We marketers talk about the LinkedIn algorithm as though it’s a single behemoth. But a recent analysis from Christopher Penn suggests the platform may be running two separate systems that work together to determine what shows up in the feed. On…

There's an expression about the cobbler's children not having shoes. We're kind of like that. We are the cobblers AND the children, and we somehow have lots and lots of shoes, not all of them fit, and we keep making more anyway. In the spirit of wea…

"Rand, I love that SparkToro tells me which search and AI tools my audience is using, but... could you also tell me what they're searching and prompting?" For a long time, the answer was only yes to 50% of that request. Starting today, we've got…

For the past year, SparkToro's had the remarkable ability to tell you how much your audience used Google vs. ChatGPT, Perplexity vs. Yahoo, Claude vs. Bing, and dozens of other search engines and AI tools. But... well, we're a bit embarassed to say…