Tackling challenges
Gordon has had plenty of challenges to overcome. A business school student at the Lac Courte Oreilles Ojibwe University and an employee of the planning department for the Red Cliff Band of Lake Superior Chippewa, she is also a single mother of four children and a survivor of family trauma. Members of her community—and even some of her own relatives—tried to discourage her from forging ahead on her own.
But she pressed forward anyway. “I figured it was time to build my own plan. I’ve been learning each step of the way. Connecting to resources and with like-minded people is what got me here,” Gordon says.
One of the key resources was Indianpreneurship, a personalized business training program offered by Black River Falls-based Cedar Grove, a state chartered not-for-profit Native community development financial institution, in connection with First Nations Financial. Gordon took a daylong course that taught her the big picture of business planning, complementing what she has learned in her classes.
The program’s added lure: a participant who is a Tribal member can receive a loan of up to $100,000—and if the startup meets certain goals, half of the loan amount will be forgiven.

Brittany Gordon, and her little helper, getting ready to open Ike’s Place food truck.
For Gordon, who grew up with the minimalist financial philosophy of making do with whatever you have, the thought of a sizable loan that would not have to be completely repaid greatly expanded her vision.
“At first, I was going to cut corners. But when I learned that money was available, I thought ‘Wait, I can really do this.’ And I wanted to do it right,” she said.
With financial guidance from the Wisconsin Small Business Development Center, Gordon landed a loan from First Nations Financial and invested some of her own money in order to buy a custom-made trailer. It took a year of planning and another year for the loan to go through and the food truck to be built and delivered.
The Wisconsin Division of Vocational Rehabilitation and the Great Lakes Intertribal Council joined forces on Gordon’s behalf and provided grants to buy kitchen supplies and electric generators, and helped pay for radio advertisements and billboards to publicize Ike’s Place Coffee.
When the food cart opened for business in May, “my whole community showed up. We had lines of people waiting. Everything I planned actually became real,” Gordon says.




Looking for a way to connect their four children with the more rural experiences of their own youth, the couple bought some property on the city’s outskirts and had a small cabin placed on a plot of prairie surrounded by wildflowers and woods. “It’s a fun place to hang out for a few hours,” Melissa says.





But authorities also worried: where would the new employees live?
Early projects emerge
Farmers form cooperatives to buy and market products such as milk and grains, so why not band together to form a co-op for another basic farm necessity—seeds? Specifically, seeds for growers in the Midwest.
Negotiating to buy seeds is an “opaque market,” Bruce says. Farmers often don’t know where the seed they purchase has been grown or produced, and individual farmers may be getting less favorable prices than larger operations.
Driftless Seed Supply already sells its seeds in locations around Wisconsin, Minnesota, and Iowa and hopes to expand its reach, primarily in grocery co-ops, independent grocery stores, hardware stores, and independent nurseries and garden centers.
WEDC provided a $4.6 million Workforce Innovation Grant to install four miles of water pipes, closing a loop that now connects two distribution lines south of the Sevenwinds Casino in Hayward. The grant also paid for sewer lines for the apartment building, says Willard Gougé, Jr., director of public works for the tribe.
The Vernon County Energy District is the first such organization in Wisconsin, Buss says, although there are a few in the state of Iowa. The concept is inspired by the Soil and Water Conservation Districts formed in the 1930s during the Great Depression and the Dust Bowl. When extended drought parched the fertile land of the Great Plains, residents realized they needed to develop local solutions that applied to their own soil and conditions—which might be different from those in other parts of the country. “Folks benefit when they feel a sense of ownership,” Buss says.

Coleman was drawn to the Driftless region, with its ridges and valleys and abundant flora and fauna. In 2009, she found her rustic haven in Soldiers Grove: 79 acres of woodlands and verdant fields, with a classic red barn built in the early 1900s and an old farmhouse, situated about a mile from the Kickapoo River. She named the property Red Clover Ranch.


Ten of the units are for people who earn only 30% of the area’s $76,000 median income, 20 apartments are set aside for people earning 50% of the median income, and the rest are for those who earn 60-80% of the median income.
Kilde is hoping that the River Falls project serves as a model for more affordable housing around the state. West CAP and Gerrard also teamed up to build the 50-unit Beebe Lofts apartments for residents age 55 and up in New Richmond. The project, which rejuvenated a rundown downtown building, received a 2023 award from the Wisconsin Economic Development Association as well as national recognition with the 2022 Charles L. Edson Tax Credit Excellence Award.