OnlineStore

A Schema.org Type

This term is in the "new" area - implementation feedback and adoption from applications and websites can help improve our definitions.

Thing > Organization > OnlineBusiness > OnlineStore

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Canonical URL: https://schema.org/OnlineStore
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An eCommerce site.

Property	Expected Type	Description
Properties from OnlineStore
`isStoreOn`	OnlineMarketplace	The eCommerce marketplace this online store is on.
Properties from Organization
`acceptedPaymentMethod`	LoanOrCredit or PaymentMethod or Text	The payment method(s) that are accepted in general by an organization, or for some specific demand or offer.
`actionableFeedbackPolicy`	CreativeWork or URL	For a NewsMediaOrganization or other news-related Organization, a statement about public engagement activities (for news media, the newsroom’s), including involving the public - digitally or otherwise -- in coverage decisions, reporting and activities after publication.
`address`	PostalAddress or Text	Physical address of the item.
`agentInteractionStatistic`	InteractionCounter	The number of completed interactions for this entity, in a particular role (the 'agent'), in a particular action (indicated in the statistic), and in a particular context (i.e. interactionService).
`aggregateRating`	AggregateRating	The overall rating, based on a collection of reviews or ratings, of the item.
`alumni`	Person	Alumni of an organization. Inverse property: alumniOf
`areaServed`	AdministrativeArea or GeoShape or Place or Text	The geographic area where a service or offered item is provided. Supersedes serviceArea.
`award`	Text	An award won by or for this item. Supersedes awards.
`brand`	Brand or Organization	The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.
`companyRegistration`	Certification	The official registration number of a business including the organization that issued it such as Company House or Chamber of Commerce.
`contactPoint`	ContactPoint	A contact point for a person or organization. Supersedes contactPoints.
`correctionsPolicy`	CreativeWork or URL	For an Organization (e.g. NewsMediaOrganization), a statement describing (in news media, the newsroom’s) disclosure and correction policy for errors.
`department`	Organization	A relationship between an organization and a department of that organization, also described as an organization (allowing different urls, logos, opening hours). For example: a store with a pharmacy, or a bakery with a cafe.
`dissolutionDate`	Date	The date that this organization was dissolved.
`diversityPolicy`	CreativeWork or URL	Statement on diversity policy by an Organization e.g. a NewsMediaOrganization. For a NewsMediaOrganization, a statement describing the newsroom’s diversity policy on both staffing and sources, typically providing staffing data.
`diversityStaffingReport`	Article or URL	For an Organization (often but not necessarily a NewsMediaOrganization), a report on staffing diversity issues. In a news context this might be for example ASNE or RTDNA (US) reports, or self-reported.
`duns`	Text	The Dun & Bradstreet DUNS number for identifying an organization or business person.
`email`	Text	Email address.
`employee`	Person	Someone working for this organization. Supersedes employees.
`ethicsPolicy`	CreativeWork or URL	Statement about ethics policy, e.g. of a NewsMediaOrganization regarding journalistic and publishing practices, or of a Restaurant, a page describing food source policies. In the case of a NewsMediaOrganization, an ethicsPolicy is typically a statement describing the personal, organizational, and corporate standards of behavior expected by the organization.
`event`	Event	Upcoming or past event associated with this place, organization, or action. Supersedes events.
`faxNumber`	Text	The fax number.
`founder`	Organization or Person	A person or organization who founded this organization. Supersedes founders.
`foundingDate`	Date	The date that this organization was founded.
`foundingLocation`	Place	The place where the Organization was founded.
`funder`	Organization or Person	A person or organization that supports (sponsors) something through some kind of financial contribution.
`funding`	Grant	A Grant that directly or indirectly provide funding or sponsorship for this item. See also ownershipFundingInfo. Inverse property: fundedItem
`globalLocationNumber`	Text	The Global Location Number (GLN, sometimes also referred to as International Location Number or ILN) of the respective organization, person, or place. The GLN is a 13-digit number used to identify parties and physical locations.
`hasCertification`	Certification	Certification information about a product, organization, service, place, or person.
`hasCredential`	EducationalOccupationalCredential	A credential awarded to the Person or Organization.
`hasGS1DigitalLink`	URL	The GS1 digital link associated with the object. This URL should conform to the particular requirements of digital links. The link should only contain the Application Identifiers (AIs) that are relevant for the entity being annotated, for instance a Product or an Organization, and for the correct granularity. In particular, for products: A Digital Link that contains a serial number (AI `21`) should only be present on instances of IndividualProduct A Digital Link that contains a lot number (AI `10`) should be annotated as SomeProduct if only products from that lot are sold, or IndividualProduct if there is only a specific product. A Digital Link that contains a global model number (AI `8013`) should be attached to a Product or a ProductModel. Other item types should be adapted similarly.
`hasMemberProgram`	MemberProgram	MemberProgram offered by an Organization, for example an eCommerce merchant or an airline.
`hasMerchantReturnPolicy`	MerchantReturnPolicy	Specifies a MerchantReturnPolicy that may be applicable. Supersedes hasProductReturnPolicy.
`hasOfferCatalog`	OfferCatalog	Indicates an OfferCatalog listing for this Organization, Person, or Service.
`hasPOS`	Place	Points-of-Sales operated by the organization or person.
`hasShippingService`	ShippingService	Specification of a shipping service offered by the organization.
`interactionStatistic`	InteractionCounter	The number of interactions for the CreativeWork using the WebSite or SoftwareApplication. The most specific child type of InteractionCounter should be used. Supersedes interactionCount.
`isicV4`	Text	The International Standard of Industrial Classification of All Economic Activities (ISIC), Revision 4 code for a particular organization, business person, or place.
`iso6523Code`	Text	An organization identifier as defined in ISO 6523(-1). The identifier should be in the `XXXX:YYYYYY:ZZZ` or `XXXX:YYYYYY`format. Where `XXXX` is a 4 digit ICD (International Code Designator), `YYYYYY` is an OID (Organization Identifier) with all formatting characters (dots, dashes, spaces) removed with a maximal length of 35 characters, and `ZZZ` is an optional OPI (Organization Part Identifier) with a maximum length of 35 characters. The various components (ICD, OID, OPI) are joined with a colon character (ASCII `0x3a`). Note that many existing organization identifiers defined as attributes like leiCode (`0199`), duns (`0060`) or GLN (`0088`) can be expressed using ISO-6523. If possible, ISO-6523 codes should be preferred to populating vatID or taxID, as ISO identifiers are less ambiguous.
`keywords`	DefinedTerm or Text or URL	Keywords or tags used to describe some item. Multiple textual entries in a keywords list are typically delimited by commas, or by repeating the property.
`knowsAbout`	Text or Thing or URL	Of a Person, and less typically of an Organization, to indicate a topic that is known about - suggesting possible expertise but not implying it. We do not distinguish skill levels here, or relate this to educational content, events, objectives or JobPosting descriptions.
`knowsLanguage`	Language or Text	Of a Person, and less typically of an Organization, to indicate a known language. We do not distinguish skill levels or reading/writing/speaking/signing here. Use language codes from the IETF BCP 47 standard.
`legalAddress`	PostalAddress	The legal address of an organization which acts as the officially registered address used for legal and tax purposes. The legal address can be different from the place of operations of a business and other addresses can be part of an organization.
`legalName`	Text	The official name of the organization, e.g. the registered company name.
`legalRepresentative`	Person	One or multiple persons who represent this organization legally such as CEO or sole administrator.
`leiCode`	Text	An organization identifier that uniquely identifies a legal entity as defined in ISO 17442.
`location`	Place or PostalAddress or Text or VirtualLocation	The location of, for example, where an event is happening, where an organization is located, or where an action takes place.
`logo`	ImageObject or URL	An associated logo.
`makesOffer`	Offer	A pointer to products or services offered by the organization or person. Inverse property: offeredBy
`member`	Organization or Person	A member of an Organization or a ProgramMembership. Organizations can be members of organizations; ProgramMembership is typically for individuals. Supersedes members, musicGroupMember. Inverse property: memberOf
`memberOf`	MemberProgramTier or Organization or ProgramMembership	An Organization (or ProgramMembership) to which this Person or Organization belongs. Inverse property: member
`naics`	Text	The North American Industry Classification System (NAICS) code for a particular organization or business person.
`nonprofitStatus`	NonprofitType	nonprofitStatus indicates the legal status of a non-profit organization in its primary place of business.
`numberOfEmployees`	QuantitativeValue	The number of employees in an organization, e.g. business.
`ownershipFundingInfo`	AboutPage or CreativeWork or Text or URL	For an Organization (often but not necessarily a NewsMediaOrganization), a description of organizational ownership structure; funding and grants. In a news/media setting, this is with particular reference to editorial independence. Note that the funder is also available and can be used to make basic funder information machine-readable.
`owns`	Thing	Things owned by the organization or person. Inverse property: owner
`parentOrganization`	Organization	The larger organization that this organization is a subOrganization of, if any. Supersedes branchOf. Inverse property: subOrganization
`publishingPrinciples`	CreativeWork or URL	The publishingPrinciples property indicates (typically via URL) a document describing the editorial principles of an Organization (or individual, e.g. a Person writing a blog) that relate to their activities as a publisher, e.g. ethics or diversity policies. When applied to a CreativeWork (e.g. NewsArticle) the principles are those of the party primarily responsible for the creation of the CreativeWork. While such policies are most typically expressed in natural language, sometimes related information (e.g. indicating a funder) can be expressed using schema.org terminology.
`review`	Review	A review of the item. Supersedes reviews.
`seeks`	Demand	A pointer to products or services sought by the organization or person (demand).
`skills`	DefinedTerm or Text	A statement of knowledge, skill, ability, task or any other assertion expressing a competency that is either claimed by a person, an organization or desired or required to fulfill a role or to work in an occupation.
`slogan`	Text	A slogan or motto associated with the item.
`sponsor`	Organization or Person	A person or organization that supports a thing through a pledge, promise, or financial contribution. E.g. a sponsor of a Medical Study or a corporate sponsor of an event.
`subOrganization`	Organization	A relationship between two organizations where the first includes the second, e.g., as a subsidiary. See also: the more specific 'department' property. Inverse property: parentOrganization
`taxID`	Text	The Tax / Fiscal ID of the organization or person, e.g. the TIN in the US or the CIF/NIF in Spain.
`telephone`	Text	The telephone number.
`unnamedSourcesPolicy`	CreativeWork or URL	For an Organization (typically a NewsMediaOrganization), a statement about policy on use of unnamed sources and the decision process required.
`vatID`	Text	The Value-added Tax ID of the organization or person.
Properties from Thing
`additionalType`	Text or URL	An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide.
`alternateName`	Text	An alias for the item.
`description`	Text or TextObject	A description of the item.
`disambiguatingDescription`	Text	A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
`identifier`	PropertyValue or Text or URL	The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
`image`	ImageObject or URL	An image of the item. This can be a URL or a fully described ImageObject.
`mainEntityOfPage`	CreativeWork or URL	Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details. Inverse property: mainEntity
`name`	Text	The name of the item.
`owner`	Organization or Person	A person or organization who owns this Thing. Inverse property: owns
`potentialAction`	Action	Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
`sameAs`	URL	URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
`subjectOf`	CreativeWork or Event	A CreativeWork or Event about this Thing. Inverse property: about
`url`	URL	URL of the item.

Instances of OnlineStore may appear as a value for the following properties

Property	On Types	Description
hasStore	OnlineMarketplace	An eCommerce store part of an online marketplace.

More specific Types

OnlineMarketplace

Source

https://github.com/schemaorg/schemaorg/issues/3028

Examples

Example 1

No Markup JSON-LD Structure

Example notes or example HTML without markup.

Basic JSON-LD example.

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "OnlineStore",
  "name": "Protocabulators incorporated",
  "description": "Your premium source for first class protocabulators",
  "image": "http://example.com/marketplace/sellerA.png",
  "logo": "http://example.com/marketplace/sellerA_logo.png",
  "parentOrganization": {
    "@type": "OnlineBusiness",
    "name": "Awesome Marketplace",
    "url": "http://example.com/"
  },
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "Switzerland",
    "addressLocality": "Zürich"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingCount": 20,
    "ratingValue": 4.7
  },
  "interactionStatistic": {
    "@type": "InteractionCounter",
    "userInteractionCount": 75,
    "interactionType": "https://schema.org/TradeAction"
  },
  "foundingDate": "2019-10-24"
}
</script>

Structured representation of the JSON-LD example.

Example 2

No Markup JSON-LD Structure

Example notes or example HTML without markup.

Possible Payment: Cash On Delivery, SplashPay 🌊, SEPA bank transfer and prepayment in all Splash stores 🌊.

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "OnlineStore",
  "name": "Example Online Store",
  "acceptedPaymentMethod": [
  {
    "@type": "PaymentMethod",
    "paymentMethodType": "https://schema.org/COD",
    "name": "Cash on Delivery"
  }, {
    "@type": "PaymentService",
    "name": "SplashPay",
    "description": "Pay using the SplashPay app."
  }, {
    "@type": "PaymentMethod",
    "paymentMethodType": "https://schema.org/ByBankTransferInAdvance",
    "name": "SEPA bank transfer",
    "description": "Bank transfer within the Single Euro Payments Area (SEPA)."
  }, {
    "@type": "PaymentService",
    "paymentMethodType": "https://schema.org/InStorePrepay",
    "provider": {
      "@type": "Organization",
      "name": "Splash Store",
      "description": "Pay your online purchases conveniently in any Splash Store."
    }
  }
  ]
}
</script>

Structured representation of the JSON-LD example.