Create an Amazon seller account
Sign up to an Amazon Singapore Seller Central account and get a subcription fee waiver till 31 Dec, 2026.
Why sell on Amazon Singapore?
Launch your store with Account Manager support*
Get complimentary* account management and listing support through December, 2026. Email [email protected] to get started.
Leverage New Seller Incentives and rewards
Access exclusive rewards via Seller Rewards Program and New Seller Incentive*s.
Onboard your Starter Pack benefits
Explore our Service Provider offers and incentives when you launch your business on Amazon Singapore*.
Start local, go global
With one sign-up, you can seamlessly sell into over 20 other Amazon stores***
Reach more customers
Over 200 million paid Prime members and hundreds of millions of active customer accounts worldwide*
“Prime Day was a success because we heavily invested in Amazon Ads and saw a 40% jump in sales.”
Niraj Agarwal
Co-founder, Reseller in SG
“We have seen our brand store visits increase by 2 times and sales increase by 6 times in a short span of 2 months during the holiday season.”
Tan Yu Xian
Co-founder, Reseller in SG
New offers and incentives
Get started with up to S$75,000 in incentives*
Brand owners get referral fee discounts equivalent to 5% of sales price on eligible branded sales*
We invest in new brands at Amazon Singapore. Enrol your brand in Amazon Brand Registry and check eligibility requirements to take advantage of referal fee discount equivalent to 5% of sale price on your first S$1,500,000 in eligible branded sales.
Valid for:
(i) up to S$75,000 in value, OR
(ii) one year after you are determined to be eligible for the benefit, whichever comes first*
*Terms and conditions apply.
We invest in new brands at Amazon Singapore. Enrol your brand in Amazon Brand Registry and check eligibility requirements to take advantage of referal fee discount equivalent to 5% of sale price on your first S$1,500,000 in eligible branded sales.
Valid for:
(i) up to S$75,000 in value, OR
(ii) one year after you are determined to be eligible for the benefit, whichever comes first*
*Terms and conditions apply.
Get up to S$1,250 in Amazon Ads credits when you launch and spend on Sponsored Products ads*
Advertise, fulfill, and grow your business with confidence.
Create and spend on a Sponsored Products campaign within 90 days of listing your first active and buyable ASIN*
*Terms and conditions apply.
Create and spend on a Sponsored Products campaign within 90 days of listing your first active and buyable ASIN*
*Terms and conditions apply.
Reduced referral fee with FBA New Selection Program
To make it easier to offer new products, we offer reduced referral fees, free storage and free removals for eligible new-to-FBA ASINs for a limited time.
Once you enroll in the program, you can use these benefits for an unlimited number of new parent ASINs per year.
*Terms and conditions apply.
Once you enroll in the program, you can use these benefits for an unlimited number of new parent ASINs per year.
*Terms and conditions apply.
Start selling with Amazon
Try selling in a store that customers trust using high-impact tools and programs.
Sign up to an Amazon Singapore Seller Central account and get a subcription fee waiver till 31 Dec, 2026*.
*Terms and conditions apply
**Registration fees may apply.
**Registration fees may apply.
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