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SEED is a pioneering group within Electronic Arts, combining creativity with applied research.
We explore, build, and help define the future of interactive entertainment.

Research & Announcements

EA at GDC Festival of Gaming 2026

Electronic Arts Inc., SEED
Mar 12, 2026
Electronic Arts returns to GDC Festival of Gaming 2026 to share insights on AI, game development, and the future of interactive entertainment.

EA at GDC: AI, machine learning, and much more

Electronic Arts Inc., SEED
Mar 21, 2025
At EA new technological innovations and advancements are empowering our developers, and impacting our games for millions of players and fans.

A Theory of Stabilization by Skull Carving

SEED
Dec 3, 2024
A new approach to stabilizing facial motion for creating photo-real avatars that significantly enhances accuracy and robustness.

Gigi Lightning Talks

SEED
Sep 26, 2024
SEED brought together developers to show off their prowess using the Gigi rapid prototyping platform for real-time rendering.

SEED's Adventure in Gameplay Innovation

SEED
Sep 13, 2024
SEED is branching out into the world of game mechanics, storytelling magic, and interactive wonders.

Objective Metrics for Evalutating Gesture Generation are Almost Useless

SEED
Sep 10, 2024
How do you evaluate something as subjective and ephemeral as human body language for natural and lifelike qualities?

A Position-Based Material Point Method

SEED
Aug 29, 2024
A novel formulation of Material Point Method that is stable at any time-step, and significantly improves the utility of MPM for real-time applications.

Gigi: Rapid Prototyping Platform for Real-Time Rendering

SEED
Aug 22, 2024
Gigi allows you to create rendering techniques as a node graph in a visual editor and generate code for them automatically.

EA Presents at SIGGRAPH 2024 With SEED, Frostbite, and EA SPORTS.

Electronic Arts Inc., SEED, Frostbite
Jul 29, 2024
Contributors from SEED, Frostbite, and EA SPORTS share exciting advancements at SIGGRAPH 2024. See the preview here.

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