Under the agreement, RubyPlay’s games, including Elephant Stampede SE, Diamond Explosion® 7s and Mayan Cache, are now available to Hollywoodbets players across the country. The rollout adds additional iGaming content to Hollywoodbets’ existing portfolio of casino and betting products in one of Africa’s largest regulated gambling markets.

RubyPlay entered the South African iGaming market in 2023 and has since been working to extend the distribution of its slot titles across operators in the region. The studio develops casino games through its layered content ecosystem, which focuses on delivering titles designed for regulated iGaming environments and diverse player preferences.

Under the agreement, Codere Online has integrated a broad selection of RubyPlay’s popular titles, including J Mania® Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever® Deluxe SE.

The partnership also includes content from Koala Games, one of the fast-growing studios within RubyPlay’s ecosystem, such as Voltage Blitz® Rapid and Voltage Blitz® Vortex. Codere Online will also gain access to additional content from RubyPlay’s wider studio network as further titles are introduced.

The collaboration strengthens RubyPlay’s expansion across the LATAM region, where its multi-layered content ecosystem continues to support operators with a diverse portfolio of games. The model enables tailored content development while leveraging a unified distribution network, allowing for faster delivery cycles and improved responsiveness to operator and player preferences.

As a NASDAQ-listed operator, Codere Online has established a strong position across its core Spanish-speaking markets, including Mexico. Through this partnership, RubyPlay’s portfolio will reach a broader audience in Mexico, the second-largest market in Latin America.

In this exclusive joint interview with Focus Gaming News, Stewart and Loz discuss the studio’s vision, its role within RubyPlay’s wider ecosystem, and what players and partners can expect as Mad Hat accelerates its ambitions for 2026.

Under the partnership, bet365 has added a wide-ranging collection of RubyPlay’s standout titles to its Spanish platform. The rollout includes well-known player favourites such as Immortal Ways® Buffalo, Immortal Ways® Cleopatra and J Mania® Golden Eggs.

The agreement represents another important milestone in RubyPlay’s broader European expansion plans. Spain continues to be a strategically important regulated market for the supplier, where it has been steadily increasing its reach amid strong demand from operators seeking distinctive, high-quality content.

Central to this expansion is RubyPlay’s layered content ecosystem, designed to provide operators with a versatile and market-adapted portfolio. This structure enables the company to deliver locally relevant games while benefiting from a streamlined and unified distribution framework.

Win2day, operated by Austrian Lotteries, is the country’s only licensed online casino operator. With a heritage spanning more than 50 years, the brand is widely recognised for trust, quality, and responsible gaming.

By combining RubyPlay’s innovative game design and mechanics with Win2day’s established market presence, the partnership aims to provide Austrian players with a compelling and safe entertainment experience.

Tsachi Maimon: “What excites me the most is that the games are designed for a specific market from the start, not created as generic content and then modified later to fit local rules, culture, or player habits. So when we state we can develop fresh content specifically for Italy, we can truly deliver on this promise from the very beginning of the design process.

Our roadmap is built around speed, focus, and precision. The studio ecosystem allows us to move quickly while designing content that reflects local culture, regulation, and player behaviour from day one. In regulated European markets, this combination of fast execution and deep localisation is what creates real value for our partners and drives sustainable growth.

Europe remains central to our strategy, and Italy will continue to play a key role in shaping our future”.

As RubyPlay’s new CCO, Reiderman will focus on accelerating the company’s global commercial strategy, with a particular emphasis on scaling operator partnerships across regulated markets. His remit includes aligning commercial execution with RubyPlay’s newly announced studio-based content ecosystem, which unites multiple market-focused studios under a shared technology, infrastructure and distribution framework.

Reiderman will collaborate closely with each studio to support market expansion, optimise distribution, and deepen relationships with regulated operators, ensuring RubyPlay’s content and platform capabilities scale effectively as the ecosystem grows.

The restructuring positions RubyPlay as a scalable organisation centred around market-focused studios that operate independently while sharing core technology, infrastructure, and distribution channels. This approach also enables the company to seamlessly integrate additional studios in the future.

At the heart of the new ecosystem is RubyPlay Studio, supported by Koala Games, Mad Hat Games, Xslots, and a dedicated studio focused on bespoke and branded content. Each studio contributes uniquely to the wider framework while maintaining creative autonomy.

Amanda S. “Receiving ISO 27001 certification is a testament to the hard work of teams across RubyPlay, in particular the collective efforts of our Compliance, Operations and Engineering teams, whose tireless work and dedication were instrumental in reaching this milestone.
“This achievement reinforces our unwavering commitment to maintaining best-in-class security and compliance standards as we scale globally. Our partners and regulators place immense trust in us, and this accreditation not only validates our practices but strengthens the foundation on which we continue to innovate and grow.”