Case Studies - THAILS | Shopify Plus Agency https://thails.com/case_studies/ We help ambitious brands increase their sales and automate processes on Shopify, bringing value and growth as if it was our own business. Fri, 20 Mar 2026 10:21:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://thails.com/wp-content/uploads/2021/04/thails-logo-square-favicon-70x70.jpg Case Studies - THAILS | Shopify Plus Agency https://thails.com/case_studies/ 32 32 Impossibrew Case Study https://thails.com/case-studies/impossibrew-case-study/?utm_source=rss&utm_medium=rss&utm_campaign=impossibrew-case-study Tue, 30 Dec 2025 15:07:39 +0000 https://thails.com/?post_type=case-studies&p=13378 Impossibrew is a pioneering functional beverage brand redefining alcohol-free drinking. Their award-winning “Social Blend” beers are crafted to enhance mood and relaxation without alcohol, combining premium brewing with innovative adaptogens.  Our contribution UX/UI Design E-commerce growth consultancy Interactive Multi-Tier Incentives for Subscriptions E-commerce Development Visit Impossibrew Store The Challenge As Impossibrew expanded its product range […]

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Impossibrew is a pioneering functional beverage brand redefining alcohol-free drinking. Their award-winning “Social Blend” beers are crafted to enhance mood and relaxation without alcohol, combining premium brewing with innovative adaptogens. 

Our contribution

  • UX/UI Design
  • E-commerce growth consultancy
  • Interactive Multi-Tier Incentives for Subscriptions
  • E-commerce Development
Visit Impossibrew Store

The Challenge

As Impossibrew expanded its product range — introducing multiple flavors, bundles, pack sizes, and subscription options — its purchase flow became fragmented. Customers were navigating several product pages, each with different layouts, offers, and calls-to-action. This resulted in difficulty comparing product types, sizes, and subscription benefits. A heavy maintenance with updates needing to be made across multiple templates.

The Journey

To solve these challenges, we redesigned the purchasing flow around a single, optimized Buy Experience, backed by a fully modular configuration system.

Key Areas of Improvements

1. Unified Buy Experience

  • Consolidated all previous product pages and subscription pages into a single, streamlined “Buy” page.

  • Optimized the journey for mobile users, where a majority of Impossibrew’s customers browse and purchase.

  • This shift transformed the buying process from multi-step to one clear, high-converting path.

2. Modular Buy Box Component

At the heart of the new experience is the Buy Box component, designed as an interactive, reusable block that holds every key purchasing control:

  • Flavour / Bundle Tabs: Customers can switch between product types instantly.

  • Quantity & Size Selector: Pack sizes update dynamically with:
    • Tiered savings
    • Price per unit
    • Messaging for free shipping or best value

  • Custom Subscription widget: Clear toggle for one-time vs. recurring purchase, with subscription benefits highlighted.

  • Reward Selector (Subscriptions Only): Conditional logic that reveals reward options (e.g., free gift product) based on pack size or subscription type.

This modularity ensures both a premium brand experience and a scalable development approach.

3. Dynamic Configuration System

We developed a centralized configuration framework:

  • All pack sizes, prices, savings calculations, and messaging are controlled from a unified setup.

  • No need to edit multiple templates—changes update everywhere automatically.

  • Headings, subcopy, and labels are fully editable through theme settings instead of code.

  • This allows the Impossibrew team to adjust pricing, add new bundles, or update messaging without developer involvement.

4. Structural Consistency & Page Framework

We also aligned the full page layout for long-term brand consistency:

  • Standardized the bottom sections of the Buy page, which previously varied across product types.

  • Established a unified design system for ingredients, reviews, FAQs, and educational content blocks.

  • Reduced layout fragmentation and ensured future scaling would be smooth and predictable.

Key Outcomes

  1. Streamlined Checkout Journey

  2. Improved Clarity & Conversion

  3. Mobile-Optimized Buying Experience

  4. Centralized Configuration

  5. New products or bundle types can be added with minimal development.

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]]> Pulse4All Case Study https://thails.com/case-studies/pulse-case-study/?utm_source=rss&utm_medium=rss&utm_campaign=pulse4all-case-study Tue, 30 Dec 2025 14:36:57 +0000 https://thails.com/?post_type=case-studies&p=13120 Pulse4All Shopify Case Study Pulse4All is a European health tech provider dedicated to enhancing public access to life-saving equipment through rental-based AED (automated external defibrillator) kits. With a strong presence in the UK and other EU countries, Pulse4All enables both businesses and individuals to access high-quality defibrillators without large upfront costs, ensuring safety and compliance […]

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Pulse4All Shopify Case Study

Pulse4All is a European health tech provider dedicated to enhancing public access to life-saving equipment through rental-based AED (automated external defibrillator) kits.

With a strong presence in the UK and other EU countries, Pulse4All enables both businesses and individuals to access high-quality defibrillators without large upfront costs, ensuring safety and compliance in critical environments.

Tech Stack

– Shopify Plus
– React (Checkout and Account Extensions)
– Juo (Subscriptions)
– Sufio (Invoices)

Our contribution

– WordPress to Shopify Migration
– Subscriptions Migration from Circuly to JUO.com
– Shopify Plus Checkout extensions
– Shopify Plus Customer Account extensions
– Cross-border eCommerce 

Visit Pulse4all Store
They're a great asset to our team, and we plan to work with them for a long time. The flexibility and attention to detail. As well as the solution-oriented approach. Always finding a solution to our requests instead of creating problems.
Mark Cowles
CTO

The Challenge

Pulse4all was operating multiple storefronts using a fragmented system that combined WooCommerce and Circularly, with additional Stripe integrations. This hybrid architecture introduced several critical issues:

  1. Design inconsistencies between front-end and checkout flows.
  2. Technical misalignment between product variants/SKUs and their inventory sources.
  3. Customer support inefficiencies due to data split across platforms.
  4. Complex subscription management, limiting scalability.
  5. Multiple backends requiring duplicated effort and ongoing maintenance.

Circuly, while powerful, proved to be overly complex for Pulse4all’s needs. Every day operational tasks required workarounds, making subscription management harder rather than easier. WordPress introduced constant instability – plugin conflicts, performance issues, and ongoing maintenance overhead. Data lived across multiple systems, creating friction for customer support, reporting, and fulfillment.

Additionally, Pulse4All wanted to prepare for expansion into new European markets while keeping brand consistency, performance, and regional compliance intact — a tall order given the limitations of their current stack.

The Journey

After evaluating the options, Shopify Plus emerged as the clear foundation. To support Pulse4All’s subscription and regional payment needs, we sourced and implemented Juo, the best-fit subscription solution capable of handling Shopify-native checkout alongside iDEAL, Mollie, and Stripe-based legacy billing.

Strategic Platform Migration

  • Integrated Shopify Payments and Mollie for regional compatibility (e.g., iDEAL, Bancontact, SEPA).
  • Maintained existing Stripe billing for legacy customers while routing new subscriptions through Juo.
  • Set up dynamic workflows per country using Shopify + Juo based on local payment preferences.
  • Established country-specific tax rates
  • Connected all tracking pixels, analytics tools, and forms needed for ongoing marketing.

Tailored Payment & Subscription Setup

  • Integrated Shopify Payments and Mollie for regional compatibility (e.g., iDEAL, Bancontact, SEPA).
  • Maintained existing Stripe billing for legacy customers while routing new subscriptions through Juo.
  • Set up dynamic workflows per country using Shopify + Juo based on local payment preferences.
  • Addressed the UK-specific BACS payment limitation by offering two go-live options: defer UK launch or launch without BACS temporarily.

Customer Experience

  • Unified design and UX across all stores by adopting the UK store as a design template.

  • Localized content and structure for each market, including language-specific pages and subscriptions.

  • Custom customer portal to include critical features like swap requests, payment updates, and invoice history.

  • Implementation of system to track the rented devices per user, with device location, status, serial number and more.

  • Set up automatic PDF invoices via Sufio, multilingual customer notifications, and tailored email flows using Shopify/Juo integrations.

Pulse4all is nearing the completion of its transition to a fully unified Shopify Plus ecosystem. The final phase focuses on migrating the remaining front end and customer care center from WordPress, creating a scalable and regionally compliant platform that supports subscriptions, international growth, and operational efficiency—while delivering a seamless experience for both customers and internal teams.

This transformation is supported through a successful ongoing monthly retainer with THAILS, ensuring continuous support, optimization, and readiness for future market expansion.

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]]> Zippy Kids Fashion https://thails.com/case-studies/zippy-kids-fashion/?utm_source=rss&utm_medium=rss&utm_campaign=zippy-kids-fashion Tue, 22 Jul 2025 02:43:03 +0000 https://thails.com/?post_type=case-studies&p=12158 Zippy Shopify Plus Case Study Zippy is a Portuguese brand with more than two decades of experience in the children and nursery retail segment. Our contribution – Migration Strategic guidance– Cross-border eCommerce  Visit Zippy Store Cross-Department Strategic Analysis We partnered with Zippy’s team to guide their migration from Salesforce Commerce Cloud to Shopify Plus. Our focus […]

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Zippy Shopify Plus Case Study

Zippy is a Portuguese brand with more than two decades of experience in the children and nursery retail segment.

Our contribution

– Migration Strategic guidance
– Cross-border eCommerce 

Visit Zippy Store

Cross-Department Strategic Analysis

We partnered with Zippy’s team to guide their migration from Salesforce Commerce Cloud to Shopify Plus. Our focus was strategic—developing a detailed migration plan, assessing business requirements, and aligning processes for a seamless transition. This wasn’t just a platform shift; it was a business transformation aimed at optimizing Zippy’s operations for Shopify Plus. As a Shopify Plus Strategic Partner, our goal was to assess Zippy’s existing online store, identify how Shopify Plus could best support their business, and determine where Shopify’s native capabilities, third-party apps, or custom solutions were needed.

Key Areas of Analysis

Platform & Feature Mapping

  • Reviewed Zippy’s internal processes and existing Salesforce features.
  • Analyzed 20+ functionalities to determine which could be handled natively by Shopify and which required third-party apps.

Design & User Experience

  • Developed a strategy to maintain brand consistency while adapting to Shopify’s capabilities.
  • Finalized sitemaps and ensured a cohesive, modern design.

SEO & Compliance

  • Developed an SEO migration plan to preserve rankings and optimize content.
  • Ensured compliance with GDPR, cookie consent, and legal policy requirements.

Data Migration & Integration

  • Outlined a structured approach for securely migrating product, customer, and order data.
  • Identified and planned necessary integrations to ensure smooth Shopify operations.

Omnichannel & Backend Operations

  • Scoped solutions for a seamless omnichannel experience, including in-store pickup.
  • Optimized backend operations for marketing, merchandising, and customer service efficiency.

Technology & App Selection

  • Recommended third-party apps where Shopify’s native capabilities were insufficient.
  • Provided insights on app compatibility, cost-effectiveness, and integration processes.

This was made possible through in-depth discussions with key departments across Zippy’s organization—including IT, marketing, merchandising, physical stores, fulfillment, and customer service—ensuring alignment and a deep understanding of their needs.

To ensure a seamless transition from Salesforce Commerce Cloud to Shopify Plus, we developed a migration plan tailored to Zippy’s specific needs. Our role was to provide strategic recommendations, outlining the key steps and best practices for a smooth migration.

Design Strategy

  • Developed a strategy for transferring Zippy’s visual identity to Shopify while preserving brand consistency.
  • Mapped out necessary design adjustments to align with Shopify’s platform capabilities.

Data Migration & Integration

  • Outlined a structured approach for migrating product, customer, and order data securely.
  • Provided recommendations on ensuring data integrity through validation and testing.
  • Identified necessary integrations for a smooth transition to Shopify’s ecosystem.

Development, Features & Omnichannel Strategy

  • Defined custom development needs to replicate and enhance key features on Shopify.
  • Scoped additional functionalities to improve user experience and backend efficiency.
  • Recommended best practices for omnichannel operations, including in-store pickup solutions.

Third-Party Apps & Technology

  • Analyzed and recommended third-party apps where native Shopify solutions were insufficient.
  • Provided insights on app compatibility, cost-effectiveness, and integration feasibility.

Migration Timeline & Execution Plan

  • Created a step-by-step migration plan aligned with Zippy’s operational needs.
  • Factored in testing phases, stakeholder reviews, and necessary adjustments to ensure a smooth rollout.

By delivering this comprehensive strategic roadmap, we equipped Zippy with clear guidelines and best practices to navigate their migration efficiently, setting them up for long-term success on Shopify Plus.

Outcome & Impact

The migration plan served as a comprehensive and actionable roadmap, ensuring minimal disruption to business operations while transitioning to Shopify Plus.

By implementing this strategic approach, Zippy is now positioned for long-term growth on a more scalable and flexible platform, empowering their team with modern tools and enhanced capabilities.

FAQs

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]]> Underdogs Gallery Art https://thails.com/case-studies/underdogs-gallery-art/?utm_source=rss&utm_medium=rss&utm_campaign=underdogs-gallery-art Tue, 22 Jul 2025 02:41:21 +0000 https://thails.com/?post_type=case-studies&p=12153 Underdogs Gallery Shopify Case Study Underdogs is a cultural platform based in Portugal that encompasses a gallery, a public art program, the production of artist editions, and the development of commissioned art projects. The client approached us with a request to revamp their existing website. The primary pain point identified was the cumbersome process of […]

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Underdogs Gallery Shopify Case Study

Underdogs is a cultural platform based in Portugal that encompasses a gallery, a public art program, the production of artist editions, and the development of commissioned art projects.

The client approached us with a request to revamp their existing website. The primary pain point identified was the cumbersome process of updating content on the site. The client’s digital team faced limitations in editing the website via the customizer, and most tasks necessitated developer involvement. Additionally, they wanted to improve their website for conversion and offer a better user experience aligned with their branding guidelines.

We are very happy. Thails always tried to understand our needs and present solutions to overcome the goals.

Department Manager, Underdogs Gallery

Our contribution

  • UX/UI Design
  • E-commerce Development
  • Conversion Rate Optimization (CRO)
  • Strategic Guidance
  • Cross-border eCommerce 

Tech stack

  • Shopify Plus Theme Development
Visit Underdogs store

The Challenge

Improved User Interface

Enhance the website’s design to provide a more intuitive and visually appealing user experience. This includes optimizing layout, navigation, and overall aesthetics to make it easier for visitors to find information and navigate the site.

Conversion Optimization 

Implement strategies to increase the website’s conversion rate and average order value, with a focus on driving more users to take desired actions such as making purchases, adding related products, subscribing and  completing contact forms.

Simplifying Content Updates

Streamline the process for updating website content via the customizer. This involves making it easier for the client’s team to make changes to the website without relying heavily on developers, thereby improving efficiency and reducing turnaround time for updates and new artwork launches.

The journey

The project comprised several distinct stages:

Discovery

During this phase, we conducted a thorough examination of the website, identifying its strengths and weaknesses. We devised a comprehensive plan outlining proposed improvements aimed at optimizing conversion rates, enhancing user experience, and understanding the client’s backend functionality requirements.

Design Development

The objective was to refine the existing design and enhance user experience following the site’s current guidelines and design concept. We iterated through multiple design presentations, seeking approval from the client at each stage.

Development

Building upon the approved design, we started implementation of our scope of work. In addition to updating the Home page, Collection pages, and Product pages, several key enhancements were made:

  • Implementation of a bespoke side cart featuring additional upsell options
  • Implementation of advanced product filtering on Collection pages
  • Enhancement of product search functionality on the site
  • Improvements to the checkout process
  • Introduction of forms to capture user contact information
  • Assistance provided in setting up Google Shopping integration
  • Implementation of multilingual and multicurrency capabilities

Go-Live support

We provided go-live support during the updated website launch and created documentation and training sessions to familiarize the team with the new implemented capabilities. 

FAQs

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]]> Pluck Tea Beverages https://thails.com/case-studies/pluck-tea-beverages/?utm_source=rss&utm_medium=rss&utm_campaign=pluck-tea-beverages Tue, 22 Jul 2025 02:38:35 +0000 https://thails.com/?post_type=case-studies&p=12142 Pluck Tea Mobile-First Shopify Case Study Pluck Tea is a premium tea brand based in Toronto, founded in 2012, known for blending and delivering sustainably and ethically sourced teas. Our contribution UX/UI Design Improvements Theme Upgrade and New Branding Recharge Advanced Customizations Upsell strategy Klaviyo Flows & Email Templates Tech stack Shopify Klaviyo Recharge Visit […]

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Pluck-Teas-logo-new-branding_552x200

Pluck Tea Mobile-First Shopify Case Study

Pluck Tea is a premium tea brand based in Toronto, founded in 2012, known for blending and delivering sustainably and ethically sourced teas.

Our contribution

  • UX/UI Design Improvements
  • Theme Upgrade and New Branding
  • Recharge Advanced Customizations
  • Upsell strategy
  • Klaviyo Flows & Email Templates

Tech stack

  • Shopify
  • Klaviyo
  • Recharge
Visit Pluck Teas store

The Project

We partnered with Pluck Tea to refresh and optimize their Shopify store, focusing on upgrading their Empire theme while maintaining the existing functionality and design. This project was driven by the goal of enhancing the user experience, aligning the theme with Pluck Tea’s updated branding, and implementing advanced customizations to support their e-commerce strategy.

Our key focus:

Theme Update and Branding Refresh

To kick off the project, we updated Pluck Tea’s Shopify store with the latest version of the Empire theme. This update not only ensured compatibility and performance improvements but also allowed us to incorporate Pluck Tea’s refreshed branding seamlessly across the site.

UI/UX Enhancements for Smooth Shopping

We focused on optimizing the user interface and experience to create a frictionless shopping journey. Key improvements included:

  • Streamlined Product Variations: We optimized the display of product variations, making it easier for customers to select their desired options and add items to their cart.
  • Upgraded Side Cart with Upsell Feature: The side cart was enhanced with an upsell functionality, encouraging customers to add complementary products to their order, increasing average order value.
  • Dynamic Free Shipping Tier: We introduced a dynamic free shipping tier that calculates thresholds in real-time, motivating customers to make larger purchases to qualify for free shipping.

Advanced Subscription Management with Recharge

To enhance Pluck Tea’s subscription offerings, we implemented advanced customizations using Recharge. This included tailored subscription flows, an improved user interface, and new features designed to boost customer retention and satisfaction. These customizations provide subscribers with a seamless and personalized experience.

Dedicated Matcha Category Experience

Recognizing the growing popularity of Matcha, we developed a dedicated landing page and designed new product and bundle pages exclusively for this category. This focused approach creates an immersive and engaging experience for customers exploring Pluck Tea’s Matcha offerings.

Seamless Loyalty and Reviews Program Migration

We successfully migrated Pluck Tea’s loyalty and reviews programs from Raleon to Stamped, ensuring a smooth transition without disrupting the customer experience. Along with the migration, we overhauled the system to provide improved functionality and user engagement.

Revamped Email Marketing with Klaviyo

To align with the store’s updates and branding refresh, we revamped Pluck Tea’s email marketing using Klaviyo. We created engaging email flows and templates, including:

  • Welcome Series: Personalized introductions to welcome new subscribers and customers.
  • Abandoned Cart Reminders: Gentle nudges to encourage customers to complete their purchases.
  • Post-Purchase Flows: Nurturing customer relationships, building loyalty, and driving repeat sales.

All email templates were designed with Pluck Tea’s refreshed branding in mind, ensuring a consistent and compelling brand experience across all touchpoints.

Ongoing Partnership for Sustained Growth

Our collaboration with Pluck Tea extends beyond the initial store updates. As an extension of their team, we continue to work closely with them to optimize their eCommerce operations, refine customer engagement strategies, and drive sustained growth.

We’re proud to have played a role in elevating Pluck Tea’s online presence and delivering an exceptional experience to their customers. If you’re looking to take your eCommerce store to the next level, our team at Thails is here to help. Get in touch with us today to discuss how we can collaborate to achieve your business goals.

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]]> Nikin Sustainable Fashion https://thails.com/case-studies/nikin-sustainable-fashion/?utm_source=rss&utm_medium=rss&utm_campaign=nikin-sustainable-fashion Tue, 22 Jul 2025 02:36:36 +0000 https://thails.com/?post_type=case-studies&p=12131 NIKIN Shopify Case Study NIKIN is a sustainable fashion brand committed to making eco-friendly products accessible. With a cheerful, nature-inspired ethos, NIKIN ensures that every purchase contributes positively to the environment. Through their collaboration with One Tree Planted, they plant a tree for every product sold, supporting global reforestation initiatives. Our contribution UX/UI Design E-commerce […]

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NIKIN Shopify Case Study

NIKIN is a sustainable fashion brand committed to making eco-friendly products accessible. With a cheerful, nature-inspired ethos, NIKIN ensures that every purchase contributes positively to the environment. Through their collaboration with One Tree Planted, they plant a tree for every product sold, supporting global reforestation initiatives.

Our contribution

  • UX/UI Design
  • E-commerce Development
  • Conversion Rate Optimization (CRO)
  • Strategic Guidance
  • Cross-border eCommerce 

Tech stack

  • Shopify Plus Theme Development
Visit NIKIN store

The Challenge

The project aimed to optimize the mobile and desktop shopping experience for NIKIN’s e-commerce store, focusing on improving usability, streamlining interactions, and enhancing responsiveness.

The journey

Implementing a Sticky “Add to Cart” Button

One of the key updates we made was adding a sticky “Add to Cart” button to NIKIN’s product pages on mobile. This means that as a user scrolls through a product’s details, the button remains visible at the bottom of their screen. Shoppers can easily add items to their cart without having to scroll back up.

We also made sure that the button allows users to adjust their selected product options, like size and color, without having to leave the page. A handy preview of the product is always shown next to the button for added clarity and confidence.

Sticky “Add to Cart” Delivers Results

We’re thrilled to report that the sticky “Add to Cart” button is performing exceptionally well. In just 15 days since its implementation, NIKIN has seen a 5.92% increase in revenue compared to the original variation without the sticky button.

This significant boost in revenue demonstrates the effectiveness of this mobile optimization in driving sales and improving the user experience.

Streamlining Collection Page Shopping

In addition to the sticky button, we implemented a quick-add feature on NIKIN’s collection pages. Before, mobile users had to navigate to a product’s full details page to add it to their cart. Now, they can simply tap a quick-add button to select options and add products to their cart instantly, right from the collection page.

This update makes browsing and purchasing much more efficient, as shoppers don’t lose their place in the collection when they find an item they want.

The Results: A Seamless Mobile Experience

Our team was thrilled to help NIKIN enhance their mobile store’s user-friendliness. By keeping the “Add to Cart” button ever-present and enabling quick additions from collection pages, we were able to create a shopping experience that truly caters to the needs of mobile users.

These updates not only improve usability but also help reduce cart abandonment by removing common obstacles in the mobile buying journey. We’re proud to have played a part in NIKIN’s ongoing efforts to provide an exceptional customer experience.

FAQs

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]]> My Way Up Wellness Supplements https://thails.com/case-studies/my-way-up-wellness-supplements/?utm_source=rss&utm_medium=rss&utm_campaign=my-way-up-wellness-supplements Tue, 22 Jul 2025 02:35:00 +0000 https://thails.com/?post_type=case-studies&p=12121 My Way Up Shopify Case Study IBS? Constipated? Bloated? Or just want to improve your gut health? Try My Way Up. Science-backed superfoods to improve your gut health.  IBS? Constipated? Bloated? Or just want to improve your gut health? Try My Way Up. Science-backed superfoods to improve your gut health.  Our Contribution · UX/UI Design· E-commerce Development· Conversion Rate […]

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My Way Up Shopify Case Study

IBS? Constipated? Bloated? Or just want to improve your gut health? Try My Way Up. Science-backed superfoods to improve your gut health. 

IBS? Constipated? Bloated? Or just want to improve your gut health? Try My Way Up. Science-backed superfoods to improve your gut health. 

Our Contribution

· UX/UI Design
· E-commerce Development
· Conversion Rate Optimization
· Strategic guidance
· Cross-border eCommerce 

Tech Stack

Visit My Way Up’s website

mwu mockup desktop pdp

THE CHALLENGE

My Way Up was looking for a new website with a fresh design focused on a better user experience.


The client was looking for a website with animations that engages the customer vs. a full static page. Additionally, to engage and aid customers in choosing the right products for their needs, MWU was looking to build a custom regimen Quiz.

THE JOURNEY

We started with discovery, clarifying their website’s needs and requirements. Then, we scoped out the website and the custom regimen quiz. After discovery, we build mockups for all the website pages, so all is clear ahead of development.
The homepage features unique animations and clarifies the brand and what they offer.
The product page was carefully tailored to include custom sections with more information about the product benefits and composition vs. the usual Product page with a short description only.
The subscription flow was done with Recharge, which we migrated to Recharge 2.0 fully integrated with Shopify Payments and delivers higher conversion due to its seamless checkout vs. Recharge’s own checkout.
The quiz that helps customers with the current “mix”/”bundle” of products is fully custom aligned with their overall design. We directly integrated with Klaviyo, sending all the replies and customer data to the database. This enabled them to implement a hyper-target email marketing strategy based on the customers’ needs vs. promoting all their products to all customers. Additionally, the quiz featured a results page where the user could select the products they wanted to add, as well as the frequency of delivery. Initial results show a considerable increase in AOV!
As usual with our development practices, all the features and sections were implemented in Shopify custom sections, so the internal team can easily manage the content (e.g., products, text, images) without needing a developer.
We continue working with the client through ongoing strategic support, optimizing the website and quiz for better conversion and customer easiness.
my way up mockups

“They delivered exactly what they said they would, on time. Absolute pleasure doing business with them – they also offered so many top ideas to improve my lousy ideas: this is important!


Our site is converting better, is faster, and looks amazing.”

CEO @ My Way Up
mwu-mockup-ipad
phone quiz

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]]> Missus Fashion https://thails.com/case-studies/missus-fashion/?utm_source=rss&utm_medium=rss&utm_campaign=missus-fashion Tue, 22 Jul 2025 02:33:11 +0000 https://thails.com/?post_type=case-studies&p=12113 Missus Shopify Case Study Missus is a Portuguese swimwear brand committed to sustainability, crafting all bikinis from recycled fabrics. As we prepare for the launch of a new collection, we’ve received a request from a client to enhance the conversion rate on their store and implement multi-language support. To evaluate the store’s strengths and weaknesses, […]

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Missus Shopify Case Study

Missus is a Portuguese swimwear brand committed to sustainability, crafting all bikinis from recycled fabrics. As we prepare for the launch of a new collection, we’ve received a request from a client to enhance the conversion rate on their store and implement multi-language support.

To evaluate the store’s strengths and weaknesses, we conducted a thorough audit of all pages, including the checkout and payment pages. Following discussions about our findings and recommendations, we’ve begun implementing improvements to enhance the overall shopping experience.

Our contribution

  • UX/UI Audit
  • Shopify theme development
  • Conversion Rate Optimization (CRO)
  • Strategic Guidance
  • Cross-border eCommerce

Tech stack

  • Shopify
Visit Missus Shopify Store

The Challenge

Although the site boasted strengths, our objective was to implement a substantial number of improvements to enhance its overall performance ahead of the new collection release.

Mobile first focus

One major focus was on optimizing page content, with particular emphasis on the mobile version to minimize scrolling. This entailed restructuring content to ensure a smoother browsing experience on smaller screens.

Cross selling

To boost sales and enhance customer experience, we strategically implemented cross-selling techniques within the side cart. 
This not only made it convenient for customers to discover useful accessories and related products but also increased the average order value.

Visual improvements

Additionally, we worked on optimizing images and product carousels across collection and product pages to improve user engagement.

Another significant aspect of the project was setting up multilingual functionality, ensured smooth transitions between languages for improved accessibility and user experience.

Overall, these optimization efforts were aimed at improving site usability, enhancing visual appeal, and facilitating seamless navigation for users across different devices and languages.

 

The journey

The project progressed in stages. Initially, we conducted a comprehensive audit, which led to the creation of a detailed overview outlining proposed improvements. These improvements covered general recommendations as well as enhancements to individual pages, including the Home page, Collections page, and Product page.

Additionally, we implemented a side shopping cart featuring a dynamic promotional steps module, along with an upsell block, to further enhance the shopping experience and increase the conversion rate.

 

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]]> Maeving Electric Motorcycles https://thails.com/case-studies/maeving-electric-motorcycles/?utm_source=rss&utm_medium=rss&utm_campaign=maeving-electric-motorcycles Tue, 22 Jul 2025 02:30:56 +0000 https://thails.com/?post_type=case-studies&p=12104 Maeving Shopify Configurator Case Study Maeving is a Britain’s startup first electric motorcycle manufacturer is defining the future of urban travel; leading the charge to EVs using the best of tomorrow’s technology. Thails faced the exciting challenge of developing a user-friendly motorcycle configurator. This tool needed to allow customers to tailor their Maeving motorcycles to […]

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Maeving Shopify Configurator Case Study

Maeving is a Britain’s startup first electric motorcycle manufacturer is defining the future of urban travel; leading the charge to EVs using the best of tomorrow’s technology.

Thails faced the exciting challenge of developing a user-friendly motorcycle configurator. This tool needed to allow customers to tailor their Maeving motorcycles to their personal tastes and requirements, showcasing our expertise in UX/UI design and technical development.

Our contribution

– UX/UI Design
– Appless product configurator

Tech stack

– Shopify theme developement
– Shopify Metaobjects
– HubSpot integration

Visit Maeving Configurator

The Challenge

The configurator project entailed incorporating a multitude of combinations and characteristics for the motorcycle, ensuring a comprehensive customization experience for users.

Motorcycle model

Users have the ability to select from a variety of battery specifications under the performance options, tailoring their choice to fit their personal preferences or specific needs. Additionally, within the settings, there’s an option to add an upsell product.

Tank Colour

The Tank colour, which originates from metaobjects, serves as the initial step in visually customizing the motorcycle. This option specifically allows users to update the color of the motorcycle’s tank, reflecting the changes in the gallery. This addition marks the first of several visual enhancements designed to personalize the motorcycle’s appearance.

Seat colour

The “Seat” customization feature allows users to select the material for their motorcycle’s seat, offering a variety of options to enhance comfort, style, and durability according to their preferences.

Addons and extra products

Storage and other addons are possible to add to the motorcycle configuration. These are easily configurable in Metaobjects.

Summary page

On the summary page, users can easily change their motorcycle customization options they’ve previously selected. With each change, the page will immediately update both the price and gallery to show the new configuration, allowing users to instantly see the effects of their customizations, without the need to go back in the configurator.

Additionally, users have the option to apply for financing directly from the summary page , making the purchase process seamless and integrated.

The configurator goes beyond offering customization options by providing users with the ability to save their configuration settings for future reference. This feature ensures that users can revisit their personalized choices at any time, allowing for a convenient way to make adjustments or finalize their decisions later on.

Additionally, we integrated the configurator with HubSpot, not only for retargeting purposed but also to equip the sales team with valuable information when contacting the customer to assist on the purchase.

In instances where a user does not complete their purchase, the configurator generates a unique URL linked to their specific configuration. This URL is then sent to the user, offering them a direct and hassle-free way to return to their saved configuration. This thoughtful feature ensures that users can easily resume their customization and purchasing process without having to start over, thereby improving the overall experience and increasing the likelihood of purchase completion.

FAQs

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]]> Love is Project Jewelry https://thails.com/case-studies/love-is-project-jewelry/?utm_source=rss&utm_medium=rss&utm_campaign=love-is-project-jewelry Tue, 22 Jul 2025 02:28:44 +0000 https://thails.com/?post_type=case-studies&p=12097 Love Is Project Shopify Plus Redesign Case Study Love Is Project, founded by Chrissie Lam, supports and empowers female artisans in developing communities across the globe. Inspired by the vibrant history, culture, and craftsmanship of their artisans’ home countries, the team oversees the production of a line of handmade bracelets, which fittingly carry the name […]

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Love Is Project Shopify Plus Redesign Case Study

Love Is Project, founded by Chrissie Lam, supports and empowers female artisans in developing communities across the globe. Inspired by the vibrant history, culture, and craftsmanship of their artisans’ home countries, the team oversees the production of a line of handmade bracelets, which fittingly carry the name LOVE. The company creates jobs for over two thousand artisans in ten countries – supporting their families, paying for school fees, and investing in additional income-generating projects.

OUR CONTRIBUTION

– UX/UI Design
– E-commerce Development
– Conversion Rate Optimization
– Strategic guidance

TECHNOLOGY

Visit Love is Project website

THE CHALLENGE

Initially, the focus was placed on optimizing the discoverability of products and collections without compromising the website performance. Furthermore, Thails worked on highlighting the company’s impact throughout the buyer journey while further increasing the conversion rate and the average order value.

THE JOURNEY


The collaboration with Chrissie, the founder of Love is Project, was initialized with a thorough analysis of her platform. Our team optimized her website for better usability, showcasing her products to a wider and more engaged audience – who was increasingly aware of the mission behind these unique bracelets.

Accordions were added to product pages to seamlessly provide information related to the impact of the Love is Project – for instance, sharing the number of jobs that were created for a product to be produced.

Pagefly, which was implemented across the website and limiting a shared set up of the diverse collections, was replaced with a custom collection template – a change that quickened the internal processes significantly.

With the goal to develop a more dynamic collections page, videos were added to the buyer journey – sharing the mission of the Love is Project through compelling visuals.

In the latest collaboration stages, our team supported the platform’s upgrade to Shopify Plus, which coincided with Chrissie’s appearance on Shark Tank – making scalability and automation the focus for the coming months.

RESULTS OVERVIEW

REVENUE
INCREASE
+ 0 %
AOV
+ 0 %
CTR
IMPROVED
+ 0 %

The website is looking pretty good, and our business is definitely doing better than it was last year. Thails was able to deliver on the requirements, and did so in a timely manner. They were very supportive preparing everything ahead of our appearance on Shark Tank”

Chrissie Lam, CEO

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Health

Pulse4all

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