{"id":5,"date":"2019-12-14T14:09:34","date_gmt":"2019-12-14T14:09:34","guid":{"rendered":"https:\/\/thetrustproject.org\/?page_id=5"},"modified":"2026-03-03T21:35:47","modified_gmt":"2026-03-04T02:35:47","slug":"home-2","status":"publish","type":"page","link":"https:\/\/thetrustproject.org\/","title":{"rendered":"Home"},"content":{"rendered":"\n<div style=\"text-align:right; margin: -32px 0 -10px 0;\">\n  <a href=\"https:\/\/thetrustproject.org\/donate-to-the-trust-project\/\"\n     target=\"_blank\"\n     style=\"background-color:#f6b445; color:#000; padding:12px 32px; border-radius:5px; text-decoration:none; font-weight:700; font-size:18px; display:inline-block; box-shadow:0px 3px 6px rgba(0,0,0,0.25); transition: all 0.2s ease;\">\n    DONATE\n  <\/a>\n<\/div>\n\n<style>\n@media (max-width: 768px) {\n  div[style*=\"text-align:right\"] { text-align: center !important; margin-top: -16px !important; }\n}\na[href*=\"support-ttp\"]:hover {\n  background-color:#e0a028 !important;\n  box-shadow:0px 3px 6px rgba(0,0,0,0.2);\n}\n<\/style>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"we-stand-for-integrity\"><strong>We Stand for Integrity<\/strong><\/h3>\n\n\n\n<p> Look for our<strong> <\/strong>8 <a href=\"https:\/\/thetrustproject.org\/#indicators\">Trust Indicators<\/a>, now presented on hundreds of news sites. They are the first global transparency standard that helps people know who and what is behind a news story: policies to ensure honesty, accuracy and fairness, commitments to own up to mistakes, details about ownership, info on a journalist&#8217;s expertise, and more. <\/p>\n\n\n\n<p>The Trust Project built the <a href=\"https:\/\/thetrustproject.org\/#indicators\" class=\"ek-link\">Trust Indicators<\/a> by asking people what they value in the news &#8211; and what wins and loses their trust. Then we married their insights with bedrock journalism values to come up with eight core disclosures that every reader, listener and viewer deserves to know.<\/p>\n\n\n\n<p>The Trust Project operates as a consortium of top news companies led by founder and award-winning journalist <a href=\"https:\/\/thetrustproject.org\/sally-lehrman\/\">Sally Lehrman<\/a>. We are people and organizations dedicated to restoring the trusted role of the press in serving the public good.<\/p>\n\n\n\n<a class=\"button\" href=\"https:\/\/thetrustproject.org\/support-ttp\">Support Us<\/a>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;\">\n  <iframe style=\"width:100%;height:100%;position:absolute;left:0;top:0;overflow:hidden\" frameborder=\"0\" allow=\"autoplay\" allowfullscreen src=\"https:\/\/documentation.thetrustproject.org\/trust_indicators_video\"><\/iframe>\n<\/div>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"indicators\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#6e736c\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<font color=\"white\"><h2 class=\"has-text-align-center\">The 8 Trust Indicators\u00ae<\/h2><\/font>\n<font color=\"white\"><h3 class=\"has-text-align-center\">Los 8 Indicadores de Confianza <a href=\"https:\/\/thetrustproject.org\/wp-content\/uploads\/2021\/07\/Los-8-Indicadores-de-Confianza.pdf\" target=\"_new\" rel=\"noopener\"> Descargar<\/a><\/h3><\/font>\n\n\n\n<p class=\"has-text-align-center has-very-light-gray-color has-text-color\">We asked people what they look for in trusted media \u2013 and from their answers, we created \u2018Trust Indicators\u2019 for the press to build into news sites.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3><span class=\"su-highlight\" style=\"background:#000000;color:#ffffff\">&nbsp;Best Practices&nbsp;<\/span><\/h3>\n\n\n\n<font color=\"white\"><ul><li>Who funds the site? What is its mission?<\/li><li>What standards and ethics guide the process of gathering news? <\/li><li>What happens if a journalist has ties to the topic covered? &nbsp;&nbsp;<\/li><\/ul><\/font>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3><span class=\"su-highlight\" style=\"background:#000000;color:#ffffff\">&nbsp;Journalist Expertise&nbsp;<\/span><\/h3>\n\n\n\n<font color=\"white\"><ul><li>Who made this? <\/li><li>Are there details about the journalist, including contact information, areas of knowledge and other stories they\u2019ve worked on? \n&nbsp;<\/li><\/ul><\/font>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3><span class=\"su-highlight\" style=\"background:#000000;color:#ffffff\">&nbsp;Type of Work&nbsp;<\/span><\/h3>\n\n\n\n<font color=\"white\"><ul><li>What is this? <\/li><li>Do you see story labels with clear definitions to distinguish opinion, analysis, and advertiser (or paid) content from news reports?<\/li><\/ul><\/font>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3><span class=\"su-highlight\" style=\"background:#000000;color:#ffffff\">&nbsp;References&nbsp;<\/span><\/h3>\n\n\n\n<font color=\"white\"><ul><li>What is the source?<\/li><li>Does the site tell you where it got its information? For investigative, controversial, or in-depth stories, are you given access to the original materials behind the facts and assertions?&nbsp;<\/li><\/ul><\/font>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3><span class=\"su-highlight\" style=\"background:#000000;color:#ffffff\">&nbsp;Methods&nbsp;<\/span><\/h3>\n\n\n\n<font color=\"white\"><ul><li>Why was it a priority? <\/li><li>For investigations, in-depth or controversial stories, why did they pursue the topic?&nbsp;<\/li><li>How did they go about the process? \n<\/li><\/ul><\/font>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3><span class=\"su-highlight\" style=\"background:#000000;color:#ffffff\">&nbsp;Locally Sourced&nbsp;<\/span><\/h3>\n\n\n\n<font color=\"white\"><ul><li>Do they know the community?<\/li><li>Was the reporting done on the scene? <\/li><li>Is there evidence of deep knowledge about the local situation or community? <\/li><\/ul><\/font>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3><span class=\"su-highlight\" style=\"background:#000000;color:#ffffff\">&nbsp;Diverse Voices&nbsp;<\/span><\/h3>\n\n\n\n<font color=\"white\"><ul><li>What are the newsroom\u2019s efforts and commitments to bring in diverse perspectives across social, ideological and demographic differences? <\/li><li>Are some communities or perspectives included only in stereotypical ways, or even completely missing?\n<\/li><\/ul><\/font>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3><span class=\"su-highlight\" style=\"background:#000000;color:#ffffff\">&nbsp;Actionable Feedback&nbsp;<\/span><\/h3>\n\n\n\n<font color=\"white\"><ul><li>What does the site do to engage your help in setting coverage priorities, asking good questions and finding the answers, holding powerful people and institutions accountable and ensuring accuracy? <\/li><li>Can you provide feedback that might provoke, alter or expand a story?<\/li><\/ul><\/font>\n\n\n\n<p style=\"font-size:14px\">                         \u00a9 2016 The Trust Project<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"across-the-globe\">Across the Globe<\/h2>\n\n\n\n<p class=\"has-text-align-center\">The Trust Project has global reach like no other.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1283\" height=\"637\" src=\"https:\/\/thetrustproject.org\/wp-content\/uploads\/2026\/03\/T-Canada-1.svg\" alt=\"\" class=\"wp-image-8227\"\/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-base-3-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"the-trust-project-network\"><strong>The Trust Project Network<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">With more than 300 news sites as partners, The Trust Project continues to champion news transparency and accuracy. <a aria-label=\"Join us (opens in a new tab)\" href=\"https:\/\/thetrustproject.org\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Join us today<\/a>.<\/p>\n\n\n\n<figure class=\"size-full\">\n  <iframe\n    id=\"trusted-brands-iframe\"\n    style=\"width: 100%; height: 100vh; border: none\"\n    src=\"https:\/\/network.thetrustproject.org\/brands_iframe\"\n    loading=\"lazy\"\n    scrolling=\"auto\"\n    allowfullscreen\n    title=\"Trusted Brands\"\n  ><\/iframe>\n<\/figure>\n\n<script>\n  function resizeIframe(event) {\n    const allowedOrigins = [\n      'https:\/\/network.thetrustproject.org',\n      'http:\/\/localhost:3000',\n    ];\n    if (!allowedOrigins.includes(event.origin)) return;\n    const iframe = document.getElementById('trusted-brands-iframe');\n    if (iframe && event.data.height) {\n      console.log(`\ud83d\udce2 Received height: ${event.data.height}px`);\n      if (iframe.style.height !== event.data.height + 'px') {\n        iframe.style.height = event.data.height + 'px';\n      }\n    }\n  }\n\n  window.addEventListener('message', resizeIframe, false);\n<\/script>\n<\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"370\" src=\"https:\/\/thetrustproject.org\/wp-content\/uploads\/2020\/06\/1-1024x370.jpg\" alt=\"A black background with a white circle in the middle.\" class=\"wp-image-4608\" style=\"width:118px;height:42px\" srcset=\"https:\/\/thetrustproject.org\/wp-content\/uploads\/2020\/06\/1-1024x370.jpg 1024w, https:\/\/thetrustproject.org\/wp-content\/uploads\/2020\/06\/1-300x109.jpg 300w, https:\/\/thetrustproject.org\/wp-content\/uploads\/2020\/06\/1-768x278.jpg 768w, https:\/\/thetrustproject.org\/wp-content\/uploads\/2020\/06\/1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"890\" height=\"171\" src=\"https:\/\/thetrustproject.org\/wp-content\/uploads\/2020\/06\/2.jpg\" alt=\"A black background with a white circle in the middle.\" class=\"wp-image-4609\" style=\"width:222px;height:42px\" srcset=\"https:\/\/thetrustproject.org\/wp-content\/uploads\/2020\/06\/2.jpg 890w, https:\/\/thetrustproject.org\/wp-content\/uploads\/2020\/06\/2-300x58.jpg 300w, https:\/\/thetrustproject.org\/wp-content\/uploads\/2020\/06\/2-768x148.jpg 768w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"324\" src=\"https:\/\/thetrustproject.org\/wp-content\/uploads\/2020\/06\/Bing_logo_2016.svg.png\" alt=\"A black background with a white circle in the middle.\" class=\"wp-image-4610\" style=\"width:79px;height:32px\" srcset=\"https:\/\/thetrustproject.org\/wp-content\/uploads\/2020\/06\/Bing_logo_2016.svg.png 800w, https:\/\/thetrustproject.org\/wp-content\/uploads\/2020\/06\/Bing_logo_2016.svg-300x122.png 300w, https:\/\/thetrustproject.org\/wp-content\/uploads\/2020\/06\/Bing_logo_2016.svg-768x311.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3><strong>Helping Tech Support Trustworthy News<\/strong><\/h3>\n<p>The Trust Project is the first to give search engines and social media platforms the consistent technical standards they need to surface reliable, relevant and honest news.<\/p>\n<p>Our external tech partners, Google, Facebook and Bing, all use the Trust Indicators in display and behind the scenes.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>If you\u2019re a news organization, <strong>apply to join the Trust Project<\/strong> and use our Trust Indicators\u00ae to build credibility, strengthen audience relationships, and earn recognition. <a href=\"https:\/\/thetrustproject.org\/resources\/\" target=\"_blank\" rel=\"noopener\">See requirements in Resources<\/a>.<\/p>\n\n<div style=\"text-align:center; margin:12px 0 28px;\">\n  <a class=\"button\"\n     href=\"https:\/\/thetrustproject.org\/join\/?utm_source=support_page&#038;utm_medium=join_section_cta&#038;utm_campaign=joins#form\"\n     title=\"Apply to join the Trust Project\"\n     aria-label=\"Apply to join the Trust Project\"\n     target=\"_blank\" rel=\"noopener\">\n    Apply to Join\n  <\/a>\n<\/div>\n\n<p>If you are a member of the public or a philanthropist and appreciate the work we are doing, please <strong>support trusted journalism<\/strong>.<\/p>\n\n<div style=\"text-align:center; margin:12px 0 0;\">\n  <a class=\"button\"\n     href=\"https:\/\/thetrustproject.org\/support-ttp\/?utm_source=support_page&#038;utm_medium=join_section_cta&#038;utm_campaign=donations\"\n     title=\"Donate to the Trust Project\"\n     aria-label=\"Donate to the Trust Project\"\n     target=\"_blank\" rel=\"noopener\">\n    Support Trusted Journalism\n  <\/a>\n<\/div>\n\n<p style=\"text-align:center; margin-top:14px; font-size:1.05rem; font-weight:600;\">\n  Share The Trust Project with your peers:\n  <strong>#TheTrustProject<\/strong>\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"484\" src=\"https:\/\/thetrustproject.org\/wp-content\/uploads\/2020\/01\/CTAlockup.jpg\" alt=\"\" class=\"wp-image-398\" srcset=\"https:\/\/thetrustproject.org\/wp-content\/uploads\/2020\/01\/CTAlockup.jpg 500w, https:\/\/thetrustproject.org\/wp-content\/uploads\/2020\/01\/CTAlockup-300x290.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n<p><\/body><\/html><\/p>","protected":false},"excerpt":{"rendered":"<p>DONATE We Stand for Integrity Look for our 8 Trust Indicators, now presented on hundreds of news sites. They are the first global transparency standard that helps people know who and what is behind a news story: policies to ensure honesty, accuracy and fairness, commitments to own up to mistakes, details about ownership, info on a journalist&#8217;s expertise, and more. The Trust Project built the Trust Indicators by asking people what they value in the news &#8211; and what wins and loses their trust. Then we married their insights with bedrock journalism values to come up with eight core disclosures &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Home\" class=\"read-more button\" href=\"https:\/\/thetrustproject.org\/#more-5\">Read more<span class=\"screen-reader-text\">Home<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":1,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"class_list":["post-5","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trust Indicators Explained - The Trust Project<\/title>\n<meta name=\"description\" content=\"Discover the Trust Indicators for news transparency. 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