In a keynote address to the London Book Fair on 11 March, Joanna Prior, CEO of Pan Macmillan “tackled the growing literacy crisis, arguing that ‘the decline of reading is a greater challenge to our industry than AI could ever be’.” She also claims that books need to be “as urgent as notifications”.
Come off it Ms Prior, and again, come off it! How come we’ve got booming sales if there’s a literacy crisis? Do you really want books to ping on your iPhone? I suppose there may be the odd book here and there which wants to be urgent — maybe participating in current debate — but by and large books live in an altogether more peaceful and reflective world than do online notifications. If they were that urgent publishers would have evolved slightly more expeditious production processes for their books!
Ms Prior quoted journalist James Marriott, who said the country is “witnessing the birth of the first post-literate generation”. Wow, that’s good enough for me! What more evidence does anyone require? According to Shelf Awareness in a daring intellectual leap, showing us just how well provided she herself is in this vital area, Ms Prior explained the origins of her crisis to us. She “emphasized that this not about a lack of intellect. Rather, it is a sign of a ‘neurological shift’ caused by children being raised on short-form algorithms ‘designed to dismantle the capacity for sustained attention’.” She warns us that a generation has been “‘rewired for the scroll over the page’ and with that loss of literacy and inability to pay attention, Ms Prior asserted, “critical thinking is the first casualty.” Shooting herself in the foot “Prior highlighted a few recent releases, such as Gisèle Pelicot’s A Hymn to Life and Sarah Wynn-Williams’s Careless People, as evidence that books still have the power to be the ‘ultimate driver of conversation’.” Do we have to suspect that Pan Macmillan’s recent lists may not have been particular “conversation drivers”?
Now of course we do want our keynote speakers to rally the folks around the flag and make us all eager to rush off and do the right thing, but talking about crises is not inclined to lead to rational action. Ms Prior presents as her evidence the claim that “in the U.K., only 1 in 3 children enjoy reading in their free time, and half of all adults have stopped reading”. As far as I can tell all the evidence we have for anything like a “literacy crisis” is contained in surveys showing lower percentages of kids, and men answering positively to questions about reading than did in the past. (And by the way, when did we ever live in a world where half of all adults did read books?) Opinion surveys are opinion surveys, and before I build too much on their conclusions I’d like to see a bit more evidence explaining away the record sales of books from traditional publishing houses, as well as the immense increase in reading material represented by the self-publishing business.
I just refuse to take these surveys as meaningful. But even if they did mean that fewer people were reading books, they would not be telling us anything about literacy. What does Ms Prior think people do when they respond to a notification? They read it! Which skill we once upon a time called literacy: something which is probably now at a historically high level throughout the world.




