - Shwan Lamei, Co-Founder and CEO of Emulate Energy
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<![CDATA[What are Scope 1, 2, and 3 Emissions?]]>
Understanding Scope 1, 2, and 3 Greenhouse Gas Emissions: A Guide for Private Companies and Investors

Introduction

For private companies and investors, understanding carbon footprints is becoming increasingly crucial. This guide will explain the three scopes of greenhouse gas (GHG) emissions in simple terms, with concrete examples relevant to

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https://resources.proof.io/what-are-scope-1-2-and-3-emissions/66c73b917495750001cbf2beThu, 22 Aug 2024 12:00:00 GMT
Understanding Scope 1, 2, and 3 Greenhouse Gas Emissions: A Guide for Private Companies and Investors

Introduction

What are Scope 1, 2, and 3 Emissions?

For private companies and investors, understanding carbon footprints is becoming increasingly crucial. This guide will explain the three scopes of greenhouse gas (GHG) emissions in simple terms, with concrete examples relevant to various business types and investment portfolios.

What are Greenhouse Gas Emissions?

Greenhouse gases trap heat in the Earth's atmosphere, contributing to global warming. The main GHGs include carbon dioxide (CO2), methane (CH4), and nitrous oxide (N2O). When we talk about GHG emissions, we're referring to the release of these gases into the atmosphere as a result of human activities.

The Three Scopes of GHG Emissions

GHG emissions are categorized into three scopes to help organizations and investors understand and manage their carbon footprint:

Scope 1: Direct Emissions

These are emissions that a company directly produces from owned or controlled sources.

  • Examples:
    • Fuel combustion in company-owned vehicles
    • Natural gas used for heating facilities
    • Industrial processes
    • Fugitive emissions from owned equipment
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Concrete Example: If a manufacturing company operates furnaces that burn natural gas, the CO2 emitted from these furnaces is a Scope 1 emission.

Scope 2: Indirect Emissions from Purchased Energy

These are emissions associated with the generation of electricity, heating, and cooling that a company purchases and uses.

  • Examples:
    • Electricity used to power offices, stores, or production facilities
    • Purchased steam or heating for workspaces
    • District cooling for data centers
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Concrete Example: The emissions associated with the electricity a tech company uses to power its servers and office buildings are Scope 2 emissions.

Scope 3: All Other Indirect Emissions

These are emissions that occur in a company's value chain, both upstream and downstream. They're often the largest source of emissions but also the most challenging to track.

  • Examples:
    • Business travel (e.g., flights, rental cars)
    • Employee commuting
    • Waste generated in operations
    • Transportation and distribution (both upstream and downstream)
    • Purchased goods and services
    • Use of sold products
    • Investments (particularly relevant for financial institutions)
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Concrete Example: For a retail company, the emissions from the transportation of products from manufacturers to distribution centers and then to stores are considered Scope 3.

Visualizing the Three Scopes

What are Scope 1, 2, and 3 Emissions?
Source: U.S. Environmental Protection Agency

Why Should Private Companies and Investors Care About GHG Emissions?

  • Regulatory Compliance: Many countries are introducing emissions regulations affecting various sectors, including certain states in the United States.
  • Risk Management: Understanding emissions helps identify and mitigate climate-related risks.
  • Cost Savings: Emissions analysis can reveal opportunities for energy and resource efficiency.
  • Competitive Advantage: Low-emission businesses may attract more customers, partners, and investors.
  • Environmental Responsibility: Reducing emissions contributes to combating climate change.
  • Investment Decision-Making: For investors, understanding portfolio companies' emissions is crucial for assessing long-term value and risk.

Getting Started with Emissions Tracking

For private companies and investors looking to begin emissions tracking:

  1. Identify the most significant emission sources across all three scopes.
  2. Establish systems to collect and analyze emissions data (e.g., energy consumption, supply chain information).
  3. Consider using sustainability software to streamline the process.
  4. For investors, engage with portfolio companies to encourage emissions tracking and reporting.
  5. Set science-based targets for emissions reduction and develop strategies to achieve them.

Conclusion

Understanding and managing GHG emissions is a critical step for any private company or investor looking to reduce environmental impact, manage risks, and prepare for a low-carbon future. By breaking down emissions into these three scopes, organizations can more effectively identify, measure, and reduce their carbon footprint, while investors can make more informed decisions about the long-term sustainability of their investments.

Ready to get started? Simplify GHG emissions accounting with GHG 360.
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<![CDATA[Regenerative Agriculture Metric Series — Part 3: Food Waste Reduction]]>This blueprint outlines a set of key performance indicators (KPIs) identified by a working group of regenerative agriculture experts and practitioners, led by Proof and Trailhead Capital. The blueprint is designed to help regenerative agriculture investors and businesses select industry-specific metric sets and promote harmonization for impact measurement. It’

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https://resources.proof.io/part-3-food-waste-reduction/6601dbc4f6c5ed00014f01ffWed, 27 Mar 2024 12:00:00 GMTThis blueprint outlines a set of key performance indicators (KPIs) identified by a working group of regenerative agriculture experts and practitioners, led by Proof and Trailhead Capital. The blueprint is designed to help regenerative agriculture investors and businesses select industry-specific metric sets and promote harmonization for impact measurement. It’s intended to be broadly applicable to investors and businesses who invest in or operate directly managed land, as well as those who invest in or provide upstream and downstream services in agricultural supply chains.

This blueprint covers the third of six impact categories to be addressed by the working group:

  1. Expand the amount of regeneratively managed land 
  2. Reduce atmospheric carbon
  3. Reduce food waste ⬅
  4. Conserve water
  5. Improve food nutrition and nutrient density
  6. Increase biodiversity

Impact Category #3: Reduce Food Waste

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How to Use this Blueprint: Outcome KPIs for food waste reduction vary by entity based on their position in the value chain. Entities should choose which value chain stage(s) to report against based on the scope of their business or investment products, services, or activities. For purposes of reporting in this blueprint, the value chain stage(s) that organizations should use can be found in Exhibit 1. Organizations should report separate results for each Outcome KPI at each separate stage of the value chain, as applicable.
Exhibit 1. Stages of Food Value Chain

Outcome KPIs

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Outcome KPIs are used to track and communicate specific results for regenerative food systems investors and enterprises, compared to traditional KPIs which focus on tracking activities or practices.

The definitions for the Outcome KPIs follow the Wasted Food Pathways from the EPA Wasted Food Scale and are aligned to the European Union Food Waste Measurement Scheme, with the goal of maximizing the total waste prevented.

Focus Area 1 - Prevention - Highest cost savings and environmental impact

  1. Total Food Waste Prevented
    1. Food waste prevention refers to avoiding the generation of excess food waste at the source by producing, buying, and serving only what is needed. Food waste prevention may include:
      1. Harvest optimization 
      2. Enhanced product distribution
      3. Storage optimization
      4. Refined product management
      5. Maximized product utilization (e.g. upcycling of edible parts and scraps into new food items during production or manufacturing)
      6. Reshaping consumer environments
      7. Waste tracking and analytics

Focus Area 2 - Rescue - Recovering food for human consumption

  1. Total Food Donated
    1. Food donated refers to the combined amount of wholesome food that is rescued, redistributed, or transformed into food products to prevent wastage, nourish people, and address food insecurity. Food donation may be sourced from various points in the value chain. Examples include, but are not limited to:
      1. Surplus produce from farms
      2. Unsold items from grocery stores
      3. Excess meals from cafeterias

Focus Area 3 - Recycling - Diverting food from landfill through value-add streams

  1. Total Food Used for Animal Feed or Unharvested
    1. Food used for animal feed or unharvested is the amount of food diverted towards feeding animals or left unharvested in fields due to labor shortages, environmental issues, or market conditions.
  2. Total Food Used for Industrial Compost or Anaerobic Digestion (Beneficial Use)
    1. Composting is the controlled decomposition of organic materials by microorganisms. 
    2. Anaerobic digestion involves breaking down organic materials in an oxygen-free environment, yielding biogas for renewable energy; beneficial use indicates that the resultant digestate or biosolids are used for a purpose, including as fertilizer, soil enhancer, or animal bedding.

Focus Area 4 - Waste - Least preferred option for surplus management

  1. Total Food Applied to Land or Anaerobic Digestion (Disposal)
    1. Application to land includes any wasted food from the manufacturing and processing sectors that is applied to fields as a soil amendment, including spreading, spraying, or injecting on or below the soil’s surface. 
    2. Anaerobic digestion with disposal refers to digestate or biosolids that are delivered to a landfill instead of having beneficial use.
  2. Total Food Sent to Landfill, Incinerated, or Sent Down the Drain
    1. This metric is intended to capture the amount of food that is sent to landfill, incinerated, or sent down the drain via the sewer system.

Optional Outcome KPIs

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Optional outcome KPIs may be disclosed at the discretion of the organization.

The following associated impacts may be estimated using industry methodologies (see recommended tools and resources below) based on the weight of the 6 Outcome KPIs above. To estimate the following metrics, it is essential to know the weight of food that falls under each of the 6 Outcome KPIs at each stage of the value chain.

  1. Total Greenhouse Gas Emissions (Scopes 1-3): This metric is intended to capture the estimated amount of Scope 1, 2, and 3 emissions in metric tons of carbon equivalent that result from the Food Waste Pathways reported in the Outcome KPIs. For further guidance on GHG emissions measurement, entities should refer to the blueprint for Atmospheric Carbon Reduction.
  2. GHG Emissions Avoided (Scope 4): This metric is intended to capture the total emissions avoided in metric tons of carbon equivalent that result from the Food Waste Pathways reported in the Outcome KPIs. For further guidance on GHG emissions measurement, entities should refer to the blueprint for Atmospheric Carbon Reduction.
  3. Total Land Use: The estimated land use in hectares that results from the Food Waste Pathways reported in the Outcome KPIs.
  4. Land Use Saved: The estimated land use in hectares saved as a result of implementing Food Waste reduction activities.
  5. Water Use: The estimated water use in cubic meters that results from the Food Waste Pathways reported in the Outcome KPIs.
  6. Water Use Saved: The estimated water use saved in cubic meters that results from implementing Food Waste reduction activities.

Additional Guidance

  1. For each of the KPIs above:
    1. Organizations should specify the tools, methodologies, or protocols used for calculations.
    2. Organizations should include food, inedible byproducts, and drinks that are removed from the supply chain, in accordance with the FLW Protocol - Food Loss and Waste Accounting and Reporting Standard. Packaging waste is not included in this impact category and should be accounted for separately.
    3. Organizations should specify the FLW Protocol boundaries used to determine food waste impact, including:
      1. Food categories (e.g. fruit and vegetables, soft drinks, meat, grains)
      2. Value chain stage(s)
      3. Geographic borders (e.g. grower - location of farm, retailer - countries of operation)
      4. Organizational units (e.g. grower - number of fields, retailer - number of stores, manufacturer- number of processing plans)
      5. See additional details in the FLW Protocol - Food Loss and Waste Accounting and Reporting Standard
  2. For each of the mandatory Outcome KPIs, organizations should calculate:
    1. The weight of food in metric tons or other applicable weight unit
    2. Food per Wasted Food Pathway (see Outcome KPIs above) as a percentage of total food produced, calculated by the equation: Weight of Food for each Wasted Food Pathway (e.g. Weight of Food Donated or Upcycled) / Total Weight of Food Produced
    3. Optional additional units may include: 
      1. Food waste intensity in metric tons per one million in revenue
      2. Equivalent number of meals wasted or recovered as a result of the Food Waste Pathways
      3. Estimated monetary value created as a result of food surplus redistribution
  3. The scope of these KPIs includes land or facilities directly controlled by the organization (i.e., land for which the organization controls land use through direct operation or management) and land or facilities indirectly controlled, supported, or influenced by the organization (e.g., purchase contracts, sourcing from farmer cooperatives, and providing products or services to farmers that cultivate and manage land).
    1. As applicable, organizations should separate data and results for directly controlled versus indirectly controlled, supported, or influenced land or facilities.
  4. There are many tools and resources available to assist organizations to calculate their food waste footprint. Tools used by some working group members include: 
    1. FLW Protocol, Food Loss and Waste Accounting and Reporting Standard
    2. ReFED Impact Calculator
      1. Estimate GHG Emissions, Water Footprint, and Meals Recovered
    3. EPA Waste Reduction Model (WARM)
      1. Estimate energy, GHG Emissions, and economic impacts
    4. WRAP Food Surplus and Waste Data Capture Sheet
    5. FLW Protocol, Connecting Food Loss and Waste to Greenhouse Gas Emissions: Guidance for Companies
    6. World Wildlife Fund, Creating a Unified Approach to Measure Loss on Farms Globally (beta)
    7. ReFED Food Waste Monitor
      1. Demonstrate the magnitude of food waste by sector, state (U.S. only), and time period
    8. U.S. EPA reports on Impacts of Wasted Food: Upstream and Downstream
    9. ReFED Food Waste Recommendations by Stakeholder
    10. Feeding America Estimation of Monetary Value of Food Recovered

Interested in learning more about the Regenerative Agriculture working group? Email us at [email protected]!

Interested in joining Proof’s Regenerative Agriculture community to gain access to resources, training, and community discussions? Fill out our Community Interest Form.


About Trailhead Capital

Photograph of small mountainous terrain with a headline overlay reading, "Many paths lead to Regeneration. Meet us at the Trailhead."

Trailhead Capital is a mission-driven investment firm seeking to create outstanding financial, societal, and ecological returns by backing entrepreneurs who are building the regenerative future of food and agriculture.

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<![CDATA[Regenerative Food Systems Investment Europe - Recap]]>Regenerative Food Systems Investment Europe took place from February 28-29 in Brussels, Belgium. The conference provided two full days of inspirational panels, thought-provoking discussions, and conversations over sustainably-sourced meals.

We are happy to provide a recap of our learnings from the two-day event, in an effort to share insights with

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https://resources.proof.io/rfsi-europe-recap/65ef34f63c5928000162ac3eFri, 15 Mar 2024 12:00:00 GMTRegenerative Food Systems Investment Europe took place from February 28-29 in Brussels, Belgium. The conference provided two full days of inspirational panels, thought-provoking discussions, and conversations over sustainably-sourced meals.

We are happy to provide a recap of our learnings from the two-day event, in an effort to share insights with those who couldn't be there in person and to continue the collaborative discussion.

The Workshop - Regenerative Impact Measurement

On RFSI Day 2, Proof facilitated an interactive workshop to review the findings from the Regenerative Agriculture Working Group convened in partnership with Trailhead Capital to establish the standard KPIs for regenerative agriculture - designed for and by regenerative trailblazers. The workshop included 50+ attendees, comprising farmers, founders, funders, and academics/researchers.

We started by defining the goals for regenerative impact measurement

  • Build Consensus: Identify leading regenerative agriculture KPIs to promote harmonization and deeper insights
  • Promote Ease: Avoid confusion and save time for farmers and founders by encouraging consistent reporting requirements across investors
  • Benchmark Performance: Establish a benchmark-able standard for regenerative agriculture investing
  • Build the Investment Case: Prove the link between regenerative practices and social/environmental outcomes and improved financial performance
💡
Head to our Proof @ RFSI landing page to download the slides from the workshop.

The working group is focused on defining practice and outcome metrics for six core Impact Categories

  1. Expand the amount of regeneratively managed land
  2. Reduce atmospheric carbon
  3. Reduce food waste
  4. Conserve water - Coming soon
  5. Improve food nutrition and nutrient density - Coming soon
  6. Increase biodiversity - Coming soon

Key Takeaways - Regenerative Impact Measurement

1. Practice v. Outcome Metrics

There's a consensus on the significance of measuring both practice and outcome metrics. Practice metrics - for example, adoption of low-till/no-till or integrating animals - serve as early indicators of progress for farms transitioning to regenerative practices. Outcome metrics offer insights into longer-term impacts, such as increased Soil Organic Matter or Bulk Soil Density.

As the body of data grows, it is important to be able to connect the dots between which practice(s) more reliably lead to certain desirable outcomes.

2. Standardization v. Customization

Balancing standardization with flexibility is crucial, particularly concerning regional variations in indicators and certifications. While some metrics like nitrogen levels hold prominence in certain regions, other regions may emphasize different indicators of soil health.

ESRS, the organization developing the requirements behind the new CSRD legislation in the European Union, stipulates conducting double materiality assessments to prioritize impact reporting topics. We’ve designed the Proof platform around materiality, with a focus on core metrics industry-tailored KPIs to move beyond ESG and into impact.

3. Systems Change Indicators

Beyond on-farm impacts, there is growing interest in defining indicators that demonstrate systemic contributions of regenerative practices, such as mitigating wildfires and flooding. Drawing the connection between regenerative practices and systems change indicators can facilitate adequate compensation of farmers for the ecosystem services that they provide.

4. Supporting Farmers and Entrepreneurs

Bridging the gap between technical impact measurement frameworks and practical understanding is essential. Investors can support farmers and entrepreneurs to accurately and cost-effectively measure their impact through accessible frameworks and metric definitions, technical assistance, community-building to facilitate knowledge exchange, and access to technology tools. Investors should properly contextualize data requests, so that reporting companies understand how tracking the metrics will contribute to their own business outcomes such as capital raise and operating efficiency.

5. Linking Financial and Impact Metrics

Linking financial and impact metrics is crucial for channeling capital towards companies making meaningful strides in regenerative agriculture. To attract a diverse range of capital providers, it's essential to communicate effectively with institutional investors, who often prioritize metrics like agricultural yields and greenhouse gas emissions. However, it's equally important to educate these investors about the broader value of regenerative practices, such as their impact on biodiversity and nutrition.

Additional Questions for Consideration

Workshop participants brought up important questions regarding the Blueprint, including:

  • What other initiatives are working on harmonize regenerative impact measurement, and how can we facilitate collaboration?
  • How can consistent standards for carbon emissions measurement be established and enforced, particularly for complex metrics like carbon emissions avoidance?
  • Should metrics be weighted within the Blueprint based on importance or desirability?

Join Us

The RFSI conference provided a platform for meaningful dialogue and collaboration, driving forward the agenda of regenerative agriculture investment and its measurement. Here are ways to continue partnering towards our shared goal of fostering a more resilient and sustainable food system:

  1. Review the Regenerative Agriculture Blueprints
    1. Expand the amount of regeneratively managed land
    2. Reduce atmospheric carbon
  2. Join the working group to contribute your feedback on upcoming impact categories:
    1. Conserve Water
    2. Improve Food Nutrition / Nutrient Density
    3. Increase Biodiversity
  3. Measure with Proof
    1. Proof's digital platform offers full lifecycle support for regenerative agriculture funders and founders, from metric definition and framework alignment to reporting and storytelling, with the goal of building intelligent impact systems that grow with your data
    2. Request a demo here
  4. Join the Proof Sustainability Community of regenerative agriculture investors and entrepreneurs
💡
Fill out THIS FORM to join the Proof Sustainability Community, provide feedback on the measurement blueprint, and contribute to future working groups.

RFSI Recap

To learn more about the event, read the 9 Key Take Aways from RFSI Europe by Sarah Day Levesque, Managing Director at RFSI, including a few of our favorite quotes from the conference:

“We need data to substantiate what we are doing and prove what we are doing, if we want to communicate at scale what we are doing... This is where we hope technology can play a role.” Hannes Van Eynde, Danone
“We shouldn’t use technology to trump nature, we should leverage it to advance regeneration.” Adele Jones, Sustainable Food Trust
“Agriculture is complex by itself and so a lot of the systems change work is always set as ‘it’s super complex and it’s so big’. The more we insist on how complex the thing is, the more people will say ‘oh, it’s not for me, I don’t have the money, I don’t have the time.' You need to have a big vision and you need to be very audacious but then it’s a very practical approach of small steps in a day.” Anouk Schoors, The Nest
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<![CDATA[Proof @ Regenerative Food Systems Investment Europe]]>Regenerative Food Systems Investment (RFSI) Europe is the convening to catalyze investment in regenerative agriculture and food, bringing together funders, farmers, founders, and other changemakers at the forefront of advancing regenerative agriculture and food systems.

At Proof, we believe in the transformative power of Regenerative Agriculture in reshaping our food

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https://resources.proof.io/proof-rfsi-europe/65d3c17a30273e0001dab6d1Thu, 22 Feb 2024 13:00:00 GMT

Regenerative Food Systems Investment (RFSI) Europe is the convening to catalyze investment in regenerative agriculture and food, bringing together funders, farmers, founders, and other changemakers at the forefront of advancing regenerative agriculture and food systems.

At Proof, we believe in the transformative power of Regenerative Agriculture in reshaping our food systems for shared environmental, social, and economic prosperity. We are committed to supporting the regenerative movement with impact measurement and data intelligence tailored to this dynamic industry.

Join Us

Explore opportunities to expand your regenerative impact at RFSI and beyond

  1. Attend the RFSI Workshop - Regenerative Impact Measurement
  2. Regenerative Agriculture Working Group
    1. Review the Blueprint
    2. Join the Working Group
  3. Join the Regenerative Agriculture Community
  4. Report your Regenerative Impact with Proof
💡
Fill out THIS FORM to join the Proof Sustainability Community, provide feedback on the measurement blueprint, and contribute to future working groups.

1. RFSI Workshop - Regenerative Impact Measurement

Proof is proud to join RFSI Europe, leading a session on Regenerative Impact Measurement on February 29 at 2:45 pm. The workshop will be facilitated by Clara Cecil, Proof's Head of Customer Success.

Session Description

How do you quantify regenerative impact? Over the past year, Proof and Trailhead Capital have convened 20+ leading investors, enterprises, and NGOs to establish the standard KPIs for regenerative agriculture - designed for and by regenerative trailblazers. From Expanding Regeneratively Managed Land and Reducing Atmospheric Carbon to Reducing Food Waste, we've defined 20 KPIs to date and are setting the standard to inform impact investing benchmarks.

We invite investors, farmers, and enterprises alike to collaborate and refine the KPIs and measurement best practices. Whether you're seasoned in impact measurement or just starting out, dive into our discussion and gain invaluable insights into the key indicators driving regenerative success.

Facilitated by Proof - the technology platform for regenerative agriculture impact measurement - this session will also provide a sneak peek into highly anticipated upcoming focus areas for the working group - Nutrient Density, Biodiversity, and Water Conservation - and explore the pivotal role of regulations such as SFDR and CSRD in propelling ESG and impact reporting requirements forward. Join us and be part of the movement redefining how we measure regenerative impact.

Learning Outcomes:

  1. Understand key indicators to define regenerative success
  2. Identify obstacles and opportunities for farmers, enterprises and investors in measuring regenerative impact
  3. Provide crucial feedback on the working group KPIs to inform continuous improvement
Proof @ Regenerative Food Systems Investment Europe
💡
Review the Session Recap here.

2. Regenerative Agriculture Metric Blueprint

The Regenerative Agriculture metric blueprint outlines a set of key performance indicators (KPIs) identified by a working group of regenerative agriculture experts and practitioners, led by Proof and Trailhead Capital. The blueprint is designed to help regenerative agriculture investors and businesses select industry-specific metric sets and promote harmonization for impact measurement. It’s intended to be broadly applicable to investors and businesses who invest in or operate directly managed land, as well as those who invest in or provide upstream and downstream services in agricultural supply chains.

This blueprint covers six impact categories:

  1. Expand the amount of regeneratively managed land
  2. Reduce atmospheric carbon
  3. Reduce food waste - In progress
  4. Conserve water - Coming soon
  5. Improve food nutrition and nutrient density - Coming soon
  6. Increase biodiversity - Coming soon
💡
Interested in joining future working groups or in providing written feedback on the current blueprints? Contribute your thoughts through the feedback form.

3. Regenerative Agriculture Community

Connect with a global ecosystem of world-changers

The Proof Sustainability Community is a one-of-a-kind community of companies, investors, advisors, subject matter experts, guest speakers, and the Proof team of specialists. The Proof Sustainability Community is a place for regenerative agriculture trailblazers to:

  • Connect with fellow RegenAg investors and entrepreneurs
  • Learn from Proof's impact measurement experts through practical guides, checklists, and more
  • Explore how to achieve your company's business and impact goals through impact data intelligence - from attracting impact-driven investments to expanding your market presence to enhancing performance
Proof @ Regenerative Food Systems Investment Europe

When you join, you'll access 50+ sustainability and regenerative agriculture resources and guides, including:

💡
Ready to join? Complete the brief sign-up form.

4. Report your Regenerative Impact with Proof

Proof is a next-generation sustainability data intelligence company building end-to-end tools that help companies and organizations optimize for purpose and profit simultaneously. Proof's digital platform offers full lifecycle support for regenerative agriculture funders and founders, from metric definition and framework alignment to reporting and storytelling, with the goal of building intelligent impact systems that grow with your data.

💡
Ready to start measuring your regenerative impact? Request a demo here.
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<![CDATA[5 Strategies to Deliver Sustainable Outcomes through Digital Transformation - Part 2 of 2]]>Proof and Human Kind are partnering drive digital-led sustainability transformations for enterprises.

In the first article of this 2-part series, we shared three strategies for achieving sustainable outcomes through digital transformation.

Discover two additional pivotal lessons to support the success of your digital transformation programs.

Strategy 4: Measure

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https://resources.proof.io/5-strategies-to-deliver-sustainable-outcomes-through-digital-transformation-part-2/65d5fd4c7378ac0001890356Wed, 21 Feb 2024 13:00:00 GMT

Proof and Human Kind are partnering drive digital-led sustainability transformations for enterprises.

In the first article of this 2-part series, we shared three strategies for achieving sustainable outcomes through digital transformation.

Discover two additional pivotal lessons to support the success of your digital transformation programs.

Strategy 4: Measure and Manage Performance

With KPIs in hand, it is critical to measure and manage your impact performance consistently. 

Start by aligning with industry standards. Pull metrics from standard catalogs and frameworks such as SASB, GIIN IRIS+, the Sustainable Development Goals, the Greenhouse Gas Protocol, and the Data Convergence Project.  The Proof platform seamlessly aligns with the leading standards and frameworks to ensure you adhere to the latest best practices.

Then, determine your data availability. Does the data live in existing systems (e.g. CRM, ERP, or HR system)? Will you need to implement new systems to collect data? Will you require additional support with reporting? For example, reporting on Greenhouse Gas Emissions may require additional resources to estimate Scope 1-3 GHG emissions.

Consider your preferred reporting frequency. It is advisable to collect data quarterly, semi-annually, or annually. While more frequent data collection allows for greater monitoring of sustainability performance, it also demands a higher time commitment. 

Your organization should conduct sustainability performance reviews with your ESG Team after each data collection period. This review enables you to assess areas of outperformance and identify opportunities for improvement.

Strategy 5: Apply Learnings for Continuous Sustainable Value Creation

Through the combination of Proof's data insights and Human Kind's strategic consultancy, we can apply creativity, design and technical solutions to generate digital transformations that are both sustainable and commercially viable.

This collaboration supports continuous improvement, with Proof’s cutting-edge impact intelligence allowing businesses to evolve their sustainability strategies in response to changing data and market demands. This intelligence feeds directly into existing programs and supports new digital innovation and transformation programs.

Here are examples of businesses that have utilized digital transformation to drive sustainability:

Unilever's divisions have harnessed digital innovation to advance sustainability in the consumer goods industry. Their digital transformation has modernized supply chains and manufacturing, integrating energy efficiency, waste reduction, and renewable energy practices. This strategy reduces environmental impact and enhances efficiency, illustrating how digital progress and environmental stewardship can yield both green and economic benefits.

IKEA has seamlessly incorporated sustainability into its digital strategy, demonstrating how technology can bolster eco-friendly practices. The IKEA Place app reduces carbon emissions by minimizing product returns through virtual previews. Moreover, the 'Buy Back' program facilitates furniture recycling, promoting a circular economy. These initiatives underscore IKEA's commitment to combining digital innovation with sustainability, setting an example for global retailers on how environmental and social governance can align with profitability.

Where do we go from here?

The collaboration between Proof and Human Kind represents a holistic approach to sustainability. Proof’s digital tools provide the quantitative backbone, offering precise data and analysis, while Human Kind contributes strategic consultancy, applying this data in innovative ways to enhance business practices.

This powerful synergy allows for innovation and transformation driven by sustainability data. The unique nature of the Proof platform ensures that Human Kind can respect the individuality of every business and the market in which it operates, offering tailored digital solutions that align with individual sustainability goals and existing practices.

The partnership between Proof and Human Kind is more than just merging technology and digital consultancy. It represents a forward-thinking approach to business, where sustainability integrates into every aspect of its operations.

About Proof: Proof provides access to the world’s largest consolidated set of reliable, material and high-quality ESG & impact data for private markets. Proof's driving vision is to serve as the largest force multiplier for creating positive, meaningful change through business. 

About Human Kind: Human Kind is a digital and sustainability consultancy that uses data, design, and technology to drive innovation and transformation programs that deliver both sustainable and commercial outcomes.

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<![CDATA[5 Strategies to Deliver Sustainable Outcomes through Digital Transformation - Part 1 of 2]]>According to a recent report from BCG, a staggering 48% of board of directors members do not regularly incorporate sustainability competencies into their board selection.

According to the same BCG survey, only 29% of board of directors possess the knowledge to challenge and monitor sustainability action.

To bridge the gap

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https://resources.proof.io/5-strategies-to-deliver-sustainable-outcomes-through-digital-transformation-part1/65d4a5ce7378ac00018902cbWed, 21 Feb 2024 13:00:00 GMT

According to a recent report from BCG, a staggering 48% of board of directors members do not regularly incorporate sustainability competencies into their board selection.

According to the same BCG survey, only 29% of board of directors possess the knowledge to challenge and monitor sustainability action.

To bridge the gap between business-as-usual and sustainable value creation, company leadership can turn to digital innovation and transformation programs. These programs embed sustainability within strategic and operational workstreams, aligning it with objectives and KPIs.

Proof has partnered with Human Kind, a digital and sustainability consultancy, to support investors and enterprises in executing successful digital and sustainable transformations.

Here are our top 5 tips to get started with embedding sustainability into your business model:

Strategy 1: Build the Business Case

From responding to new regulations such as SFDR and CSRD in the European Union to enhancing efficiency and expanding to new markets, data-driven sustainability can propel your business objectives forward.

To convince your company leadership of the importance of investing in sustainability, begin by examining your business goals for the next 1-5 years. With these goals in mind, identify how sustainability will meaningfully contribute, for example:

  • Manage Risk: Anticipate ESG-related changes and comply with existing and emerging regulations.
  • Raise Capital: Attract new investment capital through financial outperformance and meet existing investor expectations.
  • Boost Sales: Attract sustainability conscious customers and build new revenue streams with sustainable products and services.
  • Enhance Brand and Reputation: Cultivate trust on a large scale through genuine data reporting and attract and retain top talent.
  • Streamline Operations and Improve Performance: Reduce manual reporting burden and identify opportunities to improve sustainability performance.
For a comprehensive guide to building the business case for sustainability, refer to this guide "Unlocking Sustainable Value" in the Proof Sustainability Community. Not a member of the Proof Sustainability Community of investors and enterprises yet? Create a free account here.

Adopting a digital-first approach ensures that your sustainability strategy will scale as your company grows, taking advantage of technology to minimize manual processes and enhance efficiency.

Strategy 2: Conduct Robust Strategic Planning

Often overlooked, strategic planning is a critical step to ensure that digital transformation produces sustainable outcomes.

To embark on a successful digital transformation journey, it's crucial to conduct a comprehensive assessment of current operations, pinpointing areas ripe for improvement through digital solutions while aligning these efforts with your sustainability objectives. Rather that implementing sustainability as a standalone initiative, integrate sustainability into your overarching business strategy.

To encourage cross-team buy-in, be sure to engage stakeholders at every stage, leveraging their insights to prioritize initiatives and anticipate challenges. Continuously monitor progress through established KPIs, remaining agile to adapt strategies based on performance data and evolving sustainability criteria.

5 Strategies to Deliver Sustainable Outcomes through Digital Transformation - Part 1 of 2
Human Kind Strategic Planning Guide

Strategy 3: Incorporate Design Thinking to Improve Success

Design thinking is a structured approach to problem-solving that prioritizes human needs and involves understanding your customers' and stakeholders' challenges. This human-centered approach encourages creative thinking, collaboration, and rapid learning, ultimately leading to solutions with a higher likelihood of success.

1. Engage with Stakeholders: Utilize design thinking to grasp the needs and perspectives of all stakeholders impacted by your digital and sustainability initiatives. Conduct interviews, surveys, and workshops to gather insights into their experiences and expectations.

2. Define Challenges and Opportunities: Use insights gathered to define the key challenges and opportunities in achieving sustainable outcomes through digital transformation. Ensure that feedback is clear and focused to effectively guide the ideation process.

3. Create Innovative Solutions: Foster creative thinking to generate a wide range of ideas for digital solutions that can positively impact your business. Facilitate sessions and workshops to explore different avenues for integrating sustainability into digital initiatives.

4. Prototype and Test Solutions: Develop prototypes of digital solutions aimed at sustainability and test them in real-world scenarios. Gather feedback on these prototypes to understand their efficacy and impact on sustainability goals.

5. Implement and Iterate: Implement the most promising solutions, continuously monitoring their impact. Based on ongoing feedback and data, be prepared to iterate and refine these solutions.

Where to Go from Here

Successfully integrating sustainability into business strategies requires strategic planning and ongoing management. Start by aligning your sustainability strategy to your organization's business goals, and use a digital-first approach to ensure scalability and efficiency gains. Conduct strategic planning to integrate sustainability into digital transformation initiatives, and incorporate design thinking to address complex challenges through stakeholder engagement and iteration based on feedback.

In the next article in the series, we will feature two more lessons on successfully implementing a digital transformation strategy, including best practices for measuring and managing performance and practical case studies to demonstrate how digital-first sustainability can transform your company's products and services.

About Proof: Proof provides access to the world’s largest consolidated set of reliable, material and high-quality ESG & impact data for private markets. Proof's driving vision is to serve as the largest force multiplier for creating positive, meaningful change through business. 

About Human Kind: Human Kind is a digital and sustainability consultancy that uses data, design, and technology to drive innovation and transformation programmes that deliver both sustainable and commercial outcomes.

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<![CDATA[SFDR in 2023: Key Takeaways]]>2023 marked a significant milestone in the world of private market ESG reporting with the introduction of the Sustainable Finance Disclosure Regulation (SFDR). This regulation is the first of its kind, mandating private market investors marketing their products as sustainable to publicly disclose their ESG performance. 

As a refresher,

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https://resources.proof.io/sfdr-in-2023-key-takeaways/659f269944ef490001c53fe3Wed, 10 Jan 2024 13:00:00 GMT

2023 marked a significant milestone in the world of private market ESG reporting with the introduction of the Sustainable Finance Disclosure Regulation (SFDR). This regulation is the first of its kind, mandating private market investors marketing their products as sustainable to publicly disclose their ESG performance. 

As a refresher, what is SFDR?

SFDR is a framework created by the EU to foster openness and transparency in sustainable finance transactions. Essentially, Financial Market Participants (FMPs) are required to share the environmental and social impact of their transactions with stakeholders.

The primary goal of SFDR is to assist investors in making informed decisions and understanding how sustainability risks may affect their investments. The disclosure requirements aim to prevent 'greenwashing'—the act of making false claims about sustainable impact—ultimately facilitating the identification of authentic sustainable efforts and distinguishing them from greenwashing attempts.

SFDR is designed to build trust and confidence in sustainable finance, promoting a responsible and resilient financial sector committed to positive environmental and social outcomes.

What happened in 2023?

In its inaugural year, the SFDR brought sweeping changes to the private market investing ecosystem, prompting investors and executives to integrate these changes into their existing data management workflows. Here are the key takeaways:

Dynamic Regulatory Changes:

  • The regulatory landscape for SFDR is evolving rapidly, requiring participants to stay abreast of the latest developments as they prepare for the 2024 reporting deadlines. The initial lack of clarity in regulation requirements led to a mid-reporting cycle shift in workflows. Staying updated on changes is crucial to ensuring final statements accurately reflect the evolving standards.

Challenges in Data Collection:

  • Data collection for SFDR is a time-consuming process, demanding additional resources to meet key deadlines. Participants faced difficulties in communicating with their investments about SFDR data requirements. Executives encountered challenges in finding and aggregating PAI (Principal Adverse Impact) data for their investors. The consensus among participants is the need for more time and resources to manage the new data management workflows effectively.

Framework Diversification Challenges:

  • SFDR PAI metric definitions and calculations differ from other existing frameworks, causing participants to scramble for tools to manage sustainability data across multiple standards. Frameworks like CSRD, EU Taxonomy, IRIS+, and SASB have unique sets of KPIs with different definitions and calculations. The lack of consolidation has participants grappling with sustainability data management at scale, emphasizing the imminent need for framework consolidation.

Uncertain Market Standards:

  • The market demand for SFDR-compliant firms remains uncertain, as it is unclear how many FMPs achieved SFDR Article 6, 8, or 9 compliance in 2023. This uncertainty leaves participants unsure of how many peers will devote resources to achieving compliance, highlighting the need for greater clarity in market standards.

Looking Ahead to 2024

The EU just released its latest update to the Sustainable Finance Disclosure Regulation (SFDR) on December 4, 2023. It includes a number of new mandatory PAI metrics, changes to existing PAI metrics, and new disclosure templates and guidance.

Not to fear — Proof has you covered. We have already updated our SFDR metrics and assessments for the 2023 performance period so you’re ready to hit the ground running in the new year. Want to check out the updates? The new regulatory guidance is here.

In subsequent articles, we will delve further into the changes for the 2024 calendar year to ensure relevant stakeholders are well-prepared for upcoming deadlines. The journey with SFDR is ongoing, and market participants are navigating uncharted territory, adapting and refining strategies as they go.

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<![CDATA[Future Forward: ESG and Impact Trends for 2024]]>2023 has marked a transformative chapter in the world of ESG and Impact data. As impact technology pioneers, we at Proof are propelling change to meet evolving industry needs.

At Proof, we're not just observers; we're architects of change. Stay ahead of the curve with our

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https://resources.proof.io/future-forward-esg-impact-predictions-for-2024/65777069fa7e290001180326Tue, 12 Dec 2023 13:00:00 GMT

2023 has marked a transformative chapter in the world of ESG and Impact data. As impact technology pioneers, we at Proof are propelling change to meet evolving industry needs.

At Proof, we're not just observers; we're architects of change. Stay ahead of the curve with our future-proof ESG and Impact roadmap for 2024:

1. Metric Selection

  • What's Out: Highly customized metrics with bespoke reporting requirements
  • What's In: Harmonized frameworks and industry metric sets

The Global Impact Investing Network (GIIN) IRIS+ remains the leading standard catalog of impact metrics by sector, from education to financial inclusion to agriculture. PitchBook's latest impact investing update underscores the importance of the IRIS+ metric sets in standardizing impact data. Proof is proud to partner with the GIIN to streamline impact measurement, reporting, and analysis around the IRIS+ metric sets.

The ISSB, the new gold standard released in June 2023, is set to seamlessly integrate with TCFD, marking a major consolidation in global ESG disclosure standards.

Future Forward: ESG and Impact Trends for 2024
Starting in 2024, ISSB has agreed to take over the responsibilities of the TCFD.

2. Integrated Reporting

  • What's Out: Separate ESG/Impact and financial reporting
  • What's In: Integrated ESG, Impact, and financial reporting and strategy development

From enhanced risk adjusted returns to higher valuations, ESG and Impact lead to improved financial outcomes. Nawar Alsaadi - a leading voice on sustainable finance - demonstrates, for example, the improved financial performance associated with decarbonization.

Future Forward: ESG and Impact Trends for 2024

At Proof, we're reshaping the landscape with an integrated reporting approach focusing on finance, people, planet, customer, innovation, and governance—the core pillars required for the triple bottom line (people+planet+profit).

3. Performance Comparison

  • What's Out: Measurement in a vacuum, with limited context or visibility
  • What's In: Precision benchmarks by geography, company size, and industry

Proof is democratizing impactful data insights with open-access benchmarking in private markets. As an increasing volume of global companies report on the same harmonized metric sets, we'll unlock deeper performance insights based on location, size, and industry.

4. Assessing Materiality

  • What's Out: Traditional ESG ratings, typically unregulated and focused on single financial materiality
  • What's In: Regulatory mandates for ESG, with a focus on double materiality

The CSRD is here, requiring double materiality assessments to account for business and stakeholder impact. Stakeholder engagement is a critical tool to build trust and ensure that a company's sustainability commitments address stakeholder concerns. Learn more about how to conduct a double materiality assessment with Proof.

5. Data Collection

  • What's Out: Manual spreadsheet data collection
  • What's In: Automated data collection, validation, and reporting

Gone are the days of critical sustainability data living in siloed data collection spreadsheets. Welcome to the age of automated data management, opening the gates for real-time impact data intelligence and efficient, meaningful performance improvement. Proof's Impact Copilot, an AI-driven Chief Sustainability Officer, empowers enterprises with personalized insights through seamless ESG and Impact data integrations.

6. Reporting Frequency

  • What's Out: Annual or ad hoc reporting
  • What's In: Tracking impact performance on a continuous basis through ongoing management

Sustainability isn't a "check the box" exercise to be considered once a year. It's a critical dimension of business excellence, requiring continuous monitoring. Proof is setting the standard for real-time impact reporting, ensuring your progress is always in focus.

Future Forward: ESG and Impact Trends for 2024

7. Target Setting

  • What's Out: Overly ambitious, primarily qualitative disclosures and statements
  • What's In: Realistic, attainable targets paired with actionable improvement plans

Market leaders are already shifting their approach to target setting, including Unilever's notable move away from "aspirational" climate commitments to realistic sustainability targets embedded in managers' performance evaluations. Exercise SMART goal-setting by determining your performance baseline, defining a realistic numerical target, developing action plans, and tracking progress over time.

Explore Proof's anti-greenwashing resources for a guided journey towards authentic impact.

8. Performance Improvement

  • What's Out: Siloed learnings and limited progress to goals
  • What's In: Community and group learning to accelerate progress on goals

Inspired by new regulations and united by the urgency of climate and social challenges, leaders worldwide are banding together for change. Join the Proof Sustainability Community, where innovation meets collaboration to accelerate sustainable progress.

As we venture into 2024, the future is bright, sustainable, and shaped by collective action. Join Proof on this transformative journey towards a world where technology and sustainability converge seamlessly.

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<![CDATA[Regenerative Agriculture Metric Series — Part 2: Atmospheric Carbon Reduction]]>This blueprint outlines a set of key performance indicators (KPIs) identified by a working group of regenerative agriculture experts and practitioners, led by Proof and Trailhead Capital. The blueprint is designed to help regenerative agriculture investors and businesses select industry-specific metric sets and promote harmonization for impact measurement. It’

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https://resources.proof.io/regenerative-agriculture-metric-series/65564a8837495800014fac32Thu, 16 Nov 2023 13:00:00 GMTThis blueprint outlines a set of key performance indicators (KPIs) identified by a working group of regenerative agriculture experts and practitioners, led by Proof and Trailhead Capital. The blueprint is designed to help regenerative agriculture investors and businesses select industry-specific metric sets and promote harmonization for impact measurement. It’s intended to be broadly applicable to investors and businesses who invest in or operate directly managed land, as well as those who invest in or provide upstream and downstream services in agricultural supply chains.

This blueprint covers the second of six impact categories to be addressed by the working group:

  1. Expand the amount of regeneratively managed land
  2. Reduce atmospheric carbon ⬅
  3. Reduce food waste
  4. Conserve water
  5. Improve food nutrition and nutrient density
  6. Increase biodiversity

Impact Category #2: Reduce Atmospheric Carbon

Outcome KPIs

  1. Total Greenhouse Gas (GHG) Emissions
    1. Sum of Scope 1-3 direct and indirect GHG emissions. This KPI is composed of three base metrics. The definitions for the three base metrics come from the Greenhouse Gas Protocol
    2. Scope 1 Emissions
      1. Scope 1 refers to direct GHG emissions from sources that are owned or controlled by the company, for example, emissions from combustion in owned or controlled boilers, furnaces, vehicles, etc., or emissions from chemical production in owned or controlled process equipment.
    3. Scope 2 Emissions
      1. Scope 2 refers to GHG emissions from the generation of purchased electricity consumed by the company. Purchased electricity is defined as electricity that is purchased or otherwise brought into the organizational boundary of the company.
    4. Scope 3 Emissions
      1. Scope 3 refers to GHGs emissions that are a consequence of the activities of the company, but occur from sources not owned or controlled by the company. Some examples of scope 3 activities are extraction and production of purchased materials; transportation of purchased fuels; and use of sold products and services.
  2. GHG Emissions Avoided (Scope 4 Emissions)
    1. Emissions avoided or reduced as a result of changes to the organization’s operations (e.g., changing an event hosted by the organization from in-person to virtual to reduce attendees’ travel emissions), or use of the organization’s products or services (e.g., clients consuming less energy due to their using a new version of your product compared to the status quo alternative), that are not already captured in Scope 3 emissions.
  3. GHG Emissions Sequestered
    1. Emissions sequestered from capturing and storing atmospheric carbon dioxide (e.g., through cover cropping, reduced tillage, and agroforestry). 
  4. GHG Emissions Offset
    1. Total emissions offset through the purchase of carbon credits.

Additional Guidance

  1. For each of the KPIs above (excluding GHG emissions offset):
    1. Organizations should specify the tools, methodologies, or protocols used to calculate their emissions. For emissions sequestered or avoided through nature-based solutions (e.g., improved land management practices, avoided conversion, or land use change), organizations should refer to and, where possible, use generally accepted carbon measurement, reporting, and verification protocols. Examples might include protocols or methodologies published by the American Carbon Registry, Climate Action Reserve, and Verra.
    2. Organizations should indicate if the emissions calculations and resulting outputs have been independently verified by a third party auditor. Organizations should provide the name of the verifier and supporting documentation.
  2. Organizations should also calculate the emissions intensity using the following units (as applicable):
    1. Metric tons per one million in revenue
    2. Metric tons per kilogram of product
    3. Metric tons per hectare
  3. The scope of these KPIs includes land or facilities directly controlled by the organization (i.e., land for which the organization controls land use through direct operation or management) and land or facilities indirectly controlled, supported, or influenced by the organization (e.g., purchase contracts, sourcing from farmer cooperatives, and providing products or services to farmers that cultivate and manage land).
    1. As applicable, organizations should separate data and results for directly controlled versus indirectly controlled, supported, or influenced land or facilities.
  4. Organizations may also choose to report their net balance of GHG emissions (e.g., total Scope 1-3 GHG emissions minus GHG emissions sequestered and/or avoided).
  5. There are many tools and resources available to assist organizations to calculate their GHG emissions footprint. Tools used by some working group members include: 
    1. USDA’s COMET-planner estimator: http://comet-planner.com/
    2. USDA’s COMET-farm calculator: https://comet-farm.com/ 
    3. AgLEDx’s Cool Farm tool: https://agledx.ccafs.cgiar.org/estimating-emissions/agriculture-ghg-calculators/cool-farm-tool/ 
    4. Normative’s expense-based estimation calculator: https://businesscarboncalculator.normative.io/en/ 
    5. CoolClimate Network’s business emissions calculator: https://coolclimate.berkeley.edu/business-calculator 

Note that Organic Soil Carbon is included in the KPI blueprint for the first impact category on expanding the amount of regeneratively managed land. For this reason, it is not included in the KPI blueprint for the second impact category.

Interested in learning more about the Regenerative Agriculture working group? Email us at [email protected]!

Interested in joining Proof’s Regenerative Agriculture community to gain access to resources, training, and community discussions? Join the Proof Sustainability Community now!


About Trailhead Capital

Photograph of small mountainous terrain with a headline overlay reading, "Many paths lead to Regeneration. Meet us at the Trailhead."

Trailhead Capital is a mission-driven investment firm seeking to create outstanding financial, societal, and ecological returns by backing entrepreneurs who are building the regenerative future of food and agriculture.

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<![CDATA[Unlock Sustainable Success: Get Free Access to Proof's Impact Intelligence!]]>

Introducing Our New Free Tier!

In our continual pursuit to empower your organization to drive meaningful, sustainable change, we're delighted to announce a free tier of our pioneering impact intelligence software, Proof!

Why Proof?

Proof isn’t just about data—it’s about synthesizing billions

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https://resources.proof.io/unlock-sustainable-success-get-free-access-to-proofs-impact-intelligence/65416c9036a9fa00018bd8b6Tue, 07 Nov 2023 14:42:02 GMT

Introducing Our New Free Tier!

In our continual pursuit to empower your organization to drive meaningful, sustainable change, we're delighted to announce a free tier of our pioneering impact intelligence software, Proof!

Why Proof?

Proof isn’t just about data—it’s about synthesizing billions of datapoints into actionable informed decisions that align with your sustainability goals and financial objectives. It cuts through the noise surrounding Environmental, Social, and Governance (ESG) & impact metrics, providing real-time, AI-driven insights tailored to help you improve your financial performance.

What's Inside?

  • Seamless Data Upload: Integrate your ESG & impact performance data
  • Meaningful Comparisons: Benchmark your organization against global peers
  • Deep Insights: Dive into a wealth of knowledge on your sustainability efforts and financial performance.

Exclusive Perks for Free Tier Users:

  • Sustainability Community: Join the Proof community to connect with a global ecosystem of world-changers, share your insights, and expand your knowledge
  • Priority Access to our Baseline tier: Sign up for the waitlist here.

Take Action Now!

Remember, your journey with Proof is not just about embracing sustainability—it's about transforming every decision into a step towards a brighter, more sustainable future.

Are you ready to redefine the realm of possibilities and leave a lasting legacy?

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<![CDATA[From Results to Action: Vinnova’s Journey Towards a Sustainable Future - Part 3 / 3: Your Impact Roadmap]]>How can data turn the tables on business impact? In the realm of sustainability, it is a game-changer.

In the first article of this 3-part series on Vinnova's impact measurement journey, we laid the groundwork for the challenges funders face when translating impact measurement into actionable results. In

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https://resources.proof.io/from-results-to-action-vinnovas-journey-towards-a-sustainable-future-part-3/654110fa36a9fa00018bd85cTue, 31 Oct 2023 12:00:00 GMT

How can data turn the tables on business impact? In the realm of sustainability, it is a game-changer.

In the first article of this 3-part series on Vinnova's impact measurement journey, we laid the groundwork for the challenges funders face when translating impact measurement into actionable results. In the second article, we highlighted the successes of Vinnova-funded startups, Water in Sight and Schoons Maleri, who are pioneering actionable impact intelligence.

Now, let's delve into four key lessons to elevate your organization's sustainability data insights to drive meaningful change.

Lesson #4 - Leverage the Power of Community

Building a sustainable future requires more than just individual efforts; it demands collective action. For early stage startups with limited in-house resources, learning communities are essential to quickly gain actionable knowledge from industry peers.

Vinnova’s Innovative Startups cohorts are members and active contributors to the Proof Sustainability Community. The community brings together investors and enterprises to exchange best practices regarding data collection, metric selection, performance improvement, and leveraging impact data for capital raise. Through the community, Vinnova and the startups it funds engage with other Proof users to attend networking sessions and expert office hours, discuss topical articles, and review accessible training courses on key sustainability topics — all with the goal of continuously improving their ESG+Impact performance.

Lesson #5 - Proactively Navigate Regulatory Compliance

In an ever-evolving regulatory landscape, staying ahead of the curve is essential. Vinnova recognizes the significance of keeping abreast of regulatory requirements, especially in the European Union, where reporting on metrics is increasingly being regulated. To support continuous compliance with frameworks like SFDR (Sustainable Finance Disclosure Regulation) and CSRD (Corporate Sustainability Reporting Directive), having a trusted third party is invaluable. While Vinnova’s startups are not yet required to comply with emerging regulations, many of the companies have elected to align their metrics to SFDR reporting requirements to get ahead of regulatory requirements and to signal their ESG commitment to investors.

Lesson #6 - Embrace Innovation and Growth

Perhaps the most important lesson for early stage startups as they begin their sustainability journey is to maintain an attitude of innovation and continuous improvement.

As startups evolve and grow, so do their ESG+Impact measurement needs. As an agency focused on cutting-edge innovation, Vinnova understands the importance of supporting startups to assess and enhance measurement practices continually.

Vinnova’s Innovative Startups cohorts are embracing innovation through:

  • Leadership Commitment and Vision: Start-up leaders play a pivotal role in inspiring their teams to embrace sustainability and setting sustainability goals that align with the organization’s mission.
  • Shared Accountability: Successful start-up teams embrace shared accountability and embed sustainability across all business functions - from Finance and Sales to Marketing and HR.
  • Regular Reviews: Vinnova’s Innovative Startups cohorts regularly review their metrics and performance, to identify opportunities for improvement. We recommend an annual review to add new metrics based on investor requirements and evolving business priorities. For ongoing performance management, we recommend a quarterly or semi-annual review to investigate metric performance, identify where the company is outperforming or lagging, and establish action plans for improvement.

Lesson #7 - Tie Financing to Impact Outcomes

Ultimately, the greatest opportunity for funders to support startups on their sustainability journey is to provide financial incentives for sustainability performance milestones. At Vinnova, startups are eligible for additional funding if they demonstrate progress in achieving their impact goals through their first funding opportunity with Vinnova.

Proof recommends a carrot-and-stick based approach for investors to tie finance to impact, based on the investor’s level of maturity:

  1. Stick (Beginner) - Companies avoid a negative consequence from the investor by simply completing a sustainability survey.
  2. Carrot (Beginner) - Companies get a reward for submitting quantitative data on high priority metrics.
  3. Carrot (Intermediate) - Companies receive another reward by demonstrating improvement in their performance over time, either by showing quantitative improvement compared to targets or by implementing new policies.
  4. Carrot (Advanced) - Companies receive bonus incentives if they outperform the benchmark.

Ideas for Financial and Impact incentives include:

  • A one-time payment or gift. This can be done for the first X% of data submissions, or drawn randomly for X number of companies
  • Extra support with introducing investors for follow-on capital rounds
  • Additional networking support, by introducing possible clients or partners
  • Access to favorable capital terms based on reporting on impact
  • Impact reporting support in the form on a digital performance dashboard, through a data intelligence software like Proof
  • The London Institute of Banking and Finance provides further ideas for investing with carrots and sticks

The Future of Data-Based Start-Up Funding

Vinnova is not just a funder - they are a partner on a start-up’s journey towards creating a sustainable and impactful future. Vinnova’s collaboration with Proof has opened doors to new possibilities for startups to improve their sustainability performance in collaboration with a broader community of funders and founders. Together, we are committed to building a world where purpose and profit go hand in hand, and where the startup ecosystem not only thrives but also leaves a positive imprint on society and the environment.

About Vinnova: Vinnova helps to build Sweden’s innovation capacity, contributing to sustainable growth. Vinnova makes it possible for organizations to address challenges together by enabling innovation that makes a difference. Interested to see if Vinnova’s funding might be a good fit for you? Learn more about Vinnova’s funding opportunities here.

About Proof: Proof provides access to the world’s largest consolidated set of reliable, material and high-quality ESG & impact data for private markets. Proof's driving vision is to serve as the largest force multiplier for creating positive, meaningful change through business. Interested in learning more? Sign up for a platform demo here.

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<![CDATA[From Results to Action: Vinnova’s Journey Towards a Sustainable Future - Part 2 / 3: Startups Leading the Way]]>At Proof, we're redefining ESG+Impact measurement, focusing on actionable business intelligence as the cornerstone.

In the first article of this 3-part series on Vinnova's impact measurement journey, we laid the groundwork for the challenges funders encounter when translating impact measurement into tangible action and performance

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https://resources.proof.io/from-results-to-action-vinnovas-journey-towards-a-sustainable-future-part-2/652fa22c9ff4540001d8ccf9Tue, 24 Oct 2023 12:00:00 GMT

At Proof, we're redefining ESG+Impact measurement, focusing on actionable business intelligence as the cornerstone.

In the first article of this 3-part series on Vinnova's impact measurement journey, we laid the groundwork for the challenges funders encounter when translating impact measurement into tangible action and performance improvement.

Discover seven pivotal lessons to extract transformative insights from sustainability data.

Lesson #1 - Metrics Matter… But They’re Not the Be-All End-All

In the realm of ESG+Impact measurement, data is the foundation upon which informed decisions are built. Vinnova recognizes the importance of not just gathering data but selecting metrics that truly matter. Proof understands that different companies are at varying stages of their journey, which is why we offer metric sets that are suited to companies’ unique needs based on their stage.

For the early-stage start-ups funded by Vinnova, we start with policy and practice metrics and expand to quantitative metrics gradually over time. Proof’s metrics fall into three categories:

  • Operational Metrics - Policies and Practices: These metrics are focused on ensuring that the company has the governance structures in place required to scale, and they are the most simple to report on since they typically require a yes/no response (e.g. Presence of a Data Privacy Policy, Talent Recruitment and Employee Retention Policy, Full-Time Sustainability Leadership Position).
  • Operational Metrics - Quantitative: Focusing on social and environmental impact, these quantitative metrics are broadly applicable to companies regardless of their industry or sector. The Proof Sustainability Index metric set - 15 metrics in total - aligns to the leading frameworks and the metrics most commonly required by investors and regulators (e.g. Percent Female Employees, Percent Renewable Energy).
  • Product and Service Metrics - Quantitative: Tailored to a company’s industry or sector (e.g. Energy Transition, Regenerative Agriculture, Financial Inclusion), these metrics are designed to capture the impact (positive or negative) associated with the delivery of the organization’s products and services.

Lesson #2 - Rapidly Translate Metric Results to Action

While data and results are pivotal, it is not enough to merely collect them. It’s about what you do with the metric results that counts. Vinnova start-up Schoons Maleri - a commercial painting company revolutionizing the sustainability of the painting industry - applies the insights from its metric results to meaningfully improve its sustainability performance.

  • Benchmarking: Start by comparing the metric performance to industry benchmarks.
    • Risk - Schoons Maleri’s performance for Percent Female Employees is lower than the 2X Challenge threshold (30%). As a result, the company - led by founder Victor Schoon - is implementing changes to its hiring process in order to attract greater gender diversity in its talent pipeline.
  • Time Series Data: Review your own company’s performance on the same metric over time.
    • Insight - Schoons Maleri experiences seasonality in its energy consumption. For the same month (i.e. January 2021 and January 2022), the company's energy consumption is declining year-over-year. While the company already uses 100% renewable energy, the company is implementing energy reduction initiatives to further decrease its environmental footprint.
  • Target Setting + Action Planning: Set realistic, time-bound targets for performance improvement. Determine actions to take to achieve the targets.
    • Opportunity - With full knowledge of its energy consumption in hand, Schoons Maleri is aiming for a 20 percent reduction in its energy consumption year-over-year. To achieve this goal, Schoons Maleri is evaluating opportunities to reduce its energy consumption across its value chain, for example by installing more energy efficient appliances.

Proof’s anti-greenwashing template is designed to contextualize your data and transparently showcase your ESG and impact maturity. Download the Anti-Greenwashing Template to translate your sustainability data results into action.

Lesson #3 - Engage Stakeholders for a Holistic Perspective

Stakeholder engagement is essential to understand the outcomes and impact that result from a company’s product or service. Stakeholder surveys - one tool for stakeholder engagement - are especially powerful for gathering insights and uncovering how beneficiaries’ work or life are affected by the service or product.

Supported by the Proof platform, Vinnova start-up Water in Sight conducts low-touch stakeholder surveys to understand the impact of its data collection platform for water and climate resiliency on its data collectors and government clients. The surveys are distributed via SMS, WhatsApp, and email in the respondents’ local language, to ensure the experience is easy for the respondents.

Based on the inaugural data collector survey results, Water in Sight learned that the data collectors - who often work in flood conditions in remote regions of Africa - require additional protective gear and monitoring equipment to be more efficient and effective in their work. Meanwhile, the results from government clients indicate that Water in Sight’s weather data is resulting in “great improvement in the measurements of water and weather observations” and “will enhance timely processing of necessary products for public use and decision making by authorities.” According to founder Louise Croneborg-Jones, Water in Sight plans to apply these insights to enhance its product delivery in the future and thereby contribute to closing the 70% climate data gap in Africa and the SDGs on water and climate action.

Where to Go from Here

The business-as-usual approach to investor data reporting does not reliably yield impact outcomes or financial returns. By aligning to leading metric sets, benchmarking performance, quickly translating results into actionable insights, and maintaining a feedback loop with core stakeholders, companies and investors can ensure that impact measurement meaningfully moves the needle on addressing pressing environmental and social challenges.

In the next article in the series, we will feature four more lessons on channeling sustainability results into meaningful action - from building community to tying sustainability performance to financial outcomes.

About Vinnova: Vinnova helps to build Sweden’s innovation capacity, contributing to sustainable growth. Vinnova makes it possible for organizations to address challenges together by enabling innovation that makes a difference. Interested to see if Vinnova’s funding might be a good fit for you? Learn more about Vinnova’s funding opportunities here.

About Proof: Proof provides access to the world’s largest consolidated set of reliable, material and high-quality ESG & impact data for private markets. Proof's driving vision is to serve as the largest force multiplier for creating positive, meaningful change through business. Interested in learning more? Sign up for a platform demo here.

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<![CDATA[From Results to Action: Vinnova’s Journey Towards a Sustainable Future - Part 1 / 3: Impact Data Intelligence]]>In a rapidly evolving business landscape, where societal and environmental concerns are at the forefront, it's become more apparent than ever that companies need to do more than just make profits. They need to make a positive impact on the world. As a trailblazing funder of early-stage startups,

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https://resources.proof.io/from-results-to-action-vinnovas-journey-towards-a-sustainable-future-part-1/652f9c399ff4540001d8ccdfThu, 19 Oct 2023 12:00:00 GMT

In a rapidly evolving business landscape, where societal and environmental concerns are at the forefront, it's become more apparent than ever that companies need to do more than just make profits. They need to make a positive impact on the world. As a trailblazing funder of early-stage startups, Vinnova, Sweden’s Innovation Agency, supports companies that are contributing to solving major global societal challenges through their products and services, from water security to renewable energy.

Beyond providing start-ups with critical funding to propel their growth, Vinnova is committed to building a supportive start-up ecosystem. To support the start-ups it funds, Vinnova provides numerous technical assistance opportunities, including access to comprehensive ESG+Impact data intelligence through Proof. This support helps ensure that the companies and projects Vinnova funds are financially viable in addition to contributing to measurable positive sustainability impacts.

Since 2021, Vinnova has partnered with Proof to provide its Innovative Startups cohorts with access to sustainability data intelligence through Proof. After two years and two cohorts, we’re excited to share our insights into how to support the sustainability start-up ecosystem through data intelligence.

The Problem

In the business-as-usual approach to impact measurement, investors and agencies fall victim to two major pitfalls that stifle the ability to translate metric results into impact outcomes:

Pitfall #1 - Getting caught up in the metric selection process

  • Investors tend to over-analyze whether the chosen metrics are the “right” ones, rather than getting started and rapidly iterating. Many investors focus on setting metrics that are unique to each portfolio company, rather than defining a portfolio-wide starting point to build from
  • When it comes to data availability, investors often assume that their companies will not have data on the chosen metrics. For examples, with metrics like Greenhouse Gas (GHG) Emissions, companies may not already report on their Scope 1, 2 and 3 emissions; however, when prompted with more basic questions like electricity purchased or airline miles traveled, companies can indeed report on the dimensions required to estimate GHG emissions
  • In an effort to be comprehensive, investors tend to choose too many metrics (20+), making the process overwhelming for companies. When impact measurement is overly burdensome, it becomes taxing for the company to report and drains critical resources

Pitfall #2 - Focusing on data collection and metric performance, rather than meaningful improvement

  • Investors often send a data collection spreadsheet requesting that companies manually report on their performance, rather than a digital approach that offers reciprocal benefits for companies
  • Investors tend to focus on whether a metric performance is “good” or “bad,” rather than trying to understand what the result means for the company based on its unique history and goals for the future
  • Requests for sustainability data reporting often lack the context required for companies to understand how the data will empower their business and impact decisions

The Solution

Avoiding these common pitfalls requires getting back to the first principles of impact measurement. For an investor or a company, the most basic purpose of ESG+Impact measurement is to: 

1. Evaluate business risks to understand the financial, regulatory, legal, climate, and geopolitical factors that may impact the organization’s future success

2. Gain meaningful insights regarding opportunities to enhance the organization’s product or service delivery and mitigate its impact on the environment and society

3. Act on those insights to achieve the company’s business and impact goals, including increasing sales, raising investment capital, and expanding to new markets

Through the lens of risks, insights, and opportunities, Proof flips ESG+Impact measurement on its head - placing actionable business insights at the center.

In the next two articles in this series, we will share seven proven lessons from Vinnova and Proof’s partnership to unlock transformative insights from sustainability data:

Part 2

Lesson #1 - Metrics Matter… But They’re Not the Be-All End-All

Lesson #2 - Rapidly Translate Metric Results to Action

Lesson #3 - Engage Stakeholders for a Holistic Perspective

Part 3

Lesson #4 - Leverage the Power of Community

Lesson #5 - Proactively Navigate Regulatory Compliance

Lesson #6 - Embrace Innovation and Growth

Lesson #7 - Tie Financing to Impact Outcomes

About Vinnova: Vinnova helps to build Sweden’s innovation capacity, contributing to sustainable growth. Vinnova makes it possible for organizations to address challenges together by enabling innovation that makes a difference. Interested to see if Vinnova’s funding might be a good fit for you? Learn more about Vinnova’s funding opportunities here.

About Proof: Proof provides access to the world’s largest consolidated set of reliable, material and high-quality ESG & impact data for private markets. Proof's driving vision is to serve as the largest force multiplier for creating positive, meaningful change through business. Interested in learning more? Sign up for a platform demo here!

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