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Brand

A Schema.org Type
Thing > Intangible > Brand
Brand
A brand is a name used by an organization or business person for labeling a product, product group, or similar.

  • cmns-cls:Classifier

    • PropertyExpected TypeDescription
    Properties from Brand
    aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
    logo ImageObject  or
    URL    		 An associated logo.
    review Review A review of the item. Supersedes reviews.
    slogan Text A slogan or motto associated with the item.
    Properties from Thing
    additionalType Text  or
    URL    		 An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide.
    alternateName Text An alias for the item.
    description Text  or
    TextObject    		 A description of the item.
    disambiguatingDescription Text A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
    identifier PropertyValue  or
    Text  or
    URL    		 The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
    image ImageObject  or
    URL    		 An image of the item. This can be a URL or a fully described ImageObject.
    mainEntityOfPage CreativeWork  or
    URL    		 Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
    Inverse property: mainEntity
    name Text The name of the item.
    owner Organization  or
    Person    		 A person or organization who owns this Thing.
    Inverse property: owns
    potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
    sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
    subjectOf CreativeWork  or
    Event    		 A CreativeWork or Event about this Thing.
    Inverse property: about
    url URL URL of the item.

    Instances of Brand may appear as a value for the following properties
    PropertyOn TypesDescription
    brand Organization  or
    Person  or
    Product  or
    Service    		 The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.